Fruits Charito
Fruits Charito is a family-owned Madrid retailer founded in 1957 that sells fresh fruits, vegetables, juices, and specialty international foods through a Chamartín Market stall, a PrestaShop e-commerce site, and a mobile app, with same-day electric-fleet home delivery across 56+ Madrid postal codes.
- Company typePrivate
- Founded1957
- HeadquartersMadrid, Spain
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What Fruits Charito does
Fruits Charito (legal entity Frutas Charito C.B.) is a family-owned retailer of fresh produce, vegetables, natural juices, and specialty international food products, operating from a physical stall in Madrid's Chamartín Market since 1957. The business is structured as a Comunidad de Bienes with 1-10 employees and is run by three generations of the founding family. It serves Madrid-area consumers through four primary channels: a physical retail stand in Chamartín Market, a PrestaShop-based e-commerce storefront (frutascharito.es), a mobile app via ecommapp.com, and multi-channel ordering via phone, WhatsApp, email, and fax. Same-day home delivery is operated across 56+ Madrid postal codes via a 100% electric fleet, with free shipping thresholds in the €49.99-€60 range and minimum order floors near €30.
The core product mix is fresh seasonal fruits and vegetables, complemented by natural juices, legumes, dried fruits, canned goods, pickles, spices, sauces, frozen and fourth-range prepared foods, and curated international assortments (Japanese, Mexican, and Peruvian lines sourced through partners such as Doctor Salsas and Distribuidora Latinoandina). Cold-chain infrastructure uses ozone-based RETARDER chambers and 85% humidity humidification systems to extend shelf life. A points-based loyalty program spans 278 redeemable products, and a private-label SKU (Charito Raf Tomato Gazpacho at €7.99) represents the first own-brand extension. Payments are accepted via card (Redsys/BancSabadell, IUPAY), PayPal, Bizum, Sodexo, Edenred, and cash on delivery.
Commercial revenue is generated through one-time retail and e-commerce product sales, a recurring B2B office fruit service for corporate clients, hospitality, schools, and residential communities, and a transaction-based loyalty redemption mechanic. Customer segments are weighted toward individual Madrid consumers, with secondary enterprise demand for workplace wellness programs and multicultural specialty shoppers seeking imported ingredients. The company is privately held with no disclosed funding, no external investors, no parent company, and no public revenue figures.
Fruits Charito firmographics
Firmographics- Name
- Fruits Charito
- Legal name
- Frutas Charito C.B.
- Website
- https://frutascharito.es
- Company type
- Private
- Founded year
- 1957
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Fruits Charito is a family-owned Madrid retailer founded in 1957 that sells fresh fruits, vegetables, juices, and specialty international foods through a Chamartín Market stall, a PrestaShop e-commerce site, and a mobile app, with same-day electric-fleet home delivery across 56+ Madrid postal codes.
- Ownership category
- akta.pro rank
Fruits Charito industry classification
Industry- Product category
- Fresh Produce Delivery
- NAICS
- Fruit and Vegetable Retailers (44523), Fruit and Vegetable Retailers (445230)
- SIC
- Retail-Food Stores (5400)
- akta.pro primary industry
- Produce Markets & Greengrocers (CRAHAHAA)
- akta.pro secondary industries
- Mediterranean/Greek/Italian/Spanish Grocery Stores (CRAHAFAJ), Latin American & Caribbean Grocery Stores (CRAHAFAG)
Keywords
Where Fruits Charito is headquartered
LocationHeadquarters
- HQ city
- Madrid
- HQ country
- Spain
- HQ region
- Europe
Offices1 record
Markets served
Fruits Charito business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Retail and E-commerce Product Sales: Sales of fresh fruits, vegetables, and specialty food products through both physical retail store in Chamartín Market and online store with home delivery in Madrid.
- B2B Office Fruit Service: Corporate fruit and vegetable supply service for offices and businesses, including natural juices for healthy workplace breakfasts and snacks.
- Loyalty Program: Points-based loyalty system where customers accumulate points from purchases that can be redeemed for discount coupons on future orders over €50.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Free delivery for orders over €49.99 |
| Transaction based/ take rate | Pay-as-you-go | Standard delivery surcharge €3 |
| Transaction based/ take rate | Pay-as-you-go | Standard delivery surcharge €6 |
| Transaction based/ take rate | Pay-as-you-go | Loyalty points redemption |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels3 records
Fruits Charito product offering
Product offeringCore offering
Fruits Charito is a family-run greengrocer established in 1957 at Madrid's Chamartín Market that sells fresh fruits, fresh vegetables, natural cold-pressed juices, and specialty international groceries through an online store and physical market stall. The company provides same-day home delivery across the Madrid metropolitan area and operates a recurring corporate office fruit service for businesses.
Product overview
Fruits Charito is a family-owned fruit and vegetable shop based in Madrid's Chamartín Market since 1957, offering a comprehensive online grocery platform. The business provides fresh seasonal fruits and vegetables as its core products, complemented by natural juices, dried fruits, legumes, canned goods, spices, sauces, and specialty international products including Japanese and Mexican food categories. The company operates both an e-commerce store and physical market stall, with additional services including office fruit delivery programs, a loyalty points system, and same-day home delivery across Madrid using electric vehicles. The product portfolio includes over 30 product categories spanning fresh produce, frozen foods, fourth-range prepared foods, and specialty ethnic ingredients.
Differentiator
Problem solved
Functional benefit
Products and services
- Fresh Fruits
Quantifiable outcome
- Over 60 years in business since 1957
- +3 more outcomes
Companies that use Fruits Charito
Customer profileNamed customers5 records
Segments6 records
Ideal customer profiles2 records
Fruits Charito technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration12 records
Fruits Charito partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- Doctor SalsascoreArtisanal hot sauce manufacturer producing products sold by Frutas Charito including Malditas Gotas Super Hot Sauce (2 million SHU), chipotle sauce, habanero sauce, and jalapeño sauce. Products made in Granada with fair trade practices and support for local farmers. Chiles hand-picked at optimal ripeness using completely artisanal methods.
- Distribuidora Latinoandina SLcoreImporter of Peruvian products including Frozen Limo Chili (Aji Limo 'El Plebeyo'). Located at Avda. Manoteras 38, Bloque B, Of. 408, 28050 Madrid. RGSEAA: 40.03037/M. Provides authentic Peruvian ingredients to Frutas Charito's multicultural product range.
- Confianza OnlineminorSpanish online trust and dispute resolution organization (Asociación sin ánimo de lucro) registered in the National Association Registry Group 1, Section 1, number 594400, CIF G85804011. Frutas Charito adheres to Confianza Online's code of conduct for consumer protection and alternative dispute resolution. Consumers can submit complaints through their platform for online transactions and data protection issues.
Scale indicators5 records
Recent moves6 records
Expansion highlights4 records
Fruits Charito competitors and assessment
Company assessmentDirect peers
- Planetahuerto: Online retailer of organic and ecological groceries in Spain, including fresh produce. Comparable as a Spain-based e-commerce specialist selling fresh fruit and vegetables with home delivery.
- Tudespensa: Spanish online supermarket delivering groceries including fresh produce to households. Comparable as a Spanish online grocer targeting home-delivery shoppers with a similar product mix including fruits and vegetables.
- Naranjas del Carmen: Spanish online citrus and fresh fruit delivery service shipping directly from orchards to consumers. Highly comparable as a Spanish online fruit specialist competing for the same home-delivery produce customer in Spain.
Broad incumbents
- Veritas Supermercats: Spanish organic and natural product supermarket chain expanding across Spain. Comparable as a specialty-positioned grocery retailer that overlaps with Fruits Charito's organic and premium produce assortment and online ordering model.
- Supermercados Día: Discount supermarket chain with strong presence across Spain including urban Madrid locations. Comparable as a broad grocery competitor serving price-sensitive shoppers with fresh fruit and vegetable offerings.
- El Corte Inglés: Spain's largest department store group with major food halls and online grocery including fresh produce. Comparable as a broad incumbent serving premium grocery shoppers across Spain and online.
- Amazon Fresh Spain: Amazon's online grocery delivery service in Spain offering fresh produce with rapid delivery. Comparable as a well-capitalised online grocery entrant competing for the same Madrid home-delivery produce customer with potentially deeper technology investment.
- Carrefour España: Major hypermarket and supermarket chain operating across Spain with online grocery delivery. Comparable as a broad grocery incumbent offering fresh produce alongside a wide assortment, with overlap in Madrid delivery zones.
- Mercadona: Largest Spanish supermarket chain with national footprint and extensive fresh produce offering. Comparable as the dominant grocery incumbent in Spain whose fresh-produce department directly competes for the same household shopping basket.
Others
- Consum: Spanish cooperative supermarket chain with strong eastern Spain presence and growing online grocery. Comparable as a Spanish grocery retailer with overlapping fresh produce assortment, primarily relevant as a regional competitor or potential expansion adjacency.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Fruits Charito social profiles
Digital presenceFruits Charito financial estimates
Financial estimateRevenue estimate
Valuation estimate
Fruits Charito leadership team
Management profileNumber of profiles
Fruits Charito funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Fruits Charito M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Fruits Charito
What does Fruits Charito do?
Fruits Charito is a family-run greengrocer established in 1957 at Madrid's Chamartín Market that sells fresh fruits, fresh vegetables, natural cold-pressed juices, and specialty international groceries through an online store and physical market stall. The company provides same-day home delivery across the Madrid metropolitan area and operates a recurring corporate office fruit service for businesses.
Is Fruits Charito a public or private company?
Fruits Charito is a private company. It is classified as family owned and is currently operating.
When was Fruits Charito founded?
Fruits Charito was founded in 1957. It employs 1 to 10 people.
Where is Fruits Charito based?
Fruits Charito is headquartered in Madrid, Spain, in the Europe region.
How does Fruits Charito make money?
Three revenue lines are on record. Retail and E-commerce Product Sales are the primary driver. The others are B2B Office Fruit Service and loyalty Program.
Who are Fruits Charito's main competitors?
Direct peers on record are Planetahuerto, Tudespensa and Naranjas del Carmen. Broad incumbents are Veritas Supermercats, Supermercados Día, El Corte Inglés, Amazon Fresh Spain, Carrefour España and Mercadona. Consum is listed as an others.
Does Fruits Charito have an API?
No public API is recorded for Fruits Charito.
What industry is Fruits Charito in?
Fruits Charito's product category is Fresh Produce Delivery. Its primary akta.pro industry code is CRAHAHAA, Produce Markets & Greengrocers, with a secondary code of CRAHAFAJ, Mediterranean/Greek/Italian/Spanish Grocery Stores. Its NAICS code is 44523 and its SIC code is 5400.