Edenred Deutschland
- Company typePublic
- Founded1974
- HeadquartersMünchen, Germany
- Headcount51–100
- GTM typeB2B
- OfferingServices
Edenred Deutschland firmographics
Firmographics- Name
- Edenred Deutschland
- Legal name
- Edenred Deutschland GmbH
- Website
- https://edenred.de
- Company type
- Public
- Founded year
- 1974
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Edenred Deutschland industry classification
Industry- Product category
- Employee Benefits Administration
- NAICS
- Health and Welfare Funds (525120)
- SIC
- Services-Help Supply Services (7363)
- akta.pro primary industry
- Embedded Payroll, Earned Wage Access & Benefits Finance (FSAGALAI)
Keywords
Where Edenred Deutschland is headquartered
LocationHeadquarters
- HQ city
- München
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
Edenred Deutschland business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Sachbezug Subscription Fees: Standard tier generates €36 per employee per year (€3/month) with annual billing. Enterprise tier generates €2.95 per loading transaction plus setup fees. Revenue is recurring based on employee headcount enrolled.
- Card Issuance and Replacement Fees: Physical Edenred City cards charged at €5.95/standard card, €5.95 + €200 setup for logo cards, €5.95 + €350 for individual designs. Replacement cards €7.10 each. This is a per-transaction revenue stream tied to physical card adoption.
- Ticket Restaurant (Verpflegungszuschuss): Meal voucher solution providing daily employer subsidies up to €7.67/working day (annual cap €1,380.60), tax-advantaged under German law. Revenue generated per voucher distributed.
- Edenred Bike (Dienstrad-Leasing): Bicycle leasing benefit through salary conversion, revenue generated through leasing intermediation and platform fees.
- Edenred Extraprämie: Special occasion/bonus benefit with 30% flat-rate taxation (Pauschalbesteuerung), capped at €10,000/year, for non-recurring employee rewards.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Standard: Automated monthly loading at €3/employee/month, annual billing |
| Usage-based | Pay-as-you-go | Enterprise: Per-order loading at €2.95/loading with setup fees |
| One time/ perpetual license | Pay-as-you-go | Account and Employee Setup Fees |
| Unit Pricing | Monthly | Ticket Restaurant Verpflegungszuschuss |
| Unit Pricing | Pay-as-you-go | Edenred Extraprämie: 30% flat-rate taxation |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels9 records
Edenred Deutschland product offering
Product offeringCore offering
Edenred Deutschland GmbH provides digital employee benefits solutions to German employers, offering prepaid cards and voucher programs such as Sachbezugskarte (tax-free benefits in kind), Ticket Restaurant (meal benefits), Edenred Bike (mobility benefit), and Edenred City (urban spending credit). The company combines a card-based payment infrastructure with a network of partner merchants to deliver tax-advantaged benefits to employees.
Product overview
Edenred Deutschland offers a portfolio of employee benefit solutions centered on three core product lines: (1) Edenred Sachbezug — a tax-free monthly benefit (up to €600/year) delivered via Edenred City reloadable card and Partner Vouchers, available in Standard (automated subscription) and Enterprise (flexible recharge) models; (2) Ticket Restaurant — meal vouchers dating back to 1974, available as paper checks or card-based, offering up to €1,380.60/year in tax-advantaged daily lunch subsidies; and (3) Edenred Bike — company bicycle leasing via salary conversion, cost-neutral for employers. Additional offerings include Edenred Extraprämie for tax-flat-rated rewards up to €10,000/year. All products are managed through employer and partner web portals (Edenred Benefits, Ticket Online) and the MyEdenred mobile app. Edenred holds DATEV certification for accounting compatibility.
Differentiator
Problem solved
Functional benefit
Brands
- Edenred City: Flexible prepaid card solution for tax-free employee benefits, usable at regional acceptance partners
- Edenred Sachbezug
- Edenred Extraprämie
- Edenred Bike
- Ticket Restaurant
- Edenred Benefits
- MyEdenred
Products and services
- Edenred Sachbezugskarte
- Ticket Restaurant
- Edenred Bike
- Edenred City
- Edenred Extraprémie
- Partner-Gutscheine
Quantifiable outcome
- Employers save up to 55% on labor costs compared to equivalent net salary increase (example: €600 net costs €1,414 with salary vs €636 with Sachbezug)
- +4 more outcomes
Companies that use Edenred Deutschland
Customer profileNamed customers16 records
Segments4 records
Ideal customer profiles1 record
Edenred Deutschland technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability1 record
Feature5 records
Edenred Deutschland partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- DATEVcoreDATEV certified partner for accounting software integration in the Gehaltsextras (salary extras) category. Tax advisors use DATEV workflows and recommend Edenred to their business clients. Integration enables seamless payroll and accounting processes.
- Salesforce (salesforce.com Germany GmbH)coreCRM platform for customer relationship management, sales pipeline, and service processes. Used by Edenred sales and service teams.
- HubSpotcoreMarketing automation, landing pages, and lead management platform. Hosts the website (HubSpot CMS) and manages marketing campaigns.
- Microsoft AzurecoreCloud infrastructure platform for web applications and static content delivery. Microsoft 365 (Outlook) used for business email communication.
- PrePay Solutions (PPS) SAcorePrepaid card processing partner for Edenred City card and Ticket Restaurant card programs. Handles card loading and transaction processing.
- ShareTheMealminorCharitable partnership in ShareTheMeal Challenge 2026, aiming to provide 100,000 meals to fight global hunger. Edenred engages employees and customers in social impact initiative.
- Lohnkonzept + Netzwerkminor10+ year partnership. Digital provider of Sachbezug solutions with reliable, innovative products combining digital solutions with legal possibilities.
- wibatax Steuerberater & WirtschaftsprüferminorTax advisory firm recommending Edenred to clients. Employees value savings option and variety of acceptance partners.
Scale indicators8 records
Recent moves1 record
Expansion highlights5 records
Edenred Deutschland competitors and assessment
Company assessmentEmerging players
- Spendit AG: German fintech offering prepaid employee benefit cards (SpenditCard) for tax-free Sachbezug and inflation compensation benefits. Targets mid-market and SMB German employers with a digital-first experience, directly competing with Edenred Sachbezug.
- Belonio GmbH: German employee benefits portal partner of Edenred (and competitor in adjacent use cases). Provides subscription-based benefits models and competes for the same SMB Sachbezug wallet, sometimes co-selling with Edenred.
- Probonio GmbH: German digital Sachbezug and benefits platform offering prepaid cards and a modern employer portal. Emerging challenger in the same regulatory ZAG framework Edenred operates in.
- iVocard GmbH: German provider of voucher and prepaid card solutions for employee benefits and customer loyalty. Operates in the same ZAG §2 framework and competes for Sachbezug and loyalty wallet share.
Direct peers
- Swile: French employee benefits and meal voucher card provider expanding across Europe. Swile competes directly with Edenred on Sachbezug and meal voucher products with a modern employee app and employer dashboard.
- Pluxee (formerly Sodexo Benefits & Rewards Services): Pluxee was spun off from Sodexo in 2024 and is the closest global competitor to Edenred in employee benefits, meal vouchers, and prepaid cards. It operates in Germany (including the former Up Deutschland brand) and competes head-to-head for the same Sachbezug and Verpflegungszuschuss wallets.
- Up Deutschland (part of Pluxee): German meal voucher and prepaid card brand historically owned by Edenred Group and now operated under Pluxee following the spin-off. It is a direct domestic competitor on Ticket Restaurant–style meal subsidies and employee cards.
Broad incumbents
- VR Payment GmbH (part of DZ Bank Group): German payment solutions provider for Volksbanken/Raiffeisenbanken, issuing corporate and benefits cards. Broader payment player but overlapping capability on employer prepaid cards and benefits payouts within the cooperative bank network.
Regional players
- Lunchit (Wolt Enterprises): Nordic employee lunch benefit app acquired by Wolt. Operates primarily in Finland and the Nordics rather than Germany, but represents the digital-first meal voucher model that could expand into Germany and pressure Edenred's Ticket Restaurant offering.
- Monizze SA: Belgian employee benefits and eco-voucher platform with comparable Sachbezug-equivalent products. Regional player focused on Belgium, but a comparable European competitor demonstrating the cross-border replicability of the voucher-card model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Edenred Deutschland social profiles
Digital presenceEdenred Deutschland compliance and trust
Trust signalCompliance4 records
Edenred Deutschland financial estimates
Financial estimateRevenue estimate
Valuation estimate
Edenred Deutschland leadership team
Management profileNumber of profiles
Profiles1 record
Edenred Deutschland funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Edenred Deutschland M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Edenred Deutschland
What does Edenred Deutschland do?
Edenred Deutschland GmbH provides digital employee benefits solutions to German employers, offering prepaid cards and voucher programs such as Sachbezugskarte (tax-free benefits in kind), Ticket Restaurant (meal benefits), Edenred Bike (mobility benefit), and Edenred City (urban spending credit). The company combines a card-based payment infrastructure with a network of partner merchants to deliver tax-advantaged benefits to employees.
Is Edenred Deutschland a public or private company?
Edenred Deutschland is a public company. It is classified as public and is currently operating.
When was Edenred Deutschland founded?
Edenred Deutschland was founded in 1974. It employs 51 to 100 people.
Where is Edenred Deutschland based?
Edenred Deutschland is headquartered in München, Germany, in the Europe region.
How does Edenred Deutschland make money?
Five revenue lines are on record. Sachbezug Subscription Fees are the primary driver. The others are card Issuance and Replacement Fees, ticket Restaurant (Verpflegungszuschuss), edenred Bike (Dienstrad-Leasing) and edenred Extraprämie.
Who are Edenred Deutschland's main competitors?
Emerging players on record are Spendit AG, Belonio GmbH, Probonio GmbH and iVocard GmbH. Direct peers are Swile, Pluxee (formerly Sodexo Benefits & Rewards Services) and Up Deutschland (part of Pluxee). VR Payment GmbH (part of DZ Bank Group) is listed as a broad incumbent. Regional players are Lunchit (Wolt Enterprises) and Monizze SA.
Does Edenred Deutschland have an API?
No public API is recorded for Edenred Deutschland.
What industry is Edenred Deutschland in?
Edenred Deutschland's product category is Employee Benefits Administration. Its primary akta.pro industry code is FSAGALAI, Embedded Payroll, Earned Wage Access & Benefits Finance. Its NAICS code is 525120 and its SIC code is 7363.