Der Punkt

What Der Punkt does

Der Punkt GmbH (legal name: DER PUNKT GmbH − Agentur für Design & Lösung) is a privately held, founder-owned full-service media agency headquartered in Karlsruhe, Germany, founded in 1999 and employing approximately 30 people. The firm operates as a B2B service provider serving enterprise corporations (Commerzbank, RWE, EnBW, DACHSER, Agilent, Contargo, Berghof Automation), mid-market companies, public-sector clients (Landkreis Waldshut, Gemeinde Iffezheim), and non-profit organizations across the DACH region, with isolated international client uptake. Its core capabilities span four service lines: film production (image films, recruiting videos, explainer videos, motion design, event films, social media clips), web design and programming (TYPO3 and WordPress corporate sites, career pages, landing pages, web applications with ATS integrations), corporate design and marketing (logo, identity, print, presentations, social media campaigns), and employer branding (career pages, recruiting videos, employee photo shoots, HR campaigns).

Beyond services, Der Punkt has built an HR-content product ecosystem comprising four proprietary sub-brands: JOBSAROUND, a video job portal with over 400 customer video examples and 2,000+ video productions to its credit; HRzblatt, an HR newsletter platform; Arbeitgeberleben, an employer-branding methodology and storytelling landing-page concept; and Jobimeo, a video job platform. The firm has further extended into accessibility services, offering PDF/UA (ISO 14289-1), WCAG, and BITV 2.0 compliant documents to help German organizations meet the BFSG deadline effective June 2025. ATS/HRIS integrations connect career-page deliverables with SAP SuccessFactors, Softgarden, Rexx Systems, Prescreen, and Personio.

Revenue is generated entirely through professional-services billing on a project and retainer basis, with disclosed career-page projects starting at approximately €6,000-€15,000 and complex multilingual or integrated portals priced higher under multi-year contracts. The firm employs a sales-led go-to-market model with direct client acquisition via website contact forms, phone, email, and outreach, supplemented by industry-event presence (TYPO3 camps) and content marketing via Instagram and YouTube. Ownership rests with three managing directors (Daniel Merkel, Jan Schimmelpfennig, Michael Vigas), with no disclosed external investment, parent company, or M&A activity. No subsidiaries, funding rounds, patents, regulatory actions, or restructuring events are recorded.

Name

Der Punkt

Legal name

DER PUNKT GmbH − Agentur für Design & Lösung

Website

https://derpunkt.de

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

Der Punkt GmbH is a Karlsruhe-based full-service media agency founded in 1999 and owned by three managing directors. It serves DACH enterprise, mid-market, and public-sector clients with film production, TYPO3 and WordPress web development, employer branding, and BFSG-compliant accessible PDF services, anchored by its proprietary JOBSAROUND video job portal and HR sub-brand ecosystem.

Ownership category

akta.pro rank

Product category

Full-Service Media Agency

NAICS

Advertising Agencies (541810), Graphic Design Services (541430), Commercial Photography (541922), Graphic Design Services (54143)

SIC

Services-Advertising Agencies (7311), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Employer Brand & Recruitment Marketing Creative Agencies (MPAAAAAM)

akta.pro secondary industries

Employer Brand Strategy & Talent Branding (BPAFAEAH), Employer Brand & Internal Brand Design (MPAAAEAK), B2B/ABM Creative Agencies (MPAAAAAI)

Keywords

• Video production services
• Web design agency
• Employer branding services
• Corporate design agency
• Accessible PDF services

Headquarters

HQ city

Karlsruhe

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Film Production Services: Image films, recruiting videos, explainer videos, motion design, event films, and social media clips produced for corporate clients. Projects range from single-day shoots to comprehensive campaigns with multiple deliverables.
2. Web Design & Programming: Custom website development in TYPO3 and WordPress, including corporate websites, career pages, landing pages, and web applications. Revenue generated through project-based fees and ongoing maintenance contracts.
3. Corporate Design & Marketing: Logo design, corporate identity, style guides, print materials (brochures, flyers, business cards), presentations, and marketing campaigns.
4. Employer Branding Services: HR campaigns, social media recruiting, career website development, employee photoshoot production, and comprehensive employer brand strategy.
5. Accessibility Services: PDF accessibility services ensuring compliance with BFSG (Barrierefreiheitsstärkungsgesetz) and PDF/UA standards for companies and public institutions.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Der Punkt GmbH is a full-service media agency that produces film and video content (image films, recruiting videos, explainer videos, motion design, social media clips), designs and programs corporate websites and career portals (TYPO3/WordPress), delivers corporate design and marketing services (logo, print, campaigns), and creates accessible PDF documents compliant with BFSG and PDF/UA standards. The agency operates proprietary platforms including the JOBSAROUND video job portal and the arbeitgeberleben employer branding concept to support integrated brand and HR marketing for B2B clients.

Product overview

Der Punkt GmbH is a full-service media agency based in Karlsruhe, Germany, operating since 1999 with approximately 30 employees. The company's product portfolio is organized as a multi-brand offering comprising its flagship video job portal JOBSAROUND, the HR newsletter platform HRzblatt, the employer branding platform Arbeitgeberleben, and the video job platform Jobimeo. These digital platforms are complemented by service offerings including film production (image films, recruiting videos, explainer videos, motion design, event films, social media clips), web design and programming (TYPO3 and WordPress-based websites, landing pages, web applications), brand and marketing services (corporate design, social media marketing, campaigns), accessible PDF services, and career page development. The company serves clients ranging from small businesses to large corporations across all industries.

Differentiator

Problem solved

Functional benefit

Brands

• JOBSAROUND: HR video production combined with a video job portal featuring over 400 job video examples for employer branding and recruiting.
• HRzblatt
• Arbeitgeberleben
• Jobimeo

Quantifiable outcome

• Over 1.4 million YouTube views for RWE training cinema spots
• +3 more outcomes

Named customers22 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature4 records

Partnerships

Two partnerships are on record, tiered minor.

• dreilandmedienminorStrategic or Co-development PartnerCollaboration partner on the arbeitgeberleben landing page project for HAURATON. Dreilandmedien worked together with Der Punkt on the holistic employer branding website concept.
• EdiCutminorStrategic or Co-development PartnerCollaboration partner on the HAURATON employer branding landing page project. EdiCut contributed to the holistic concept and execution of the arbeitgeberleben employer branding website.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Scholz & Friends: One of Germany's largest independent creative agencies, headquartered in Hamburg with full-service brand, digital, and film capabilities. Comparable to Der Punkt as a German full-service creative network, but operating at significantly greater scale and with a broader enterprise roster.
• Serviceplan Group: Munich-based, the largest independent owner-managed agency group in Europe, offering integrated brand, digital, content, and media services. Comparable to Der Punkt's full-service positioning and integrated film/web/brand stack, but at substantially larger scale across multiple European markets.
• Jung von Matt: Major German creative agency headquartered in Hamburg with strong employer-branding and brand storytelling credentials. Comparable as a full-service German creative competitor pitching into the same enterprise brand and HR video categories as Der Punkt.
• Ströer SE & Co. KGaA: German publicly listed digital and out-of-home marketing group with content production, web, and digital marketing services. Comparable to Der Punkt as a DACH-headquartered marketing services provider, though operating at vastly greater scale and as a public-market consolidator.

Direct peers

• nexum AG: Cologne-based independent digital agency with brand strategy, content production, web development, and employer-branding services for enterprise clients. Closely comparable to Der Punkt across service mix, B2B enterprise focus, and similar mid-sized German agency scale.
• denkwerk: Cologne-based independent digital agency offering web, brand, and content services for enterprise clients. Closely comparable to Der Punkt's digital/web-focused service lines and B2B enterprise orientation, with similar headcount profile.
• C3 Creative Code and Content: German full-service creative agency with strong content, brand, and digital production capabilities for enterprise clients. Comparable to Der Punkt as a full-service mid-sized German competitor offering film, brand, and web under one roof.

Regional players

• LOOP New Media: Austrian digital agency offering web, film, brand, and digital marketing services across the DACH region. Comparable to Der Punkt's full-service DACH positioning, with overlapping enterprise client base and similar size bracket.

Emerging players

• Talention: German SaaS provider of recruitment marketing software including career site, job marketing, and talent pool solutions. Comparable to Der Punkt as a player in the German employer-branding/recruitment marketing stack, though Talention operates as a pure software vendor rather than a content production agency.
• Haufe Group: German media and software company with significant HR, tax, and legal content operations including employer-branding and recruiting content services. Comparable to Der Punkt's employer-branding and HR-content practice, though Haufe operates as a larger diversified content and software business.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/derpunkt_gmbh
• Xx.com/DERPUNKT

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Der Punkt