Frames
Frames Production Company is a Mumbai-based Indian film and television production company producing entertainment content for broadcast networks and OTT platforms, including the Indian edition of Wheel of Fortune and Tamil-language films under the BV Frames banner.
- Company typePrivate
- Founded2011
- HeadquartersMumbai, India
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Frames does
Frames Production Company is an Indian film and television production company headquartered in Mumbai, founded in 2011 by Hemant Ruprell and Ranjeet Thakur and operating under the trade style BV Frames for its regional cinema work. The company produces entertainment and informative content for two principal business lines: television production for broadcast and streaming platforms, and Tamil-language film production for theatrical and digital release. Frames is best known for producing the Indian edition of the Emmy-winning game show Wheel of Fortune, which it launched in December 2025 with Bollywood star Akshay Kumar as host, presented by Sony Pictures Networks India and licensed from Highgate Entertainment, LLC.
The company operates a traditional production services model, with revenue generated from production fees, format licensing royalties, broadcast rights, theatrical box office, and streaming platform licensing deals. Distribution spans linear television (Sony Entertainment Television), broadcaster-owned OTT (Sony LIV), and third-party OTT platforms (Prime Video, Aha Tamil). The customer base is concentrated among major broadcast networks and large OTT platforms in India, with Sony Pictures Networks India serving as the anchor partner for the flagship game-show property.
Frames employs between 51 and 100 people based in Mumbai and serves the Indian/South Asian market. There is no public listing, no disclosed funding history, and no evidence of proprietary technology platforms, AI/ML capabilities, or technology partnerships — the business is fundamentally a content production services operation reliant on creative talent, format licenses, and distribution relationships.
Frames firmographics
Firmographics- Name
- Frames
- Legal name
- Frames Production Company
- Website
- https://frames.net.in
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Frames Production Company is a Mumbai-based Indian film and television production company producing entertainment content for broadcast networks and OTT platforms, including the Indian edition of Wheel of Fortune and Tamil-language films under the BV Frames banner.
- Ownership category
- akta.pro rank
Frames industry classification
Industry- Product category
- Television and Film Production Services
- NAICS
- Motion Picture and Video Production (51211), Other Motion Picture and Video Industries (512199)
- SIC
- Services-Motion Picture & Video Tape Production (7812), Services-Allied To Motion Picture Production (7819)
- akta.pro primary industry
- Scripted Feature Film Production (Live-Action) (MPADABAA)
Keywords
Where Frames is headquartered
LocationHeadquarters
- HQ city
- Mumbai
- HQ country
- India
- HQ region
- Asia
Markets served
Frames business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain
Revenue model
- Television Production: Producing television content including game shows for broadcast and streaming platforms. Revenue generated through production fees and licensing arrangements with major networks.
- Film Production: Producing Tamil-language films for theatrical release and streaming distribution. Revenue derived from theatrical box office, streaming platform licensing, and broadcast rights.
Distribution channels4 records
Frames product offering
Product offeringCore offering
Frames Production Company is an Indian film and television production company that produces entertainment content for broadcast networks and streaming platforms. The company produces the Indian edition of the Emmy-winning game show 'Wheel of Fortune' in partnership with Sony Pictures Networks India and Highgate Entertainment, LLC, and produces Tamil-language films under the BV Frames banner for theatrical release and digital distribution.
Product overview
Frames Production Company is a production company that produces television and film content. The company is known for producing the Indian edition of the Emmy-winning game show 'Wheel of Fortune' in partnership with Sony Pictures Networks India and Highgate Entertainment, LLC.
Differentiator
Problem solved
Functional benefit
Products and services
- Wheel of Fortune India Indian adaptation of the Emmy-winning 'Wheel of Fortune' game show, produced by Frames and presented by Sony Pictures Networks India. Aired on Sony Entertainment Television and streamed on Sony LIV. Targeted at Indian television audiences.
- BV Frames Tamil Film Productions Production of Tamil-language regional cinema films under the BV Frames banner, such as the romantic thriller Sattendru Maarudhu Vaanilai, distributed via theatrical release and on streaming platforms Prime Video and Aha Tamil. Targeted at Tamil-speaking regional cinema audiences in India and global Tamil streaming audiences.
Companies that use Frames
Customer profileNamed customers3 records
Segments2 records
Ideal customer profiles2 records
Frames technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Frames partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Highgate Entertainment, LLCcoreHighgate Entertainment, LLC licensed the Emmy-winning Wheel of Fortune game show format to Frames Production Company for producing the Indian edition. This licensing arrangement enables Frames to produce the localized version for the Indian market.
- Sony Pictures Networks IndiacoreSony Pictures Networks India presents and distributes the Indian edition of Wheel of Fortune, airing across Sony Entertainment Television and streaming on Sony LIV. Frames Production Company produces the show while Sony handles broadcast and distribution.
Scale indicators2 records
Recent moves5 records
Expansion highlights4 records
Frames competitors and assessment
Company assessmentDirect peers
- Banijay Asia: Banijay Asia is the regional arm of global format giant Banijay, producing adapted international formats for Indian broadcasters and OTT platforms. Comparable to Frames in producing localized international-format entertainment content for tier-1 Indian networks.
- Dharma Productions: Dharma Productions is a leading Indian film and OTT production house producing Hindi and regional-language content for theatrical release and streaming platforms. Comparable to Frames as a Bollywood-rooted production company expanding into OTT originals.
- Applause Entertainment: Applause Entertainment is a Mumbai-based content production company producing premium scripted series and films for Indian streaming platforms and broadcasters. Comparable to Frames as a Mumbai-based, multi-platform Indian content producer.
- Endemol Shine India: Endemol Shine India is one of India's largest producers of international-format television, including game shows and reality formats such as Indian Idol and Bigg Boss. Directly comparable to Frames as a licensed-format TV producer operating in the same customer ecosystem.
- Hats Off Productions: Hats Off Productions is an Indian television production house producing daily soaps, game shows, and reality formats for broadcasters like Sony and Zee. Comparable to Frames as a mid-sized Indian TV format and entertainment producer.
Broad incumbents
- Viacom18 Studios: Viacom18 Studios is the film production and distribution arm of India's Viacom18 media network, producing theatrical and OTT originals in multiple languages. A broad incumbent competing across both Indian film and OTT verticals where Frames operates.
- Eros International: Eros International is a major Indian film production, distribution, and OTT (Eros Now) company with a deep library and global distribution reach. A broader incumbent across film production and digital distribution compared to Frames.
- Red Chillies Entertainment: Red Chillies Entertainment is a large Indian film and OTT production company (including VFX through Red Chillies VFX) producing Bollywood and digital content. Comparable as a premium Indian production company, but operating at significantly larger scale.
- Yash Raj Films: Yash Raj Films is one of India's oldest and largest film production and distribution companies with a vertically integrated studio model. A broader incumbent in Indian film production, operating at much larger scale than Frames.
Others
- Sony Pictures Networks India: Sony Pictures Networks India is Frames' largest enterprise customer and distribution partner for Wheel of Fortune India, but is also a buyer/integrator rather than a peer producer. Included as an adjacent ecosystem participant given Frames' commercial dependence on it.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights5 records
Customer concentration
Frames social profiles
Digital presenceFrames financial estimates
Financial estimateRevenue estimate
Valuation estimate
Frames leadership team
Management profileNumber of profiles
Profiles2 records
Frames funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Frames M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Frames
What does Frames do?
Frames Production Company is an Indian film and television production company that produces entertainment content for broadcast networks and streaming platforms. The company produces the Indian edition of the Emmy-winning game show 'Wheel of Fortune' in partnership with Sony Pictures Networks India and Highgate Entertainment, LLC, and produces Tamil-language films under the BV Frames banner for theatrical release and digital distribution.
Is Frames a public or private company?
Frames is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Frames founded?
Frames was founded in 2011. It employs 51 to 100 people.
Where is Frames based?
Frames is headquartered in Mumbai, India, in the Asia region.
How does Frames make money?
Two revenue lines are on record. Television Production is the primary driver. The others are film Production.
Who are Frames's main competitors?
Direct peers on record are Banijay Asia, Dharma Productions, Applause Entertainment, Endemol Shine India and Hats Off Productions. Broad incumbents are Viacom18 Studios, Eros International, Red Chillies Entertainment and Yash Raj Films. Sony Pictures Networks India is listed as an others.
Does Frames have an API?
No public API is recorded for Frames.
What industry is Frames in?
Frames's product category is Television and Film Production Services. Its primary akta.pro industry code is MPADABAA, Scripted Feature Film Production (Live-Action). Its NAICS code is 51211 and its SIC code is 7812.