SportsbookReview.com

What SportsbookReview.com does

SportsbookReview.com (SBR), founded in 1999 and headquartered in Albany, USA, is a sports betting information and review platform serving sports bettors across the United States and Canada. The platform provides expert sportsbook reviews and ratings, real-time betting odds across NFL, NBA, MLB, NHL, college sports, soccer, and other leagues, daily expert picks and predictions, a suite of betting calculators (odds converter, parlay, arbitrage, round robin, free play), how-to-bet educational guides, and an industry news and legal-tracker section. Its underlying technology is a standard web content management system with odds aggregation, calculator modules, and community forum functionality, with no proprietary AI/ML infrastructure disclosed.

The company operates a community-led, content-driven platform anchored by the SBR Forum, which has 480,000+ registered members organized by sport and betting category. Its GTM motion is product- and community-led growth: free content drives organic search traffic and engagement, which is then monetized through affiliate referral partnerships with major US sportsbooks (DraftKings, FanDuel, bet365, BetMGM, Caesars, Fanatics, Hard Rock Bet) and emerging prediction market platforms (Kalshi, Polymarket, Novig, Prophet X). Secondary revenue comes from advertising and featured sportsbook placements. SBR extends into adjacent verticals including online casino reviews, DFS, social sportsbooks, and horse racing.

SBR employs 101-250 people, is privately held with no disclosed ownership or funding, and operates across 20+ US states with legal sports betting and 6 Canadian provinces. Distribution is direct-to-consumer via the website, with localized state- and province-specific pages. The platform has expanded into prediction markets and casino content, indicating a strategy of broadening its affiliate monetization surface as US sports betting legalization continues and adjacent verticals mature.

Name

SportsbookReview.com

Legal name

Sportsbook Review

Website

https://sportsbookreview.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

101–250 employees

Short description

SportsbookReview.com (SBR) is a privately held sports betting review and information platform serving US and Canadian bettors since 1999. It monetizes via affiliate referrals and advertising with major sportsbooks and prediction market platforms.

Ownership category

akta.pro rank

Product category

Sports Betting Information & Reviews

akta.pro primary industry

Sportsbook Affiliate & Comparison Sites (MPAEAMAA)

akta.pro secondary industry

Sports Data/Stats & Betting Rights Distribution (Official Data Feeds) (MPABAJAL)

Keywords

• Sports betting reviews
• Betting odds comparison
• Sportsbook ratings
• Expert betting picks
• Online gambling affiliate

Headquarters

HQ city

Albany

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Affiliate Marketing: SBR earns commissions through affiliate partnerships with sportsbooks and prediction market platforms. The site features promotional codes and bonus offers for platforms including DraftKings, FanDuel, bet365, BetMGM, Caesars, and others, earning referral fees when users sign up through their links.
2. Advertising and Sponsorships: Featured sportsbook advertising placements on the homepage and throughout the site, where sportsbook operators pay for prominent placement and visibility to the site's engaged audience of sports bettors.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels6 records

Core offering

SportsbookReview.com (SBR) is a North American sports betting information platform that publishes expert reviews and ratings of online sportsbooks, real-time betting odds and lines, expert picks and predictions across major sports, and a suite of betting calculators. It also operates a community forum (SBR Forum with 480,000+ members), publishes educational how-to-bet guides, tracks sports betting news and legality by state/province, and curates sportsbook promotional offers and bonus codes. Content is free to users and the platform is monetized via affiliate referrals and advertising with partner sportsbooks and prediction market operators.

Product overview

SportsbookReview.com (SBR) is a sports betting information and review platform that has operated since 1999. The platform operates as a unified information hub offering expert sportsbook reviews and ratings, real-time betting odds, expert picks and predictions across major sports leagues, and a suite of betting calculators. The core product is supported by complementary modules including an active community forum (SBR Forum with over 480,000 members), sportsbook promotional codes, educational how-to-bet guides, industry news and legal trackers, and live scores. The site also extends into adjacent verticals including online casino reviews and prediction market coverage.

Differentiator

Problem solved

Functional benefit

Products and services

• Sportsbook Reviews and Ratings Expert reviews and ratings of online sportsbooks covering US and Canadian markets, with editorial evaluations of betting sites organized by country, US state, and Canadian province.
• Betting Odds and Lines Real-time betting odds, spreads, moneylines, and futures for NFL, NBA, MLB, NHL, NCAAF, NCAAB, Soccer (World Cup, MLS, EPL, Champions League), CFL, and other sports.
• Expert Picks and Predictions Expert betting picks, predictions, and analysis across NFL, NBA, MLB, NHL, NCAAF, NCAAB, WNBA, Golf, UFC, Soccer/World Cup, and novelty categories including Oscars, Grammys, elections, and weather.
• Betting Calculators Suite of betting tools including Odds Calculator, Parlay Calculator, Arbitrage Calculator, Round Robin Calculator, and Free Play Calculator for calculating potential payouts and betting strategies.
• SBR Forum Community forum for sports bettors to discuss betting strategies, share tips, and engage with industry discussions across NFL, NBA, MLB, NHL, and college sports categories. Has 480,000+ registered members.
• Sportsbook Promos and Bonuses Curated list of sportsbook welcome bonuses, promo codes, and promotional offers organized by US state and Canadian province, including codes for bet365, BetMGM, Caesars, DraftKings, FanDuel, and other major operators.
• How to Bet Guides Educational content covering sports betting fundamentals including how to read odds, moneyline bets, spread betting, parlay betting, and round robin bets.
• Betting News and Legal Tracker Industry news coverage, legal sports betting state tracker, betting revenue tracker, and college prop betting bans by state.
• Scores and Matchups Live and historical scores, game matchups, and statistics for MLB, NBA, and NHL.
• Online Casino Reviews Reviews and ratings of online casinos in the US and Canada, including sweepstakes casinos, social casinos, and real money casino apps, with coverage organized by state and province.
• Prediction Market Coverage Coverage and promo codes for prediction market platforms including Kalshi, Polymarket, Prophet X, Novig, DraftKings Predictions, FanDuel Predicts, and Fanatics Markets.

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• DraftKingscoreGTM or Marketing PartnerFeatured sportsbook partner featured prominently on SBR homepage with promotional offers including Bet $5 Get $200 in Bonus Bets. SBR provides affiliate referrals and promotional code distribution for DraftKings sportsbook and casino products.
• FanDuelcoreGTM or Marketing PartnerFeatured sportsbook partner with promotional offers including Get $350 in Bonus Bets Win or Lose. SBR provides affiliate referrals and promotional code distribution for FanDuel.
• bet365coreGTM or Marketing PartnerFeatured sportsbook partner offering Bet $10 Get $150 in Bonus Bets. SBR provides affiliate referrals and promotional code distribution for bet365.
• BetMGMcoreGTM or Marketing PartnerFeatured sportsbook partner offering Up To $1,500 First Bet Offer + $50 in Rewards Points. SBR provides affiliate referrals and promotional code distribution for BetMGM.
• Caesars SportsbookcoreGTM or Marketing PartnerFeatured sportsbook partner with promotional offers including Bet $1 Double Your Winnings On Next 10 Wagers. SBR provides affiliate referrals and promotional code distribution for Caesars.
• Fanatics SportsbookcoreGTM or Marketing PartnerFeatured sportsbook partner with promotional offers including Up to $1,000 in FanCash Bet Match. SBR provides affiliate referrals and promotional code distribution for Fanatics.
• Hard Rock BetcoreGTM or Marketing PartnerFeatured sportsbook partner with promotional offers including Bet $5 Get $150 in Bonus Bets If You Win. SBR provides affiliate referrals and promotional code distribution for Hard Rock Bet.
• KalshiminorGTM or Marketing PartnerPrediction market partner featured with $20 Trading Bonus promo code. SBR provides coverage of prediction market odds and promotional codes for Kalshi.
• PolymarketminorGTM or Marketing PartnerPrediction market partner featured for coverage of political and entertainment prediction markets. SBR provides promotional codes and market coverage.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• VegasInsider: VegasInsider is a sports betting odds, picks, and information portal with similar editorial-led monetization and a comparable affiliate revenue model. It directly overlaps with SBR in content coverage and audience targeting.
• Covers: Covers is a long-standing sports betting information and odds comparison site offering picks, forum, and sportsbook reviews. It competes head-to-head with SBR for sportsbook affiliate traffic and consumer mindshare in North America.
• Action Network: Action Network is a sports betting content, picks, odds, and affiliate platform. It is one of SBR's closest direct competitors in the US sports-betting affiliate/comparison category, with a comparable monetization model and overlapping operator partnerships.
• RotoGrinders: RotoGrinders is a sports betting and daily fantasy sports content/community site with picks, tools, and a forum. It is highly comparable to SBR's community- and content-led model in the US sports betting audience.
• Oddschecker: Oddschecker is a global odds-comparison and sportsbook affiliate platform, particularly strong in the UK and expanding into US markets. Its odds aggregation and sportsbook comparison model is structurally similar to SBR's core offering.
• Bookies.com: Bookies.com is a sportsbook comparison and review site that ranks operators and drives affiliate sign-ups. It competes with SBR in the sportsbook comparison and bonus-code sub-vertical.
• Pickswise: Pickswise provides free sports betting picks, predictions, and sportsbook reviews with affiliate monetization. It is a smaller but directly comparable competitor to SBR in the free-picks/affiliate content niche.

Broad incumbents

• Better Collective: Better Collective is a publicly-listed sports betting media and affiliate group operating multiple comparison and content brands globally. It is a broader incumbent in the same affiliate category as SBR and a likely strategic competitor or acquirer.
• ESPN BET: ESPN BET (operated by Penn Entertainment with ESPN branding) is a major US sportsbook with significant owned content and media reach. It is both a sportsbook partner of affiliates like SBR and a broader incumbent competing for the same end-user attention.

Emerging players

• The Ringer: The Ringer produces sports and pop-culture content and has expanded into sports betting editorial, including picks and sportsbook-related coverage. It represents an emerging media-led entrant into SBR's content/affiliate space.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/sbrreview
• YouTubeyoutube.com/user/SBRForum
• Facebookfacebook.com/sportsbookreview.sbr
• Instagraminstagram.com/sbrreview
• LinkedInlinkedin.com/company/sportsbookreview

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SportsbookReview.com