Ready Fit Go
- Company typePrivate
- Founded2018
- HeadquartersHermosa Beach, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Ready Fit Go does
Ready Fit Go is a direct-to-consumer healthy meal prep company headquartered at 1025 Pacific Coast Hwy, Hermosa Beach, California. It serves health-conscious, time-constrained consumers seeking ready-made meals without cooking, offering a daily-occasion product range across breakfast, lunch, dinner, and snacks. The company's customers are primarily busy professionals and individuals who want convenient, pre-prepared nutrition that fits an active lifestyle.
The company operates a dual-channel distribution model combining physical retail storefronts with an e-commerce website that supports online ordering for both pick-up at store locations and home or office delivery. Its product surface consists of two core offerings: subscription-based Meal Plans (recurring scheduled deliveries tailored to dietary preferences) and a non-subscription Shop (à la carte ordering of individual meals). Customer acquisition is driven by promotional incentives, including 50% off the first order for new sign-ups and 20% off for mailing list subscribers, with the website and email/newsletter marketing as the primary demand-generation channels. The e-commerce storefront is built on the On2net (UK) Ltd platform, and the company has no disclosed proprietary technology.
Ready Fit Go is a privately held company with no public funding history, no disclosed management team, and no reported revenue. Beyond the Hermosa Beach flagship, the company has signaled a franchise-based expansion model, with a dedicated franchises page on its website indicating intent to scale through franchisee-operated locations. Operating geographies are limited to California, with no international footprint claimed. The company shows no patents, trademarks, certifications, or external recognition in the source data.
Ready Fit Go firmographics
Firmographics- Name
- Ready Fit Go
- Legal name
- Ready Fit Go
- Website
- https://rfghealthyfoods.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Ready Fit Go industry classification
Industry- Product category
- Healthy Meal Prep & Quick Service Restaurant
- NAICS
- Limited-Service Restaurants (722513)
- SIC
- Retail-Eating Places (5812)
- akta.pro primary industry
- Health & Wellness / Functional Fast Casual (macro-counted, high-protein, allergen-friendly) (THAFABAO)
- akta.pro secondary industries
- Prepared Meal Delivery (Fresh, Ready-to-Heat) (CRAHAJAC), Prepared Meal Subscriptions (Chef-Prepared, Recurring) (CRAHAJAD)
Keywords
Where Ready Fit Go is headquartered
LocationHeadquarters
- HQ city
- Hermosa Beach
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Ready Fit Go business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales
Revenue model
- Meal and Meal Plan Sales: Revenue is generated through direct sales of ready-made meals and meal plans across breakfast, lunch, dinner, and snack categories. Customers can purchase individual meals or subscribe to meal plans. Both in-store and online transactions contribute to revenue.
Go-to-market motion2 records
Distribution channels4 records
Marketing channels2 records
Ready Fit Go product offering
Product offeringCore offering
Ready Fit Go is a healthy meal prep company that prepares and sells ready-made meals across breakfast, lunch, dinner, and snack categories. Customers can purchase individual meals or subscribe to meal plans through the company's physical retail storefronts in Hermosa Beach, California or via online ordering for pick-up or delivery. The brand operates on a franchise model to expand local presence.
Product overview
Ready Fit Go is a ready-made meal delivery service offering healthy meal prep options for customers on the go. The company operates a dual-channel model combining in-store purchasing with an online ordering platform. The core offering consists of Meal Plans (subscription-based meal scheduling) and a Shop (à la carte meal ordering), organized across four meal categories: Breakfast, Lunch, Dinner, and Snacks. Customers can order online for pick-up at physical store locations or opt for delivery.
Differentiator
Problem solved
Functional benefit
Products and services
- Meal Plans Subscription-based meal planning options that allow customers to schedule and customize their healthy meal deliveries according to their dietary needs and preferences. Available for online ordering and subscription.
- Shop (À La Carte Meals) Online storefront where customers can browse and order individual ready-made meals without a subscription plan. Allows flexibility for one-time purchases.
- Breakfast Meals Ready-made healthy breakfast options available for in-store purchase or online ordering with pick-up or delivery. Designed for busy individuals seeking convenient morning nutrition.
- Lunch Meals Ready-made healthy lunch options available for in-store purchase or online ordering with pick-up or delivery. Targeted at working professionals and on-the-go consumers.
- Dinner Meals Ready-made healthy dinner options available for in-store purchase or online ordering with pick-up or delivery. Provides nutritious evening meals without cooking required.
- Snacks Healthy snack options available for in-store purchase or online ordering with pick-up or delivery. Complements the breakfast, lunch, and dinner offerings for consumers seeking lighter healthy options.
Companies that use Ready Fit Go
Customer profileSegments1 record
Ideal customer profiles1 record
Ready Fit Go technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Ready Fit Go partnerships and signals
Strategic signalScale indicators1 record
Recent moves5 records
Expansion highlights4 records
Ready Fit Go competitors and assessment
Company assessmentDirect peers
- Factor (formerly Factor 75): Subscription-driven prepared meal delivery service offering ready-to-heat, health-oriented meals. Directly comparable to Ready Fit Go's subscription Meal Plans product.
- Snap Kitchen: Prepared-meal retailer and delivery brand offering chef-crafted, ready-to-eat meals across multiple dayparts. Closely matches Ready Fit Go's pre-made-meal retail and delivery proposition.
- Freshii: Health-oriented fast-casual chain with a franchise model and a menu spanning bowls, salads, wraps, and breakfast. Closely aligned with Ready Fit Go's franchise-driven, daypart-broad, health-conscious positioning.
- Just Salad: Healthy fast-casual chain with in-store dining, online ordering, and a reusables/loyalty subscription program. Comparable in combining in-store and digital channels around better-for-you meals.
- Sweetgreen: Operator of health-focused fast-casual restaurants offering customizable salads and bowls with strong digital ordering and subscription-style loyalty mechanics. Directly comparable in the 'healthy, convenient, on-the-go' positioning Ready Fit Go targets.
- CoreLife Eatery: Fast-casual chain focused on bowls, salads, and grain plates positioned around health and active lifestyles. Comparable in brand narrative, menu architecture, and target customer to Ready Fit Go.
- Clean Juice: Certified-organic juice and healthy fast-casual franchise serving smoothies, wraps, and bowls. Comparable as a franchise-based healthy quick-service brand pursuing premium, better-for-you positioning.
- Salad and Go: Drive-thru-focused healthy fast-casual chain offering grab-and-go salads, wraps, and breakfast at value pricing. Comparable in combining grab-and-go convenience, healthy positioning, and multi-daypart menus.
Broad incumbents
- Tropical Smoothie Cafe: Large health-focused franchise system with broad daypart coverage including breakfast, lunch, and snacks. Comparable as a franchise-led incumbent competing for the same health-conscious, on-the-go customer.
- Cava: Large, publicly traded Mediterranean fast-casual chain with strong digital ordering and a focus on fresh, health-forward bowls. Comparable as a broader healthy fast-casual incumbent that sets category expectations.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat2 records
Key risks7 records
Key highlights7 records
Customer concentration
Ready Fit Go social profiles
Digital presenceReady Fit Go financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ready Fit Go leadership team
Management profileNumber of profiles
Ready Fit Go funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ready Fit Go M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ready Fit Go
What does Ready Fit Go do?
Ready Fit Go is a healthy meal prep company that prepares and sells ready-made meals across breakfast, lunch, dinner, and snack categories. Customers can purchase individual meals or subscribe to meal plans through the company's physical retail storefronts in Hermosa Beach, California or via online ordering for pick-up or delivery. The brand operates on a franchise model to expand local presence.
Is Ready Fit Go a public or private company?
Ready Fit Go is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Ready Fit Go founded?
Ready Fit Go was founded in 2018. It employs 11 to 50 people.
Where is Ready Fit Go based?
Ready Fit Go is headquartered in Hermosa Beach, United States, in the North America region.
How does Ready Fit Go make money?
One revenue line is on record: meal and Meal Plan Sales.
Who are Ready Fit Go's main competitors?
Direct peers on record are Factor (formerly Factor 75), Snap Kitchen, Freshii, Just Salad, Sweetgreen, CoreLife Eatery, Clean Juice and Salad and Go. Broad incumbents are Tropical Smoothie Cafe and Cava.
Does Ready Fit Go have an API?
No public API is recorded for Ready Fit Go.
What industry is Ready Fit Go in?
Ready Fit Go's product category is Healthy Meal Prep & Quick Service Restaurant. Its primary akta.pro industry code is THAFABAO, Health & Wellness / Functional Fast Casual (macro-counted, high-protein, allergen-friendly), with a secondary code of CRAHAJAC, Prepared Meal Delivery (Fresh, Ready-to-Heat). Its NAICS code is 722513 and its SIC code is 5812.