Activo

What Activo does

Activo (legal entity Tebrisa S.A.) is a Uruguay-headquartered B2B digital services company founded in 2016 that delivers an integrated portfolio of eight service pillars — web development, multilingual customer service, marketing, creative/multimedia, SEO, HR advisory, quality assurance, and business intelligence — to international companies seeking to operate or expand in Latin American markets. Operationally, the company runs distributed teams across multiple countries with hybrid (remote and in-office) work, headquartered in the Zonamerica technology park in Montevideo, and staffs client engagements in Spanish, Portuguese, and English. The technical stack comprises mainstream web development frameworks (NextJS, ExpressJS, WordPress), SEO tooling for Google/Bing/YouTube, customer service platforms (chat, email, telephone), and BI/analytics systems used to convert client data into process and decisioning improvements.

The commercial model is professional-services based: each client receives a customized action plan under multi-year contracts with no publicly disclosed pricing, and the go-to-market is direct enterprise sales handled through calls, emails, and chats rather than self-serve or productized offerings. The customer segment is narrowly defined as 'international companies in Latin America,' positioning Activo as a localization and CX outsourcing partner rather than a software product company. No external funding, M&A, leadership changes, AI capabilities, patents, certifications, or named enterprise customers are disclosed, leaving the firm's scale, ownership structure beyond legal registration, and competitive positioning to be inferred primarily from its service breadth and multilingual LatAm focus.

Name

Activo

Legal name

Tebrisa S.A.

Website

https://activo.uy

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

51–100 employees

Short description

Uruguay-based B2B digital services firm offering web development, multilingual customer service, marketing, SEO, HR advisory, QA, and business intelligence to international companies expanding into or operating within Latin American markets.

Ownership category

akta.pro rank

Product category

Digital Business Process Outsourcing Services

NAICS

Advertising Agencies (54181), Advertising, Public Relations, and Related Services (5418), Other Services Related to Advertising (54189), Human Resources Consulting Services (541612)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310), Services-Help Supply Services (7363)

akta.pro primary industry

Direct Marketing, CRM & Lifecycle (Email, SMS, Loyalty) (BPAFAAAJ)

akta.pro secondary industries

Loyalty, Referral & Customer Advocacy Programs (Direct Response) (BPAFAKAO), Mobile App Development Platforms (MADP) (HDAEAKAD), Lead Distribution, CRM/MarTech Integration & Sync (THAHAGAM)

Keywords

• Web development services
• Customer service outsourcing
• Digital marketing services
• SEO optimization services
• Business intelligence services

Headquarters

HQ city

Montevideo

HQ country

Mexico

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Web Development Services: Design, development and maintenance of web pages and applications, software development, database management and coding for optimal website performance
2. Customer Service Outsourcing: Customer support services including chat, email and telephone support in multiple languages, loyalty management and customer satisfaction improvement
3. Marketing and Communication Services: Brand positioning, market promotion, campaign conceptualization, multimedia content creation, SEO optimization and performance marketing analysis
4. Quality Control and BI Services: Contact analysis for quality standards, agent training support, data analytics for business decision-making

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Activo is a digital services company that designs, develops, and maintains web pages and applications; delivers multilingual customer support via chat, email, and phone; and provides marketing, SEO, creative content, HR advisory, quality assurance, and business intelligence services to international companies operating in Latin America. Its services are bundled under customized action plans delivered by specialized teams across multiple countries, with Spanish, Portuguese, and English as working languages.

Product overview

Activo is a digital services company offering an integrated portfolio of services to international companies operating in Latin America. The company provides eight interconnected service pillars: Web Development (designing, creating, and maintaining web applications), Customer Service (multi-language support via chat, email, and phone), Marketing (brand positioning and promotional strategies), Creative (multimedia content and campaign design), SEO (search engine optimization across Google, Bing, and YouTube), Human Resources (talent management and leadership development), Quality Assurance (contact analysis and standards maintenance), and Business Intelligence (data analytics and process optimization). These services are offered as a unified service offering rather than discrete software products, with teams collaborating across countries to deliver comprehensive digital solutions.

Differentiator

Problem solved

Functional benefit

Products and services

• Web Development Services Design, creation, and maintenance of websites and applications, including software development, database management, and coding delivered with optimal website performance for international companies operating in Latin America.
• Customer Service (Atención al Cliente) Multilingual customer support (chat, email, and telephone) in Spanish, Portuguese, and English, focused on reducing friction, building loyalty, and improving customer experience and satisfaction for international client companies.
• Marketing Services Brand positioning, market research, promotional strategy development, and effectiveness analysis of marketing activities for companies operating in Latin America.
• Creative Services Multimedia content creation in multiple languages, including conceptualization of communication campaigns, design of multimedia materials, and supervision of audiovisual, merchandising, and graphic design vendors.
• SEO Services Search engine optimization for Google, Bing, and YouTube across multiple languages, covering site architecture, content optimization, link building, negative SEO prevention/penalty remediation, and user-metric improvement.
• Human Resources Advisory Services HR advisory for global clients covering individual performance management, leadership development and learning, and talent acquisition/management, applied through best-practice, data-informed methods.
• Quality Assurance Services Quality control via contact analysis to maintain user experience standards, improve customer service practices, and support agent training and development.
• Business Intelligence Services Data aggregation and transformation into actionable insights for process improvement, evidence-based decision-making, trend identification, consumer behavior analysis, and discovery of new business opportunities for client companies.

Quantifiable outcome

• First Contact Resolution (FCR) for customer service excellence

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered minor.

• Holberton School UruguayminorOthersHiring partner relationship with Holberton School Uruguay, a technology education institution. Students from Holberton have visited Activo's office, indicating a talent pipeline and educational partnership for recruiting software development talent.
• Medicina Personalizada (MP)minorOthersHealth insurance provider offering personalized medical care, emergency medical coverage, dental plan and psychological assistance to Activo employees.
• SEMM EmergenciaminorOthersMedical emergency service provider offering 24/7 emergency medical coverage for Activo employees.
• ZonamericaminorOthersTechnology park and business campus where Activo's headquarters is located. Provides office space in the Celebra building, offering a work environment balancing architecture, nature and services.

Scale indicators3 records

Recent moves4 records

Expansion highlights5 records

Direct peers

• Konecta: Konecta is a Spain/LATAM-headquartered BPO and digital services firm with multilingual contact center and customer experience operations across the Americas. Closely comparable to Activo in size, geography, and customer service outsourcing model.
• Globant (already listed): See Globant entry above; included as a primary direct peer given the closest overlap in service portfolio.
• Atento: Atento is a Brazil-based leading LATAM customer experience and BPO provider offering multilingual customer service, sales, and back-office support. Comparable to Activo in target geography, customer mix, and core service offering.

Broad incumbents

• Ci&T: Ci&T is a Brazilian digital strategy and software development consultancy serving global enterprises across marketing, customer experience, and data analytics. Comparable to Activo's integrated digital services model and LATAM-based delivery model.
• Globant: Globant is a large Latin American-headquartered digital services firm offering web development, marketing, customer experience, and BI services to enterprise clients globally. It is the most relevant broad incumbent peer to Activo given overlapping service pillars and shared LATAM talent base.
• Teleperformance: Teleperformance is one of the world's largest BPO/customer experience providers with significant LATAM delivery operations across Spanish, Portuguese, and English. Most directly comparable to Activo's customer service outsourcing pillar.
• Concentrix: Concentrix is a global customer experience and digital services company with major Latin American operations offering multilingual CX, marketing, and analytics. Overlaps directly with Activo's customer service, BI, and marketing service pillars.
• Softtek: Softtek is a Mexico-founded IT services and digital transformation firm operating across Latin America, the US, and Europe. It competes with Activo in nearshore web development, application maintenance, and customer experience services for international enterprises.
• Stefanini Group: Stefanini is a Brazil-origin global IT, BPO, and digital services provider with strong LATAM operations and multilingual customer service capabilities. Comparable to Activo across customer service outsourcing, web development, and marketing services for international clients.
• Foundever (formerly Sitel Group): Foundever is a major global CX and customer service outsourcing provider with substantial LATAM delivery capacity. Comparable to Activo on multilingual customer service and digital CX support for international enterprise clients.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/UYActivo
• LinkedInlinkedin.com/company/activo.uy

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Activo