Magic Garden
Magic Garden is an independent Paris-based event and narrative agency that designs and produces live, hybrid, and digital event experiences for corporate, institutional, and consumer-brand clients across France and Europe via the 27Names network.
- Company typePrivate
- Founded1994
- HeadquartersParis, France
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Magic Garden does
Magic Garden is an independent French event and narrative agency (agence de communication événementielle indépendante) founded in 1994 by a brother–sister team and headquartered at 5 boulevard Poissonnière, 75002 Paris. The company designs, produces, and orchestrates live, hybrid, and digital event experiences for corporate, institutional, and consumer-brand clients across France and, via the 27Names pan-European network, across 27 countries. Its service portfolio spans Event Design & Production, Scenography & Immersive Experiences, Brand & Partnership Activation, CSR & Responsible Events, Corporate & MICE, Retail Activation, and Digital & Hybrid Events, with creative capabilities that include immersive scenography, projection mapping, augmented reality, and AI-generated visuals and sound. The agency's core technology is creative production rather than software; it is not a SaaS or platform business, and it has no disclosed app, API, or proprietary digital product.
The business operates on a project-based professional services model, with revenue earned through custom-quoted fees for each event engagement, varying by scope, scale, duration, and creative complexity, alongside multi-year contracts with enterprise clients such as SNCF (renewed 2021 for 8 years). Go-to-market is direct enterprise sales through a dedicated development contact ([email protected]), supplemented by referrals and earned media from high-profile projects. Customers include Google, Société Générale, BMW, MINI, OVHcloud, L'Oréal, Samaritaine, Canada Goose, Nikon, Ubisoft, SNCF, ADEME, INPI, Ministère des Armées, Ville de Paris, and Médecins Sans Frontières, spanning technology, luxury, automotive, banking, public sector, and non-profit verticals. The agency holds ISO 20121 certification (since 2023) and an EcoVadis Gold Medal (top 5% globally), positioning sustainability credentials as a differentiator in EU institutional tenders.
Magic Garden firmographics
Firmographics- Name
- Magic Garden
- Legal name
- Magic Garden
- Website
- https://magicgarden-agency.com
- Company type
- Private
- Founded year
- 1994
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Magic Garden is an independent Paris-based event and narrative agency that designs and produces live, hybrid, and digital event experiences for corporate, institutional, and consumer-brand clients across France and Europe via the 27Names network.
- Ownership category
- akta.pro rank
Where Magic Garden is headquartered
LocationHeadquarters
- HQ city
- Paris
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
Magic Garden business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Event Design and Production Services: Magic Garden earns revenue by designing, producing, and managing custom event experiences for corporate, institutional, and brand clients. Revenue is project-based and likely derived from professional services fees, likely a mix of fixed-price project fees and production cost-plus models. Clients span across France and internationally through the 27Names network. The agency has maintained 30 years of operation with long-term client relationships, suggesting stable, recurring project revenue from key accounts.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom project-based pricing for event design and production |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels7 records
Magic Garden product offering
Product offeringCore offering
Magic Garden is an independent event and narrative agency that designs, produces, and orchestrates live, hybrid, and digital event experiences for corporate, institutional, and brand clients. The agency handles end-to-end event communication including creative concept development, scenography, immersive installations, production management, digital/AR enhancements, and CSR-aligned event execution across iconic venues in France and internationally via the 27Names European network.
Product overview
Magic Garden is an independent event and narrative agency (agence de communication événementielle indépendante) that has been designing and producing corporate, public, and institutional events for 30 years. The company creates bold, immersive, and responsible experiences driven by cultural inspiration, combining Event Design & Production, Scenography & Immersive Experiences, Brand & Partnership Activation, CSR & Responsible Events, Corporate & MICE Events, Retail Activation, and Digital & Hybrid Events. As a member of the 27Names European network (27 countries, 1200+ talents), they deliver events across France and internationally. Their portfolio spans iconic events (Eiffel Tower activations, Samaritaine), brand activations (Google, BMW, Nikeon), corporate events, institutional events for good causes, music festivals, sports events, and retail activations.
Differentiator
Problem solved
Functional benefit
Products and services
- Event Design & Production
Quantifiable outcome
- 1 billion TV viewers for D-Day 70th anniversary ceremony
- +6 more outcomes
Companies that use Magic Garden
Customer profileNamed customers34 records
Segments4 records
Ideal customer profiles1 record
Magic Garden technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability13 records
Magic Garden partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- 27NamescoreMagic Garden is a member of the 27Names pan-European live event network, which encompasses 27 multidisciplinary agencies across 27 European countries with more than 1,200 event professionals and 500+ industry awards. The network enables Magic Garden to offer clients cross-border event delivery, local expertise, and pan-European campaigns under a shared quality and values framework.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Magic Garden competitors and assessment
Company assessmentDirect peers
- Mazarine: Paris-based creative agency focused on luxury, fashion, and art-direction-led brand experiences and events. Comparable to Magic Garden in serving luxury and institutional French clients with immersive activations.
- MKG (MKG experience): French experiential marketing agency with deep expertise in brand experiences, pop-ups, and immersive retail activations — closely aligned with Magic Garden's brand activation and retail practice.
- Sparks: Global experiential marketing agency (part of Publicis Groupe) producing brand experiences, pop-ups, and immersive events for enterprise clients worldwide — competes directly for Magic Garden's brand activation mandates.
- 14septembre: Paris-headquartered independent creative event agency specializing in corporate, institutional, and luxury brand events. Comparable size, structure, and client profile to Magic Garden.
- Auditoire: Paris-based event and brand experience agency offering corporate events, brand activations, and scenography for blue-chip European clients. Closest direct French-headquartered competitor to Magic Garden's core event production business.
Broad incumbents
- IMG (IMG Live / IMG Events): Global events, sports, and entertainment company with an experiential marketing arm. Overlaps with Magic Garden on flagship sports and cultural event production (e.g., Paris 2024 Olympics activations) at much larger institutional scale.
- Havas Events: Global events and experiential division of Havas, one of the world's largest agency holding companies. Competes with Magic Garden across corporate, brand, and MICE event mandates with substantially broader portfolio and geographic footprint.
- Jack Morton Worldwide: Global brand experience agency and one of the largest established players in experiential marketing. Overlaps with Magic Garden in corporate events, brand activations, and sponsorships but operates at significantly larger scale and broader geographic scope.
- George P. Johnson Experience Marketing: Large US-headquartered experiential marketing agency producing flagship events, brand experiences, and trade shows for global enterprise clients. Comparable offering to Magic Garden's Corporate & MICE practice at much larger scale.
Emerging players
- Avantgarde Group: Germany-headquartered experiential marketing agency with pan-European reach, focused on brand experiences, retail activations, and corporate events. Comparable to Magic Garden in serving multinational European brands through locally delivered activations.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Magic Garden social profiles
Digital presenceMagic Garden compliance and trust
Trust signalCompliance4 records
Magic Garden financial estimates
Financial estimateRevenue estimate
Valuation estimate
Magic Garden leadership team
Management profileNumber of profiles
Magic Garden funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Magic Garden M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Magic Garden
What does Magic Garden do?
Magic Garden is an independent event and narrative agency that designs, produces, and orchestrates live, hybrid, and digital event experiences for corporate, institutional, and brand clients. The agency handles end-to-end event communication including creative concept development, scenography, immersive installations, production management, digital/AR enhancements, and CSR-aligned event execution across iconic venues in France and internationally via the 27Names European network.
Is Magic Garden a public or private company?
Magic Garden is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Magic Garden founded?
Magic Garden was founded in 1994. It employs 51 to 100 people.
Where is Magic Garden based?
Magic Garden is headquartered in Paris, France, in the Europe region.
How does Magic Garden make money?
One revenue line is on record: event Design and Production Services.
Who are Magic Garden's main competitors?
Direct peers on record are Mazarine, MKG (MKG experience), Sparks, 14septembre and Auditoire. Broad incumbents are IMG (IMG Live / IMG Events), Havas Events, Jack Morton Worldwide and George P. Johnson Experience Marketing. Avantgarde Group is listed as an emerging player.
Does Magic Garden have an API?
No public API is recorded for Magic Garden.