Deposit Protection Service
Deposit Protection Service (The DPS) is a UK government-authorized tenancy deposit protection scheme, operating as a trading name of Computershare Investor Services Plc, serving 535,000+ landlords and letting agents in England and Wales with 40% market share.
- Company typePrivate
- Founded2007
- HeadquartersBristol, United Kingdom
- Headcount101–250
- GTM typeB2B
- OfferingServices
What Deposit Protection Service does
Deposit Protection Service (The DPS) is a UK government-authorized tenancy deposit protection scheme, operating as a trading name of Computershare Investor Services Plc and headquartered in Bristol. Founded in 2007 when mandatory deposit protection was introduced under the Housing Act 2004, The DPS has grown to become the largest of the three authorized schemes in England and Wales, holding 1.87 million deposits (40% market share of the 4.72 million total) and serving more than 535,000 landlord and letting agent clients. The platform offers two core products: a free Custodial scheme under which DPS holds tenant deposits for the tenancy duration, and an Insured scheme at £11.75–£27.75 per deposit under which landlords retain the funds while paying DPS a single fee for protection. Adjacent services include free impartial dispute resolution, online evidence upload (40MB per submission), tenant transfer tooling, bulk tenancy upload, and a Deposit Cap Calculator compliant with the Tenant Fees Act 2019.
The underlying technology is a cloud-based deposit administration platform (myaccount.depositprotection.com) accessible 24/7, with an API layer that integrates directly with 10+ major UK lettings software platforms (Goodlord, PayProp, flatfair, agentOS, 10Ninety, Acquaint, Estates IT, GNB, SME, Yorlet). The platform handles statutory interest calculation on custodial deposits held for 183+ days, Prescribed Information generation, and an end-to-end switching service that migrates agents from competing schemes. Distribution combines a self-serve online portal, embedded API integrations, and a free switching concierge service. Revenue is generated from two streams: float/interest income on custodial deposits and per-deposit fees on insured deposits, with 54% of deposits in the custodial scheme as of September 2025.
The DPS is wholly owned by Computershare Limited (ASX: CPU) and does not publicly disclose standalone revenue. Strategic focus areas visible in 2024-2026 activity include deepening API ecosystem lock-in, launching workflow tools (Account Dashboard, Deposit Reporting Suite, User Management), and positioning as the regulatory-knowledge authority ahead of the May 2026 implementation of the Renters' Rights Act. The service is geographically restricted to England and Wales and is not authorized to operate in Scotland.
Deposit Protection Service firmographics
Firmographics- Name
- Deposit Protection Service
- Legal name
- Computershare Investor Services Plc
- Website
- https://depositprotection.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Deposit Protection Service (The DPS) is a UK government-authorized tenancy deposit protection scheme, operating as a trading name of Computershare Investor Services Plc, serving 535,000+ landlords and letting agents in England and Wales with 40% market share.
- Ownership category
- akta.pro rank
Where Deposit Protection Service is headquartered
LocationHeadquarters
- HQ city
- Bristol
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Deposit Protection Service business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Others
Revenue model
- Custodial Deposit Protection: Free custodial service where DPS holds tenant deposits. Revenue generated from the float/interest earned on deposited funds held during tenancies.
- Insured Deposit Protection: Fee per deposit model where landlords/agents retain deposits but pay DPS a fee to protect them for the tenancy duration. Single fee per deposit with no annual renewal charges. Discounts available for portfolios over 100 deposits.
- Interest on Deposits: Interest accrues on custodial deposits held for 183+ days. Tenants receive interest at tenancy end. Tenants may opt to donate interest to DPS charity partner St Mungo's.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free custodial deposit protection for landlords and letting agents |
| Unit Pricing | Pay-as-you-go | Insured deposit protection for landlords with deposits under £500 |
| Unit Pricing | Pay-as-you-go | Insured deposit protection for landlords with deposits £500 or more |
| Unit Pricing | Pay-as-you-go | Insured deposit protection for letting agents |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels10 records
Deposit Protection Service product offering
Product offeringCore offering
The Deposit Protection Service (The DPS) is a government-authorised tenancy deposit protection scheme operating in England and Wales. It provides two core products — a free Custodial scheme where DPS holds the tenant's deposit, and a fee-based Insured scheme where landlords retain the deposit — along with a free, impartial dispute resolution service to resolve end-of-tenancy disagreements between landlords and tenants.
Product overview
The Deposit Protection Service (The DPS) operates as a government-authorized tenancy deposit protection scheme offering two core deposit protection products: Custodial (free, DPS holds deposits) and Insured (fee-based, landlord retains deposits). The platform includes dispute resolution services, tenant management tools (Tenant Transfer Tool, User Management), account administration features (Account Dashboard, Deposit Reporting Suite), and bulk processing capabilities (Multiple Tenancy Upload Tool). Supporting services include online evidence upload for disputes, a Learning Centre with webinars and interactive case studies, and a deposit checker for tenants. The DPS also provides an API enabling integration with third-party lettings software platforms.
Differentiator
Problem solved
Functional benefit
Products and services
- Custodial Deposit Protection A free deposit protection product where The DPS holds the tenant's deposit for the duration of the tenancy and manages repayment at the end of the tenancy. It is the most popular choice for landlords and letting agents, with 54% of all DPS deposits held under the Custodial scheme.
- Insured Deposit Protection A fee-based deposit protection product where the landlord or letting agent retains the tenant's deposit during the tenancy and pays The DPS a single per-deposit fee for statutory protection. Pricing is £18.75 per deposit under £500, £27.75 per deposit £500 or above, and £11.75 + VAT for letting agents, with volume discounts for portfolios of 100+ deposits. No annual renewal charges apply.
- Dispute Resolution Service A free impartial service that resolves deposit disputes between landlords and tenants without the need for court action. Independent adjudicators review evidence submitted via the online evidence upload service and make binding decisions, typically within 15 business days of adjudication beginning. Less than 5% of all deposits protected end in dispute.
Quantifiable outcome
- Less than 5% of deposits end in dispute
- +2 more outcomes
Companies that use Deposit Protection Service
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles2 records
Deposit Protection Service technology and API
TechnologyTechnology focussed No
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
Feature6 records
Deposit Protection Service partnerships and signals
Strategic signalPartnerships
18 partnerships are on record, tiered core and minor.
- Guild of Letting & ManagementcoreCo-host partnership for Renters' Rights Act webinar series. Susie Crolla, Managing Director of the Guild, co-hosted educational webinars covering tenancy structures, rent rules, pets, and enforcement powers. Partnership aims to enhance letting agents' understanding of legislative changes.
- St Mungo'scoreCharity partnership with leading homelessness charity. DPS facilitates donations to St Mungo's from tenant deposit interest. Reached £1 million in total donations facilitated since partnership began. St Mungo's provides emergency accommodation and supports people experiencing homelessness across London and South of England.
- 10NinetycoreAPI integration partner. Letting software integration enabling automated deposit protection registration directly through CRM platform.
- AcquaintcoreAPI integration partner. Letting software integration enabling automated deposit protection registration directly through CRM platform.
- agentOScoreAPI integration partner. Letting software integration enabling automated deposit protection registration directly through CRM platform.
- Estates ITcoreAPI integration partner. Letting software integration enabling automated deposit protection registration directly through CRM platform.
- flatfaircoreAPI integration partner. Letting software integration enabling automated deposit protection registration directly through CRM platform.
- GNBcoreAPI integration partner. Letting software integration enabling automated deposit protection registration directly through CRM platform.
- GoodlordcoreAPI integration partner. Major letting software platform integration enabling automated deposit protection registration through cloud-based platform.
- PayPropcoreAPI integration partner. Letting software integration enabling automated deposit protection registration directly through CRM platform.
- SMEcoreAPI integration partner. Letting software integration enabling automated deposit protection registration directly through CRM platform.
- YorletcoreAPI integration partner. Letting software integration enabling automated deposit protection registration directly through CRM platform.
- Client Money ProtectminorClient Money Protection (CMP) scheme. Letting agents must confirm CMP membership when setting up Insured scheme accounts.
- UK Association of Letting Agents (UKALA)minorClient Money Protection (CMP) scheme. Letting agents must confirm CMP membership when setting up Insured scheme accounts.
- SafeagentminorClient Money Protection (CMP) scheme. Letting agents must confirm CMP membership when setting up Insured scheme accounts.
- Money ShieldminorClient Money Protection (CMP) scheme. Letting agents must confirm CMP membership when setting up Insured scheme accounts.
- PropertymarkminorClient Money Protection (CMP) scheme. Letting agents must confirm CMP membership when setting up Insured scheme accounts.
- Royal Institute of Chartered Surveyors (RICS)minorClient Money Protection (CMP) scheme. Letting agents must confirm CMP membership when setting up Insured scheme accounts.
Scale indicators11 records
Recent moves6 records
Expansion highlights6 records
Deposit Protection Service competitors and assessment
Company assessmentEmerging players
- PayProp: Automated rental payments and reconciliation platform with DPS API integration. Comparable as an ecosystem partner serving the same letting agent customer base and competing for workflow mindshare.
- flatfair: UK proptech offering a deposit-alternative service that replaces traditional cash deposits with a guarantee-based fee product. Represents both a DPS API integration partner and a structural competitor as landlords adopt deposit alternatives.
- Zero Deposit: Deposit replacement scheme that allows tenants to pay a non-refundable fee instead of a traditional cash deposit. Competes with The DPS by addressing the same landlord compliance need through an alternative mechanism.
- HomeLet: UK specialist provider of landlord insurance, tenant referencing, and rent guarantee products. Comparable as an adjacent protection-services provider serving the same landlord segment that DPS serves.
- Goodlord: Cloud-based lettings platform that integrates with DPS via API to automate deposit protection. Overlapping ecosystem participant, addressing the same letting agent workflow with adjacent reference-point competitive dynamics.
- Rentguard: UK provider of landlord insurance products including rent guarantee and tenant reference services. Comparable as an adjacent landlord-protection service overlapping with DPS's landlord customer base.
Regional players
- OpenRent: UK online letting agent platform that helps landlords list and manage rental properties. Comparable as a UK-focused rental property workflow provider overlapping with DPS's landlord and tenant base.
Broad incumbents
- Computershare Limited: ASX-listed global financial services company and parent of Computershare Investor Services Plc, of which The DPS is a trading name. Operates a broad portfolio including share registry and employee equity plans alongside deposit protection.
Direct peers
- MyDeposits: The third government-authorised tenancy deposit protection scheme in England and Wales, run by Propertymark. Competes directly with The DPS for landlord and letting agent share across custodial and insured deposit products.
- Tenancy Deposit Scheme (TDS): One of the three government-authorised deposit protection schemes in England and Wales, offering custodial and insured deposit protection alongside dispute resolution. Direct head-to-head competitor to The DPS for landlord and letting agent business.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Deposit Protection Service social profiles
Digital presenceDeposit Protection Service compliance and trust
Trust signalCompliance1 record
Deposit Protection Service financial estimates
Financial estimateRevenue estimate
Valuation estimate
Deposit Protection Service leadership team
Management profileNumber of profiles
Profiles8 records
Deposit Protection Service funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Deposit Protection Service M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Deposit Protection Service
What does Deposit Protection Service do?
The Deposit Protection Service (The DPS) is a government-authorised tenancy deposit protection scheme operating in England and Wales. It provides two core products — a free Custodial scheme where DPS holds the tenant's deposit, and a fee-based Insured scheme where landlords retain the deposit — along with a free, impartial dispute resolution service to resolve end-of-tenancy disagreements between landlords and tenants.
Is Deposit Protection Service a public or private company?
Deposit Protection Service is a private company. It is classified as corporate owned and is currently operating.
When was Deposit Protection Service founded?
Deposit Protection Service was founded in 2007. It employs 101 to 250 people.
Where is Deposit Protection Service based?
Deposit Protection Service is headquartered in Bristol, United Kingdom, in the Europe region.
How does Deposit Protection Service make money?
Three revenue lines are on record. Custodial Deposit Protection is the primary driver. The others are insured Deposit Protection and interest on Deposits.
Who are Deposit Protection Service's main competitors?
Emerging players on record are PayProp, flatfair, Zero Deposit, HomeLet, Goodlord and Rentguard. OpenRent is listed as a regional player. Computershare Limited is listed as a broad incumbent. Direct peers are MyDeposits and Tenancy Deposit Scheme (TDS).
Does Deposit Protection Service have an API?
Yes. The DPS API enables direct integration between letting software/CRM solutions and the deposit protection platform. It allows letting agents and landlords to register and pay tenant deposits directly through their existing lettings software without duplicate data entry. The API is already integrated with multiple property management platforms.