What ShareTheMeal does

ShareTheMeal is a mobile and web-based charitable donation platform operated as an initiative of the United Nations World Food Programme (WFP), the UN's food-assistance specialized agency headquartered in Rome, Italy. The platform enables individuals worldwide to make one-time or recurring monthly donations (priced at $12, $16, or $40 per month, or one-time amounts ranging from $16 to $200) toward WFP's humanitarian food programs, with donations processed through third-party payment providers including Stripe, PayPal, Braintree, Apple Pay, and Google Pay. Funds are routed to WFP via partner fundraising entities, Maecenata Foundation in Munich and World Food Program USA in Washington, DC. The platform's primary beneficiaries are vulnerable populations facing food insecurity in crisis-affected geographies, currently including families in Sudan, Palestinian territories, Chad refugee settlements, and earthquake-affected communities in Venezuela.

The core products are the ShareTheMeal mobile app (available on iOS App Store, Google Play, and Amazon Appstore) and the sharethemeal.org website, both of which expose fundraising campaigns organized by cause (emergency response, nutrition, school feeding, conflict) and geography. Users browse campaign-specific goals, complete donations through PCI-DSS-compliant third-party processors, and receive transparency through real-time impact counters showing meals shared (325+ million cumulative), supporters engaged (2+ million), and goals completed (135). Distribution is self-serve and product-led: visitors encounter app-store badges, a downloadable QR code, and localized content in 12+ languages. Marketing channels combine organic social (Facebook, X, YouTube, Instagram, WhatsApp), email newsletters, and social-sharing loops embedded in the app. Auxiliary integrations include Facebook Login, Google Analytics, and selected social identity/sharing APIs.

The business model is non-commercial. ShareTheMeal does not generate revenue; donations collected flow directly to WFP for humanitarian food assistance. The entity is not venture-backed and operates with a small team (11–50 employees), drawing on WFP's institutional brand, UN-level regulatory protections (WFP marks are protected under international law), and WFP's global logistics infrastructure for last-mile food delivery. Pricing of donation tiers is denominated in USD, and tax-deductibility is available in several jurisdictions through the partner fundraising organizations, an important structural feature for donor conversion.

Name

ShareTheMeal

Legal name

ShareTheMeal

Website

https://sharethemeal.org

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

ShareTheMeal is a non-profit mobile and web donation platform built by the United Nations World Food Programme that enables individual donors worldwide to fund WFP's emergency food assistance, school feeding, and nutrition programs for vulnerable populations in crisis-affected countries.

Ownership category

akta.pro rank

Product category

Charitable Giving Platform

NAICS

Community Food Services (624210), Emergency and Other Relief Services (624230)

SIC

Services-Social Services (8300)

akta.pro primary industry

Food Assistance & Safety Nets (In-Kind, Vouchers, Cash Transfers) (BPADAJAA)

akta.pro secondary industries

Nutrition & Food Security (Global Health) NGOs (HLAJAKAH), Emergency Shelter, Camp Management & Non-Food Items (NFI) (BPAGAAAC)

Keywords

• Charity donation platform
• Humanitarian fundraising
• Mobile giving app
• Food assistance programs
• Recurring donation service

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Technology or R&D, Marketing or Sales, Operations, Personnel

Revenue model

1. One-time Donations: Users make individual donations to specific campaign goals. The platform displays clear fundraising targets and progress, allowing donors to contribute to causes they care about. Donations are forwarded to WFP via partner organizations.
2. Monthly Recurring Donations: Users can subscribe to monthly donation plans ($12, $16, or $40 per month) enabling sustained support for WFP's operations and allowing the organization to plan assistance more effectively.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

ShareTheMeal is a mobile and web donation platform created by the United Nations World Food Programme (WFP) that enables individual donors to contribute to global hunger relief efforts. Users browse fundraising goals tied to WFP humanitarian programs and make one-time or monthly recurring donations that fund emergency food assistance, school feeding, nutrition support, cash transfers, and resilience programmes worldwide.

Product overview

ShareTheMeal is a charitable giving platform operated by the United Nations World Food Programme (WFP). The product consists of a mobile app (available on iOS, Android, and Amazon) and a website that enable users to donate to food assistance programs worldwide. Users browse fundraising goals organized by cause and region (such as emergency aid, nutrition, conflict response), make one-time or monthly recurring donations via integrated payment processors (Stripe, PayPal, Braintree, Apple Pay, Google Pay), and track their collective impact (meals shared, supporters, goals completed). The platform facilitates donations to various WFP initiatives including emergency response, school feeding, nutrition support, and cash transfer programs.

Differentiator

Problem solved

Functional benefit

Products and services

• ShareTheMeal Mobile App Mobile application available on iOS (App Store), Android (Google Play), and Amazon that enables individual users to browse fundraising goals, make one-off or recurring donations via integrated payment processors, and track their impact in fighting global hunger through WFP programs.
• ShareTheMeal Website Web platform (sharethemeal.org) that allows individual donors to browse WFP campaigns by region and cause, make donations via credit card, Apple Pay, Google Pay, and PayPal, and view cumulative impact statistics such as meals shared and supporters engaged.
• One-Time Donation Service Service that enables donors to make individual, non-recurring contributions to specific fundraising campaigns such as emergency aid in Palestine, Venezuela, Chad, and Sudan. Donations are forwarded to WFP via partner organizations including Maecenata Foundation and World Food Program USA.
• Monthly Recurring Donation Service Subscription-style monthly donation plans at $12, $16, or $40 per month that provide sustained funding to WFP's hunger relief operations. The $16 monthly tier is stated to provide food to 50 people in need.

Quantifiable outcome

• 325+ million meals shared to date
• +2 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration13 records

Feature2 records

Partnerships

Six partnerships are on record, tiered core.

• World Food Programme (WFP)coreStrategic or Co-development PartnerShareTheMeal is an initiative of the United Nations World Food Programme. WFP acts as the controller of all personal data and is the beneficiary of all donations made through the platform. WFP provides the operational infrastructure for food delivery and humanitarian assistance worldwide.
• BraintreecoreTechnology or IntegrationThird-party payment processor used to process donations made through the ShareTheMeal platform. Part of PayPal's payment infrastructure.
• PayPalcoreTechnology or IntegrationPayment processor enabling donors to make secure donations. Also processes payments through its Braintree subsidiary.
• StripecoreTechnology or IntegrationThird-party payment processor used to process credit card donations through the ShareTheMeal platform.
• Maecenata FoundationcoreChannel Partner/ Reseller/ DistributorLocal fundraising organization based in Munich, Germany (Adalbertstrasse 108, 80798 Munich) that forwards donations to WFP.
• World Food Program USAcoreChannel Partner/ Reseller/ Distributor501(c)(3) public charity based in Washington, DC (1725 I Street NW, Suite 510) that forwards donations to WFP.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Kiva: Kiva is a mobile-first crowdfunding platform enabling small-dollar individual donations to fund global causes — directly comparable on micro-donation UX and recurring-donor mechanics.
• Givelify: Givelify is a mobile-first giving app that aggregates donations across thousands of nonprofits — directly comparable on mobile-native donation UX and recurring giving mechanics.
• GlobalGiving: GlobalGiving is a crowdfunding platform for vetted nonprofits worldwide, with a similar model of routing individual donations to humanitarian and development causes globally — directly comparable as a digital donor-acquisition funnel.
• charity: water: charity: water is a digital-first charity brand using mobile/web donation flows and transparent impact reporting — comparable as a modern, brand-led giving platform in the humanitarian space.

Emerging players

• GiveDirectly: GiveDirectly operates a tech-forward cash-transfer model targeting vulnerable populations globally — comparable as a digitally native, transparency-led humanitarian giving platform and an emerging alternative donation modality.

Broad incumbents

• American Red Cross: The American Red Cross operates a large digital donation platform with recurring giving tiers and disaster-response campaigns — a broad incumbent in the same recurring-donation humanitarian charity category.
• Mercy Corps: Mercy Corps is a global humanitarian organization with a donor-facing digital platform and crisis-response programs overlapping with ShareTheMeal/WFP's operating geographies.
• CARE International: CARE is a major international humanitarian NGO with global food-security, nutrition, and emergency-response programs — overlapping with WFP's mission and geographic footprint supported by ShareTheMeal donations.
• UNICEF (donation platform): UNICEF operates a global digital donation program tied to UN institutional credibility and worldwide field operations — directly analogous in mission, donor base, and geographic scale.
• Doctors Without Borders / MSF: MSF is a major international humanitarian organization operating in conflict and disaster zones with a global digital donation infrastructure — comparable on institutional humanitarian mission and recurring donor model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/sharethemealorg
• YouTubeyoutube.com/channel/UCksI-TAGtkWdLfmwwCK1hug
• Facebookfacebook.com/sharethemeal
• Instagraminstagram.com/sharethemeal

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ShareTheMeal