Clee Tompkinson Francis

What Clee Tompkinson Francis does

Clee Tompkinson Francis is an independent, privately held UK real estate firm founded in 1972 and headquartered in Llandovery, Wales, with operating coverage described as South West Wales and the borders. The firm operates 12 branch offices across towns including Swansea, Carmarthen, Llandeilo, Llandovery, Ammanford, Brecon, Crickhowell, Morriston, Neath, Pontardawe, Port Talbot, and Ystradgynlais, supplemented by three physical livestock markets at Sennybridge, Llandovery, and Talybont on Usk. It employs between 101 and 250 staff across estate agency, chartered surveying, and auctioneering functions.

The company delivers a diversified property services portfolio: residential sales and lettings, commercial property sales and leases (shops, offices, retail, light industrial, hospitality), agricultural and rural services (including over 50 years serving the farming community), RICS-compliant chartered surveying (homebuyer surveys, valuations for probate and matrimonial purposes, land and agricultural surveys, expert witness reports), energy performance certificates, online property auctions, and traditional livestock auctions. The technology stack is conventional for a regional UK agency: a Homeflow-powered website (ctf-uk.com) with property search functionality, Google Analytics for web traffic monitoring, and listings distributed through Rightmove, Zoopla, and OnTheMarket. No proprietary AI/ML systems or differentiated technology platform is disclosed. Compliance infrastructure includes RICS membership, Rent Smart Wales licensing for all letting staff, Deposit Protection Service (DPS) tenancy protection, and RICS Client Money Protection.

Revenue derives from multiple streams: transaction commissions on residential and commercial sales, recurring management fees on lettings portfolios, transactional fees on livestock auctions, professional fees on surveying and valuation engagements, and buyer fees on online property auctions. Customer segments are fragmented across individual residential buyers and sellers (primary), commercial occupiers and investors, farmers and rural property owners, and clients requiring one-off valuations and surveys. The company is family-owned with no disclosed private equity, venture capital, or parent company involvement and no public listing.

Name

Clee Tompkinson Francis

Legal name

Clee Tompkinson Francis

Website

https://ctf-uk.com

Company type

Private

Founded year

1972

Operating status

Operating

Headcount range

101–250 employees

Short description

Clee Tompkinson Francis is an independent, family-owned UK real estate firm founded in 1972, operating 12 branches and 3 livestock markets across South West Wales to deliver residential and commercial sales, lettings, chartered surveying, and livestock auctions to individual, agricultural, and commercial clients.

Ownership category

akta.pro rank

Headquarters

HQ city

Carmarthen

HQ country

United Kingdom

HQ region

Europe

Offices15 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Residential Property Sales Commission: Commission-based revenue from facilitating residential property sales. Agents operate across 12 offices handling urban, rural and coastal properties throughout South West Wales.
2. Lettings and Property Management: Ongoing rental management services including tenant placement, rent collection, property maintenance coordination, and deposit protection services through DPS.
3. Chartered Surveying Services: RICS-compliant valuations, homebuyers surveys, land and agricultural surveys, energy performance certificates, expert witness reports, and compensation claims.
4. Livestock Auctions: Traditional auction services for livestock including sheep, cattle, and equines across three livestock markets (Sennybridge, Llandovery, Talybont). Revenue from auction commissions and market fees.
5. Property Auctions: Online property auction services with joint auctioneers for properties requiring modernization or with development potential. Buyer fees apply.
6. Commercial Property Services: Assistance with commercial property sales and leases including shops, offices, retail premises, light industrial, and hospitality premises (cafes, restaurants, A3 use class).

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Clee Tompkinson Francis is an independent estate agency, chartered surveying, and auctioneering firm that facilitates residential property sales and lettings, commercial property sales and leases, agricultural and rural property services, RICS-compliant valuations and surveys, energy performance certificates, and livestock auctions. The firm operates through 12 branch offices and 3 livestock markets across South West Wales, combining traditional local expertise with modern property listing technology.

Product overview

Clee Tompkinson Francis operates as a traditional property services firm offering a comprehensive suite of services through an integrated model. The company provides estate agency (sales and lettings), chartered surveying, and auction services as its core offerings, supplemented by specialized commercial property services, agricultural and rural expertise, livestock auctions, and professional valuation services. The portfolio includes property valuations, homebuyer surveys, and energy performance certificates as add-on professional services. The company operates 12 offices and 3 livestock markets across South West Wales.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Property Sales Full-service estate agency handling residential property sales across urban, rural, and coastal properties in South West Wales. Includes market appraisals, property listings, viewings, and sales progression. Available to homeowners and buyers via 12 branch offices.
• Residential Lettings and Property Management Fully licensed and insured letting services including tenant placement, rent collection, ongoing property management, maintenance coordination, and statutory deposit protection through the Deposit Protection Service. All staff are Rent Smart Wales trained and licensed. Available to landlords and tenants.
• Commercial Property Services Assistance with the sale or lease of commercial property including shops, offices, retail premises, light industrial units, warehouses, and hospitality venues (cafes, restaurants, A3 use class). Commercial lettings typically range from £595-£750 per calendar month. Available to businesses and commercial property investors.
• Agricultural and Rural Services Specialised services for farmers and rural property owners including land surveys, agricultural property sales, farm property transactions, and rural property expertise. Available to farmers, landowners, and rural property buyers across South West Wales and the borders.
• Chartered Surveying and RICS Valuations Professional surveying delivered by a large team of RICS registered valuers and Chartered Surveyors covering most of South West Wales. Includes RICS Red Book valuations for probate, matrimonial, and mortgage purposes; homebuyers surveys; land and agricultural surveys; expert witness reports; and compensation and utility claims. Available to property owners, buyers, solicitors, and legal professionals.
• Property Auctions Online property auction services with joint auctioneers offering a range of properties available for purchase through auction methods, including properties requiring modernisation or with development potential. Buyer fees apply. Available to investors and buyers seeking auction-purchased properties.
• Livestock Auctions Traditional livestock auction services for sheep, cattle, and equines across three livestock markets: Sennybridge (every Saturday store lambs, first Friday store cattle), Llandovery (every Wednesday lambs and cull ewes, third Friday store and breeding cattle), and Talybont on Usk (every Tuesday finished lambs and cull ewes). Available to farmers and livestock traders.
• Energy Performance Certificates Energy Performance Certificate assessments for domestic and commercial buildings as required when properties are constructed, sold, or let. Available to property owners, buyers, sellers, and landlords.

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered minor and core.

• RightmoveminorChannel Partner/ Reseller/ DistributorProperty listing distribution partner - CTF properties advertised on Rightmove portal for extended reach to property seekers.
• ZooplaminorChannel Partner/ Reseller/ DistributorProperty listing distribution partner - CTF properties advertised on Zoopla portal for extended reach to property seekers.
• OnTheMarketminorChannel Partner/ Reseller/ DistributorProperty listing distribution partner - CTF properties advertised on OnTheMarket portal for extended reach to property seekers.
• RICS (Royal Institution of Chartered Surveyors)coreOthersProfessional membership body - CTF operates under RICS regulations and codes of conduct as a firm of chartered surveyors. Staff are RICS qualified and all deposits are protected under RICS Client Money Protection scheme.
• Deposit Protection Service (DPS)coreOthersTenancy deposit protection service - All deposits for managed properties are protected within the DPS scheme as required by law.

Scale indicators4 records

Recent moves1 record

Expansion highlights5 records

Broad incumbents

• Carter Jonas: National UK property consultancy with a strong rural, agricultural, and estate management practice. Comparable on the chartered surveying and rural services side, but operates at much larger national scale with broader institutional clients.
• Countrywide: Largest UK estate agency network operating multiple regional brands. Represents the national agency competition that CTF competes against in the South West Wales residential sales and lettings markets.
• Savills: Global real estate services firm with strong UK rural, estate agency, and surveying capabilities. Overlaps with CTF on residential sales, rural property services, and professional valuations, but operates at vastly larger scale across multiple countries.
• Strutt & Parker: Premium UK estate agency and rural property consultancy (now part of BNP Paribas Real Estate). Strong overlap with CTF on rural property, estate management, and chartered surveying, but at national premium-end positioning.
• Knight Frank: International real estate consultancy with UK residential sales, rural/estate agency, and surveying practices. Competes with CTF in the premium rural and country house segment across the UK, including parts of Wales.

Emerging players

• Fisher German: National UK firm specialising in rural, agricultural, residential, and commercial property services including auctions. Comparable business model mix to CTF, with growing regional offices across the Midlands and beyond.

Direct peers

• Halls: Shropshire-based rural practice offering residential sales, livestock auctions, property auctions, and professional surveying services. Strong peer for CTF's combined agency + auctioneering + rural surveying proposition.
• John Francis: Welsh regional estate agency chain operating across Carmarthenshire, Pembrokeshire, and Ceredigion with multiple branches. Closest geographic peer to CTF, offering comparable residential sales, lettings, and surveying services in overlapping South West Wales markets.
• McCartneys: Welsh/Borders rural surveying and auction firm operating livestock markets, property auctions, and chartered surveying services. Closest peer for CTF's combined estate agency + livestock auction + rural surveying model.
• Dawsons Estate Agents: Swansea-based independent estate agency with branches across South and West Wales. Directly competes with CTF in residential sales, lettings, and auctions across overlapping postcodes including Swansea, Llanelli, and Carmarthen.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/CleeCarmarthen
• Facebookfacebook.com/cleeswansea
• LinkedInlinkedin.com/in/christhomas82
• Instagraminstagram.com/cleeswan

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Clee Tompkinson Francis