What moodley does

moodley is a brand and business transformation agency founded in 1999 and headquartered in Graz, Austria, with additional offices in Vienna and Munich. The firm positions itself as a transformation partner covering brand strategy, digital products, physical products (industrial design), and service design under a single integrated offering, rather than as a traditional siloed design studio. Its client base, as evidenced by named case studies, includes enterprise and government organizations across media and broadcasting (Funkhaus Wien), transportation and travel (Westbahn, KTX), hospitality and tourism (Valamar), government and digital public services (Digital Austria), and events and entertainment (Electric Love Festival).

The company operates a professional services, project-based revenue model. Engagements are bespoke and quote-driven, with new business acquired primarily through the agency's portfolio showcase, an Insights blog used for thought leadership, direct email inquiries ([email protected]), and a newsletter subscription funnel. No proprietary technology platform, software product, API, or integration ecosystem is disclosed, and the firm's offering is fundamentally human-delivered creative and strategic consulting rather than a packaged product. Headcount is reported in the 51-100 range, and the firm operates across the DACH region (Austria and Germany).

There is no public ownership, funding, or M&A information in the source material: no parent company, subsidiaries, institutional investors, funding rounds, or acquisitions are disclosed. The firm appears to be an independent, privately held operation that has grown organically to a multi-office footprint over 25-plus years. No AI/ML capabilities, patents, certifications, or technology partnerships are referenced in the input.

Name

moodley

Legal name

moodley

Website

https://moodley.at

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

51–100 employees

Short description

moodley is a privately held, DACH-based brand and business transformation agency (founded 1999, 51-100 employees) delivering bespoke brand strategy, digital product, industrial design, and service design engagements to enterprise and government clients.

Ownership category

akta.pro rank

Product category

Brand and Business Transformation Services

NAICS

Advertising Agencies (541810), Graphic Design Services (541430)

SIC

Services-Advertising (7310), Services-Advertising Agencies (7311)

akta.pro primary industry

Integrated Full-Service Creative Agencies (MPAAAAAA)

akta.pro secondary industries

Creative Concepting & Campaign Development (BPAFAEAD), Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD), Content Marketing & Branded Content Agencies (MPAAAAAF)

Keywords

• Brand transformation services
• Business transformation consulting
• UX design agency
• Industrial design services
• Service design consulting

Headquarters

HQ city

Graz

HQ country

Austria

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Brand and Business Transformation Services: As a transformation agency, moodley generates revenue through professional services engagements including brand strategy, industrial design, digital products design, and related consulting services. Projects are bespoke and client-specific.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

moodley is a brand and business transformation agency that designs and delivers four interlocking service categories: Brands (brand strategy, visual identity, brand messaging), Digital Products (UX/UI design for web and mobile), Physical Products (industrial and physical product design), and Services (service design and customer experience transformation). Engagements are bespoke, project-based assignments sold primarily to enterprise clients across Austria and Germany, with the agency operating as a single integrated transformation partner rather than separate product lines.

Product overview

moodley is a brand and business transformation agency offering a unified portfolio of creative and strategic services. The company operates as a single integrated offering rather than separate products, providing brand transformation (Brands), digital product design (Digital Products), physical product design (Physical Products), and service design (Services) as interconnected capabilities. These services are delivered through their offices in Vienna, Munich, and Graz, and are showcased through case studies including Digital Austria, Valamar, Westbahn, and other client projects. As a design agency, their offering is service-based rather than a software platform, with the 'Products' navigation referring to their portfolio of work rather than standalone software products.

Differentiator

Problem solved

Functional benefit

Products and services

• Brands Brand transformation and identity services including brand strategy, visual identity, and brand messaging for the digital age, delivered to enterprise clients as bespoke projects.
• Digital Products Design and development of digital products, interfaces, and digital experiences for web and mobile platforms, delivered as bespoke projects for enterprise clients.
• Physical Products Industrial design and physical product development services that combine brand identity with tangible product design, delivered as bespoke projects for enterprise clients.
• Services (Service Design) Service design and customer experience transformation consulting that helps companies redesign customer experiences and service delivery across digital and physical touchpoints.

Named customers6 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves1 record

Expansion highlights5 records

Direct peers

• Kolle Rebbe: Hamburg- and Munich-based independent creative agency focused on brand, digital, and experience design, closely overlapping moodley's brand transformation and digital product offerings.
• Thjnk: Hamburg- and Zurich-based independent creative agency with a brand-and-business transformation orientation similar to moodley, competing in the same DACH enterprise segment.
• MetaDesign: Berlin- and Beijing-headquartered brand and design consultancy with a comparable integrated brand/physical/digital portfolio; a direct competitor for enterprise identity and design-system mandates.
• Jung von Matt: Independent, integrated German-DACH creative agency of comparable size and full-service model spanning brand, digital, and campaign work, competing head-to-head with moodley for DACH enterprise transformation mandates.
• Scholz & Friends: Hamburg-headquartered integrated creative agency delivering brand, digital, and campaign work for European enterprise clients, with a comparable independent full-service positioning to moodley.
• Serviceplan Group: Largest independent German-owned full-service agency, combining brand strategy, digital product design, and content; competes directly with moodley in integrated transformation engagements across the DACH region.
• Peter Schmidt Group: Hamburg-based brand and design consultancy spanning brand strategy, corporate design, packaging, and digital—offering an integrated, design-led portfolio that overlaps materially with moodley's transformation model.

Broad incumbents

• Interbrand: Global brand consultancy with deep brand-strategy and identity capabilities and a broader international footprint, competing for the same enterprise transformation RFPs as moodley.
• Landor & Fitch: Global brand consulting and design network (WPP-owned) covering brand strategy, identity, and experience design; competes with moodley for large multinational brand transformation engagements.
• Havas: Global creative and media network (Havas Group) with integrated brand, digital, and media offerings; competes with moodley on enterprise pitches that require cross-market execution.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/moodleyid
• Facebookfacebook.com/moodleyID
• LinkedInlinkedin.com/company/moodley

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about moodley