Corporate Publishing

What Corporate Publishing does

Corporate Publishing s.r.o. (CoPu) is a privately held Czech B2B professional services firm headquartered in Prague, founded around 2003 and operating under the legal structure of an s.r.o. (limited liability company). The firm delivers end-to-end corporate publishing and content marketing services — including internal communication strategy, external marketing communications, ESG and sustainability reporting, branded print publications, social media management, paid advertising, events, and multimedia production — to mid-to-large Czech enterprises. Notable long-tenured clients include Škoda Auto (Škoda Magazín since 2021), Komerční banka (internal newspaper Journal since 2011), Costa Coffee (Costa Coffee Times since 2012), CarTec Group (since 2014), Banka Creditas (since 2014), ZP MV ČR (since 2017), BB Centrum, Budějovický Budvar, and others across banking, automotive, healthcare insurance, food & beverage, and real estate verticals. The company has produced over 18 million printed copies for 50+ clients since 2007 and maintains dedicated roles across strategy, editorial, graphic design, photography, video, and digital marketing, including an in-house podcast studio. Two managing directors (Václav Bohatý and Iva Kyselá) lead the firm alongside a structured team of project managers, client service, social media, and business development personnel.

CoPu operates as a sales-led consulting firm with no SaaS, subscription, or productized revenue streams. The go-to-market is direct enterprise sales initiated through a free consultation model, with the corporate website (copu.cz) functioning as a portfolio and lead-capture asset, complemented by LinkedIn and Instagram presence. Revenue is generated through project-based engagements and retainer agreements for ongoing content production, with all engagements custom-quoted based on scope, complexity, and duration. There is no public pricing, no self-serve channel, and no product-led motion. The company is privately held with no disclosed venture capital, private equity, or parent company affiliations; it appears to be founder/management-owned. The office is located at U Golfu 565, Prague 10, and the company is served entirely by a domestic Czech distribution channel targeting Central European enterprise clients.

The technology underpinning is non-proprietary — CoPu is fundamentally a professional services firm relying on human expertise rather than software platforms. Supporting tools include Google Analytics, Hotjar, Leady, Google Ads, Sklik, Meta business tools, Ecomail, Microsoft cloud, and Cloudflare, used for both internal operations and client campaign delivery. The firm differentiates through institutional knowledge built over 20+ years, long client relationships, a full-service in-house production team, and recognition via Czech industry awards (Zlatý středník, Fénix). The Costa Coffee Times newspaper format is cited as establishing a new category of Czech corporate publishing, and ESG/sustainability reporting is a growing service line aligned with CSRD regulatory demand.

Name

Corporate Publishing

Legal name

Corporate Publishing s.r.o.

Website

https://copu.cz

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Corporate Publishing (CoPu) is a Prague-based B2B professional services firm providing corporate publishing, internal/external communication, content strategy, ESG reporting, and multimedia production to mid-to-large Czech enterprises across banking, automotive, healthcare insurance, and consumer verticals.

Ownership category

akta.pro rank

Headquarters

HQ city

Praha

HQ country

Czechia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations

Revenue model

1. Corporate publishing and content creation services: B2B professional services firm providing comprehensive corporate publishing, internal/external communication, and content strategy services to enterprise clients. Revenue is generated through project-based consulting engagements, retainer agreements for ongoing content production, and one-time publication projects. No SaaS, subscription, or product revenue streams are evident. The company has operated for over 20 years, suggesting sustained demand for their professional services.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Corporate Publishing (CoPu) is a Czech B2B content marketing and corporate publishing agency that produces corporate magazines, customer newspapers, internal newspapers, ESG/sustainability reports, and integrated external marketing communications for enterprise clients. Services span strategy, editorial, graphic design, photography, video and podcast production, social media management, paid advertising, and ESG consulting, delivered through project-based engagements and long-running retainer-style content programs. The agency has produced more than 18 million printed copies for over 50 clients since 2007 and operates a full in-house creative and technical production team.

Product overview

Corporate Publishing (CoPu) is a Czech content and communication agency offering a comprehensive suite of publishing and marketing services. The core offering spans internal communication (internal communication strategy, employer branding, employee engagement, newsletters, intranet platforms, recruitment and onboarding) and external marketing communication (social media management, online content, print publications, advertising, events, and ESG consulting). The company also produces named publications for clients such as Škoda Magazín (customer magazine for Škoda Auto), Costa Coffee Times (bimonthly in-store newspaper for Costa Coffee), CarTec News (customer magazine for CarTec Group), and the Journal (internal newspaper for Komerční banka). Print publication capabilities are a cornerstone, with over 18 million copies published since 2007. Supporting services include photo and video production (with an in-house podcast studio equipped with Blackmagic Design, ATEM, RØDE, and DaVinci Resolve), event management, and ESG services covering materiality analysis, strategy, carbon footprint calculation, and sustainability reporting. The portfolio is structured as a services-led agency model rather than a software platform, with individual named publications and campaigns produced for specific clients alongside strategic consulting services.

Differentiator

Problem solved

Functional benefit

Products and services

• Internal Communication Services (Interní komunikace) Strategy and execution of internal corporate communication for Czech enterprises, including internal communication strategy, employer branding, employee engagement, recruitment and onboarding, corporate identity and tone of voice, and internal magazines/newspapers.
• External Marketing Communication (Externí komunikace)
• Print Corporate Publications (Tištěné publikace)
• Social Media Management (Sociální sítě)
• Online Activities (Online aktivity)
• Paid Advertising (Propagace)
• ESG and Sustainability Consulting (ESG – Udržitelnost)
• Podcast and Broadcast Production (Podcasty a broadcasty)

Quantifiable outcome

• +484% traffic growth on ZP MV ČR content portal following content strategy implementation (Dec 2020 – Nov 2021)
• +3 more outcomes

Named customers17 records

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Global Vision, a.s.minorOthersWeb, mailhosting, and cloud storage provider for Corporate Publishing. Technical infrastructure partner ensuring website and email operations. IČ: 64610314, based in Prague 3.

Scale indicators7 records

Recent moves7 records

Expansion highlights4 records

Others

• Cision: PR software and communications intelligence vendor; while not a direct agency competitor, Cision is an adjacent ecosystem participant in the corporate communications and PR workflow that CoPu's clients operate in.

Broad incumbents

• Publicis: Global advertising and communications group with Czech operations; provides brand, content, and PR services that overlap with CoPu's external and internal communications portfolio.
• Edelman: Global communications and PR firm with Czech operations, offering corporate communications, content strategy, and brand services that overlap directly with CoPu's external communication and ESG reporting practices.
• Ketchum: Global communications consultancy with Czech presence; competes for the same mid-to-large Czech enterprise communications and brand storytelling work that CoPu serves.
• Havas: Global communications group with Prague operations; offers content, brand, and corporate communications services that compete with CoPu's enterprise client base.
• Weber Shandwick: Global PR and communications agency with Central European presence; competes for corporate communications, employer branding, and content strategy work from large Czech enterprises.
• Ogilvy: Global advertising and PR network operating in Czech Republic; competes for integrated brand communications, content marketing, and corporate publishing mandates from large Czech enterprises.
• FleishmanHillard: Global PR and integrated communications agency with a Prague office, competing with CoPu for Czech enterprise corporate communications, content, and ESG mandates.

Direct peers

• Bison & Rose: Czech creative and communications agency competing in the same mid-to-large Czech enterprise market for brand, content, and corporate communications engagements.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/6832738
• Instagraminstagram.com/corporate_publishing

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Corporate Publishing