Physiocise
Physiocise is a Sydney-based physiotherapy practice (founded 1995) delivering exercise-as-medicine classes, individual consultations, and telehealth for adults with chronic pain, women's health, bone health, and age-related decline, operating two studios and live-streamed online services.
- Company typePrivate
- Founded1995
- HeadquartersSydney, Australia
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Physiocise does
Physiocise is a privately held, Sydney-based physiotherapy practice founded in 1995 by Anna-Louise Bouvier (now Founder and Creative Director), with day-to-day ownership held by CEO Melissa Partington since 2010. The practice delivers group physiotherapy as a clinical modality — combining individual consultations, structured 10-week term classes, and prerequisite workshops — for adults with chronic musculoskeletal pain, women's health conditions (including pelvic floor dysfunction), osteoporosis and osteopenia, and age-related decline in adults over 55. Service is delivered through two owned studios in Willoughby and Moore Park, supported by live-streamed online classes and Microsoft Teams-based telehealth consultations; bookings run on the MindBody platform. Term fees range from A$430-A$490 per 10-week term (Silver Strong, Foundations, Athlete Burn), with an A$215 initial 75-minute whole-body consultation and A$46 holiday classes as auxiliary revenue streams.
The core clinical methodology is a body-typing classification system (Floppy/Flippy) combined with a structured progression from Foundations through Advanced class levels, packaged as "exercise as medicine." The practice operates with 17 specialized physiotherapists plus client-care and finance staff, delivering more than 120 classes per week across ~30 years of operation, with stated totals of 80,000-100,000+ classes taught cumulatively. The offering is anchored on validated outcomes — an independent 12-month program evaluation conducted with the University of Sydney, The George's Institute for Global Health, and Macquarie University was published in the European Spine Journal in 2013. Clinical capabilities are differentiated by senior practitioner credentials (PhD, Masters in Sports Physiotherapy, Manipulative Therapy, APA Sports Title holder) and breadth across women's health, sports, pediatric, and falls-prevention sub-disciplines.
The commercial model is B2C, hybrid subscription/transactional, with health-fund rebates available under Australian Physiotherapy Association item codes (#561 for standard classes, #560 for Foundations). The go-to-market is overwhelmingly referral-driven, with 80% of new clients sourced via word-of-mouth and a formal referral pipeline of 100+ doctors, specialists, and allied health professionals, supplemented by founder media presence on ABC Radio Sydney and national television. Revenue is not publicly disclosed; operational scale (two studios, 17 practitioners, 120+ classes weekly) and indicative pricing point to annual revenue in the A$5M-A$10M band, though confidence is low absent primary disclosure.
Physiocise firmographics
Firmographics- Name
- Physiocise
- Legal name
- Physiocise
- Website
- https://physiocise.com.au
- Company type
- Private
- Founded year
- 1995
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Physiocise is a Sydney-based physiotherapy practice (founded 1995) delivering exercise-as-medicine classes, individual consultations, and telehealth for adults with chronic pain, women's health, bone health, and age-related decline, operating two studios and live-streamed online services.
- Ownership category
- akta.pro rank
Physiocise industry classification
Industry- Product category
- Physiotherapy Services
- NAICS
- Offices of Physical, Occupational and Speech Therapists, and Audiologists (621340), Fitness and Recreational Sports Centers (71394)
- SIC
- Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Health Services (8000)
- akta.pro primary industry
- Corrective Exercise, Movement Screening & Biomechanics (HSADAIAM)
- akta.pro secondary industries
- Rehabilitation Return-to-Exercise Training (Non-Clinical) (HSADAAAK), Orthopedics & Sports Medicine Telemedicine Platforms (HLALAGAO), Sports Medicine, Athletic Training & Rehabilitation Services (EDALAIAH)
Keywords
Where Physiocise is headquartered
LocationHeadquarters
- HQ city
- Sydney
- HQ country
- Australia
- HQ region
- Oceania
Offices2 records
Markets served
Physiocise business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Initial Consultations: 75-minute comprehensive whole-body assessment at $215, covering breathing, core, posture, and flexibility analysis leading to tailored treatment plans
- Individual Consultations: 30-60 minute follow-up sessions for ongoing treatment, progress reviews, and home program updates, available in-person or via telehealth
- Term-Based Class Packages: 10-week term classes paid in advance ($430-$490 per term), including Foundations, Floppy, Flippy, Strong Bones, Silver Strong, Core Burn, Athlete Burn, and Advanced classes. Classes available in-person or live-streamed
- Prerequisite Workshops: Deep-dive workshops on Core, Technique, and Strong Bones topics (1-3 hours each) for clients needing focused preparation before classes
- Holiday Classes: Intensive holiday session classes at $46 per class for maintaining exercise routines during school breaks
- Online/Telehealth Services: Individual telehealth consultations and live-streamed class attendance via Microsoft Teams platform
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Initial Consultation - $215 for 75 minutes |
| Professional services/ project-based | Pay-as-you-go | Individual Consultations - $ varies by duration (30-60 min) |
| Subscription | Annual | Standard Term Classes - $430-$490 per 10-week term |
| Unit Pricing | Pay-as-you-go | Holiday/Make-Up Classes - $46 per class |
| One time/ perpetual license | Pay-as-you-go | Prerequisite Workshops - price varies |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels8 records
Physiocise product offering
Product offeringCore offering
Physiocise is a physiotherapy practice offering one-on-one consultations, group exercise classes, and online telehealth sessions focused on musculoskeletal rehabilitation, women's health (including pelvic floor), osteoporosis management, and chronic pain programs. Services are delivered by a team of physiotherapists across physical studio locations and via remote video consultations.
Product overview
Physiocise is a physiotherapy practice offering a multi-pronged approach combining one-on-one consultations, class physiotherapy, and online physiotherapy delivery. The core service architecture consists of Individual Services (Initial Consultations and Individual Consultations), Class Physiotherapy programs (Foundations entry-level, Floppy/Flippy/Silver Strong/Strong Bones specialty tracks, and Advanced variants), Prerequisite Workshops, and Online/Telehealth delivery. Programs are tailored by body type and condition including Women's Health (pelvic floor), Strong Bones (osteoporosis), Silver Strong (55+), and Backs & Bodies (chronic pain). Classes run in 10-week terms aligned with NSW school terms, with both in-person and live-streamed attendance options. The company operates from two Sydney studios (Willoughby and Moore Park) and has been operating since 1995.
Differentiator
Problem solved
Functional benefit
Products and services
- One-on-One Physiotherapy Consultation
Companies that use Physiocise
Customer profileNamed customers2 records
Segments5 records
Ideal customer profiles1 record
Physiocise technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature4 records
Physiocise partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- MindBodycoreThird-party booking and practice management platform used for online class bookings, consultation scheduling, and payment processing. MindBody accounts are pre-created for existing clients using their provided email addresses.
- Microsoft TeamscoreTelehealth platform used for all online consultations and virtual class delivery, chosen for privacy and security features.
- University of SydneycoreAcademic research partner for independent 12-month program evaluation study published in European Spine Journal 2013. The George Institute for Global Health and Macquarie University also collaborated on this research validating Physiocise outcomes for chronic low back pain patients.
- The George's Institute for Global HealthcoreResearch partner in independent program evaluation study demonstrating Physiocise effectiveness for chronic pain patients.
- Macquarie UniversityminorAcademic partner; founder Anna-Louise Bouvier serves as Adjunct Fellow at Macquarie University School of Medicine and Allied Health.
- Olive Tree HealthminorCharity founded by Physiocise physiotherapist Josie Wild to address treatment gaps for complex trauma caused by domestic and family violence. Josie was keynote speaker at NSW APA Awards Dinner discussing body-based therapy for trauma recovery.
Scale indicators8 records
Recent moves6 records
Expansion highlights5 records
Physiocise competitors and assessment
Company assessmentRegional players
- Studio Pilates International: ASX-listed reformer Pilates franchise with Australian clinics offering group exercise classes. Comparable in the group exercise class delivery model and Australian consumer market, though focused on fitness rather than clinical rehabilitation.
Direct peers
- Back In Motion Health Group: Australia's largest physiotherapy network with 100+ clinics offering exercise-based rehabilitation, similar to Physiocise's group physiotherapy model. Comparable in their use of structured exercise programs for chronic pain and musculoskeletal conditions, though they operate at much greater scale nationally.
- Lifecare Physiotherapy: National Australian physiotherapy network offering sports, musculoskeletal, and women's health services. Comparable in scope of services and target patient base, particularly for chronic pain and women's health physiotherapy.
- Kieser Australia: Clinical physiotherapy and strength training provider with multiple Australian clinics, focusing on evidence-based rehabilitation. Comparable in their exercise-as-medicine philosophy, structured programs, and physiotherapist-led delivery model.
- City Physiotherapy: Sydney-based physiotherapy practice offering one-on-one consultations and group exercise classes. Comparable in local Sydney market positioning, use of exercise-based rehabilitation, and physiotherapist-led class delivery.
- Sydney Sports Medicine Centre: Sydney-based multidisciplinary sports medicine and physiotherapy practice. Comparable in serving the same Sydney market for musculoskeletal conditions, sports injuries, and rehabilitation, with similar specialist physiotherapist team structure.
Emerging players
- Kaia Health: Digital therapeutics company offering exercise programs for chronic pain and COPD. Comparable in the exercise-as-medicine model for back pain, but delivered as a software product rather than in-person classes.
- Hinge Health: US digital MSK platform valued at multi-billion dollars, delivering exercise-based chronic pain programs via app. Comparable in targeting the same chronic back pain patient population and exercise-as-medicine approach, but at a vastly larger scale via digital delivery and employer contracts.
- Sword Health: Digital MSK and pelvic health platform with significant venture funding, offering AI-guided exercise programs. Comparable in treating chronic pain, women's health, and MSK conditions via exercise, with potential to expand into Australian market and compete for corporate wellness contracts.
Broad incumbents
- Healthia Limited: ASX-listed allied health platform (podiatry, physiotherapy, optometry) with 180+ clinics across Australia. Comparable in physiotherapy service delivery and corporate rollup model, though broader in scope than Physiocise's specialized chronic pain focus.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Physiocise social profiles
Digital presencePhysiocise financial estimates
Financial estimateRevenue estimate
Valuation estimate
Physiocise leadership team
Management profileNumber of profiles
Profiles1 record
Physiocise funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Physiocise M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Physiocise
What does Physiocise do?
Physiocise is a physiotherapy practice offering one-on-one consultations, group exercise classes, and online telehealth sessions focused on musculoskeletal rehabilitation, women's health (including pelvic floor), osteoporosis management, and chronic pain programs. Services are delivered by a team of physiotherapists across physical studio locations and via remote video consultations.
Is Physiocise a public or private company?
Physiocise is a private company. It is classified as unknown and is currently operating.
When was Physiocise founded?
Physiocise was founded in 1995. It employs 11 to 50 people.
Where is Physiocise based?
Physiocise is headquartered in Sydney, Australia, in the Oceania region.
How does Physiocise make money?
Six revenue lines are on record. Initial Consultations are the primary driver. The others are individual Consultations, term-Based Class Packages, prerequisite Workshops, holiday Classes and online/Telehealth Services.
Who are Physiocise's main competitors?
Studio Pilates International is listed as a regional player. Direct peers are Back In Motion Health Group, Lifecare Physiotherapy, Kieser Australia, City Physiotherapy and Sydney Sports Medicine Centre. Emerging players are Kaia Health, Hinge Health and Sword Health. Healthia Limited is listed as a broad incumbent.
Does Physiocise have an API?
No public API is recorded for Physiocise.
What industry is Physiocise in?
Physiocise's product category is Physiotherapy Services. Its primary akta.pro industry code is HSADAIAM, Corrective Exercise, Movement Screening & Biomechanics, with a secondary code of HSADAAAK, Rehabilitation Return-to-Exercise Training (Non-Clinical). Its NAICS code is 621340 and its SIC code is 8011.