Alphen Vitaal
Alphen Vitaal is a Dutch non-profit foundation that operates the official municipal vitality platform for Alphen aan den Rijn, connecting residents with 154 sports and cultural activity providers through the Sportmatch-based booking platform and a portfolio of targeted health, prevention, and community programs.
- Company typePrivate
- Founded2021
- HeadquartersAlphen Aan Den Rijn, Netherlands
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Alphen Vitaal does
Alphen Vitaal is a Dutch non-profit foundation (Stichting Alphen Vitaal) that operates the official municipal vitality platform for the municipality of Alphen aan den Rijn. The organization runs a digital marketplace, built on the national Sportmatch technology stack in partnership with NOC*NSF, which connects approximately 115,000 residents with 154 sports and cultural activity providers offering 794 sports activities and 44 cultural activities. The platform provides activity search and booking (Zoek en Boek), a sports preference tool (Sportwijzer), and serves as the municipality's recognized single entry point for sport, movement, prevention, and cultural programming.
The organization's service portfolio extends well beyond the booking platform. It operates specialized programs including Beweegmakelaar (personalized movement brokerage), Sport op Maat (adapted sports and Sport met Zorg coordination with healthcare), Valpreventie (fall prevention courses for seniors), and Kunst op Recept (art on prescription for youth aged 8-27 with psychosocial challenges). It administers the Deelnamefonds Alphen (up to €225/year per adult) and JeugdDeelnameFonds for low-income residents, and runs community initiatives such as De Buurt als Ecosysteem in Boskoop neighborhoods and the annual Alphense Beweegweek. In October 2023 it integrated Stichting De Sportvrouw as a sub-brand focused on women's sports.
Revenue mechanics are mixed: a recurring municipal contract ("in opdracht van de gemeente"), modest per-participant fees on programs (€3-€75 per session), and financial subsidies from partners including Rabobank Groene Hart and Rotary Alphen for the Beweegtas initiative. Five primary customer segments span children (0-12), youth (13-24), working adults (25-49), seniors (50+), and vulnerable populations (low-income residents and youth with psychosocial challenges). The organization is staffed by a director plus approximately eight buurtsportcoaches and cultuurcoaches, with offices at Cantharel 10, 2403 RA Alphen aan den Rijn.
Alphen Vitaal firmographics
Firmographics- Name
- Alphen Vitaal
- Legal name
- Stichting Alphen Vitaal
- Website
- https://alphenvitaal.nl
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Alphen Vitaal is a Dutch non-profit foundation that operates the official municipal vitality platform for Alphen aan den Rijn, connecting residents with 154 sports and cultural activity providers through the Sportmatch-based booking platform and a portfolio of targeted health, prevention, and community programs.
- Ownership category
- akta.pro rank
Alphen Vitaal industry classification
Industry- Product category
- Community Wellness Services
- NAICS
- Fitness and Recreational Sports Centers (713940), Services for the Elderly and Persons with Disabilities (62412), Other Individual and Family Services (62419)
- SIC
- Services-Membership Sports & Recreation Clubs (7997), Services-Health Services (8000), Services-Social Services (8300)
- akta.pro primary industry
- Chronic Condition Lifestyle Coaching (Non-Clinical) (HSADAGAH)
- akta.pro secondary industries
- Recreational Outings, Community Participation & Mobility Support (Non-Clinical) (HSABAAAI), Senior/Low-Impact Group Fitness (HSADABAI), Health Promotion, Prevention & Wellness Education (EDALAFAF), Health Promotion, Prevention & Community Health Programs (BPAIAJAC), Community Health, Prevention & Health Education (BPAGACAC)
Keywords
Where Alphen Vitaal is headquartered
LocationHeadquarters
- HQ city
- Alphen Aan Den Rijn
- HQ country
- Netherlands
- HQ region
- Europe
Offices2 records
Markets served
Alphen Vitaal business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Platform Services: Alphen Vitaal operates as a foundation (Stichting Alphen Vitaal) providing a digital platform for sports and cultural activities. The platform facilitates bookings between providers and residents. Revenue appears to come from municipal funding for public health initiatives and potential booking/transaction fees.
- Municipal Contract: Alphen Vitaal operates in opdracht van (on behalf of) the municipality of Alphen aan den Rijn, providing vitaliteitsplan services focused on sport, bewegen (movement), and preventie (prevention).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Alphen Loopt Zich Fit - 16-week walking program |
| One time/ perpetual license | Pay-as-you-go | Bedrijventoernooi tafeltennis - Corporate table tennis tournament |
| Unit Pricing | Pay-as-you-go | Kunst op Recept - Art on prescription program |
| Unit Pricing | Pay-as-you-go | De Sportvrouw activities |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels7 records
Alphen Vitaal product offering
Product offeringCore offering
Alphen Vitaal operates a municipal digital platform (alphenvitaal.nl), built on the Sportmatch system, through which residents of Alphen aan den Rijn can search and book 794 sports activities and 44 cultural activities offered by 154 local providers. Around this platform the foundation delivers people-led wellness services including the Beweegmakelaar personalized movement brokerage, Sport op Maat adapted sports, Valpreventie fall-prevention courses for seniors, Kunst op Recept art-based wellbeing interventions, and subsidy funds (Deelnamefonds up to €225/year for adults, JeugdDeelnameFonds for children) that remove financial barriers for low-income residents.
Product overview
Alphen Vitaal operates as a municipal sports, movement, and cultural activity platform and service provider for the municipality of Alphen aan den Rijn. The core offering is the 'Zoek en Boek' digital platform enabling residents to search and book 794 sport activities and 44 cultural activities from 154 providers. The platform is complemented by dedicated services including the Beweegmakelaar (movement broker) for personalized guidance, Sport op Maat for adapted sports and healthcare-linked sports, Valpreventie courses for seniors, and Kunst op Recept cultural interventions. Financial support services include JeugdDeelnameFonds (for children) and Deelnamefonds Alphen (for adults). The organization also runs annual events like Alphense Beweegweek, manages volunteer pools for events, and runs community programs such as De Buurt als Ecosysteem. A women's sports sub-brand called De Sportvrouw operates under the organization. The platform is part of the Sportmatch national network.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- 794 sports activities and 44 cultural activities available from 154 providers
- +2 more outcomes
Companies that use Alphen Vitaal
Customer profileNamed customers10 records
Segments5 records
Ideal customer profiles6 records
Alphen Vitaal technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Alphen Vitaal partnerships and signals
Strategic signalPartnerships
26 partnerships are on record, tiered core and minor.
- Stichting De SportvrouwcoreWomen's sports foundation integrated into Alphen Vitaal in 2023. Provides sports activities specifically for women, continuing its 12-year mission under new management.
- Gemeente Alphen aan den RijncorePrimary municipal partner. Alphen Vitaal operates in opdracht van (on behalf of) the municipality to deliver the vitaliteitsplan focusing on sport, bewegen (movement), and preventie (prevention) across the municipality.
- SportmatchcoreSportmatch platform provides the underlying technology for the alphenvitaal.nl booking system. The website is part of the Sportmatch platform managed in partnership with NOC*NSF.
- NOC*NSFminorDutch Olympic Committee/National Sports Federation partnership providing credibility and integration with national sports initiatives.
- Gezond BoskoopcorePartner in the De Buurt als Ecosysteem initiative, contributing to community health programs in Boskoop neighborhoods Draaistok and Voorofschebuurt.
- ParticipecoreWelfare organization partner in De Buurt als Ecosysteem and supporter of various Alphen Vitaal initiatives including sports events.
- ActiVitecoreHealthcare/wellness organization partner in De Buurt als Ecosysteem initiative for Boskoop.
- Gemeente Alphen aan den RijncorePartner in De Buurt als Ecosysteem, collaborating with healthcare and welfare organizations on community health initiatives.
- De Kunst van SamenminorCultural organization partner in De Buurt als Ecosysteem initiative.
- Tom in de buurtminorSocial welfare intermediary that can submit Deelnamefonds applications on behalf of residents.
- Vierstroom Zorg ThuisminorHome care organization partner in De Buurt als Ecosysteem initiative.
- Ontmoetingscentrum XiejeminorCommunity meeting center partner in De Buurt als Ecosysteem in Boskoop.
- Kledingbank Groene HartcoreJoint initiative partner for SPORT JE OOK MEE?! project. Kledingbank distributes Beweegtas (sports bags with equipment and information) to families visiting the clothing bank.
- JOGG (Jongeren Op Gezond Gewicht)coreNational youth health initiative partner. JOGG Alphen aan den Rijn collaborates on the Grote Mensen campaign to recognize adults who contribute to healthy environments for children.
- 154 Sports and Cultural ProviderscoreNetwork of sports clubs, cultural organizations, and activity providers offering 794 sports activities and 44 cultural activities through the Alphen Vitaal platform.
- KV TempominorKorfball club providing OldStars Walking Korfbal for seniors, participating in OldStars Carrousel during Alphense Beweegweek.
- ARCminorPartner organization in OldStars Carrousel event during Alphense Beweegweek.
- ACP Les PointeursminorPetanque club participating in OldStars Carrousel event during Alphense Beweegweek.
- VTC De RidderhofminorSports center hosting racketsport try-out events (badminton, padel, pickleball) during Alphense Beweegweek.
- Dutch PadelschoolminorPadel instruction provider participating in racketsport try-out events.
- Badminton OverdagminorBadminton club participating in racketsport try-out events.
- ATTC (Alphense Tafeltennis Club)minorTable tennis club co-organizing bedrijventoernooi (corporate tournament) with Alphen Vitaal during Alphense Beweegweek.
- Gymnastiekvereniging D.O.S.minorGymnastics club organizing Nijntje Beweegpleintje at Buitenspeeldag.
- WoonforteminorHousing corporation sponsoring Buitenspeeldag event.
- OSRminorEvent partner for Buitenspeeldag celebration.
- Fysiotherapeuten en huisartsen Alphen aan den RijnminorHealthcare providers collaborating on senior fitness testing (fittesten) and fall prevention programs.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Alphen Vitaal competitors and assessment
Company assessmentBroad incumbents
- ClassPass: Global fitness/wellness subscription marketplace aggregating studios, gyms, and wellness experiences. Comparable business-model logic (provider aggregation, member access, booking platform) at much larger scale.
- NL Actief: Dutch trade association for fitness centers and active-health companies; sets industry standards and represents the broader commercial fitness ecosystem that Alphen Vitaal coordinates with via its 154 providers.
- NOC*NSF: Dutch Olympic Committee and national sports federation; partner of Alphen Vitaal and broader sports-policy umbrella. Sets the national framework within which municipal programs like Alphen Vitaal operate.
- Sport en Bewegen (kenniscentrum): Dutch knowledge center for sport and physical activity, supporting municipalities and professionals with evidence, tools, and program design. Comparable as a strategic, sector-shaping counterpart to Alphen Vitaal's program-design work.
Direct peers
- Sportbedrijf Amsterdam: Municipal sports organization for Amsterdam delivering programs, facilities, and community sports initiatives. Comparable as another Dutch gemeente-level sports/wellness operator with municipal mandate.
- Sportmatch: Technology partner and platform provider for Alphen Vitaal's booking system; Sportmatch operates similar sports-aggregator platforms for other Dutch municipalities and clubs, making it a directly comparable marketplace infrastructure peer.
- Sport.nl: National Dutch sports discovery platform (Sportwijzer and search/book functionality) offering a similar activity-discovery experience for residents. Operates at national scale with overlapping provider/member dynamics.
- JOGG (Jongeren Op Gezond Gewicht): Dutch national community-health initiative focused on healthy youth weight via local coalitions (schools, sports clubs, municipalities). JOGG Alphen aan den Rijn is already an Alphen Vitaal partner, making JOGG the closest comparable in mission and municipal-coalition model.
Emerging players
- Urban Sports Club: European fitness/sports marketplace offering subscription access to multiple sports venues and activities. Comparable marketplace model and provider-aggregation logic, though commercial and multi-country versus Alphen Vitaal's municipal/multi-stakeholder approach.
Regional players
- Buurtsportcoach Coöperatie: Dutch network of community sports coaches ('buurtsportcoaches') running similar neighborhood-based sport-activation programs across multiple municipalities. Comparable role-level peer for Alphen Vitaal's buurtsportcoach team (Wouter, Jochem, Dominique, etc.).
Market position
Strengths4 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Alphen Vitaal social profiles
Digital presenceAlphen Vitaal financial estimates
Financial estimateRevenue estimate
Valuation estimate
Alphen Vitaal leadership team
Management profileNumber of profiles
Profiles9 records
Alphen Vitaal funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Alphen Vitaal M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Alphen Vitaal
What does Alphen Vitaal do?
Alphen Vitaal operates a municipal digital platform (alphenvitaal.nl), built on the Sportmatch system, through which residents of Alphen aan den Rijn can search and book 794 sports activities and 44 cultural activities offered by 154 local providers. Around this platform the foundation delivers people-led wellness services including the Beweegmakelaar personalized movement brokerage, Sport op Maat adapted sports, Valpreventie fall-prevention courses for seniors, Kunst op Recept art-based wellbeing interventions, and subsidy funds (Deelnamefonds up to €225/year for adults, JeugdDeelnameFonds for children) that remove financial barriers for low-income residents.
Is Alphen Vitaal a public or private company?
Alphen Vitaal is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Alphen Vitaal founded?
Alphen Vitaal was founded in 2021. It employs 11 to 50 people.
Where is Alphen Vitaal based?
Alphen Vitaal is headquartered in Alphen Aan Den Rijn, Netherlands, in the Europe region.
How does Alphen Vitaal make money?
Two revenue lines are on record. Platform Services are the primary driver. The others are municipal Contract.
Who are Alphen Vitaal's main competitors?
Broad incumbents on record are ClassPass, NL Actief, NOC*NSF and Sport en Bewegen (kenniscentrum). Direct peers are Sportbedrijf Amsterdam, Sportmatch, Sport.nl and JOGG (Jongeren Op Gezond Gewicht). Urban Sports Club is listed as an emerging player. Buurtsportcoach Coöperatie is listed as a regional player.
Does Alphen Vitaal have an API?
No public API is recorded for Alphen Vitaal.
What industry is Alphen Vitaal in?
Alphen Vitaal's product category is Community Wellness Services. Its primary akta.pro industry code is HSADAGAH, Chronic Condition Lifestyle Coaching (Non-Clinical), with a secondary code of HSABAAAI, Recreational Outings, Community Participation & Mobility Support (Non-Clinical). Its NAICS code is 713940 and its SIC code is 7997.