Eastpoint Equipment Rentals

What Eastpoint Equipment Rentals does

Eastpoint Equipment Rentals is a privately held equipment rental dealer headquartered at 273 Mast Road in Goffstown, New Hampshire. The company rents construction, landscaping, and material handling equipment — including aerial lifts (up to 92 feet), excavators (Bobcat E10 through E88), track loaders, telehandlers, wood chippers, heating equipment, trailers, compaction equipment, lawn care tools, and handheld finishing tools — sourced from OEMs such as Bobcat, Husqvarna, Wacker Neuson, Dynapac, and Bandit. Eastpoint sells no proprietary technology; it operates a traditional dealer-rental model with multi-tier pricing (half-day, daily, 5-day, 7-day, and weekend) and an in-house delivery and pickup service for customers who cannot transport equipment.

The company's go-to-market is direct-to-consumer and horizontal, targeting two primary segments: professional contractors needing project-based equipment access and homeowners undertaking DIY construction, landscaping, or property maintenance work. The core revenue stream is transactional equipment rental, supplemented by an optional Damage Waiver at 15% of rental cost (covering 80% of damages up to $10,000) and delivery/pickup fees. Customers transact via walk-in at the Goffstown storefront, by phone, through the website, or via an online customer portal hosted on focalpointportal.com. The company also runs an SMS marketing program for promotions and equipment updates.

Eastpoint describes itself as "fast growing" but operates from a single physical location with no disclosed funding, acquisitions, partnerships, or multi-site expansion. There is no technology platform, no API, no AI capability, and no disclosed management team or ownership structure in the public record. The business model is fundamentally local and operationally intensive, dependent on regional New Hampshire construction and DIY demand, weather seasonality, and fleet utilization economics typical of small independent rental yards.

Name

Eastpoint Equipment Rentals

Legal name

Eastpoint Equipment Rentals, LLC

Website

https://eastpointrentals.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Eastpoint Equipment Rentals is a private Goffstown, New Hampshire equipment rental dealer serving homeowners and contractors with construction, landscaping, and material handling machinery from brands like Bobcat, Husqvarna, and Wacker Neuson, plus delivery and pickup services.

Ownership category

akta.pro rank

Product category

Equipment Rental Services

NAICS

Construction, Transportation, Mining, and Forestry Machinery and Equipment Rental and Leasing (53241)

SIC

Services-Miscellaneous Equipment Rental & Leasing (7350)

akta.pro primary industry

Earthmoving & Excavation Equipment Rental/Leasing (TLABAFAA)

akta.pro secondary industries

Surface Preparation & Compaction Equipment Rental/Leasing (Compactors, Rollers, Grinders) (TLABAFAJ), Material Handling Equipment Rental/Leasing (Forklifts, Telehandlers, Reach Trucks) (TLABAFAF)

Keywords

• Construction equipment rental
• Aerial lift rental
• Excavator rental
• Landscaping equipment rental
• Tool rental services

Headquarters

HQ city

Goffstown

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Equipment Rental: Core revenue stream from renting construction, landscaping, and material handling equipment. Rental periods available include half-day (4 hours), full day (8 hours), multi-day (5-7 days), and weekend (Saturday-Sunday). Equipment categories include lifts, excavators, track loaders, wood chippers, telehandlers, heaters, trailers, compaction equipment, lawn care, and handheld tools.
2. Damage Waiver: Optional damage waiver priced at 15% of the rental cost. Covers 80% of damages up to $10,000. Renter remains liable for 20% of any damages and any amount exceeding $10,000. Non-refundable purchase that must be added before rental start.
3. Delivery and Pickup Services: The company offers delivery and pickup services for rented equipment, providing additional revenue stream and convenience for customers who cannot transport equipment themselves.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Eastpoint Equipment Rentals rents construction, landscaping, and material-handling equipment on short-term and multi-day bases to homeowners and contractors. Its fleet spans aerial lifts, excavators, track loaders, wood chippers, telehandlers, heaters, trailers, compaction equipment, lawn care machines, and handheld tools, with flexible half-day, daily, 5-day, 7-day, and weekend rental periods. The company also provides delivery and pickup services and an optional damage waiver.

Product overview

Eastpoint Equipment Rentals is a construction and landscaping equipment rental company offering a diverse portfolio of rental equipment for homeowners and contractors. The company operates as a single unified rental service that provides equipment across multiple categories including aerial lifts, excavators, track loaders, wood chippers, telehandlers, heating equipment, trailers, compaction equipment, and lawn care tools. Each equipment category includes various models and sizes to meet different project requirements. The company also offers a comprehensive selection of attachments for excavators and track loaders, allowing customers to customize equipment for specific tasks. Rental rates are offered at multiple tiers including half-day, daily, 5-day, 7-day, and weekend periods. Eastpoint Equipment Rentals serves customers in the Goffstown, NH area with delivery and pickup services.

Differentiator

Problem solved

Functional benefit

Products and services

• Lifts

Quantifiable outcome

• Damage waiver covers 80% of damages up to $10,000

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights3 records

Emerging players

• EquipmentShare: Tech-enabled equipment rental marketplace and fleet management platform with a growing rental fleet of aerial, earthmoving, and material handling equipment — overlapping fleet categories with Eastpoint but built on a national digital platform model.

Direct peers

• Herc Rentals: Full-service equipment rental company serving industrial, infrastructure, commercial, and residential customers with aerial, earthmoving, material handling, and tool fleets — directly comparable product mix and customer base to Eastpoint.
• United Rentals: Largest equipment rental company in North America, offering aerial lifts, excavators, telehandlers, compaction, and a full line of construction and industrial equipment for contractors and industrial customers — directly comparable to Eastpoint's core offering at vastly greater scale.
• Sunbelt Rentals: One of the largest equipment rental providers in North America with a broad fleet spanning aerial work platforms, earthmoving, compaction, material handling, and tools — overlapping nearly all of Eastpoint's categories and customer segments.
• Ahern Rentals: Privately held equipment rental company with a diversified fleet of aerial, earthmoving, material handling, and specialty equipment serving industrial and construction customers across the western U.S. — comparable fleet mix and customer profile.
• H&E Equipment Services: Large equipment rental and sales company offering aerial platforms, earthmoving, material handling, and industrial equipment with branch-based distribution — same go-to-market model as Eastpoint at significantly larger scale.

Broad incumbents

• Caterpillar (Cat Rental Store dealer network): Cat's dealer-operated Cat Rental Stores rent compact construction equipment, aerial lifts, and compaction machines to contractors — same product categories as Eastpoint, anchored by OEM brand rather than independent.
• Home Depot Tool Rental: Major retailer offering in-store tool and equipment rentals including trenchers, compaction, lawn care, and handheld tools — overlaps with Eastpoint's handheld, lawn care, and small-equipment categories, especially for the homeowner DIY segment.
• Lowe's Tool Rental: National home improvement retailer renting tools and small construction/landscaping equipment — competes for the same DIY homeowner segment Eastpoint targets, though with a smaller, less-specialized fleet.

Others

• Ashtead Group: UK-listed parent of Sunbelt Rentals — adjacent holding company rather than direct operator in Eastpoint's geography, but signals the broader competitive dynamics in the equipment rental industry.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks7 records

Key highlights6 records

Customer concentration

• Xx.com/eastpointrental
• Facebookfacebook.com/EastpointEquipmentRentals
• LinkedInlinkedin.com/company/eastpoint-rentals

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Eastpoint Equipment Rentals