Zuiver Media
Zuiver Media is a Dutch full-service media agency offering strategic media planning, buying, and campaign management across TV, radio, OOH, print, and digital channels for brands and creative agencies in the Netherlands and Europe.
- Company typePrivate
- Founded2009
- HeadquartersDen Haag, Netherlands
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Zuiver Media does
Zuiver Media B.V. is a privately held Dutch full-service media agency headquartered in Rotterdam, founded in 2009 and operating as a subsidiary of Zuiver Group alongside sister agencies Modern Minds (web development) and Studio Bravoure (video production). The agency delivers strategic media consulting, planning, and buying services across television, radio, out-of-home, print, and digital channels for Dutch brand marketers, advertising agencies, franchise organizations, and e-commerce clients. Named customers include DFDS, TI SENTO - Milano, Rotterdam The Hague Airport, Alaska Seafood, and Museon, spanning shipping, jewelry, aviation, seafood, and cultural sectors.
The company has built a proprietary in-house technology suite comprising six tools: ZOEM for backoffice campaign administration, SPOT for strategy and planning, IDEM as a real-time campaign dashboard aggregating 100+ data sources (Google Ads, Facebook, GA4, Mailchimp), HIER for franchise local market targeting, INZICHT for rapid panel research, and MediAlarm for media deal monitoring. Go-to-market is sales-led and B2B, combining direct outreach to brands, white-label media buying for creative agencies, and international campaigns via the 2024 Global Dopamine partner network across Europe. The agency is a member of Platform Media Adviesbureau (PMA), the Dutch industry trade body of 17 leading media advisory agencies.
Revenue is generated through a hybrid model combining professional services fees (strategy, planning, e-commerce marketing, online marketing training), managed-service media buying across traditional and digital channels, and recurring tool subscriptions. Pricing is quote-based and not publicly disclosed, with television priced on GRP, search advertising on CPC, and traditional channels varying by station, publication, and inventory. The company has been bootstrapped with no disclosed external funding and operates from a single Rotterdam office with a team in the 11-50 range.
Zuiver Media firmographics
Firmographics- Name
- Zuiver Media
- Legal name
- Zuiver Media B.V.
- Website
- https://zuivermedia.nl
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Zuiver Media is a Dutch full-service media agency offering strategic media planning, buying, and campaign management across TV, radio, OOH, print, and digital channels for brands and creative agencies in the Netherlands and Europe.
- Ownership category
- akta.pro rank
Zuiver Media industry classification
Industry- Product category
- Media Buying & Planning Services
- NAICS
- Media Buying Agencies (54183), Media Buying Agencies (541830)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- Media Planning, Buying & Optimization (BPAFAAAC)
- akta.pro secondary industries
- Digital & Programmatic Media Buying (Display, Video, CTV, Audio) (BPAFABAB), Video/CTV/OTT Media Buying (MPAAABAE)
Keywords
Where Zuiver Media is headquartered
LocationHeadquarters
- HQ city
- Den Haag
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
Zuiver Media business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Media Planning and Strategy Consulting: Strategic media advice and campaign planning services. The agency develops media strategies based on research and data, advising on optimal channel mixes for client objectives.
- Media Buying: Procurement of media inventory across television, radio, outdoor, print, and online channels. Agency purchases advertising space at negotiated rates and resells to clients.
- E-commerce Marketing Services: Online marketing services including SEO, SEA, social media advertising, and marketplace optimization for webshops. Services include Google Shopping campaigns and marketplace integration.
- Online Marketing Training: Training services for marketing teams to build online marketing knowledge within organizations. Customized training programs based on organizational needs.
- Tool Subscriptions: Access to proprietary tools including ZOEM, SPOT, IDEM, HIER, INZICHT, and MediAlarm. Tools provide campaign management, analytics, and local market insights.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Print advertising based on publication type and size |
| Other | Multi-year contract | Radio advertising based on station reach and airtime |
| Other | Multi-year contract | Television advertising based on GRP targets |
| Usage-based | Pay-as-you-go | CPC-based search engine advertising |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Zuiver Media product offering
Product offeringCore offering
Zuiver Media is a Rotterdam-based independent media agency that plans, buys, and optimizes advertising campaigns across traditional media (TV, radio, out-of-home, print) and digital channels on behalf of brand advertisers and communication agencies. Service delivery is supported by six in-house proprietary tools that cover planning, buying, monitoring, and reporting functions across the media workflow.
Product overview
Zuiver Media is a full-service media agency offering an integrated platform of six proprietary tools (ZOEM, MediAlarm, SPOT, IDEM, HIER, and INZICHT) combined with traditional and digital media services. ZOEM serves as the backoffice system for administrative management, IDEM provides the real-time campaign dashboard integrating over 100 data sources, SPOT offers the strategic planning portal, HIER enables local market targeting for franchises, INZICHT delivers rapid audience insights through panel research, and MediAlarm tracks budget-friendly media deals. These tools are complemented by media services spanning television, radio, out-of-home (including digital DOOH), print, online marketing, social media advertising, SEA, e-commerce marketing, content marketing, and content production. The company operates cross-medially, combining traditional channels with online marketing strategies under one roof.
Differentiator
Problem solved
Functional benefit
Products and services
- Traditional media planning and buying (TV, radio, OOH, print)
Quantifiable outcome
- Monthly reach of 90% of Dutch population aged 13+ through radio advertising
- +1 more outcomes
Companies that use Zuiver Media
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles1 record
Zuiver Media technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
Feature6 records
Zuiver Media partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- Global DopaminecoreInternational network of experienced, independent media agencies established by Zuiver Media for European market coverage. Partner agencies include AnyMedia (Romania), Robert&Marien, Heroiks, Repeat, Media Plan, MCM Holding, Zuiver Group, Nova Expressao, Equmedia, and AMS. The network provides local market insights and information sharing for cross-border campaigns.
- Platform Media Adviesbureau (PMA)coreTrade organization representing 17 media advisory agencies in the Netherlands, considered the premier league of the media advisory profession. Active in market developments and industry advancement. Zuiver Media contributes to industry initiatives and stays current with developments.
- Modern MindscoreSister company within Zuiver Group specializing in web development and SEO. Enables integrated service offering combining media expertise with digital development capabilities.
- Studio BravourecoreSister company within Zuiver Group specializing in video production and content creation. Collaborates on campaigns requiring video content for television, radio, social media, and out-of-home advertising.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Zuiver Media competitors and assessment
Company assessmentDirect peers
- Wavemaker: WPP-owned global media agency offering media planning, buying, and optimization across traditional and digital channels — directly comparable to Zuiver Media's full-service media agency proposition, but operating at significantly larger scale.
- OMD: Omnicom's flagship media agency network with offices in the Netherlands. OMD competes with Zuiver Media for the same enterprise advertiser clients, offering media strategy, planning, and buying across cross-media channels.
- Dept: Dutch-headquartered global digital agency with strong media, technology, and creative capabilities. Overlaps with Zuiver Media on digital marketing, e-commerce, and content production services for enterprise clients.
- MediaCom: GroupM/WPP media agency operating in the Netherlands, focused on media planning and buying across traditional and digital channels. Directly comparable to Zuiver Media's core service offering and target client base.
- Mindshare: GroupM/WPP global media agency network with strong Dutch market presence. Mindshare competes head-to-head with Zuiver Media for brand marketer budgets across TV, radio, digital, and content, using a similar full-service media planning model.
- Greenhouse Group: Dutch independent marketing and media agency group with similar full-service positioning and cross-media capabilities. Closely comparable to Zuiver Media in scale, Dutch market focus, and integrated digital/traditional media offering.
Broad incumbents
- Dentsu: Global advertising holding company with significant Dutch presence through Carat and other media agency brands. Dentsu competes with Zuiver Media across full-service media planning, buying, and digital advertising in the Netherlands.
- Publicis Groupe: Global advertising holding company with media agency brands (Starcom, Zenith) operating in the Netherlands. Represents the scaled, multi-discipline incumbent against which Zuiver Media's integrated offering must compete.
- GroupM: WPP's media investment group that aggregates Mindshare, Wavemaker, MediaCom, and Essence. As the largest media buying organization globally, GroupM is the primary scaled incumbent against which Zuiver Media competes for enterprise brand budgets.
Others
- Kantar: WPP-owned marketing data, insights, and media research business. While not a direct competitor for media buying, Kantar provides the research and audience measurement capabilities that Zuiver Media's INZICHT panel tool and media strategy work compete against.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Zuiver Media social profiles
Digital presenceZuiver Media financial estimates
Financial estimateRevenue estimate
Valuation estimate
Zuiver Media leadership team
Management profileNumber of profiles
Zuiver Media funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Zuiver Media M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Zuiver Media
What does Zuiver Media do?
Zuiver Media is a Rotterdam-based independent media agency that plans, buys, and optimizes advertising campaigns across traditional media (TV, radio, out-of-home, print) and digital channels on behalf of brand advertisers and communication agencies. Service delivery is supported by six in-house proprietary tools that cover planning, buying, monitoring, and reporting functions across the media workflow.
Is Zuiver Media a public or private company?
Zuiver Media is a private company. It is classified as corporate owned and is currently operating.
When was Zuiver Media founded?
Zuiver Media was founded in 2009. It employs 11 to 50 people.
Where is Zuiver Media based?
Zuiver Media is headquartered in Den Haag, Netherlands, in the Europe region.
How does Zuiver Media make money?
Five revenue lines are on record. Media Planning and Strategy Consulting is the primary driver. The others are media Buying, E-commerce Marketing Services, online Marketing Training and tool Subscriptions.
Who are Zuiver Media's main competitors?
Direct peers on record are Wavemaker, OMD, Dept, MediaCom, Mindshare and Greenhouse Group. Broad incumbents are Dentsu, Publicis Groupe and GroupM. Kantar is listed as an others.
Does Zuiver Media have an API?
No public API is recorded for Zuiver Media.
What industry is Zuiver Media in?
Zuiver Media's product category is Media Buying & Planning Services. Its primary akta.pro industry code is BPAFAAAC, Media Planning, Buying & Optimization, with a secondary code of BPAFABAB, Digital & Programmatic Media Buying (Display, Video, CTV, Audio). Its NAICS code is 54183 and its SIC code is 7311.