Medicina Personalizada

What Medicina Personalizada does

Mp (Medicina Personalizada), legally SIAM S.A., is a Montevideo-based private medical assistance insurance company founded in 1994 by a group of physicians. The company operates a vertically integrated model combining health insurance underwriting with direct provision of medical care through a network of six wholly-owned clinics across Uruguay (Clínica Setiembre, Clínica Golf, Clínica Carrasco, Clínica Mujer MP, Clínica de los Horneros, and Clínica MP en Punta del Este), supplemented by partner networks for emergency services (SEMM), hospitalization (Sanatorio SEMM-Mautone), and pharmacy. Core service lines include individual/family and corporate health insurance plans, outpatient consultations, 24/7 emergency care, hospitalization, pharmacy benefits, and travel assistance with Mercosur-region coverage through Hospital Italiano de Buenos Aires and Hospital Moinhos de Vento.

Technology infrastructure centers on a centralized Electronic Health Record (Historia Clínica Electrónica) that spans clinics, home visits, emergencies, and hospitalizations, paired with the MiMP member portal and mobile application that supports online appointment scheduling, video consultations, medical results access, and self check-in via geolocation. A proprietary registered program, ME.TO.DO. (Medicina Total Domiciliaria), provides multidisciplinary home hospitalization. The company is certified under ISO 9001 (since 2000), ISO 14001-2015, ISO/IEC 27001, and ISO 27701 (achieved 2021 as the first Uruguayan firm certified for privacy information management).

Revenue is generated primarily through recurring subscription-based health insurance premiums for individuals, couples, and families, with tiered plans offering promotional discounts (e.g., 25% off first 3 months for Joven MP and Family MP plans). A secondary B2B revenue stream targets corporate clients through Medicina Corporativa, providing occupational pathology prevention and workplace wellness programs. Marketing and distribution are hybrid: direct-to-consumer via website, WhatsApp, phone, and in-person enrollment at headquarters and clinics, combined with sales-led outreach to corporate accounts. The firm operates exclusively in Uruguay with national coverage including Punta del Este/Maldonado via MP Punta.

Name

Medicina Personalizada

Legal name

SIAM S.A.

Website

https://mp.com.uy

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

251–500 employees

Short description

Mp (Medicina Personalizada / SIAM S.A.) is a Uruguayan private health insurer and clinic operator founded in 1994, serving individual, family, and corporate members through six owned clinics, centralized electronic medical records, and a MiMP mobile platform.

Ownership category

akta.pro rank

Product category

Private Health Insurance

NAICS

Direct Health and Medical Insurance Carriers (524114), Home Health Care Services (62161)

SIC

Hospital & Medical Service Plans (6324), Services-Offices & Clinics Of Doctors Of Medicine (8011), Accident & Health Insurance (6321)

akta.pro primary industry

MA PPO Plans (Local/Regional PPO) (HLAEACAB)

akta.pro secondary industries

Travel Medical Insurance (Individual) (FSAIAEAI), International/Expatriate Individual Health Insurance (FSAIAEAH)

Keywords

• Private health insurance
• Medical clinics
• Emergency services
• Home hospitalization
• Corporate wellness

Headquarters

HQ city

Montevideo

HQ country

Uruguay

HQ region

Latin America

Offices7 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Health Insurance Premiums: Subscription-based private health insurance with monthly/annual premiums. Plans include comprehensive medical coverage, hospitalization in first-level sanitariums, emergency services, pharmacy benefits, and access to exclusive clinic network.
2. Corporate Medicine Services: B2B health management services for companies including occupational pathology prevention, corporate wellness programs, and health education initiatives.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels6 records

Core offering

Medicina Personalizada (MP) is a private medical assistance insurance company providing comprehensive health coverage to individuals, families, and corporate clients in Uruguay. The company sells subscription-based health insurance plans that integrate pre-hospital, outpatient, and hospitalization services delivered through a network of six proprietary clinics, mobile emergency services, partner pharmacies, and home hospitalization programs.

Product overview

Medicina Personalizada is a private medical assistance insurance company offering comprehensive health coverage through a multi-clinic network and integrated services. The core offering consists of health insurance plans (MP Family Care, MP Punta, MP Affinity Care, and others) providing hospitalization, emergency services, specialist consultations, and pharmaceutical benefits. The company operates six proprietary clinics across Uruguay (Clínica Setiembre, Clínica Golf, Clínica Carrasco, Clínica Mujer MP, Clínica de los Horneros, and Clínica MP Punta del Este), complemented by partnerships with SEMM emergency services, Sanatorio Mautone, and Cardiomóvil. Digital services include the MiMP member portal with electronic health records and video consultations. Supplementary programs include Wellness Club, Mamá MP maternal health, Medicina Corporativa, ME.TO.DO. home hospitalization, and travel assistance.

Differentiator

Problem solved

Functional benefit

Brands

• MP Punta: Exclusive health insurance plan for residents in the Department of Maldonado, offering access to Clínica MP Punta del Este, Sanatorio SEMM Mautone, and Cardiomovil services.
• Mamá MP
• Medicina Corporativa
• Clínica Mujer MP
• ME.TO.DO.

Products and services

• MP Health Insurance Plans Private medical assistance insurance plans (MP Socio, MP Punta) offering comprehensive coverage including hospitalization in first-level sanatoriums, 24/7 emergency services, specialist consultations, pediatric care, pharmaceutical benefits, and international travel assistance for individuals and families in Uruguay.
• ME.TO.DO. (Medicina Total Domiciliaria) Home Hospitalization Trademarked home hospitalization program providing multidisciplinary personalized home care including medical visits, nursing, physiotherapy, nutrition, and other specialties for members who require inpatient-level care delivered at home.
• Travel Assistance (Asistencia en Viaje) International travel assistance program providing acute illness coverage up to 90 days with dental emergencies, medication, luggage location, and repatriation services for members traveling abroad.
• Medicina Corporativa (Corporate Medicine) B2B corporate health services offering occupational pathology prevention, corporate wellness programs, and multidisciplinary teams to support organizational health culture for employee benefits and workplace wellness.
• Wellness Club Member benefits program offering exclusive discounts and offers from partner businesses in categories including seniors, sports, personal care, gastronomy, home, hotels, clothing, children's services, and maternal health.
• Mamá MP Maternal health program for pregnant women and new mothers offering preparation courses, breastfeeding support, trimester-by-trimester guidance, newborn gifts, and ongoing maternal care benefits.

Named customers2 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Ten partnerships are on record, tiered core, minor and strategic.

• SEMM (Sistema de Emergencia Médica Móvil)coreStrategic or Co-development PartnerStrategic partnership with SEMM for mobile emergency medical services in Montevideo and Costa de Oro, operating 24 hours 365 days with 6 policlinics. SEMM provides emergency response, ambulance services, and urgency odontology services integrated with MP's care coordination.
• Sanatorio SEMM-MautonecoreStrategic or Co-development PartnerPrimary hospitalization partner in Maldonado/Punta del Este region with VIP rooms, CTI, and full service coverage. MP members have exclusive VIP waiting area and preferential care. Network includes centers in Pan de Azúcar, Piriápolis, and San Carlos.
• CardiomóvilcoreChannel Partner/ Reseller/ DistributorEmergency and urgency services provider in Maldonado with 3 bases located in Maldonado, San Carlos, and Piriápolis, operating 24/7 for home emergencies.
• COMEROminorChannel Partner/ Reseller/ DistributorHealthcare provider network for beach areas in Rocha department, providing coverage for MP members traveling to eastern Uruguay beaches.
• S.A.P.P.minorChannel Partner/ Reseller/ DistributorHealthcare provider for Canelones department, providing coverage for MP members in this jurisdiction.
• Hospital Italiano de Buenos AiresstrategicStrategic or Co-development PartnerMercosur agreement for healthcare cooperation and provision, offering MP members access to medical services in Argentina and coverage for high-complexity procedures.
• Hospital Moinhos de Vento (Porto Alegre)strategicStrategic or Co-development PartnerMercosur agreement for healthcare cooperation and provision, offering MP members access to medical services in Brazil and coverage for high-complexity procedures.
• Fondo Nacional de Recursos (FNR)coreOthersNational resource fund financing high-complexity procedures including transplants, oncology treatments, prosthesis, and advanced techniques. FNR provides coverage for MP members requiring these services through specialized institutes.
• Wellness Club PartnersminorGTM or Marketing PartnerNetwork of partner businesses offering exclusive discounts to MP members including restaurants (Say Cheese, La Tasca), hotels (Midland Hotel, Dazzler), sports (Levity, Movimiento Pilates), children's services (Pelokitos), and healthcare (Clínica Odontológica Aimone).
• El ObservadorstrategicGTM or Marketing PartnerMedia partnership for MP Talks video series, a health-focused content platform featuring stories, interviews, and discussions with medical professionals and patients.

Scale indicators4 records

Recent moves1 record

Expansion highlights5 records

Regional players

• Galeno: Major Argentine prepaid health insurer with affiliated provider network and corporate wellness offerings — relevant comparable for MP's dual individual + corporate GTM and Latin American prepaid pricing dynamics.
• Sura EPS: Latin American health insurance and wellness provider with operations across multiple countries — broad incumbent in the prepaid/managed care space relevant to MP's potential Mercosur expansion optionality.
• OSDE: Argentina's largest prepaid health plan (medicina prepaga) with millions of members and own provider network — directly analogous business model to MP at much larger scale, useful for benchmarking expansion and specialty service strategies in Latin America.
• Omint: Argentine prepaid health plan serving individuals, families, and corporate clients with national provider network — comparable segment mix and B2B/B2C distribution approach to MP.
• Swiss Medical Group: Leading Argentine prepaid health group combining insurance plans with owned hospitals and clinics — comparable vertically integrated prepaid medicine model operating in a larger, more competitive market than Uruguay.

Direct peers

• Hospital Alemán: Montevideo-based prepaid health system anchored by its own hospital — overlaps with MP on integrated insurance + provider delivery and targets similar middle/upper-middle class Uruguayan families and corporate accounts.
• COSEM: Uruguayan cooperative prepaid medical system providing integrated healthcare services to members through owned facilities — directly comparable business model and target customer base to MP.
• CASMU: One of Uruguay's largest prepaid medical assistance systems (IAMC/IAMP), operating its own clinic network and serving individuals, families, and corporate members — directly comparable to MP's vertical integration model in the same market.
• Médica Uruguaya: Uruguayan prepaid health system offering comprehensive medical coverage with own clinics and physician network — competes head-to-head with MP for individual and corporate members in Montevideo and surrounding regions.
• Hospital Británico del Uruguay: Uruguayan hospital-affiliated prepaid health system with own clinic and inpatient facilities — competes with MP in the Montevideo private medicine market with similar integrated insurance-plus-provider model.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/mpersonalizada
• Facebookfacebook.com/MPersonalizada
• LinkedInlinkedin.com/company/mpersonalizada
• Instagraminstagram.com/mpersonalizada
• Xx.com/MPersonalizada

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Medicina Personalizada