Magic Garden

What Magic Garden does

Magic Garden is an independent French event and narrative agency (agence de communication événementielle indépendante) founded in 1994 by a brother–sister team and headquartered at 5 boulevard Poissonnière, 75002 Paris. The company designs, produces, and orchestrates live, hybrid, and digital event experiences for corporate, institutional, and consumer-brand clients across France and, via the 27Names pan-European network, across 27 countries. Its service portfolio spans Event Design & Production, Scenography & Immersive Experiences, Brand & Partnership Activation, CSR & Responsible Events, Corporate & MICE, Retail Activation, and Digital & Hybrid Events, with creative capabilities that include immersive scenography, projection mapping, augmented reality, and AI-generated visuals and sound. The agency's core technology is creative production rather than software; it is not a SaaS or platform business, and it has no disclosed app, API, or proprietary digital product.

The business operates on a project-based professional services model, with revenue earned through custom-quoted fees for each event engagement, varying by scope, scale, duration, and creative complexity, alongside multi-year contracts with enterprise clients such as SNCF (renewed 2021 for 8 years). Go-to-market is direct enterprise sales through a dedicated development contact ([email protected]), supplemented by referrals and earned media from high-profile projects. Customers include Google, Société Générale, BMW, MINI, OVHcloud, L'Oréal, Samaritaine, Canada Goose, Nikon, Ubisoft, SNCF, ADEME, INPI, Ministère des Armées, Ville de Paris, and Médecins Sans Frontières, spanning technology, luxury, automotive, banking, public sector, and non-profit verticals. The agency holds ISO 20121 certification (since 2023) and an EcoVadis Gold Medal (top 5% globally), positioning sustainability credentials as a differentiator in EU institutional tenders.

Name

Magic Garden

Legal name

Magic Garden

Website

https://magicgarden-agency.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

51–100 employees

Short description

Magic Garden is an independent Paris-based event and narrative agency that designs and produces live, hybrid, and digital event experiences for corporate, institutional, and consumer-brand clients across France and Europe via the 27Names network.

Ownership category

akta.pro rank

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Event Design and Production Services: Magic Garden earns revenue by designing, producing, and managing custom event experiences for corporate, institutional, and brand clients. Revenue is project-based and likely derived from professional services fees, likely a mix of fixed-price project fees and production cost-plus models. Clients span across France and internationally through the 27Names network. The agency has maintained 30 years of operation with long-term client relationships, suggesting stable, recurring project revenue from key accounts.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels7 records

Core offering

Magic Garden is an independent event and narrative agency that designs, produces, and orchestrates live, hybrid, and digital event experiences for corporate, institutional, and brand clients. The agency handles end-to-end event communication including creative concept development, scenography, immersive installations, production management, digital/AR enhancements, and CSR-aligned event execution across iconic venues in France and internationally via the 27Names European network.

Product overview

Magic Garden is an independent event and narrative agency (agence de communication événementielle indépendante) that has been designing and producing corporate, public, and institutional events for 30 years. The company creates bold, immersive, and responsible experiences driven by cultural inspiration, combining Event Design & Production, Scenography & Immersive Experiences, Brand & Partnership Activation, CSR & Responsible Events, Corporate & MICE Events, Retail Activation, and Digital & Hybrid Events. As a member of the 27Names European network (27 countries, 1200+ talents), they deliver events across France and internationally. Their portfolio spans iconic events (Eiffel Tower activations, Samaritaine), brand activations (Google, BMW, Nikeon), corporate events, institutional events for good causes, music festivals, sports events, and retail activations.

Differentiator

Problem solved

Functional benefit

Products and services

• Event Design & Production

Quantifiable outcome

• 1 billion TV viewers for D-Day 70th anniversary ceremony
• +6 more outcomes

Named customers34 records

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability13 records

Partnerships

One partnership is on record.

• 27NamescoreStrategic or Co-development PartnerMagic Garden is a member of the 27Names pan-European live event network, which encompasses 27 multidisciplinary agencies across 27 European countries with more than 1,200 event professionals and 500+ industry awards. The network enables Magic Garden to offer clients cross-border event delivery, local expertise, and pan-European campaigns under a shared quality and values framework.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Mazarine: Paris-based creative agency focused on luxury, fashion, and art-direction-led brand experiences and events. Comparable to Magic Garden in serving luxury and institutional French clients with immersive activations.
• MKG (MKG experience): French experiential marketing agency with deep expertise in brand experiences, pop-ups, and immersive retail activations — closely aligned with Magic Garden's brand activation and retail practice.
• Sparks: Global experiential marketing agency (part of Publicis Groupe) producing brand experiences, pop-ups, and immersive events for enterprise clients worldwide — competes directly for Magic Garden's brand activation mandates.
• 14septembre: Paris-headquartered independent creative event agency specializing in corporate, institutional, and luxury brand events. Comparable size, structure, and client profile to Magic Garden.
• Auditoire: Paris-based event and brand experience agency offering corporate events, brand activations, and scenography for blue-chip European clients. Closest direct French-headquartered competitor to Magic Garden's core event production business.

Broad incumbents

• IMG (IMG Live / IMG Events): Global events, sports, and entertainment company with an experiential marketing arm. Overlaps with Magic Garden on flagship sports and cultural event production (e.g., Paris 2024 Olympics activations) at much larger institutional scale.
• Havas Events: Global events and experiential division of Havas, one of the world's largest agency holding companies. Competes with Magic Garden across corporate, brand, and MICE event mandates with substantially broader portfolio and geographic footprint.
• Jack Morton Worldwide: Global brand experience agency and one of the largest established players in experiential marketing. Overlaps with Magic Garden in corporate events, brand activations, and sponsorships but operates at significantly larger scale and broader geographic scope.
• George P. Johnson Experience Marketing: Large US-headquartered experiential marketing agency producing flagship events, brand experiences, and trade shows for global enterprise clients. Comparable offering to Magic Garden's Corporate & MICE practice at much larger scale.

Emerging players

• Avantgarde Group: Germany-headquartered experiential marketing agency with pan-European reach, focused on brand experiences, retail activations, and corporate events. Comparable to Magic Garden in serving multinational European brands through locally delivered activations.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/magicgardenagency
• Facebookfacebook.com/magicgardenagency
• LinkedInlinkedin.com/company/magic-garden-agency
• Instagraminstagram.com/magic_garden_agency
• Xx.com/MagicGarden

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Magic Garden