Okamoto

Name

Okamoto

Legal name

岡本株式会社 (Okamoto Corporation)

Website

https://okamotogroup.com

Company type

Private

Founded year

1934

Operating status

Operating

Headcount range

251–500 employees

Ownership category

akta.pro rank

Product category

Legwear and Hosiery Manufacturing

NAICS

Footwear Merchant Wholesalers (42434), Footwear Merchant Wholesalers (424340), Footwear Manufacturing (3162)

SIC

Wholesale-Apparel, Piece Goods & Notions (5130)

akta.pro primary industry

Intimates, Hosiery & Sleepwear Wholesale (CRAOADAG)

Keywords

• Legwear manufacturing
• Non-slip socks
• Thermal hosiery
• Compression stockings
• Kids socks

Headquarters

HQ city

Osaka-shi

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Socks and Legwear Product Sales: Okamoto generates revenue through the sale of socks, legwear, and related accessories directly to consumers via its e-commerce platform and through third-party retail channels. Products are sold as one-time purchases with various pack sizes (individual, 3-pack, 6-pack sets).
2. Wholesale/Distribution Sales: Products are sold in bulk to supermarkets, mass merchants, and retail stores across Japan through wholesale distribution relationships.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Okamoto Corporation is a Japanese manufacturer and wholesaler of legwear products, including socks, non-slip foot covers, compression hosiery, thermal socks, and kids' legwear. Its flagship offering is the 脱げないココピタ (Kokopita) line of non-slip foot covers built on patented U-shaped heel-holding technology, complemented by branded product families such as SUPER SOX (odor control), 靴下サプリ (leg care), まるでこたつソックス (thermal socks), and fashion-oriented labels like Blondoll and 17℃. Products are sold directly to consumers through the official online store and through wholesale distribution to supermarkets, mass merchants, and department stores across Japan.

Product overview

Okamoto is a legwear manufacturer offering a diversified portfolio of socks and leg care products. The core product line is 脱げないココピタ (Kokopita), featuring the proprietary「コの字型ストッパー™」technology for non-slip socks, which includes variants such as ココピタ あったか実感 (warm socks with 4x toe insulation), ココピタ さらっと実感 (moisture-wicking quick-dry), and ココピタ プレミオ (premium line). Supporting brands include SUPER SOX (odor-control with Breeze Fiber), 靴下サプリ (leg care compression products), まるでこたつソックス (room socks with thermal ankle stimulation), and lifestyle brands like はくらく, Blondoll, 17℃, and あしごろも (organic cotton). The company also offers specialized products like おやすみスイッチ (sleep wear), くろぱん, CROSSPRO, and moisok, collectively covering categories from everyday socks to medical-grade compression wear.

Differentiator

Problem solved

Functional benefit

Brands

• 脱げないココピタ: Flagship brand of non-slip foot covers featuring the proprietary 'コの字型ストッパー' (Ko-shaped stopper) technology, available in Basic, さらっと実感 (Saratto), あったか実感 (Attaka), and プレミオ (Premio) lines.
• SUPER SOX
• 靴下サプリ
• Blondoll
• 17℃
• はくらく
• くろぱん
• moisok
• あしごろも
• CROSSPRO

Products and services

• 脱げないココピタ (Kokopita Non-Slip Foot Covers) Flagship line of non-slip foot covers and socks featuring the proprietary U-shaped Stopper heel-holding design that prevents socks from slipping off inside shoes. Available in Basic, Saratto (moisture-wicking), Attaka (warmth), Premio (premium), and Hinyari (cool touch) variants for sneakers, pumps, and casual footwear. Targeted at Japanese consumers of all genders.
• ココピタ あったか実感 (Kokopita Attaka Jikkan) Warm variant of the Kokopita line delivering 4x toe insulation compared to conventional socks through the patented two-layer toe structure where the inner layer absorbs sweat and the outer layer converts moisture to heat. Designed for women with cold feet, outdoor use during cold seasons, commuting, and office work.
• ココピタ さらっと実感 (Kokopita Saratto Jikkan) Moisture-wicking and deodorizing variant of the Kokopita line with enhanced mesh structure at the toe and sole, providing 1-second sweat absorption, 2x breathability, and odor control. Targeted at consumers needing fresh-feet comfort during long wear.
• ココピタ プレミアム (Kokopita Premio) Premium tier of the Kokopita non-slip foot cover line, positioned as a higher-end offering within the family.
• 脱げないココピタ ひんやりタイプ (Kokopita Hinyari Type) Cool-touch summer variant of the Kokopita line using heat-conducting touch-cool material that provides an instant cooling sensation via thermal conduction principles, designed for hot summer wear under the 'foot-side cool biz' concept.
• SUPER SOX Sock line using Okamoto's proprietary Breeze Fiber material with superior odor-elimination and moisture-control properties, designed to maintain a refreshing wearing experience throughout 24-hour wear. Targeted at consumers seeking all-day freshness.
• まるでこたつソックス (Marude Kotatsu Socks) Room socks that stimulate the Sanyinkaku acupuncture point on the ankle through patented thermal stimulation (Patent No. 6043982) to promote overall foot warming. Made with moisture-wicking and special insulation materials. Targeted at people with peripheral cold sensitivity.
• 靴下サプリ (Kutsushita Sapuri) Leg Care Series Leg care legwear series including compression tights, foot pressure relief salon wear, and circulation-promoting socks. Features the patented Meguri-lift heart-shaped knit structure for calf support (Patent No. 6605264). Includes medical-grade elastic stockings registered under Japan's elastic stocking notification system. Targeted at health-conscious consumers and people with circulation concerns.
• おやすみスイッチ (Oyasumi Switch) Bedtime foot warming product worn during sleep. Features heat-dissipation design that allows continued wear in bed and supports comfortable warm nights. Targeted at consumers with cold feet during sleep.
• Blondoll Fashion-oriented legwear brand designed around the concept of everyday enjoyment and fun, with products sold through company-operated Blondoll retail stores in department stores and shopping complexes. Targeted at fashion-conscious consumers.
• くろぱん (Kuropan) Legwear brand offering socks and tights with sizes and scenes spanning children through adults, covering casual and family use cases. Targeted at families and everyday consumers.
• はくらく (Hakuraku) Legwear brand targeting active senior women who pursue healthy, modern lifestyles, with products emphasizing comfort and design.
• moisok Legwear brand under the Okamoto Group portfolio offering products based on the company's proprietary technology and quality management.
• あしごろも (Ashigoromo) Organic cotton-based legwear brand emphasizing gentle, wrapping comfort. Targeted at consumers seeking natural-material socks with softer 'wrapping' feel than standard products.
• CROSSPRO Technical legwear brand offering pro-level functionality products.
• 17℃ Legwear brand offering socks, leggings, and fashion items with a focus on temperature regulation around 17°C comfort.
• 脱げないココピタ サンリオコラボ (Kokopita Sanrio Collaboration) Limited-edition collaboration line of 脱げないココピタ non-slip foot covers featuring Sanrio characters including Hello Kitty, My Melody, Cinnamoroll, Pochacco, and Pom Pom Purin, designed to be easy to coordinate with sneakers.

Quantifiable outcome

• Series cumulative sales of 100 million pairs for 脱げないココピタ
• +4 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature9 records

Partnerships

One partnership is on record.

• Sanrio Characters (サンリオキャラクターズ)coreGTM or Marketing Partner · 1 January 2025Collaboration with Sanrio to launch character-themed versions of 脱げないココピタ socks. Products feature popular characters including Hello Kitty, My Melody, Cinnamoroll, Pochacco, Pom Pom Purin, and others. First and second wave products released as limited edition items to celebrate the 100 million pairs sales milestone.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Uniqlo: Uniqlo is Japan's largest apparel retailer with broad sock/legwear offerings under its own brand. Both companies sell everyday and functional socks through Japanese mass retail, though Uniqlo operates as a broad-line retailer rather than a legwear specialist.
• Hanesbrands: Hanesbrands is a global innerwear and legwear manufacturer owning Champion, Hanes, and SHEER. Both companies manufacture and distribute branded hosiery/socks, though Hanesbrands operates globally and at much larger scale than Okamoto's domestic Japan focus.
• Calvin Klein (PVH legwear): PVH's legwear division produces branded socks and hosiery including Calvin Klein and Tommy Hilfiger lines. Both companies operate branded legwear portfolios with mass-market distribution, though PVH is a global apparel conglomerate rather than a legwear specialist.

Direct peers

• Tabio: Tabio is a Japanese specialty sock and hosiery retailer and manufacturer with a strong direct-to-consumer retail footprint. Both companies compete head-to-head in the premium Japanese sock/legwear category with proprietary knitting technologies and brand-led positioning.
• Falke: Falke is a German premium hosiery and legwear manufacturer with patented knitting technologies and design-led positioning. Both companies share a strategy of technical differentiation (proprietary knitting, comfort, and fit technologies) and premium pricing in the legwear category.
• Atsugi Co., Ltd. Atsugi is one of Japan's leading hosiery and legwear manufacturers, well known for its tights and stockings brands. Both companies compete in Japanese women's legwear with similar technical knitting capabilities and similar mass-retail distribution strategies.
• Gunze: Gunze is a major Japanese manufacturer of legwear, innerwear, and functional apparel with broad retail distribution. Both companies operate as Japanese hosiery manufacturers supplying similar mass-market and premium channels with overlapping product categories including tights, pantyhose, and socks.

Emerging players

• Dr. Scholl's: Dr. Scholl's offers functional and wellness-oriented socks and insoles marketed on foot health and comfort. Both companies address consumer needs around foot comfort, anti-slip performance, and wellness-oriented legwear, with overlapping positioning in the comfort/wellness consumer segment.
• Nike (socks/apparel): Nike operates a global athletic and performance socks business with proprietary technical materials. While Nike focuses on athletic performance versus Okamoto's comfort/wellness positioning, both companies compete for consumer attention in technical-featured socks with material innovation.

Regional players

• Felissimo: Felissimo is a Japanese lifestyle and apparel company with a significant socks/hosiery offering including the "Kraso" anti-slip sock line. Both companies compete in the Japanese non-slip and functional sock segment with similar consumer targets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/oksocksofficial
• Facebookfacebook.com/pages/category/Company/%E9%9D%B4%E4%B8%8B%E3%81%AE%E5%B2%A1%E6%9C%AC-787714424714909
• Instagraminstagram.com/okamoto_corporation

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Okamoto