Quality Guard

What Quality Guard does

Quality Guard NV is a Belgian privately held SaaS company, founded in 2012 and headquartered in Roeselare, that operates an integrated food safety and allergen management platform for the FAVV-regulated food industry. The platform is delivered as a suite of interconnected modules — Autocontrole-app (digital self-control / HACCP), Allergenen-app (automatic allergen and nutritional calculation), TempGuard (wireless IoT temperature monitoring with SMS/email alerts), PestGuard (electronic pest traps with 24/7 monitoring), Order+ (automated production lists), and a free Menuplanner with QR-code menu — supported by separate customer and supplier portals at my.qguard.be. The system is built around a shared ingredient and recipe database so that technical data sheets from suppliers auto-populate allergen, nutritional, and labeling outputs that integrate with label printers, scales, and POS systems.

The company serves more than 9,000 food businesses across six verticals: bakeries, butcher shops, HORECA, retail, food production, and large institutional kitchens, including government and care-home clients such as Vlaamse Overheid, Sport Vlaanderen, and Residence Christalain. Its market position is anchored by reported responsibility for one-third of all Smiley food safety certificates issued in Belgium, and it has been nominated for the Trends Gazellen growth award in West Flanders in 2018 and 2019.

Quality Guard monetizes through annual SaaS subscriptions priced on a quote basis after a free on-site demo, with the Menuplanner provided free within existing subscriptions. GTM is enterprise-style field sales combined with a B2B2B supplier referral network and content marketing (Dutch-language blog at blog.qguard.be) targeting food business owners and managers.

Name

Quality Guard

Legal name

Quality Guard NV

Website

https://qguard.be

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Quality Guard NV is a Belgian SaaS company that provides an integrated food safety, allergen management, HACCP, and IoT temperature/pest monitoring platform to over 9,000 bakeries, butchers, HORECA, retail, production, and large-kitchen operators in Belgium.

Ownership category

akta.pro rank

Product category

Food Safety Compliance Software

akta.pro primary industry

Pre-Assessment, Gap Assessment & Certification Readiness Services (AFALACAE)

akta.pro secondary industries

Integrated Management System Certification (Food Safety + Quality/Environment/OHS) (AFALACAI), Quality KPIs, Reporting & Management Review Systems (AFALALAK), Sanitation & Hygienic Design Compliance (SSOPs, GMPs) (AFALADAJ)

Keywords

• Food safety software
• HACCP compliance
• Allergen management
• Temperature monitoring
• Restaurant compliance

Headquarters

HQ city

Roeselare

HQ country

Belgium

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. SaaS Subscription — Food Safety Application: Quality Guard operates as a SaaS (Software as a Service) platform, charging food businesses a recurring subscription for access to its food safety management application. The platform is sold as a digital subscription covering autocontrol, allergen management, temperature monitoring, pest control, labeling, and certification modules. Pricing is not publicly disclosed; prospective customers request a free demo and receive a tailored quote. The Menu Planner + QR-Code Menu is included free within existing subscriptions.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Quality Guard provides a Belgian SaaS platform that digitises food safety management for food businesses, covering autocontrol (self-check), allergen and nutritional value calculation, HACCP planning, wireless temperature monitoring, electronic pest control, recipe management, labeling, and guidance toward the FAVV Smiley food safety certificate. The platform combines a web and tablet application with proprietary wireless hardware (TempGuard temperature sensors and PestGuard electronic traps) and integrates with label printers, packaging machines, scales, and POS systems.

Product overview

Quality Guard is a comprehensive food safety management platform delivered as a suite of integrated applications for the Belgian and broader European food industry. The core offering consists of the Autocontrole-app (main platform for food safety, allergens, nutritional values, labeling, and HACCP), paired with specialized modules including the Allergenen-app (allergen management), TempGuard (wireless temperature monitoring with sensors), PestGuard (electronic pest control with 24/7 alerts), Order+ (automated production lists), and Certificatie (FAVV Smiley certification support). The platform also includes a free Menuplanner + QR-code Menukaart tool for hospitality businesses. All components share a common database where raw materials are linked to technical sheets, allergens, and nutritional values, enabling automatic calculations across recipes, labels, and menus. Separate customer and supplier portals at my.qguard.be extend the ecosystem for B2B traceability and order management.

Differentiator

Problem solved

Functional benefit

Brands

• TempGuard: Wireless temperature monitoring system for refrigeration and freezing equipment with automatic alerts via email or SMS
• PestGuard
• Autocontrole-app
• Allergenen-app
• Order+

Products and services

• Autocontrole-app (Autocontrol App) Digital self-control application for food safety management covering allergen control, nutritional value calculation, labeling, and HACCP compliance. Used as the primary platform by over 9,000 Belgian food businesses across bakeries, butchers, HORECA, large kitchens, retail, and food production.
• Allergenen-app (Allergen App) Provides automatic allergen calculation for bakeries, butcher shops, hospitality venues, large kitchens, and production businesses. Links supplier product technical sheets to recipes to deliver correct allergen information per product or recipe, with export to packaging equipment.
• TempGuard (Wireless Temperature Monitoring) Wireless temperature sensor system installed in freezers and refrigerators that continuously monitors temperatures and automatically alerts users via email or SMS when temperatures deviate from optimal ranges. Replaces manual 2x daily temperature checks in environments such as government and care-home kitchens serving thousands of meals daily.
• PestGuard (Electronic Pest Control) Electronic pest control solution using MouseGuard electronic mouse traps with 24/7 monitoring. Sends automatic notifications via app, SMS, email, or WhatsApp when rodents are caught, eliminating the need for unnecessary chemical treatments.
• HACCP (Hazard Analysis Critical Control Point) HACCP food safety system built on regulatory requirements that provides custom HACCP and cleaning plans tailored to each user's food business, enabling easier compliance and HACCP certification.
• Certificatie (FAVV Smiley Certification Support) Guides Belgian food businesses toward achieving the FAVV Smiley certificate demonstrating compliance with allergen, food safety, and hygiene regulations. Customers using Quality Guard typically achieve Smiley certification within an average of six months and pay up to 75% less in annual FAVV contributions.
• Order+ (Automatic Production List) Automatic production list feature allowing staff to request raw material orders using a personal code, with a webshop for raw material ordering and delivery/check notes automatically linked to lot numbers for full traceability.

Quantifiable outcome

• Up to 95% less time spent on allergen management and maintenance
• +4 more outcomes

Named customers18 records

Segments6 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature11 records

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Bureau Veritas: Global TIC company with food and agri commodity testing, auditing and certification services (ISO 22000, FSSC 22000, BRC). Comparable to Quality Guard only on the certification-readiness dimension; operates at much greater scale and breadth.
• Eurofins Scientific: Luxembourg-headquartered food testing laboratory network and food-safety services provider. Adjacent to Quality Guard's platform through allergen/labelling compliance, but operating as a lab/services incumbent rather than a SaaS vendor.
• SGS SA: Global testing, inspection and certification giant with a large food-safety testing and certification practice. Overlaps with Quality Guard's certification-readiness value proposition as a much larger incumbent offering adjacent services.

Emerging players

• Lightspeed Restaurant: POS and restaurant operations platform used by HORECA businesses in Belgium and across Europe. Adjacent rather than directly competing, but many Quality Guard HORECA customers (Brasserie Faro, De Burgerij) operate Lightspeed-style front-of-house systems and could be targets for bundled or competing food-safety add-ons.
• TraceLink: Supply chain traceability SaaS serving food and life sciences manufacturers with serialized traceability, supplier management and compliance workflows. Compares to Quality Guard's traceability, supplier portal, and delivery/lot-number modules, though focused upstream.

Direct peers

• FoodDocs: Estonian food safety management SaaS that auto-generates HACCP plans, monitoring logs and allergen documentation for SMB food businesses. Directly comparable to Quality Guard's autocontrol and allergen apps, with EU-wide positioning.
• Safefood 360: Ireland-based SaaS platform providing food safety, quality and compliance management (HACCP, supplier management, allergen control) to food manufacturers and food-service operators. Closest functional direct competitor to Quality Guard with cross-border European reach.
• FoodLogiQ: Food safety, traceability and supplier management SaaS serving food manufacturers, retailers and restaurants. Comparable supplier-management, traceability and food-safety modules to Quality Guard's platform.
• SafetyCulture (iAuditor): Global inspection/audit and checklist SaaS (iAuditor) widely used in food production and HORECA for HACCP-style inspections. Overlaps with Quality Guard's autocontrol and task management modules, though broader than food safety alone.
• SafetyChain: US-based SaaS for food safety and quality management covering HACCP, supplier compliance, and real-time plant-floor data collection. Direct peer in the food-safety/QMS SaaS category, differing mainly by US-centric vs. Belgian regulatory focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/qualityguard
• YouTubeyoutube.com/channel/qguard
• Facebookfacebook.com/qguard
• LinkedInlinkedin.com/company/qualityguard

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Quality Guard