Reachmaster
ReachMaster is a private US-based provider of compact aerial and material handling equipment, headquartered in Porter and operating since 2001 with 11-50 employees serving industrial equipment end-markets.
- Company typePrivate
- Founded2001
- HeadquartersPorter, United States
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
Reachmaster firmographics
Firmographics- Name
- Reachmaster
- Website
- https://reachmaster.com
- Company type
- Private
- Founded year
- 2001
- Headcount range
- 11–50 employees
- Short description
- ReachMaster is a private US-based provider of compact aerial and material handling equipment, headquartered in Porter and operating since 2001 with 11-50 employees serving industrial equipment end-markets.
- Ownership category
- akta.pro rank
Reachmaster industry classification
Industry- Product category
- Aerial Work Platforms & Material Handling Equipment
- NAICS
- Material Handling Equipment Manufacturing (33392), Construction Machinery Manufacturing (333120), Industrial Truck, Tractor, Trailer, and Stacker Machinery Manufacturing (333924)
- SIC
- Construction, Mining & Materials Handling Machinery & Equip (3530), Construction Machinery & Equip (3531)
- akta.pro primary industry
- Lifting Platforms & Aerial Work Platforms (MEWPs) (IMAHAJAJ)
- akta.pro secondary industry
- Loading/Unloading & Transfer Equipment (Telescopic Conveyors, Loaders, Tipplers) (IMAHABAI)
Keywords
Where Reachmaster is headquartered
LocationHeadquarters
- HQ city
- Porter
- HQ country
- United States
- HQ region
- North America
Markets served
Reachmaster business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Operations, Personnel
Reachmaster product offering
Product offeringCore offering
ReachMaster supplies compact aerial and material handling equipment to commercial and industrial buyers. The product line focuses on low-weight, maneuverable lifting platforms suited to confined jobsites and indoor or rough-terrain applications. ReachMaster acts as a specialized equipment provider serving contractors and facility operators needing elevated-work and load-handling solutions.
Differentiator
Problem solved
Functional benefit
Products and services
- Compact Aerial Equipment
- Material Handling Equipment
Companies that use Reachmaster
Customer profileIdeal customer profiles1 record
Reachmaster technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Reachmaster competitors and assessment
Company assessmentBroad incumbents
- Skyjack: Manufacturer of scissor lifts, boom lifts, and telehandlers known for simple, serviceable designs. Comparable to ReachMaster in offering compact aerial work platforms for rental fleets and contractors.
- Genie (Terex): One of the largest global manufacturers of aerial work platforms and material lifts, offering telehandlers, scissor lifts, and boom lifts. Comparable to ReachMaster as a broad-line OEM in the same aerial work platform category, though at vastly larger scale.
- Palfinger: Global leader in truck-mounted articulating and telescopic cranes used for material handling and loading applications. Comparable to ReachMaster in addressing the truck-mounted lifting and material handling equipment segment.
- Manitou: Global manufacturer of telehandlers, rough-terrain forklifts, and aerial work platforms used across construction, agriculture, and material handling. Overlaps with ReachMaster's compact aerial and material handling equipment focus.
- Haulotte: French OEM producing scissor lifts, articulating booms, and telescopic boom lifts used in construction and industrial applications. Comparable to ReachMaster as another multi-product MEWP supplier serving overlapping customer use cases.
- JLG Industries (Oshkosh): Market-leading manufacturer of aerial work platforms, telehandlers, and towable lifts. Comparable to ReachMaster because it sells compact and full-size aerial lift equipment into overlapping construction and industrial end markets.
- Snorkel: Manufacturer of aerial work platforms including mast lifts, scissor lifts, and boom lifts, with a strong emphasis on compact and specialty lift categories. Comparable to ReachMaster's compact-aerial positioning.
- HIAB (Cargotec): Leading European manufacturer of truck-mounted loader cranes and material handling solutions. Comparable to ReachMaster in the truck-mounted material handling equipment category.
Direct peers
- Niftylift: Specialist manufacturer of compact and tracked aerial work platforms, with a focus on lightweight, low-weight booms and spider lifts for tight-access jobsites. The closest analog to ReachMaster's compact-aerial positioning.
- Teupen: German maker of compact tracked and truck-mounted aerial work platforms designed for restricted-access applications. Comparable to ReachMaster in targeting the compact, mobile aerial lift segment that larger OEMs underserve.
Market position
Customer concentration
Reachmaster social profiles
Digital presenceReachmaster financial estimates
Financial estimateRevenue estimate
Valuation estimate
Reachmaster leadership team
Management profileNumber of profiles
Reachmaster funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Reachmaster M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Reachmaster
What does Reachmaster do?
ReachMaster supplies compact aerial and material handling equipment to commercial and industrial buyers. The product line focuses on low-weight, maneuverable lifting platforms suited to confined jobsites and indoor or rough-terrain applications. ReachMaster acts as a specialized equipment provider serving contractors and facility operators needing elevated-work and load-handling solutions.
When was Reachmaster founded?
Reachmaster was founded in 2001. It employs 11 to 50 people.
Where is Reachmaster based?
Reachmaster is headquartered in Porter, United States, in the North America region.
Who are Reachmaster's main competitors?
Broad incumbents on record are Skyjack, Genie (Terex), Palfinger, Manitou, Haulotte, JLG Industries (Oshkosh), Snorkel and HIAB (Cargotec). Direct peers are Niftylift and Teupen.
Does Reachmaster have an API?
No public API is recorded for Reachmaster.
What industry is Reachmaster in?
Reachmaster's product category is Aerial Work Platforms & Material Handling Equipment. Its primary akta.pro industry code is IMAHAJAJ, Lifting Platforms & Aerial Work Platforms (MEWPs), with a secondary code of IMAHABAI, Loading/Unloading & Transfer Equipment (Telescopic Conveyors, Loaders, Tipplers). Its NAICS code is 33392 and its SIC code is 3530.