Support Systems

What Support Systems does

Support Systems, Inc. is a private, Virginia-based outpatient behavioral health services provider founded in 2008 and headquartered in Vinton, Virginia, with four physical locations spanning western and south-central Virginia (Vinton/Roanoke, Rocky Mount, Forest/Lynchburg, and Danville). The company delivers a coordinated continuum of mental health and substance abuse treatment services including Mental Health Skill Building, Psychosocial Rehabilitation (VIP ZONE), Outpatient Counseling, Crisis Stabilization, Substance Abuse Case Management, and an ASAM Level 2.1 Substance Abuse Intensive Outpatient Program, plus Representative Payee Services delivered through an affiliated non-profit called Project Support. Eligible clients are adults with serious mental illness, substance use disorders, or co-occurring disorders who meet specific diagnostic and medical-necessity criteria, including enrollment in Virginia Medicaid.

The business model is reimbursement-driven rather than technology-driven. Revenue is generated by billing for clinical services through a contracted payer network that includes Virginia Medicaid (Cardinal Care), Aetna, Anthem, Magellan, Optima, UnitedHealthcare, and Virginia Premier. There are no disclosed proprietary technology products; the offering is delivered in-person by licensed professional counselors, CSAC-certified substance abuse staff, and other licensed clinicians, with no apps, APIs, or AI/ML capabilities present in the source material.

Go-to-market is sales-led and referral-driven: the organization acquires clients via healthcare provider referrals (physicians, psychiatrists, hospitals), community organization referrals, Medicaid enrollment, and direct phone inquiries, supported by a website with service descriptions and an online referral form. The company is led by founder and CEO Jennifer Gobble, a licensed professional counselor who also leads the associated Project Support non-profit; no parent company, external investors, or acquisition activity are reported in the available data.

Name

Support Systems

Legal name

Support Systems, Inc.

Website

https://supportsystemsincva.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

51–100 employees

Short description

Support Systems, Inc. is a Virginia-based outpatient behavioral health provider operating four locations that delivers mental health skill building, psychosocial rehabilitation, outpatient counseling, crisis stabilization, and substance abuse IOP services to Medicaid-enrolled and commercially insured adults with serious mental illness and substance use disorders.

Ownership category

akta.pro rank

Product category

Behavioral Health Services

NAICS

Outpatient Mental Health and Substance Abuse Centers (621420), Ambulatory Health Care Services (621)

SIC

Services-Specialty Outpatient Facilities, Nec (8093), Services-Health Services (8000)

akta.pro primary industry

Outpatient Mental Health Clinics & Counseling Centers (HLAFACAA)

akta.pro secondary industries

Community Mental Health Centers (CMHCs) & Public Behavioral Health Providers (HLAFACAI), Mental Health & Crisis Support Services (BPAGACAD), Substance Use Recovery & Harm Reduction Support Services (BPAGAEAO)

Keywords

• Behavioral health services
• Mental health counseling
• Substance abuse treatment
• Psychosocial rehabilitation
• Crisis stabilization

Headquarters

HQ city

Vinton

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Healthcare Services Revenue: Support Systems generates revenue through providing billable healthcare services to patients. Services are reimbursed through insurance providers including Medicaid, Aetna, Anthem, Magellan, Optima, UnitedHealthcare, and Virginia Premier. The organization operates as a licensed healthcare provider contracted with Virginia's behavioral health services administration (BHSA) and managed care organizations (MCOs).

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Support Systems delivers outpatient mental health and substance abuse treatment services to Medicaid-enrolled and insured adults in Virginia. Its core offering is a continuum of clinical services including Mental Health Skill Building, Psychosocial Rehabilitation, Outpatient Counseling, Crisis Stabilization, Substance Abuse Case Management, and an ASAM Level 2.1 Intensive Outpatient Program. Services are delivered in person by licensed clinical staff across four Virginia offices and are reimbursed through Medicaid (Cardinal Care) and commercial insurers.

Product overview

Support Systems is a healthcare services company offering a coordinated portfolio of mental health and substance abuse treatment services across Virginia. The core offering consists of Mental Health Skill Building, Psychosocial Rehabilitation (VIP ZONE), Outpatient Counseling, Crisis Stabilization, Substance Abuse Case Management, and a Substance Abuse Intensive Outpatient Program (ASAM Level 2.1). Associated with these clinical services, the company also provides Payee Services via its affiliated non-profit Project Support, which manages Social Security benefits for clients. All services are designed to help individuals achieve community stability and independence through person-centered treatment planning.

Differentiator

Problem solved

Functional benefit

Brands

• Project Support: A non-profit founded by the owner of Support Systems, Inc. that offers financial support to vulnerable populations struggling with mental health issues who are in emergency situations needing assistance. Project Support was created to benefit individuals diagnosed with severe mental illness who do not qualify for insurance.

Products and services

• Mental Health Skill Building Rehabilitative skill-building services for adults with serious mental illness, providing training in daily living skills, money management, medication management, community resource access, and symptom management to achieve community stability and independence.
• Psychosocial Rehabilitation (VIP ZONE) Day treatment program providing skill training, support, and encouragement to individuals with mental health disorders and intellectual delays to increase independent living, coping, and social skills through structured activities including cooking, gardening, arts/crafts, and group therapy.
• Outpatient Counseling Emotional support services provided in an outpatient setting for individuals experiencing emotional instability due to mental health diagnoses or traumatic events, offering confidential discussion and coping mechanism development.
• Crisis Stabilization Emergency assistance service providing counseling, psychiatric care, therapeutic training, and rehabilitation to stabilize individuals experiencing acute crisis situations who are at risk of psychiatric hospitalization.
• Substance Abuse Case Management Person-centered case management services helping adults with substance use disorders access medical, psychiatric, social, educational, and recovery support services through individualized treatment planning and ongoing coordination.
• Substance Abuse Intensive Outpatient Program ASAM Level 2.1 intensive outpatient program providing structured treatment 3-5 days weekly with clinical services, life skills, family therapy, creative and holistic therapies, and group therapy for adults addressing substance use and co-occurring disorders.
• Payee Services via Project Support Representative payee services that receive and manage monthly Social Security disability checks on behalf of individuals, paying bills and expenses while providing weekly spending allowances and money management counseling.

Quantifiable outcome

• Clients can achieve and maintain community stability and independence in the least restrictive environment
• +1 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core and minor.

• Virginia Medicaid / Cardinal CarecoreOthersSupport Systems accepts Virginia Medicaid (now Cardinal Care) as a primary payer for mental health and substance abuse services. As a contracted provider with the Commonwealth of Virginia's Department of Medical Assistance Services (DMAS), the organization provides billable services to Medicaid-enrolled individuals meeting medical necessity criteria.
• Aetna / Aetna CoventryminorOthersSupport Systems is an in-network provider for Aetna health insurance plans.
• AnthemminorOthersSupport Systems is an in-network provider for Anthem health insurance plans.
• MagellanminorOthersSupport Systems is an in-network provider for Magellan health insurance plans.
• OptimaminorOthersSupport Systems is an in-network provider for Optima health insurance plans.
• UnitedHealthcare (UHC / UBH)minorOthersSupport Systems is an in-network provider for UnitedHealthcare health insurance plans.
• Virginia PremierminorOthersSupport Systems is an in-network provider for Virginia Premier health insurance plans.
• Project Support (Related Non-Profit)coreStrategic or Co-development PartnerProject Support is a non-profit organization founded by Jennifer Gobble, CEO of Support Systems, to benefit individuals with severe mental illness who do not qualify for insurance. Project Support offers financial assistance for emergency situations and basic needs, and provides Payee services for Social Security disability check management. Project Support is affiliated with Support Systems and shares the same mission of supporting individuals with mental health needs.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Centerstone: Large national nonprofit behavioral health provider offering outpatient mental health, substance use treatment, and community-based services - a scaled incumbent against which Support Systems competes for contracts and clinicians.
• Carilion Clinic Behavioral Health: Western Virginia health system providing outpatient behavioral health and crisis services - competes for referrals and clinicians in Support Systems' core geography.
• Acadia Healthcare: National behavioral health operator with extensive outpatient and residential services - represents the scale threat and the strategic acquirer profile relevant for a regional provider.

Others

• Magellan Health: Managed behavioral health organization that administers Virginia Medicaid behavioral health benefits - a key payer/partner for Support Systems that also represents a channel and contract counterparty.

Direct peers

• BayMark Health Services: National outpatient substance use disorder treatment provider operating IOP and counseling programs - directly comparable ASAM-aligned service model and Medicaid payer mix.
• Pyramid Healthcare: Multi-state behavioral health and addiction treatment provider offering outpatient counseling, IOP, psychosocial rehab, and case management - directly comparable service mix and Medicaid-funded model.
• Intercept Health: Virginia-based behavioral health provider offering mental health skill building, psychosocial rehabilitation, outpatient counseling, and crisis services - very close service line overlap and same regional Medicaid-driven model.

Regional players

• New River Valley Community Services: Virginia community services board providing outpatient mental health, substance use treatment, crisis stabilization, and case management - comparable publicly-funded behavioral health provider in an adjacent Virginia region.
• Family Service of Roanoke Valley: Roanoke Valley-based nonprofit providing outpatient counseling, mental health, and case management services - competes directly for outpatient referrals in Support Systems' core market.
• Blue Ridge Behavioral Healthcare: Roanoke-based community services board providing outpatient mental health, substance use, crisis, and case management services across western Virginia - directly comparable geography, payer mix, and service continuum.

Market position

Strengths2 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/SupportSystems
• LinkedInlinkedin.com/company/supportsystems

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Support Systems