Adduco
- Company typePrivate
- Founded2014
- HeadquartersLehi, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
Adduco firmographics
Firmographics- Name
- Adduco
- Legal name
- Adduco Media
- Website
- https://adduco.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Adduco industry classification
Industry- Product category
- Customer Acquisition Marketing Services
- NAICS
- Telephone Call Centers (56142)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Lead Generation & List Building Services (Prospecting, Data Sourcing) (BPAFAKAE)
- akta.pro secondary industry
- Integrated Advertising (Brand + Performance + Media) (BPAFAAAA)
Keywords
Where Adduco is headquartered
LocationHeadquarters
- HQ city
- Lehi
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Adduco business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales
Revenue model
- Marketing Services: Adduco generates revenue through marketing services, including content marketing, conversion optimization, and custom campaign development. Their product is their expertise in marketing, selling, and systematizing technology, suggesting a consulting or retainer-based engagement model.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels2 records
Adduco product offering
Product offeringCore offering
Adduco is a customer acquisition marketing firm that helps businesses with established marketing functions scale customer acquisition, lead generation, and sales conversion. The firm delivers its expertise through four integrated service lines: Content Marketing, Conversion Optimization, Custom Technology & Models, and Effective, Scalable Campaigns. Its product is its marketing expertise, supported by custom-built tools and a data-driven methodology that focuses on measurable business results.
Product overview
Adduco is a customer acquisition marketing company that operates as a unified service offering rather than a platform-plus-modules architecture. Their core product is their marketing expertise, which they deliver through integrated services including Content Marketing, Conversion Optimization, Custom Technology & Models, and Effective, Scalable Campaigns. They build custom tools that help teams acquire and nurture customers, with data driving every decision. The company emphasizes measurable results, combining creative marketing with analytical approaches to produce business performance improvements and sales conversions for clients.
Differentiator
Problem solved
Functional benefit
Brands
- DisabilityGuide.com: A website owned and operated by Adduco Media that connects visitors with third-party disability advocates regarding products and services offered by such advocates.
Products and services
- Content Marketing Marketing service focused on creating and distributing content to attract and engage target audiences, driving customer acquisition for business clients with established marketing functions.
- Conversion Optimization Service aimed at improving conversion rates through testing, analysis, and optimization of marketing funnels and user journeys for business clients seeking higher sales conversion rates.
- Custom Technology & Models Custom-built tools and proprietary models developed by Adduco to help client teams acquire and nurture customers through data-driven marketing campaigns, leveraging customizability and configurability as a differentiator.
- Effective, Scalable Campaigns Marketing campaign design and execution service intended to scale efficiently while maintaining effectiveness across customer acquisition channels for business clients.
Quantifiable outcome
- Higher Sales Conversion Rates
- +2 more outcomes
Companies that use Adduco
Customer profileSegments1 record
Ideal customer profiles1 record
Adduco technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Adduco partnerships and signals
Strategic signalScale indicators1 record
Recent moves3 records
Expansion highlights2 records
Adduco competitors and assessment
Company assessmentDirect peers
- Adcombi: Digital marketing agency offering paid media, creative, and CRO services with a focus on measurable acquisition outcomes - functionally aligned with Adduco's service mix and GTM.
- KlientBoost: Performance marketing agency offering paid media, conversion rate optimization, and landing page services - a directly comparable customer-acquisition agency with similar service-line breadth.
- Power Digital Marketing: Full-service performance marketing firm combining content, paid media, and conversion optimization - a close functional peer to Adduco's integrated services stack.
- Disruptive Advertising: Digital marketing agency focused on paid media, SEO, and lifecycle marketing with a data-driven optimization orientation similar to Adduco's customer-acquisition thesis.
Emerging players
- Conductor: Content marketing and SEO platform/services firm that overlaps with Adduco's Content Marketing service line and data-driven optimization positioning.
- Disability Benefits Help: Lead generation site in the Social Security disability benefits space, connecting claimants with advocates - the closest direct vertical peer to DisabilityGuide.com.
- Allsup: Disability benefits services company that both serves claimants and acquires them - a vertical peer in the disability space that overlaps with Adduco's DisabilityGuide.com audience.
Broad incumbents
- QuinStreet: Performance marketing and online lead generation company operating owned-and-operated vertical lead-gen properties - the scaled, public-market analogue of Adduco's DisabilityGuide.com model.
- MediaAlpha: Performance-based customer acquisition platform operating vertical lead marketplaces - demonstrates the institutionalized version of Adduco's customer-acquisition lead-routing model.
- SmartFinancial: Insurance lead generation platform operating vertical comparison sites - a comparable owned-property lead-gen business model applied to a different regulated vertical.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat2 records
Key risks7 records
Key highlights6 records
Customer concentration
Adduco social profiles
Digital presenceAdduco compliance and trust
Trust signalCompliance1 record
Adduco financial estimates
Financial estimateRevenue estimate
Valuation estimate
Adduco leadership team
Management profileNumber of profiles
Adduco funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Adduco M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Adduco
What does Adduco do?
Adduco is a customer acquisition marketing firm that helps businesses with established marketing functions scale customer acquisition, lead generation, and sales conversion. The firm delivers its expertise through four integrated service lines: Content Marketing, Conversion Optimization, Custom Technology & Models, and Effective, Scalable Campaigns. Its product is its marketing expertise, supported by custom-built tools and a data-driven methodology that focuses on measurable business results.
Is Adduco a public or private company?
Adduco is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Adduco founded?
Adduco was founded in 2014. It employs 11 to 50 people.
Where is Adduco based?
Adduco is headquartered in Lehi, United States, in the North America region.
How does Adduco make money?
One revenue line is on record: marketing Services.
Who are Adduco's main competitors?
Direct peers on record are Adcombi, KlientBoost, Power Digital Marketing and Disruptive Advertising. Emerging players are Conductor, Disability Benefits Help and Allsup. Broad incumbents are QuinStreet, MediaAlpha and SmartFinancial.
Does Adduco have an API?
No public API is recorded for Adduco.
What industry is Adduco in?
Adduco's product category is Customer Acquisition Marketing Services. Its primary akta.pro industry code is BPAFAKAE, Lead Generation & List Building Services (Prospecting, Data Sourcing), with a secondary code of BPAFAAAA, Integrated Advertising (Brand + Performance + Media). Its NAICS code is 56142 and its SIC code is 7311.