VapeJuice

What VapeJuice does

VapeJuice is a US-based, privately held online e-commerce retailer operating the vapejuice.com storefront, focused on the direct-to-consumer sale of vaping products to individual adult vapers. Its core catalog consists of e-juice/e-liquids from over 100 premium brands (Naked 100, Beard Vape Co., FRYD, Ruthless, Pod Juice, Coastal Clouds), disposable vapes from 70+ brands (Geek Bar, Lost Mary, Raz, Rodman, Flum, Tyson 2.0, Chris Brown, Floyd Mayweather), nicotine salt e-liquids, and hardware including starter kits, box mods, pods, tanks, coils, and batteries. The site lists 5,242 products across 219 collection pages, with active SKU management evidenced by a "Hot New Products" collection and a bi-weekly rotating "E Juice Deals" discount section. The site also operates a B2B wholesale program providing bulk pricing to vape shops and distribution centers, creating a B2B2C layer on top of the core D2C motion.

The company makes money through two revenue streams: (i) one-time direct retail e-commerce sales of vaping products at unit prices ranging from $2.99 (low-end disposables) to $399.99 (premium box mods), with promotional coupons ("10OFF" for orders $100+) and a standing bi-weekly deals rotation, and (ii) B2B wholesale transactions on a pay-as-you-go bulk-pricing basis targeting other vape shops and distributors. Customer acquisition relies primarily on organic SEO across a deeply categorized storefront, a blog ("Vape Juice News") producing product reviews, flavor guides, and buying guides, and an email newsletter; celebrity-licensed disposable lines (e.g., Dennis Rodman x Aloha Sun) function as both supplier partnerships and traffic drivers. The platform claims 46,814+ verified customer reviews, an FDA PMTA-compliance posture for catalog e-liquids, and US-only shipping, operating in a structurally challenging regulatory environment without any disclosed outside funding, management team, headcount, or financial metrics.

Name

VapeJuice

Legal name

VapeJuice

Website

https://vapejuice.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

VapeJuice is a US-based online e-commerce retailer selling vaping products directly to consumers and via wholesale, offering 5,000+ SKUs across 100+ e-juice brands, 70+ disposable brands, and hardware.

Ownership category

akta.pro rank

Product category

Online Vape Retail

NAICS

Tobacco, Electronic Cigarette, and Other Smoking Supplies Retailers (459991), Tobacco Product and Electronic Cigarette Merchant Wholesalers (42494), Tobacco Product and Electronic Cigarette Merchant Wholesalers (424940)

akta.pro primary industry

Dedicated Vape & E-Cigarette Shops (Specialty Retail) (CRANAEAA)

akta.pro secondary industries

Disposable Vape Retail (CRANAEAI), E-Liquid & Nicotine Salt Retail (CRANAEAH), Vape & E-Cig Accessories Retail (Mods, Pods, Coils, Batteries, Chargers) (CRANAEAG), Vape Wholesale Cash & Carry / Trade Retail (CRANAEAF)

Keywords

• Vape e-commerce
• E-liquid retail
• Disposable vapes
• Vaping hardware
• Nicotine salts

Headquarters

HQ city

Annapolis

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Marketing or Sales, Operations, Infrastructure, Personnel

Revenue model

1. Retail E-Commerce Sales: Direct retail sales of vaping products including e-juice, disposable vapes, starter kits, box mods, tanks, coils, batteries, and accessories. Products sold at fixed prices with occasional discount promotions and coupon codes. Revenue generated from individual consumer transactions.
2. Wholesale Distribution: B2B wholesale pricing for vape shops and distribution centers purchasing products in bulk for resale.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

VapeJuice is an online e-commerce retailer selling vaping products directly to consumers, including e-juice/e-liquids from 100+ brands, disposable vapes from 70+ brands, nicotine salt e-liquids, vape starter kits, box mods, and accessories (pods, tanks, coils, batteries, chargers). The platform also offers a wholesale program for vape shops and distribution centers to purchase products in bulk for resale. Pricing ranges from $2.99 (entry-level disposables) to $399.99 (premium box mods), with promotional coupon codes and a bi-weekly rotating deals section.

Product overview

VapeJuice is an online e-commerce platform serving as a comprehensive vape retailer offering a curated marketplace of vaping products. The core offering centers on E Juice/E-Liquids from 100+ premium brands (including Naked 100, Beard Vape Co., FRYD E Liquid, Ruthless, Pod Juice, and Coastal Clouds), complemented by Disposable Vapes from 70+ brands (Geek Bar, Lost Mary, Raz, Rodman, Flum, Tyson 2.0), and Nicotine Salts from numerous manufacturers. The hardware portfolio includes Vape Starter Kits & Box Mods (from GeekVape, Vaporesso, VOOPOO, SMOK), along with essential accessories (Vape Pods, Vape Tanks, Vape Coils, Batteries & Chargers). Supporting services include an E Juice Deals promotional section with bi-weekly rotating discounts, a Wholesale Program for B2B buyers, and a Vape Juice News educational blog. The platform differentiates through competitive pricing, a 46,000+ verified review system, and wide brand selection.

Differentiator

Problem solved

Functional benefit

Products and services

• E Juice / E-Liquid Catalog of e-juice/e-liquid products from 100+ premium brands including Naked 100, Beard Vape Co., FRYD E Liquid, Ruthless, Pod Juice, and Coastal Clouds. Available in freebase and salt nicotine types, multiple strengths, varying VG/PG ratios, and bottle sizes for adult vapers.
• Disposable Vapes Pre-filled, all-in-one disposable vaping devices from 70+ brands including Geek Bar, Lost Mary, Raz, Rodman, Flum, Tyson 2.0, Juice Head, Elf Bar, Oxbar, and Fifty Bar. Available in puff counts ranging from 1,500 to 100,000+ puffs, including rechargeable USB-C models.
• Nicotine Salts Salt nicotine e-liquids designed for smoothness and higher nicotine concentration, including the proprietary ZONK! Salts line formulated with benzoic acid. Carries brands such as Pod Juice, Zonk! Salts, Juice Head Salts, and 60+ other salt nic brands, typically available in 30ml bottles with strengths up to 50mg.
• Vape Starter Kits & Box Mods Complete vaping device packages and customizable box mods from brands such as GeekVape, Vaporesso, VOOPOO, SMOK, Freemax, and dotmod. Starter kits typically include the device, coil, tank/pod, and USB charger, offered across 299 products for beginners to experienced vapers.
• Vape Pods Replacement and compatible pods for pod systems and starter kits, including refillable and disposable pod options from various manufacturers.
• Vape Tanks Replacement tanks for box mods and advanced vaping devices, allowing users to refill with their preferred e-liquids.
• Vape Coils Replacement heating coils for various vaping devices, typically lasting 1-2 weeks depending on usage and e-liquid type.
• Batteries & Chargers External batteries and charging equipment for box mods and vaping devices, including brands like Imren.
• Wholesale Program B2B wholesale pricing and bulk purchasing program for vape shops and distribution centers to acquire products at wholesale rates for resale.

Quantifiable outcome

• 5,000+ products available online
• +2 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Dennis Rodman x Aloha Sun CollaborationminorGTM or Marketing PartnerAloha Sun, creator of Rodman vapes, collaborates with basketball legend Dennis Rodman on branded disposable vape products. VapeJuice serves as a retail distribution channel for these collaborative products including the Rodman 9100 Puff and Rodman 7000 Puff disposable vapes featuring the Dennis Rodman branding.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Mi-Pod: Online pod-system and e-liquid retailer with both consumer and wholesale arms. Closely comparable to VapeJuice's dual D2C/wholesale go-to-market motion in the same product categories.
• EightVape: US-based online vape retailer emphasizing deep discounts on disposables, e-juice, and hardware. Directly comparable to VapeJuice's coupon- and deals-driven promotional approach and similar product mix.
• DirectVapor: Established US online vape shop with broad catalog of e-juice, hardware, and disposables, plus wholesale offerings. Closely comparable to VapeJuice in product breadth, customer base, and dual D2C/wholesale model.
• VaporDNA: Long-running online vape retailer selling e-liquids, mods, tanks, and disposables. Comparable to VapeJuice in catalog depth across hardware and juice, and in serving experienced vapers through a D2C storefront.
• My Vpro: Online vape retailer offering disposables, e-liquids, mods, and accessories with a focus on competitive pricing. Comparable to VapeJuice in customer segment (price-sensitive individual vapers) and product breadth.
• Vape Wild: Online vape retailer known for proprietary e-liquid lines and broad hardware/accessory selection. Comparable to VapeJuice through its mix of third-party brands and own-brand e-juice products, similar to ZONK! Salts.
• Element Vape: One of the largest US online vape retailers carrying a wide selection of e-liquids, disposables, mods, and accessories. Direct head-to-head competitor with VapeJuice in D2C vape e-commerce with overlapping brand selection and similar price-driven positioning.
• Giant Vapes: US online vape shop carrying disposables, e-juice, and hardware with regular promotional pricing. Comparable mid-sized D2C competitor overlapping on catalog and customer base with VapeJuice.

Broad incumbents

• JUUL Labs: Major US vape brand (Altria-owned) selling its own closed-system devices and pods. Adjacent incumbent in the broader vape retail ecosystem VapeJuice participates in, though operates as a manufacturer rather than multi-brand retailer.
• NJOY: FDA-authorized vape and nicotine product company selling e-cigarettes and related products across retail and online channels. Comparable as a regulated vape incumbent whose products VapeJuice or peers may carry, representing broader industry positioning.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/vapejuice_com
• LinkedInlinkedin.com/company/e-cigarette-empire

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about VapeJuice