ASI Hastings

What ASI Hastings does

ASI Hastings, operating under the brand 'The White Glove Guys,' is a privately-held, family-owned residential HVAC, plumbing, sewer, and drain service contractor headquartered in San Diego, California. Founded in 1952 and led since the 1980s by Ken and Phil Justo and their families, the company dispatches licensed, background-checked technicians from two offices (4870 Viewridge Ave. in San Diego and 1929 W Vista Way in Vista) to serve more than 50 communities across San Diego Metro, North County, East County, and South Bay. The company is not a technology product firm; its differentiation rests on the White Glove service identity (booties, drop cloths, upfront flat-rate pricing, no overtime surcharges, 100% satisfaction guarantee), long-tenured local operating history, A+ BBB rating, and 4.8-star Google reputation across approximately 7,300 reviews. Underlying service technology includes electronic and acoustic leak detection, thermal imaging cameras, HD waterproof sewer cameras, hydro jetting up to 4,000 PSI, and Cured-In-Place Pipe (CIPP) trenchless epoxy pipe lining for non-invasive sewer rehabilitation.

Name

ASI Hastings

Legal name

ASI Hastings, The White Glove Guys

Website

http://asiheatingandair.com

Company type

Private

Founded year

1952

Operating status

Operating

Headcount range

101–250 employees

Short description

ASI Hastings, branded 'The White Glove Guys,' is a family-owned residential HVAC, plumbing, sewer, and drain service contractor serving San Diego County since 1952 from offices in San Diego and Vista, California.

Ownership category

akta.pro rank

Headquarters

HQ city

San Diego

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Plumbing Services: Full residential plumbing services including repair, repiping, leak detection, slab leak repair, water heater service, drain cleaning, sewer services, gas line work, and water treatment. Revenue is generated through flat-rate service fees per job, with no overtime surcharges.
2. HVAC / Air Conditioning & Heating Services: AC repair, maintenance, replacement, ductless mini-split installation, duct repair, insulation, and furnace services. Revenue is fee-for-service per job with upfront flat-rate pricing.
3. Sewer & Drain Services: Drain clearing, emergency drain service, hydro jetting, pipe lining (CIPP), sewer line repair and replacement, and camera inspections. Both one-time service fees and recurring maintenance contracts (ASI Rewards membership) generate revenue.
4. ASI Rewards Membership: Annual membership program offering precision AC maintenance and furnace safety/-efficiency inspections each year. Provides recurring subscription revenue and customer lock-in.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

ASI Hastings is a residential home services contractor that sells and delivers plumbing, sewer and drain, air conditioning, and heating services directly to homeowners across San Diego County. Services are priced on a flat-rate, per-job basis with no overtime charges and include emergency response, diagnostics, repair, replacement, and preventive maintenance, supplemented by an annual ASI Rewards membership for recurring maintenance customers.

Product overview

ASI Hastings, operating as The White Glove Guys, is a residential HVAC and plumbing service company serving San Diego County since 1952. The company offers an integrated suite of home comfort services organized into four main categories: Plumbing Services (including general plumbing repair, emergency plumbing, leak detection, slab leak repair, water heater services, tankless water heater installation, gas line services, and water treatment), Sewer & Drain Services (including drain cleaning, hydro jetting, trenchless pipe lining, sewer services, and sewer line repair), Cooling/AC Services (including AC repair, AC maintenance, AC replacement, ductless mini splits, and duct repair), and Heating Services (including furnace repair, maintenance, and replacement). The company also offers an ASI Rewards membership program for ongoing maintenance customers. All services are provided by licensed, background-checked technicians with upfront flat-rate pricing and no overtime charges.

Differentiator

Problem solved

Functional benefit

Products and services

• Plumbing Services

Quantifiable outcome

• 4.8-star Google rating across 7,000+ reviews
• +5 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Seven partnerships are on record, tiered flagship, core and minor.

• San Diego State University (SDSU) AthleticsflagshipGTM or Marketing PartnerASI is the Official HVAC & Plumbing Partner of San Diego State University Athletics — a flagship, multi-year partnership between two long-standing San Diego institutions united by a commitment to excellence. The partnership includes supporting student-athletes, community investment, and serving Aztec families. Benefits include logo placement, event visibility, and community goodwill within the SDSU fan base.
• San Diego PadrescoreGTM or Marketing PartnerASI is a multi-year partner of the San Diego Padres baseball team. As a local company serving San Diego families for decades, ASI supports its hometown team through this partnership, which includes serving Padres families and community investment.
• American Lung AssociationcoreStrategic or Co-development PartnerASI partners with the American Lung Association to support cleaner air, healthier homes, and stronger communities across San Diego. Activities include indoor air quality education, donations with every IAQ (Indoor Air Quality) installation, and community health advocacy. This aligns naturally with ASI's HVAC and air quality service offerings.
• Sharp HealthcareminorGTM or Marketing PartnerCommunity support partnership — ASI is listed among supporters of Sharp Healthcare as part of its community partnership portfolio.
• Rady Children's HospitalminorGTM or Marketing PartnerCommunity support partnership — ASI is listed among supporters of Rady Children's Hospital as part of its community partnership portfolio.
• Ronald McDonald House CharitiesminorGTM or Marketing PartnerCommunity support partnership — ASI is listed among supporters of Ronald McDonald House Charities as part of its community partnership portfolio.
• San Diego Food BankminorGTM or Marketing PartnerCommunity support partnership — ASI is listed among supporters of the San Diego Food Bank as part of its community partnership portfolio.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Carter Services Heating & Cooling: Family-owned Southern California HVAC contractor (Orange County / Inland Empire). Comparable residential HVAC repair/replacement model and homeowner GTM, but operates primarily outside San Diego.
• Service Champions Heating & Air Conditioning: SoCal-focused residential HVAC contractor serving Orange County and surrounding areas. Highly comparable multi-trade service offering and customer base, but different geography — competes for the same template of homeowner service contracts in a neighboring Southern California market.

Broad incumbents

• Benjamin Franklin Plumbing: National residential plumbing franchise emphasizing on-time and upfront pricing. Comparable on core plumbing offerings, pricing transparency, and homeowner target, but with a broad franchise footprint rather than a single San Diego focus.
• One Hour Heating & Air Conditioning: National residential HVAC franchise with strong service-branding and time-based guarantees. Comparable to ASI on the HVAC side of the business — same homeowner customer, same repair/replacement offering — but operates as a franchise system across multiple states.
• Roto-Rooter: National, well-known plumbing and drain service franchise with strong brand recognition. Overlaps heavily with ASI's plumbing and sewer/drain services, but operates as a broad incumbent across many categories and geographies rather than a San Diego specialist.
• Mr. Rooter Plumbing: National residential plumbing franchise with similar flat-rate service positioning. Competes on the same homeowner plumbing jobs but as a multi-region franchise system rather than a single-market operator.

Direct peers

• Al's Plumbing & Drain Service: Long-standing San Diego residential plumbing and drain specialist. Closely comparable on plumbing/sewer core services, customer segment, and local market dynamics.
• Bill Howe Plumbing, Heating & Air: San Diego-based, family-owned residential plumbing, heating, and air conditioning contractor. Most direct local competitor — same geography, same multi-trade service model, same homeowner target customer, and comparable brand-led GTM.
• Anderson Plumbing, Heating & Air: San Diego-based residential plumbing and HVAC contractor offering repair, replacement, and drain services to homeowners. Direct head-to-head competitor on the same service lines and customer base.

Others

• ServiceTitan: Vertical SaaS platform purpose-built for residential and commercial HVAC, plumbing, and drain contractors. Enabling/ecosystem peer rather than a direct competitor — ASI operates in the same end market and increasingly depends on similar software, dispatch, and customer-experience tooling to compete.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/asihastings
• LinkedInlinkedin.com/company/asi-hastings-heating-and-air-green-homes-america-home-performance-contracting

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ASI Hastings