CLIF Family
- Company typePrivate
- Founded2004
- HeadquartersSt. Helena, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
CLIF Family firmographics
Firmographics- Name
- CLIF Family
- Legal name
- Clif Bar Family Winery & Farm, LLC
- Website
- https://cliffamily.com
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Where CLIF Family is headquartered
LocationHeadquarters
- HQ city
- St. Helena
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
CLIF Family business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure
Revenue model
- Direct Wine Sales: Direct-to-consumer wine sales through e-commerce platform, offering current release wines, vintage wines, and limited allocations. Subscription programs (Wine Drop, Cab Drop) provide recurring revenue with 20-40% member discounts.
- Food Products: Artisan food products including organic nut mixes, preserves, olive oil, hot sauces, and chocolate bars sold through e-commerce and wholesale channels.
- Tasting Experiences: Paid tasting experiences at Tasting Room ($50 per person), Enoteca ($95-$195 per person), and virtual tastings ($85+). Corporate retreat and private event hosting.
- Wine Club Memberships: Recurring subscription revenue from Wine Drop (20-25% savings), Cab Drop (20-30% savings), and Mangia! food subscription ($35 per box).
- Corporate Gifting: Custom corporate gifting programs with volume pricing on 10+ gift sets, branded swag options, and personalized note services.
- Wholesale Distribution: Wholesale wine sales to retailers and restaurants in CA, IA, ID, FL, NC, NJ, NY, PA. Artisan foods available nationwide through direct wholesale and Faire marketplace.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Pay-as-you-go | Seasonal Wine Tasting Experience at Tasting Room |
| Subscription | Pay-as-you-go | Vino e Formaggio Experience at Enoteca |
| Subscription | Pay-as-you-go | Farm to Brunch Tasting Experience |
| Subscription | Pay-as-you-go | Root & Vine Experience |
| Subscription | Monthly | Wine Drop Membership - 3 Bottle |
| Subscription | Monthly | Wine Drop Membership - 6 Bottle |
| Subscription | Monthly | Cab Drop Membership |
| Subscription | Monthly | Mangia! Food Subscription |
| Unit Pricing | Pay-as-you-go | Retail Wine Pricing |
| Unit Pricing | Multi-year contract | Corporate Retreat Packages |
Go-to-market motion3 records
Distribution channels11 records
Marketing channels9 records
CLIF Family product offering
Product offeringCore offering
CLIF Family is a family-owned, Certified B Corp winery and organic farm in Napa Valley producing organically farmed estate wines from 90 acres of vineyards in Howell Mountain and Oak Knoll District AVAs. The company also crafts small-batch artisan foods (olive oil, nut mixes, preserves, chocolate bars) from estate-grown ingredients and operates a direct-to-consumer hospitality business including two tasting venues, a food truck, virtual tastings, and subscription wine clubs.
Product overview
Clif Family is a family-owned, Certified B Corp winery and organic farm in Napa Valley, founded by Gary Erickson and Kit Crawford (creators of Clif Bar). The business operates as a multi-channel direct-to-consumer operation offering organically farmed wines, artisan foods, and experiential hospitality services. The core product portfolio includes: (1) Estate wines - Cabernet Sauvignon, Zinfandel, Chardonnay, Sauvignon Blanc, Grenache, Rosé, Viognier, Malbec, and red blends from estate vineyards in Howell Mountain and Oak Knoll District AVAs; (2) Artisan foods - olive oil, nut mixes, preserves/jams, hot sauces, and specialty condiments; (3) Subscription services - The Wine Drop (general wine), The Cab Drop (Cabernet-focused), and Mangia! (food-only); (4) Hospitality experiences - Tasting Room, Enoteca Private Salon, Bruschetteria Food Truck, Virtual Tastings, and Private Events; (5) Corporate gifting and wholesale B2B programs. The winery holds CCOF organic and Napa Green certifications and partners with American Forests for environmental initiatives.
Differentiator
Problem solved
Functional benefit
Brands
- The Bruschetteria: The Clif Family Bruschetteria Food Truck serving bruschetta, porchetta, rotisserie chicken, farm fresh salads and seasonal sides.
- The Wine Drop
- The Cab Drop
- Mangia!
Products and services
- 2025 Rosé of Grenache A rosé wine made from 100% Grenache grapes, ballet slipper pink in color with notes of watermelon, strawberry, peach, grapefruit, and white florals.
- 2022 Gary's Improv Zinfandel
Quantifiable outcome
- 91 Points - Wine Spectator (2022 Gary's Improv Zinfandel)
- +3 more outcomes
Companies that use CLIF Family
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles3 records
CLIF Family technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature3 records
CLIF Family partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- TCHO ChocolatecoreCollaboration with fellow B Corp certified TCHO Chocolate to create the Napa Noir Organic Dark Chocolate Bar. Features Cabernet Sauvignon-infused sea salt and cacao nibs aged in Clif Family red wine barrels for up to eight months. Both companies share commitment to sustainability, quality, and innovation.
- American ForestsminorForest restoration partnership supporting forest restoration efforts in critical ecosystems and Tree Equity in cities across North America. Wine Drop members join a community supporting environmental causes.
- Reyna NoriegaminorArtist collaboration featuring Reyna Noriega's artwork on special wine labels including Rosé of Cabernet Franc and White Wine Blend. Limited edition releases celebrating diversity and artistry in wine.
- Cult CrackersminorPartner featured in Mangia! food subscription boxes, supplying Crunchy Cassava Crackers - gluten-free and grain-free organic crackers baked in Berkeley, CA.
- California State ParksminorPartnership for Napa Valley Outdoor Experience Sweepstakes offering campsite stay at Bothe-Napa Valley State Park.
- CotopaximinorSweepstakes partner providing gear prizes including Day Packs for Napa Valley camping adventure sweepstakes.
- RumplminorSweepstakes partner providing Rumpl blankets as prizes for Napa Valley camping adventure sweepstakes.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
CLIF Family competitors and assessment
Company assessmentBroad incumbents
- Bonterra Organic Estates: Largest U.S. producer of organic wines, owned by The Wine Group, with national distribution across multiple price tiers. Comparable organic positioning but operates at significantly greater scale and through traditional wholesale.
- Stag's Leap Wine Cellars: Premium Napa Valley estate (now Ste. Michelle/Accolade) with broad wholesale distribution and on-site tastings. Comparable estate-driven premium positioning at larger scale.
- Robert Mondavi Winery: Iconic Napa Valley winery operating the Oakville tasting room, large-scale tours, and food/wine programming. Broader incumbent offering similar estate-driven experiences at much larger scale.
Direct peers
- Frog's Leap Winery: Rutherford-based, family-run Napa Valley winery practicing organic and dry-farmed estate viticulture with a comparable DTC, tasting room, and farm-driven hospitality model. Most direct analog in scale and philosophy.
- Cakebread Cellars: Second-generation family-owned Napa Valley winery with estate vineyards, an on-site culinary garden, and a multi-channel DTC plus wholesale model. Highly comparable in family ownership, scale, and food/wine pairing focus.
- Domaine Carneros: Napa Valley estate winery known for sparkling wines and a château-style tasting salon offering food-and-wine pairings. Closely matches Clif Family's tasting-experience-led DTC model.
- Tablas Creek Vineyard: Paso Robles estate practicing organic and biodynamic viticulture with a wine club–centric DTC model and farm-to-table hospitality. Highly comparable regenerative-agriculture and subscription-led approach.
Emerging players
- Brassfield Estate Winery: High-elevation estate winery in Lake County practicing sustainable and regenerative farming with on-site tastings and wine club. Comparable regenerative-agriculture and experiential positioning.
- Meadowcroft Wines: Napa Valley boutique estate offering Cab-forward wines with a wine club and tasting experiences at a small estate scale. Comparable in DTC club mechanics and estate-only sourcing.
- Truett Hurst Winery: Small Dry Creek Valley winery with organic and biodynamic estate vineyards, wine club subscriptions, and a tasting room. Similar family-scale DTC model with sustainability focus.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks7 records
Key highlights6 records
Customer concentration
CLIF Family social profiles
Digital presenceCLIF Family compliance and trust
Trust signalCompliance4 records
CLIF Family financial estimates
Financial estimateRevenue estimate
Valuation estimate
CLIF Family leadership team
Management profileNumber of profiles
Profiles7 records
CLIF Family funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CLIF Family M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CLIF Family
What does CLIF Family do?
CLIF Family is a family-owned, Certified B Corp winery and organic farm in Napa Valley producing organically farmed estate wines from 90 acres of vineyards in Howell Mountain and Oak Knoll District AVAs. The company also crafts small-batch artisan foods (olive oil, nut mixes, preserves, chocolate bars) from estate-grown ingredients and operates a direct-to-consumer hospitality business including two tasting venues, a food truck, virtual tastings, and subscription wine clubs.
Is CLIF Family a public or private company?
CLIF Family is a private company. It is classified as family owned and is currently operating.
When was CLIF Family founded?
CLIF Family was founded in 2004. It employs 11 to 50 people.
Where is CLIF Family based?
CLIF Family is headquartered in St. Helena, United States, in the North America region.
How does CLIF Family make money?
Six revenue lines are on record. Direct Wine Sales are the primary driver. The others are food Products, tasting Experiences, wine Club Memberships, corporate Gifting and wholesale Distribution.
Who are CLIF Family's main competitors?
Broad incumbents on record are Bonterra Organic Estates, Stag's Leap Wine Cellars and Robert Mondavi Winery. Direct peers are Frog's Leap Winery, Cakebread Cellars, Domaine Carneros and Tablas Creek Vineyard. Emerging players are Brassfield Estate Winery, Meadowcroft Wines and Truett Hurst Winery.
Does CLIF Family have an API?
No public API is recorded for CLIF Family.