Macrorit
Macrorit, a brand of Bada Technology Co., Ltd., develops and sells native Windows disk management utilities - including Partition Expert, Data Wiper, Disk Scanner, Partition Extender, and an NTFS-to-FAT32 Converter - via a freemium, direct-to-consumer e-commerce model serving individual users, SMBs, server administrators, and IT service providers globally.
- Company typePrivate
- Founded2012
- HeadquartersEden Prairie, United States
- Headcount11–50
- GTM typeB2C
- OfferingSoftware
What Macrorit does
Macrorit, a product brand of Bada Technology Co., Ltd., develops and distributes a family of Windows disk management desktop utilities targeted at individual users, SMBs, server administrators, and IT service providers. The portfolio is anchored by Macrorit Partition Expert (an all-in-one partition manager with proprietary one-second Data Roll-Back power-off protection and Cancel-at-Will technology) and extends into four companion products: Macrorit Data Wiper (DoD 5220.22-M compliant permanent data sanitization), Macrorit Disk Scanner (HDD/SSD bad-sector surface testing), Macrorit Partition Extender (focused one-click partition resizing), and Macrorit NTFS to FAT32 Converter (freeware NTFS-to-FAT32 conversion up to 2TB). All products are native Windows C++ applications distributed as separate 32-bit and 64-bit binaries, with a portable edition and built-in WinPE bootable media generation, and support the full Windows client (XP-11) and Windows Server (2003-2025) matrix.
The business model is a freemium, direct-to-consumer e-commerce model: free editions of every product are hosted on disk-tool.com for self-serve download and act as a funnel to paid editions, which are sold as one-time perpetual licenses through macrorit.com storefronts and processed by PayPro Global checkout. Paid tiers are stratified by use case and scale - Partition Expert Pro/Server/Unlimited/Technician ($39.99 to $599), Data Wiper Pro+ and Unlimited ($29.95 to $399.95), Disk Scanner Pro+ and Unlimited ($18.95 to $99.95), and Partition Extender Pro/Server/Unlimited ($24.99 to $299) - with lifetime-upgrade editions and volume licensing (5/30/unlimited computers) available for upsell. A 30-day money-back guarantee is offered on all purchases, and an affiliate program plus a Technician Edition (which explicitly enables third-party IT providers to resell disk services to clients) extend the go-to-market beyond first-party sales. The company ships localized storefronts in English, German, French, Spanish, Korean, and Japanese, is bootstrapped with no disclosed external funding, and operates with 11-50 employees.
Macrorit firmographics
Firmographics- Name
- Macrorit
- Legal name
- Bada Technology Co., Ltd.
- Website
- https://macrorit.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Macrorit, a brand of Bada Technology Co., Ltd., develops and sells native Windows disk management utilities - including Partition Expert, Data Wiper, Disk Scanner, Partition Extender, and an NTFS-to-FAT32 Converter - via a freemium, direct-to-consumer e-commerce model serving individual users, SMBs, server administrators, and IT service providers globally.
- Ownership category
- akta.pro rank
Macrorit industry classification
Industry- Product category
- Disk Partition Management Software
- NAICS
- Software Publishers (5132), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518), Computer Storage Device Manufacturing (334112)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- File Storage, Sync & Sharing (BPAMAMAE)
Keywords
Where Macrorit is headquartered
LocationHeadquarters
- HQ city
- Eden Prairie
- HQ country
- United States
- HQ region
- North America
Markets served
Macrorit business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Others
Revenue model
- Free Edition (Freemium): Free Partition Expert, Data Wiper, Disk Scanner, Partition Extender and NTFS to FAT32 Converter editions distributed for marketing, user acquisition and funnel to paid editions.
- One-Time Paid Software Licenses: Perpetual one-time paid licenses for Partition Expert Pro ($39.99), Server ($129.95 standard, $59.99 30-day edition, $169.95 lifetime upgrade, $399 unlimited), Unlimited ($399), Technician ($599), Data Wiper Pro+ ($29.95/$39.95), Disk Scanner Pro+ ($18.95) and Partition Extender ($24.99–$299).
- Lifetime Upgrade / Free Upgrade Service: Higher-priced 'Lifetime Upgrade' editions and 'Lifetime free upgrade service' included with Pro+, Data Wiper Pro+, Disk Scanner Pro+ and Partition Extender Pro+ editions, generating upsell revenue beyond the standard edition price.
- Volume / Multi-Computer Site Licenses: Site/volume licensing for Data Wiper Unlimited Edition priced per number of computers (5 / 30 / Unlimited computers at $99.95 / $249.95 / $399.95) and Unlimited / Technician Editions for unlimited company-wide use.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Partition Expert Free Edition |
| One time/ perpetual license | Pay-as-you-go | Partition Expert Pro Edition |
| One time/ perpetual license | Pay-as-you-go | Partition Expert Server Edition |
| One time/ perpetual license | Pay-as-you-go | Partition Expert Unlimited Edition |
| One time/ perpetual license | Pay-as-you-go | Partition Expert Technician Edition |
| One time/ perpetual license | Pay-as-you-go | Data Wiper Pro+ Edition |
| One time/ perpetual license | Pay-as-you-go | Data Wiper Unlimited Edition |
| One time/ perpetual license | Pay-as-you-go | Disk Scanner Pro+ Edition |
| One time/ perpetual license | Pay-as-you-go | Partition Extender Editions |
| Freemium | Pay-as-you-go | NTFS to FAT32 Converter |
Go-to-market motion4 records
Distribution channels5 records
Marketing channels7 records
Macrorit product offering
Product offeringCore offering
Macrorit develops and sells native Windows disk and partition management utilities, anchored by the flagship Partition Expert product (Free, Pro, Server, Unlimited and Technician editions). The portfolio is rounded out by four companion utilities: Data Wiper for government-standard data sanitization, Disk Scanner for HDD/SSD surface testing, Partition Extender for one-click partition resizing, and a freeware NTFS to FAT32 Converter. Products are sold as one-time paid licenses with optional lifetime upgrade bundles, distributed globally through six localized storefronts and processed via PayPro Global.
Product overview
Macrorit (a brand of Bada Technology Co., Ltd.) sells a family of standalone Windows disk management desktop utilities rather than a single unified SaaS platform. The portfolio is anchored by the flagship Partition Expert product, which is offered in Free, Pro, Server, Unlimited, and Technician editions that share the same core resize/move/format/copy/migrate/wipe engine plus Macrorit's proprietary "Cancel-at-Will" and "Unique One second Roll-back" data protection technologies. Around Partition Expert, Macrorit bundles four companion utilities that address adjacent disk-maintenance needs: Data Wiper (Free, Pro+, and Unlimited editions, DoD 5220.22-M-compliant sanitization including Recycle Bin and system partition wipe without boot media), Disk Scanner (Free, Pro+, and Unlimited editions for bad-sector surface testing across HDD/SSD and multi-disk environments), Partition Extender (Free, Pro, Server, and Unlimited editions focused on one-click extend/merge of unallocated space), and NTFS to FAT32 Converter (freeware for lossless NTFS→FAT32 conversion up to 2TB). Together these five products cover the partition lifecycle (create, resize, move, copy, migrate, convert) and the disk lifecycle (test, scan, wipe), sold via direct download with paid tiers priced in USD and distributed through a PayPro Global checkout.
Differentiator
Problem solved
Functional benefit
Brands
- Macrorit Partition Expert: All-in-one partition manager (Free, Pro, Server, Unlimited, and Technician editions) for resizing, moving, merging, and managing disk partitions on Windows and Windows Server with built-in data Roll-Back and Cancel-at-Will technologies.
- Macrorit Data Wiper
- Macrorit Disk Scanner
- Macrorit Partition Extender
- Macrorit NTFS to FAT32 Converter
Products and services
- Macrorit Partition Expert All-in-one Windows disk partition manager that resizes, moves, creates, formats, deletes, copies, migrates, and wipes partitions without data loss. Includes proprietary Cancel-at-Will and One-Second Roll-Back data protection technologies, supports MBR and GPT disks, FAT16/FAT32/NTFS/Linux EXT2/EXT3 file systems, Windows Storage Spaces, and WinPE bootable media in 32-bit and 64-bit. Available in Free, Pro, Server, Unlimited, and Technician editions for home users, businesses, server administrators, and IT service providers.
- Macrorit Data Wiper Data sanitization utility that permanently wipes free space, partitions/volumes, entire disks, the Recycle Bin, and the system/boot partition (without requiring a CD/USB on Pro+). Uses 6 wiping methods compliant with US DoD 5220.22-M and other government sanitization standards across FAT16/32, NTFS, Ext2/3/4, ReFS, and Apple HFS+ file systems. Available in Free, Pro+ (Home and Business), and Unlimited editions.
- Macrorit Disk Scanner Portable disk surface test and HDD/SSD health diagnostic tool that scans entire disks, partitions, or free space; marks healthy sectors green and bad sectors red; produces a readable scan log; supports automatic shutdown after scan and IDE/SATA/SCSI/FireWire/SSD/USB/RAID/memory-card devices. Available in Free, Pro+, and Unlimited editions.
- Macrorit Partition Extender Specialized partition resizing utility that automatically shrinks a neighbor partition to extend the target, merges unallocated space to the partition ahead of it, and offers a one-click max-extend operation. Built on the same Cancel-at-Will, Data Roll-Back, portable software, and Faster Data Moving Algorithm as Partition Expert. Available in Free, Pro, Server, and Unlimited editions.
- Macrorit NTFS to FAT32 Converter Freeware utility that converts NTFS partitions to FAT32 without data loss and formats NTFS partitions larger than 32GB to FAT32 up to 2TB, breaking the 32GB/1TB FAT32 size limitation. Supports Windows 7/8/10/11, XP/Vista, and Windows Server 2003–2025, including RAID and dynamic volumes.
Quantifiable outcome
- Partition Expert moves data 3x faster than other partition managers (vendor claim)
- +4 more outcomes
Companies that use Macrorit
Customer profileSegments6 records
Ideal customer profiles5 records
Macrorit technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Macrorit partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and flagship.
- PayPro GlobalcorePayPro Global (store.payproglobal.com) processes all paid license purchases for Macrorit's entire product line (Partition Expert, Data Wiper, Disk Scanner, Partition Extender). Macrorit's checkout links for every product variant route through PayPro Global checkout URLs with product IDs (e.g., id=95763 for Partition Expert Pro, id=95756 for Data Wiper Pro+, id=95761 for Disk Scanner Pro+).
- Bada Technology Co., Ltd.flagshipMacrorit is a product brand of Bada Technology Co., Ltd., as stated in the copyright footer of every localized site: 'Macrorit® from Bada Technology Co., Ltd. ALL RIGHTS RESERVED.' Bada Technology Co., Ltd. is the parent and developer of the Macrorit software line.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
Macrorit competitors and assessment
Company assessmentDirect peers
- Paragon Software Group: Paragon Hard Disk Manager is a long-standing Windows and Server partition/backup suite with enterprise editions, directly comparable to Macrorit's Server/Unlimited/Technician offerings.
- AOMEI Technology: AOMEI's Partition Assistant and Backupper target the same Windows partition management and backup use cases as Macrorit, with comparable freemium editions and commercial/technician tiers.
- DiskGenius: DiskGenius provides partition management, data recovery and disk utilities for Windows with both free and paid editions, directly overlapping Macrorit's Partition Expert and Disk Scanner products.
- MiniTool Software: MiniTool's Partition Wizard is one of the most widely recognized Windows partition managers, with overlapping Free/Pro/Server/Technician edition structure and pricing — directly competing with Macrorit Partition Expert.
- EaseUS: EaseUS sells a comparable suite of Windows disk utilities (Partition Master, Todo Backup, Data Recovery) with freemium and paid tiers targeting home and business users — a direct head-to-head competitor in disk partition management.
Broad incumbents
- Acronis: Acronis is a much larger cyber protection platform whose backup and disk-management capabilities overlap with Macrorit's enterprise data-protection story, especially for Server and Technician edition buyers.
- Symantec (PartitionMagic legacy): Symantec's discontinued PartitionMagic created the niche Macrorit explicitly positions to replace; the broader Symantec/Broadcom portfolio is an indirect incumbent reference for the partition-management category.
Emerging players
- Stellar Data Recovery: Stellar sells Windows disk utilities (data recovery, partition recovery, file erasure) that partially overlap Macrorit's Data Wiper and Disk Scanner use cases for SMB and prosumer buyers.
- Donemax: Donemax focuses on secure data erasure and disk utilities with DoD-aligned wiping methods, closely overlapping Macrorit Data Wiper in the data-sanitization niche.
Others
- GParted: GParted is the leading open-source partition editor for Linux and Windows rescue environments; it is an adjacent enabling tool rather than a direct paid competitor but defines the free baseline in the category.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Macrorit social profiles
Digital presenceMacrorit compliance and trust
Trust signalCompliance1 record
Macrorit financial estimates
Financial estimateRevenue estimate
Valuation estimate
Macrorit leadership team
Management profileNumber of profiles
Profiles1 record
Macrorit funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Macrorit M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Macrorit
What does Macrorit do?
Macrorit develops and sells native Windows disk and partition management utilities, anchored by the flagship Partition Expert product (Free, Pro, Server, Unlimited and Technician editions). The portfolio is rounded out by four companion utilities: Data Wiper for government-standard data sanitization, Disk Scanner for HDD/SSD surface testing, Partition Extender for one-click partition resizing, and a freeware NTFS to FAT32 Converter. Products are sold as one-time paid licenses with optional lifetime upgrade bundles, distributed globally through six localized storefronts and processed via PayPro Global.
Is Macrorit a public or private company?
Macrorit is a private company. It is classified as corporate owned and is currently operating.
When was Macrorit founded?
Macrorit was founded in 2012. It employs 11 to 50 people.
Where is Macrorit based?
Macrorit is headquartered in Eden Prairie, United States, in the North America region.
How does Macrorit make money?
Four revenue lines are on record. Free Edition (Freemium) is the primary driver. The others are one-Time Paid Software Licenses, lifetime Upgrade / Free Upgrade Service and volume / Multi-Computer Site Licenses.
Who are Macrorit's main competitors?
Direct peers on record are Paragon Software Group, AOMEI Technology, DiskGenius, MiniTool Software and EaseUS. Broad incumbents are Acronis and Symantec (PartitionMagic legacy). Emerging players are Stellar Data Recovery and Donemax. GParted is listed as an others.
Does Macrorit have an API?
No public API is recorded for Macrorit.
What industry is Macrorit in?
Macrorit's product category is Disk Partition Management Software. Its primary akta.pro industry code is BPAMAMAE, File Storage, Sync & Sharing. Its NAICS code is 5132 and its SIC code is 7372.