LAVORINCASA.it
LAVORINCASA.it is an Italian online home improvement portal owned by MADEX Editore S.r.l., providing Italian homeowners and DIY users with editorial content, calculators, a floor-plan tool, a forum, and a B2B directory that connects consumers with home improvement companies seeking leads.
- Company typePrivate
- Founded2005
- HeadquartersNaples, Italy
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
What LAVORINCASA.it does
LAVORINCASA.it is an Italian-language online home improvement portal operated by MADEX Editore S.r.l., a privately held limited company based in Naples, Italy. The platform positions itself as 'La prima rivista online sulla Casa' (The first online home magazine) and serves Italian homeowners, DIY enthusiasts, and condominium residents seeking editorial content, practical tools, and professional referrals across categories including bathroom, kitchen, renovation, garden, real estate, systems, fixtures, regulations, design, and furnishings. The site is actively publishing editorial content (most recent articles dated July 2026) and maintains a registered user base of 349,120 users, an active community forum (forum.lavorincasa.it), and a YouTube channel for video content.
The platform's core technology is a web-based content portal combining editorial articles, a user registration system, a community forum, a company directory, and a suite of free interactive tools including renovation cost calculators (costi.lavorincasa.it), heating and air-conditioning sizing calculators, a floor-plan drawing tool (CadCasa), and an estimating metric computation module (Computo Metrico Estimativo). Distribution is entirely digital and domestic (Italy), relying on SEO-optimized category structures, organic search, and social/video channels for traffic acquisition. No mobile applications are published on app stores and no public API or SDK exists.
The business model is two-sided but asymmetric. Consumer-facing content, tools, and forum access are free, with monetization directed at the B2B side through a separate 'SERVIZI AZIENDE' flow where home improvement companies can register, create profiles, and receive quote requests generated by consumer demand. Specific pricing for these business services is not publicly disclosed. The company is privately held by MADEX Editore S.r.l., with a stated share capital of 10K EUR, ROC media-operator registration n.31997, and no disclosed venture or external equity funding, consistent with a small, independently run niche publishing operation.
LAVORINCASA.it firmographics
Firmographics- Name
- LAVORINCASA.it
- Legal name
- MADEX Editore S.r.l.
- Website
- https://lavorincasa.it
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- LAVORINCASA.it is an Italian online home improvement portal owned by MADEX Editore S.r.l., providing Italian homeowners and DIY users with editorial content, calculators, a floor-plan tool, a forum, and a B2B directory that connects consumers with home improvement companies seeking leads.
- Ownership category
- akta.pro rank
LAVORINCASA.it industry classification
Industry- Product category
- Online Home Improvement Portal
- NAICS
- Home Centers (444110), Home Furnishings Retailers (44912)
- SIC
- Retail-Home Furniture, Furnishings & Equipment Stores (5700)
- akta.pro primary industry
- Whole-Home Interior Renovation (Non-Structural) (HSAPAEAC)
- akta.pro secondary industries
- Luxury / Spa Bathroom Upgrades (Steam Showers, Saunas, Jetted Tubs) (HSAPABAO), Master-Planned Community & POA Management (BPAJAHAD)
Keywords
Where LAVORINCASA.it is headquartered
LocationHeadquarters
- HQ city
- Naples
- HQ country
- Italy
- HQ region
- Europe
Markets served
LAVORINCASA.it business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Distribution channels2 records
Marketing channels6 records
LAVORINCASA.it product offering
Product offeringCore offering
LAVORINCASA.it is an Italian online home improvement magazine and portal that publishes editorial articles, news, and advice across categories such as bathrooms, kitchens, renovation, real estate, gardens, fixtures, and regulations. It offers free user tools including renovation cost calculators, heating and air conditioning sizing calculators, a floor plan drawing tool (CadCasa), and a metric estimator, alongside a community forum, a company directory, and a quote request service that connects homeowners with home improvement companies.
Product overview
LAVORINCASA.it is an online Italian home improvement magazine and portal offering informational content, community forums, and free tools for homeowners. The platform provides editorial articles, news, and advice across home renovation categories including bathrooms, kitchens, gardens, real estate, systems, doors/windows, regulations, design, and furnishings. The site also offers user services such as quote requests, architectural project requests, home drawing tools, and calculators for renovation costs, heating, air conditioning, and metric estimates, along with a directory to find companies and product pricing.
Differentiator
Problem solved
Functional benefit
Products and services
- Preventivi Online (Quote Request Service) Platform where users request quotes from registered home improvement companies; designed for Italian homeowners seeking contractor services and for businesses seeking inbound leads.
- Trova Aziende (Company Directory) Searchable directory of Italian home improvement companies and product suppliers; supports consumer company discovery and business visibility.
- CadCasa (Home Drawing Tool) Web-based floor plan drawing tool allowing users to design their home layout digitally; designed for Italian homeowners and DIY enthusiasts planning renovations.
- Consulenza Legale, Fiscale e Condominiale (Legal, Tax and Condominium Consulting) Expert consulting service on legal, tax, and condominium issues related to home ownership; intended for Italian homeowners and property buyers.
- Calcola Costi Lavori (Renovation Cost Calculator) Online calculator tool for estimating renovation and home improvement costs; designed for Italian homeowners planning renovation projects.
- Calcolo Riscaldamento (Heating System Calculator) Specialized calculator for heating system sizing and boiler power requirements; designed for Italian homeowners and installers planning heating installations.
- Calcolo Condizionamento (Air Conditioning Calculator) Specialized calculator for air conditioning system sizing and power requirements; designed for Italian homeowners and installers planning cooling installations.
- Computo Metrico Estimativo (Construction Estimating Tool) Estimating metric computation tool for construction work planning; designed for contractors and homeowners preparing construction estimates.
- Chiedi un Progetto (Architectural Project Request) Service allowing users to request architectural design projects for home renovation; designed for Italian homeowners seeking professional design input.
- Forum sulla Casa (Home Improvement Forum) Community forum where Italian homeowners and DIY enthusiasts discuss home improvement topics, ask questions, and share experiences.
- Prodotti Edilizia e Prezzi (Construction Products and Price Search) Price comparison portal for construction products listed by home improvement companies; designed for Italian homeowners and contractors comparing product prices.
- Servizi Aziende (Business Visibility Services) Paid business services for home improvement companies, including company registration, directory listing, and lead generation from quote requests; designed for Italian home improvement businesses seeking customer leads.
Companies that use LAVORINCASA.it
Customer profileIdeal customer profiles2 records
LAVORINCASA.it technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
LAVORINCASA.it partnerships and signals
Strategic signalRecent moves5 records
Expansion highlights3 records
LAVORINCASA.it competitors and assessment
Company assessmentBroad incumbents
- Houzz: Global home renovation and design platform with photos, ideabooks, professional directories, and product marketplace. Operates Houzz.it for Italy, offering a directly comparable mix of editorial content, professional directory, and project planning tools, but at significantly larger scale and with broader product commerce.
- Leroy Merlin Italia: Major French-headquartered home improvement retailer operating extensively in Italy, with strong editorial/magazine content, how-to guides, calculators, and a directory of installers. Comparable in offering a content + tools + professional directory mix, but anchored to a retail product catalog and much larger scale.
Direct peers
- ProntoPro: Italian home services marketplace connecting consumers with local professionals across dozens of categories (renovation, plumbing, design, etc.). Directly comparable to Lavorincasa's 'Trova Aziende' directory and quote request service, but with a more transaction-driven marketplace model and larger professional base.
- Instapro: Italian marketplace for home improvement professionals (part of the InstaWork/Instapro group). Competes head-on with Lavorincasa for lead generation revenue from Italian contractors, offering quote request flows and contractor profiles in a more focused, transaction-oriented product.
- Edilportale: Italian construction and building industry portal offering news, technical articles, product catalogs, and a professional directory. Comparable as a long-running B2B-leaning content portal for the Italian building/renovation ecosystem, with overlapping audience of construction professionals.
Regional players
- Idealista: Italy's leading real estate portal covering buying, renting, and home-related editorial content. Overlaps with Lavorincasa's IMMOBILIARE and renovation categories, and competes for the same homeowner attention and B2B advertising spend, though focused on property listings rather than renovation services.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights7 records
Customer concentration
LAVORINCASA.it social profiles
Digital presenceLAVORINCASA.it financial estimates
Financial estimateRevenue estimate
Valuation estimate
LAVORINCASA.it leadership team
Management profileNumber of profiles
Profiles5 records
LAVORINCASA.it funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
LAVORINCASA.it M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about LAVORINCASA.it
What does LAVORINCASA.it do?
LAVORINCASA.it is an Italian online home improvement magazine and portal that publishes editorial articles, news, and advice across categories such as bathrooms, kitchens, renovation, real estate, gardens, fixtures, and regulations. It offers free user tools including renovation cost calculators, heating and air conditioning sizing calculators, a floor plan drawing tool (CadCasa), and a metric estimator, alongside a community forum, a company directory, and a quote request service that connects homeowners with home improvement companies.
Is LAVORINCASA.it a public or private company?
LAVORINCASA.it is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was LAVORINCASA.it founded?
LAVORINCASA.it was founded in 2005. It employs 1 to 10 people.
Where is LAVORINCASA.it based?
LAVORINCASA.it is headquartered in Naples, Italy, in the Europe region.
Who are LAVORINCASA.it's main competitors?
Broad incumbents on record are Houzz and Leroy Merlin Italia. Direct peers are ProntoPro, Instapro and Edilportale. Idealista is listed as a regional player.
Does LAVORINCASA.it have an API?
No public API is recorded for LAVORINCASA.it.
What industry is LAVORINCASA.it in?
LAVORINCASA.it's product category is Online Home Improvement Portal. Its primary akta.pro industry code is HSAPAEAC, Whole-Home Interior Renovation (Non-Structural), with a secondary code of HSAPABAO, Luxury / Spa Bathroom Upgrades (Steam Showers, Saunas, Jetted Tubs). Its NAICS code is 444110 and its SIC code is 5700.