SportMatch
SportMatch is an Australian AI-powered athletic performance platform that operates a free iOS app for individual athletes and subscription solutions for sports organisations, using proprietary suitability scoring against a global elite-athlete database to enable performance tracking, sport discovery, and talent identification across 200+ disciplines.
- Company typePrivate
- Founded2020
- HeadquartersMelbourne, Australia
- Headcount1–10
- GTM typeB2B and B2C
- OfferingSoftware
What SportMatch does
SportMatch, operated by Adelaide Fitness Solutions Pty Ltd, is an Australian AI-powered athletic performance platform founded in 2020. The company operates a two-sided model targeting individual athletes on one side and sports organisations (teams, schools, sport institutes, clubs) on the other. Its core products are a free iOS mobile application for athletes that enables performance tracking, sport discovery across 200+ disciplines, and visibility to scouts, paired with subscription-based organisation solutions covering talent identification, athlete development monitoring, and global athlete database access.
The underlying technology consists of a proprietary AI-driven profiling engine that analyses uploaded performance data against a global database of elite sport metrics, generating suitability scores for nearly 200 sports and positions. The platform's predictive analytics layer projects future athletic performance and builds comprehensive scouting profiles, while the global athlete database supports filtering and ranking for talent identification. The organisation tier offers tailored modules for Teams (talent identification and benchmarking), Sport Institutes (assessment scaling with AI-driven projections), and Schools (HPE curriculum integration and physical literacy development).
SportMatch's business model combines a freemium consumer channel with B2B subscription revenue. Athlete-side monetisation rests on potential in-app premium features, while organisational customers access tiered, quote-based subscription plans for advanced scouting tools, performance benchmarking, and database analytics. The company is privately held, operates without disclosed external funding, and is sold through a dual GTM motion: product-led growth via the App Store for individual athletes and consultative enterprise sales for organisational buyers.
SportMatch firmographics
Firmographics- Name
- SportMatch
- Legal name
- Adelaide Fitness Solutions Pty Ltd
- Website
- https://sportmatch.ai
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- SportMatch is an Australian AI-powered athletic performance platform that operates a free iOS app for individual athletes and subscription solutions for sports organisations, using proprietary suitability scoring against a global elite-athlete database to enable performance tracking, sport discovery, and talent identification across 200+ disciplines.
- Ownership category
- akta.pro rank
SportMatch industry classification
Industry- Product category
- Sports Analytics Software
- NAICS
- Fitness and Recreational Sports Centers (71394), Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (71141)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Performance Analysis & Video Coaching (HSADAEAG)
- akta.pro secondary industries
- Sport-Specific Skills Coaching (e.g., soccer, basketball, tennis) (HSADAEAA), Athlete Booking & Appearance/Speaking Engagement Agencies (MPAKAMAI)
Keywords
Where SportMatch is headquartered
LocationHeadquarters
- HQ city
- Melbourne
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
SportMatch business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations
Revenue model
- Mobile App (Athlete): Free mobile application for athletes available on iOS App Store, enabling performance tracking, sport recommendations, and visibility to scouts. Revenue may be generated through premium features or subscriptions within the app ecosystem.
- Organisation Subscriptions: Tiered subscription plans for sports teams, schools, sport institutes, and clubs providing access to athlete database, advanced scouting tools, performance benchmarking, and talent identification analytics.
Go-to-market motion2 records
Distribution channels2 records
Marketing channels2 records
SportMatch product offering
Product offeringCore offering
SportMatch is an AI-powered athletic performance platform that enables athletes to capture performance data, benchmark against elite athletes worldwide, receive sport and position suitability recommendations across 200+ disciplines, and gain visibility to scouts and coaches. For organisations (teams, sport institutes, schools, clubs), it provides tiered subscription access to a global athlete database, suitability-score-based talent filtering, performance benchmarking tools, and AI-driven athlete development analytics.
Product overview
SportMatch is a single unified AI-powered athletic performance platform comprising a mobile app for athletes and specialised solutions for organisations. The core platform enables performance tracking, benchmarking, and AI-driven sport predictions, while the organisation tier offers tailored modules for Teams (talent identification), Sport Institutes (assessment scaling), and Schools (HPE curriculum integration). The athlete mobile app connects directly to the scouting network, creating a two-sided ecosystem where athletes upload performance data and organisations access the global athlete database.
Differentiator
Problem solved
Functional benefit
Products and services
- SportMatch Platform Core AI-powered athletic performance platform that enables athletes to track performance, benchmark against elite athletes worldwide, discover suitable sports and positions, and gain visibility to scouts and coaches globally.
- SportMatch iOS App Free mobile application on iOS App Store enabling athletes to access performance tracking, sport and position recommendations, suitability scoring, and global scout visibility on mobile devices.
- Teams Solution Subscription solution for sports teams (professional and amateur) that enables identification of rising talent, monitoring of athlete development, access to a global athlete database, and advanced performance benchmarking tools across 80+ sports.
- Sport Institutes Solution Subscription solution for sport institutes and academies that enables scaling of athlete assessment programs through real-time data capture, robust analytics, and AI-driven projections for talent identification.
- Schools Solution Subscription solution for schools that integrates sport science and evidence-based athlete profiling into HPE curriculum, supports physical literacy, unlocks student athletic potential, and connects education to elite performance pathways.
Quantifiable outcome
- Trusted by 10,000+ athletes worldwide
- +2 more outcomes
Companies that use SportMatch
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles4 records
SportMatch technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability3 records
Feature5 records
SportMatch partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- Hockey SAcoreHockey South Australia is a key partner organisation using SportMatch for talent identification and performance tracking within the South Australian hockey community. They are featured as a trusted partner in SportMatch's organisation showcase section.
- National Academy of SportscoreNational Academy of Sports partners with SportMatch to integrate AI-driven athlete assessment into their development programs. Featured as a key trusted partner organisation in SportMatch's marketing materials.
- St. Kilda Football ClubcoreSt. Kilda Football Club, an AFL professional club, uses SportMatch as a talent scouting and athlete development tool. Featured as a premier partner organisation demonstrating SportMatch's enterprise credibility in professional sports.
Scale indicators4 records
Recent moves5 records
Expansion highlights5 records
SportMatch competitors and assessment
Company assessmentBroad incumbents
- STATSports: Established GPS-based athlete tracking and performance analytics provider for elite teams. Comparable enterprise motion and predictive performance analytics, with deeper existing relationships with professional clubs than SportMatch.
Emerging players
- Zone7: AI platform for injury risk prediction and load management in elite sports. Comparable AI-driven predictive analytics layer applied to athletic performance, but oriented to injury prevention rather than talent discovery.
- KinaTrax: Markerless motion-capture platform for biomechanical performance analysis in professional sport. Comparable analytics depth and AI-based assessment approach, though focused on in-game biomechanics rather than cross-sport suitability.
- STAPS: Sports talent identification and profiling platform aimed at helping athletes match to appropriate sports. Highly comparable suitability-scoring concept, though narrower in sport coverage and geography.
Direct peers
- Hudl: Dominant sports video and analytics platform used by teams, schools, and athletes globally for performance review and recruitment. Most direct overlap with SportMatch's athlete-tracking and organisational scouting positioning, though Hudl's centre of gravity is video rather than AI-driven suitability scoring.
- Veo Technologies: AI-powered sports video capture and analysis platform used by clubs and federations. Comparable two-sided motion (clubs uploading footage, players accessing highlights) and similar AI analytics emphasis, though centred on automated video rather than physiological benchmarking.
- Catapult Sports: Provider of GPS and wearable-based athlete monitoring and performance analytics for elite teams. Comparable as an enterprise sports analytics platform serving teams and sport institutes with predictive performance insights, but focused on in-session wearable data rather than suitability profiling.
- NCSA (Next College Student Athlete): Recruiting platform that connects high-school athletes with college coaches. Strongly comparable athlete-discovery and visibility-to-scouts use case that SportMatch targets, especially in the school-to-elite pathway.
- Kitman Labs: Athlete performance and injury analytics platform for professional sports organisations. Closely comparable enterprise motion into teams and sport institutes, with AI-driven predictive analytics at its core.
- FieldLevel: Network connecting athletes with college coaches and recruiters through verified athletic profiles. Directly comparable athlete-side talent-discovery proposition and similar schools / institutional funnel.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
SportMatch social profiles
Digital presenceSportMatch financial estimates
Financial estimateRevenue estimate
Valuation estimate
SportMatch leadership team
Management profileNumber of profiles
SportMatch funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SportMatch M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SportMatch
What does SportMatch do?
SportMatch is an AI-powered athletic performance platform that enables athletes to capture performance data, benchmark against elite athletes worldwide, receive sport and position suitability recommendations across 200+ disciplines, and gain visibility to scouts and coaches. For organisations (teams, sport institutes, schools, clubs), it provides tiered subscription access to a global athlete database, suitability-score-based talent filtering, performance benchmarking tools, and AI-driven athlete development analytics.
Is SportMatch a public or private company?
SportMatch is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was SportMatch founded?
SportMatch was founded in 2020. It employs 1 to 10 people.
Where is SportMatch based?
SportMatch is headquartered in Melbourne, Australia, in the Oceania region.
How does SportMatch make money?
Two revenue lines are on record. Mobile App (Athlete) is the primary driver. The others are organisation Subscriptions.
Who are SportMatch's main competitors?
STATSports is listed as a broad incumbent. Emerging players are Zone7, KinaTrax and STAPS. Direct peers are Hudl, Veo Technologies, Catapult Sports, NCSA (Next College Student Athlete), Kitman Labs and FieldLevel.
Does SportMatch have an API?
No public API is recorded for SportMatch.
What industry is SportMatch in?
SportMatch's product category is Sports Analytics Software. Its primary akta.pro industry code is HSADAEAG, Performance Analysis & Video Coaching, with a secondary code of HSADAEAA, Sport-Specific Skills Coaching (e.g., soccer, basketball, tennis). Its NAICS code is 71394 and its SIC code is 7990.