Morris & McDaniel
Morris & McDaniel is a privately held, 47-year-old personnel testing and HR consulting firm that provides validated cognitive assessments, character tests, oral processes, and AI-powered prep tools for U.S. public safety agencies (police, fire, EMS) and select private industries, with international government deployments.
- Company typePrivate
- Founded1976
- HeadquartersAlexandria, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Morris & McDaniel does
Morris & McDaniel, Inc. is a privately held, veteran-owned personnel testing and human resources consulting firm founded in 1976 by Dr. David M. Morris, Ph.D., J.D. The firm specializes in validated cognitive ability tests, character assessments, and structured oral processes for entry-level selection and promotional decisions in U.S. public safety agencies (police, fire, EMS), with supplementary offerings for private industries including healthcare, financial, nuclear energy, and oil/gas/petrochemical. The underlying technology stack combines proprietary psychometric instruments (Entry-Level Firefighter Test, Entry-Level Police Test, Candidate Profile Summary, Morris Learning Aptitude Test) with a computerized test administration platform, remote proctoring via a Meazure Learning (ProctorU) partnership, and, more recently, AI-powered oral assessment preparation panels using NLP-based scoring across five competency dimensions. The firm has tested 250+ public safety organizations across 28 states and DC, and operates the largest agency relationships in the U.S. (NYPD, FDNY), with international project deployments in Iraq, Uganda, Mexico, Fiji, Oman, and Bahrain.
Morris & McDaniel firmographics
Firmographics- Name
- Morris & McDaniel
- Legal name
- Morris & McDaniel, Inc.
- Website
- https://mmtests.org
- Company type
- Private
- Founded year
- 1976
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Morris & McDaniel is a privately held, 47-year-old personnel testing and HR consulting firm that provides validated cognitive assessments, character tests, oral processes, and AI-powered prep tools for U.S. public safety agencies (police, fire, EMS) and select private industries, with international government deployments.
- Ownership category
- akta.pro rank
Morris & McDaniel industry classification
Industry- Product category
- Personnel Assessment Services
- NAICS
- Testing Laboratories and Services (541380)
- SIC
- Services-Testing Laboratories (8734)
- akta.pro primary industry
- Skilled Trades, Safety & Compliance Certification Prep (OSHA, HAZMAT, welding, electrical, HVAC) (EDANAIAM)
Keywords
Where Morris & McDaniel is headquartered
LocationHeadquarters
- HQ city
- Alexandria
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
Morris & McDaniel business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales
Revenue model
- Agency Testing Services: Morris & McDaniel provides comprehensive testing instruments and promotional assessment solutions to public safety agencies (fire, police) and private industries. Services include entry-level selection testing, promotional examinations, assessment centers, and turnkey promotional processes. Revenue is generated through per-candidate testing fees, examination materials, and administration services contracted with government agencies.
- Candidate Practice Exams & Study Guides: Individual candidates purchase practice exams, study guides, and AI oral assessment prep credits through the company's e-commerce platform (store.morrisandmcdaniel.com). Products include online practice exams, books, and AI credit packages for various entry-level and promotional exams.
- State Certification Exams: Administering certification exams for state agencies including Mississippi Funeral Board, Tennessee Department Permits and Licenses (Fire Prevention Division), and Tennessee Critical Care Paramedic Certification. Fees include examination registration, re-examination, and score reporting.
- International Consulting: International consulting services including test localization, cultural adaptation, and screening program implementation for international police and military organizations. Includes translation of tests from English to Arabic and refinement for regional requirements.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | Entry-Level AI Oral Assessment - Small Package |
| Usage-based | Pay-as-you-go | Entry-Level AI Oral Assessment - Large Package |
| Usage-based | Pay-as-you-go | Fire/Promo AI Oral Assessment - Small Package |
| Usage-based | Pay-as-you-go | Fire/Promo AI Oral Assessment - Large Package |
| One time/ perpetual license | Pay-as-you-go | Tennessee Critical Care Paramedic Certification Exam |
| One time/ perpetual license | Pay-as-you-go | Tennessee Licensure Examination |
| One time/ perpetual license | Pay-as-you-go | Tennessee Re-Examination |
| One time/ perpetual license | Pay-as-you-go | Examination Rescore |
| One time/ perpetual license | Pay-as-you-go | Duplicate Score Report |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels7 records
Morris & McDaniel product offering
Product offeringCore offering
Morris & McDaniel, Inc. is a personnel testing and HR consulting firm that designs, validates, and administers pre-employment, promotional, and certification examinations. The company specializes in assessments for public safety agencies (fire, police, EMS) and extends its testing services to private sector industries including healthcare, nuclear, oil and gas, and financial services. It also offers AI-powered assessment tools and practice test products for individual job candidates.
Product overview
Morris & McDaniel is a personnel testing and human resources consulting firm founded in 1976, offering a comprehensive suite of assessment tools and services for public safety (fire, police, EMS) and private industries (healthcare, financial, nuclear energy, oil/gas/petrochemical). The portfolio includes validated cognitive ability tests (Entry-Level Firefighter Test/ELF, Entry-Level Police Test/ELP), character assessments (Candidate Profile Summary/CPS), structured oral processes, and over 40 study guide/practice test products. The company has expanded into AI-powered assessment tools including AI-powered oral assessment preparation panels for entry-level and promotional candidates in fire, police, and EMS services. Core assessment products are delivered via online platforms with optional remote proctoring through Meazure Learning (ProctorU), paper-pencil administration, or turnkey promotional processes. State certification exams are offered for Mississippi Funeral Board and Tennessee (Fire Prevention Division permits/licenses and Critical Care Paramedic certification). Organizational development consulting services include performance appraisal systems, training programs, job analysis, and international consulting.
Differentiator
Problem solved
Functional benefit
Products and services
- Public Safety Entry-Level Examinations
- Public Safety Promotional Examinations
Quantifiable outcome
- Achieved pass rate parity between white and minority candidates in New Haven CT Fire Lieutenant/Captain testing since 2015
- +5 more outcomes
Companies that use Morris & McDaniel
Customer profileNamed customers14 records
Segments7 records
Ideal customer profiles3 records
Morris & McDaniel technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability2 records
Feature8 records
Morris & McDaniel partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Meazure Learning (ProctorU)coreMorris & McDaniel has partnered with Meazure Learning (ProctorU) to provide secure remote proctoring services for online examinations. The partnership enables 24/7 self-scheduling for candidates, certified proctor monitoring with ID capture, 360-degree room scans, and secure browser technology. This extends Morris & McDaniel's testing reach without requiring physical testing centers.
Scale indicators6 records
Recent moves7 records
Expansion highlights6 records
Morris & McDaniel competitors and assessment
Company assessmentDirect peers
- EB Jacobs: EB Jacobs designs entry-level and promotional assessment processes for fire and police agencies, including structured interviews and assessment centers, competing in the same niche consulting-and-assessment model.
- Ergometrics & Applied Personnel Research: Ergometrics develops and distributes validated video-based and computer-based public safety entry-level tests (e.g., the Firefighter Selection Tool), competing head-to-head with Morris & McDaniel's Entry-Level Firefighter and Police tests.
- I/O Solutions: I/O Solutions is a leading provider of entry-level and promotional testing for police, fire, and 911 communications agencies, directly competing with Morris & McDaniel in the same public-safety assessment vertical with overlapping product offerings.
- Stanard & Associates: Stanard & Associates designs and validates public safety selection and promotional assessments for fire and law enforcement agencies, directly competing with Morris & McDaniel in the same consulting-and-test-administration model.
- National Testing Network: National Testing Network delivers standardized public safety entry-level exams used by hundreds of agencies nationwide, directly overlapping with Morris & McDaniel's agency testing services and candidate practice exam products.
- Development Consultants Inc. (DCI): DCI provides customized public safety entry-level and promotional assessments, including assessment centers and structured oral processes, directly comparable to Morris & McDaniel's turnkey promotional platforms.
Broad incumbents
- SHL (part of CEB/Gartner): SHL is a global leader in psychometric and behavioral assessment for hiring and development, operating at much larger scale and broader applicability than Morris & McDaniel's public-safety focus.
- PSI Services: PSI Services is a large incumbent in testing and credentialing services across many verticals (licensure, certification, employment), offering assessment programs that compete with Morris & McDaniel at the broader scale and infrastructure level.
- Pearson TalentLens: Pearson TalentLens provides a broad portfolio of psychometric assessments used in employment selection, offering cognitive and personality tests that overlap with Morris & McDaniel's validated test libraries, though typically applied to broader corporate audiences.
Emerging players
- HireVue: HireVue is a video-based and AI-augmented hiring assessment platform used by enterprise employers; while focused on corporate hiring rather than public safety, its AI-driven assessment and interview capabilities compete for the broader personnel-assessment budget relevant to Morris & McDaniel.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Morris & McDaniel social profiles
Digital presenceMorris & McDaniel financial estimates
Financial estimateRevenue estimate
Valuation estimate
Morris & McDaniel leadership team
Management profileNumber of profiles
Profiles1 record
Morris & McDaniel subsidiaries and ownership
Company hierarchySubsidiaries1 record
Morris & McDaniel funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Morris & McDaniel M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Morris & McDaniel
What does Morris & McDaniel do?
Morris & McDaniel, Inc. is a personnel testing and HR consulting firm that designs, validates, and administers pre-employment, promotional, and certification examinations. The company specializes in assessments for public safety agencies (fire, police, EMS) and extends its testing services to private sector industries including healthcare, nuclear, oil and gas, and financial services. It also offers AI-powered assessment tools and practice test products for individual job candidates.
Is Morris & McDaniel a public or private company?
Morris & McDaniel is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Morris & McDaniel founded?
Morris & McDaniel was founded in 1976. It employs 11 to 50 people.
Where is Morris & McDaniel based?
Morris & McDaniel is headquartered in Alexandria, United States, in the North America region.
How does Morris & McDaniel make money?
Four revenue lines are on record. Agency Testing Services are the primary driver. The others are candidate Practice Exams & Study Guides, state Certification Exams and international Consulting.
Who are Morris & McDaniel's main competitors?
Direct peers on record are EB Jacobs, Ergometrics & Applied Personnel Research, I/O Solutions, Stanard & Associates, National Testing Network and Development Consultants Inc. (DCI). Broad incumbents are SHL (part of CEB/Gartner), PSI Services and Pearson TalentLens. HireVue is listed as an emerging player.
Does Morris & McDaniel have an API?
No public API is recorded for Morris & McDaniel.
What industry is Morris & McDaniel in?
Morris & McDaniel's product category is Personnel Assessment Services. Its primary akta.pro industry code is EDANAIAM, Skilled Trades, Safety & Compliance Certification Prep (OSHA, HAZMAT, welding, electrical, HVAC). Its NAICS code is 541380 and its SIC code is 8734.