shapefruit
shapefruit AG is a German full-service digital marketing agency headquartered in Bad Neuenahr-Ahrweiler, serving tourism boards, retailers, F&B brands, and public-sector clients with strategy, web development, content production, and proprietary products including an AI chatbot.
- Company typePrivate
- Founded1994
- HeadquartersBad Neuenahr-ahrweiler, Germany
- Headcount11–50
- GTM typeB2B
- OfferingServices
What shapefruit does
shapefruit AG is a full-service digital marketing agency headquartered in Bad Neuenahr-Ahrweiler, Germany, operating as a privately held Aktiengesellschaft since approximately 1994. The company evolved from a small graphic design agency into a comprehensive digital agency covering strategy, brand and design, campaigns and media, social media marketing, digital and e-commerce, and content production (photo and video). It serves a diverse client base across German tourism boards and destination marketing organizations, food and beverage manufacturers, retailers, public-sector institutions, and B2B professional services, with multiple client relationships spanning over 15 years.
The agency's technology stack is built primarily on TYPO3 CMS for content and tourism network platforms, Shopware for e-commerce, and WordPress/Webflow for ancillary website work. Proprietary products include shapeEasy (an easy-language generation tool), shapeBot (a ChatGPT-powered customer communication chatbot), and shapeHub (a content hub for tourism projects). The proprietary TYPO3 Partner Framework — a multi-partner tourism network platform — is deployed at more than 20 tourism partners across Germany, including Thüringen, Sachsen, and the Romantische Straße. Integrations include ChatGPT (for chatbot NLP), Brevo (newsletter dispatch), Google Analytics, Meta-Pixel, Cookiebot/Usercentrics (consent management), Google Tag Manager, and Google Maps.
Revenue is generated primarily through professional services — project-based fees, retainers, and service contracts — supplemented by subscription/recurring licensing of the shapeEasy, shapeBot, and shapeHub product suite. Go-to-market is sales-led and relationship-driven, with direct engagement into enterprise and government accounts across Germany. The company is led by Vorstand Frank Mies with a Supervisory Board chaired by Arnold Berens; there is no disclosed external funding, parent company, or M&A activity. Pricing is bespoke and quote-based with no public disclosure.
shapefruit firmographics
Firmographics- Name
- shapefruit
- Legal name
- shapefruit AG
- Website
- https://shapefruit.de
- Company type
- Private
- Founded year
- 1994
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- shapefruit AG is a German full-service digital marketing agency headquartered in Bad Neuenahr-Ahrweiler, serving tourism boards, retailers, F&B brands, and public-sector clients with strategy, web development, content production, and proprietary products including an AI chatbot.
- Ownership category
- akta.pro rank
shapefruit industry classification
Industry- Product category
- Digital Marketing Services
- NAICS
- Indoor and Outdoor Display Advertising (54185), Graphic Design Services (541430)
- SIC
- Services-Advertising Agencies (7311), Services-Motion Picture & Video Tape Production (7812), Services-Mailing, Reproduction, Commercial Art & Photography (7330)
- akta.pro primary industry
- Creator Content Production & Co-Creation Studios (BPAFAHAD)
Keywords
Where shapefruit is headquartered
LocationHeadquarters
- HQ city
- Bad Neuenahr-ahrweiler
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
shapefruit business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Digital Marketing Services: Full-service digital marketing agency providing services including consulting, strategy, brand & design, campaigns & media, digital & eCommerce, social media marketing, and content creation. Revenue is generated through project-based fees, retainer agreements, and service contracts.
- Web Development Services: Website development services using TYPO3, WordPress, Shopware, and Webflow platforms. Includes e-commerce solutions, tourism websites, and partner network frameworks.
- Content Production: Photo and video production services including photoshootings, videoproduction, and campaign content creation for tourism, retail, hospitality, and industrial sectors.
- SaaS/Product Licenses: Licensing of proprietary products including shapeEasy, shapeBot, and shapeHub to clients.
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
shapefruit product offering
Product offeringCore offering
shapefruit AG is a full-service digital marketing agency that delivers strategy, brand & design, campaigns & media, digital & eCommerce, social media, and content creation services for tourism, retail, F&B, public sector, and industrial clients across Germany. The firm sells its own proprietary products — shapeEasy (easy-language generation), shapeBot (ChatGPT-powered chatbot), and shapeHub (tourism content hub) — alongside web development using TYPO3, Shopware, WordPress, and Webflow, plus photo and video production.
Product overview
shapefruit AG is a full-service digital marketing agency with approximately 30 years of experience, evolved from a traditional graphic agency to a comprehensive digital agency. The company offers a portfolio of named digital products alongside professional marketing services. Named products include: shapeEasy (Easy Language generation tool), shapeBot (AI chatbot powered by ChatGPT for customer communication), and shapeHub (Content Hub for tourism projects). The service portfolio encompasses strategic consulting, tourism and hotel marketing, branding and design, campaign management, digital marketing (websites, SEO, paid search, e-commerce), content creation (photo, video, copywriting), and social media marketing. The company specializes in TYPO3-based websites for tourism networks and Shopware-based e-commerce solutions.
Differentiator
Problem solved
Functional benefit
Brands
- shapeEasy: Easy language solution on demand - Leichte Sprache auf Knopfdruck
- shapeBot
- shapeHub
- shapeBot
Products and services
- shapeEasy Standalone proprietary product that generates 'Leichte Sprache' (Easy Language) content on demand to make copy more accessible; used by clients who need accessible communication such as public-sector and tourism organizations.
- shapeBot AI-powered customer communication chatbot integrated with ChatGPT; analyzes user inputs to autonomously generate responses and is configured so forwarded data is not used for training the underlying model. Sold to clients wanting automated customer service / FAQ handling.
- shapeHub Content Hub platform for tourism projects, enabling content management and distribution across tourism network participants. Underlies shapefruit's TYPO3-based multi-partner tourism network deployments.
- Beratung & Strategie (Consulting & Strategy) Strategic consulting services across industries, focused on authentic and goal-oriented digital marketing and communication strategies.
- Tourismus Marketing (Tourism Marketing) Specialized marketing services for destinations, travel operators, and tourism marketing organizations, including destination campaigns, photo and video production, social media content, and network platforms.
- Hotel Marketing Marketing services tailored for hotels, guesthouses, and vacation rentals to increase direct bookings and visibility, including Google Hotel Ads management.
- Marken & Design (Brand & Design) Creative branding and design services that deliver distinctive brand identities, building on the agency's origins as a graphic-design studio.
- Kampagnen & Media (Campaigns & Media) Performance-focused campaign planning, media buying, and paid-media execution, including the Die ZA 2026 paid-media campaign (~4.5M impressions, ~3.3% CTR in ~6 weeks).
- Webseiten mit TYPO3 (TYPO3 Web Development) Website development and maintenance using TYPO3 CMS, including tourism-network partner frameworks and BITV-compliant accessible builds. The proprietary TYPO3 Partner Framework is deployed at more than 20 tourism partners across Germany.
- Onlineshops mit Shopware (Shopware E-Commerce) E-commerce solutions built on Shopware (including Shopware 6), including custom designs, mobile optimization, ticketing systems, online configurators, and multi-brand shops (e.g., CFP Brands for Ricola, Chupa Chups, Mentos).
- Fotoshootings (Photography Production) Professional photography services for campaigns, products, tourism, and corporate imagery, including 'Lieblingsläden' shoots for Gewerbegemeinschaft Bad Neuenahr-Ahrweiler.
- Videoproduktion (Video Production) Full-service video production including testimonial videos, USP videos, social media Reels, animated content, explainer videos, and campaign videos for clients such as Tourismusnetzwerk Baden-Württemberg.
- SEO und GEO / KI-SEO (Search Engine & Generative Engine Optimization) Search engine optimization services spanning technical SEO, content optimization, local SEO, and Generative Engine Optimization for AI-powered search systems.
- Social Media Marketing Full-service social media marketing including strategy, content creation, advertising, community management, and on-site workshops across Instagram, Facebook, and LinkedIn.
- Lead-Generierung (Lead Generation) Lead generation services that capture and nurture qualified prospects through digital campaigns, including B2B lead-generation work such as the Die ZA 2026 paid-media campaign.
- Tourismusnetzwerke & B2B-Plattformen Tourism networking platforms and B2B portals that connect partner cities and tourism operators, exemplified by Romantische Straße's 5 partner-city platform and Sachsen's Tourismusnetzwerk built on TYPO3.
Quantifiable outcome
- Die ZA campaign achieved approximately 4.5 million impressions in approximately 6 weeks with average CTR of 3.3%
- +1 more outcomes
Companies that use shapefruit
Customer profileNamed customers30 records
Segments6 records
Ideal customer profiles5 records
shapefruit technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration11 records
AI capability6 records
Feature4 records
shapefruit partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights6 records
shapefruit competitors and assessment
Company assessmentBroad incumbents
- Serviceplan Group: Largest independent German agency group with full-service digital marketing, campaigns, e-commerce, and content capabilities. Comparable service portfolio to shapefruit but operating at significantly greater scale with international presence.
- Jung von Matt: Leading German creative and digital agency offering full-service marketing including digital strategy, content, campaigns, and brand work. Comparable as a German full-service agency serving enterprise and government clients, though substantially larger in scale and international footprint.
- Publicis Groupe Germany: Global advertising group with significant German operations (Publicis, Saatchi & Saatchi, Leo Burnett) providing full-service marketing, digital, and content services. Comparable service portfolio to shapefruit but operating at global scale.
Direct peers
- Wiethe Group: German content marketing and production agency with photo, video, and e-commerce services. Comparable in German enterprise client base and content production capabilities to shapefruit's marketing services.
- SinnerSchrader (Accenture Song): German digital agency with e-commerce, digital marketing, and platform development services. Comparable in digital focus and German enterprise client base to shapefruit, though now part of Accenture Song and at greater scale.
- Scholz & Friends: German creative and digital agency offering full-service marketing including digital strategy, campaigns, content, and brand work. Comparable in service mix to shapefruit with similar German enterprise and consumer brand client base.
- Kolle Rebbe: German creative and digital agency offering brand, content, campaigns, and digital transformation services. Comparable full-service marketing model serving German enterprise and consumer clients.
- denkwerk: German digital agency offering digital strategy, web development, content, and campaigns for enterprise clients. Closely comparable mid-sized German agency profile with similar service mix to shapefruit.
- syzygy (WPP): German digital agency providing digital marketing, e-commerce, and content services with technology platform expertise. Comparable in digital focus and German enterprise client base to shapefruit, now part of WPP.
- Track GmbH: Cologne-based German digital agency focused on digital marketing, content, and technology solutions for enterprise clients including tourism and retail. Comparable mid-sized German agency profile with similar digital service mix.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
shapefruit social profiles
Digital presenceshapefruit compliance and trust
Trust signalCompliance3 records
shapefruit financial estimates
Financial estimateRevenue estimate
Valuation estimate
shapefruit leadership team
Management profileNumber of profiles
Profiles4 records
shapefruit funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
shapefruit M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about shapefruit
What does shapefruit do?
shapefruit AG is a full-service digital marketing agency that delivers strategy, brand & design, campaigns & media, digital & eCommerce, social media, and content creation services for tourism, retail, F&B, public sector, and industrial clients across Germany. The firm sells its own proprietary products — shapeEasy (easy-language generation), shapeBot (ChatGPT-powered chatbot), and shapeHub (tourism content hub) — alongside web development using TYPO3, Shopware, WordPress, and Webflow, plus photo and video production.
Is shapefruit a public or private company?
shapefruit is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was shapefruit founded?
shapefruit was founded in 1994. It employs 11 to 50 people.
Where is shapefruit based?
shapefruit is headquartered in Bad Neuenahr-ahrweiler, Germany, in the Europe region.
How does shapefruit make money?
Four revenue lines are on record. Digital Marketing Services are the primary driver. The others are web Development Services, content Production and saaS/Product Licenses.
Who are shapefruit's main competitors?
Broad incumbents on record are Serviceplan Group, Jung von Matt and Publicis Groupe Germany. Direct peers are Wiethe Group, SinnerSchrader (Accenture Song), Scholz & Friends, Kolle Rebbe, denkwerk, syzygy (WPP) and Track GmbH.
Does shapefruit have an API?
No public API is recorded for shapefruit.
What industry is shapefruit in?
shapefruit's product category is Digital Marketing Services. Its primary akta.pro industry code is BPAFAHAD, Creator Content Production & Co-Creation Studios. Its NAICS code is 54185 and its SIC code is 7311.