What MasTrack does

MasTrack, operating as Mobile Asset Solutions, is a US-based GPS tracking company founded in 1999 and headquartered in Connecticut. The company designs, manufactures, and distributes vehicle and asset GPS tracking hardware (OBD-II plug-and-play, hardwired, portable, and solar-powered devices), LTE-connected dash cameras with AI-enabled driver monitoring, and the FMCSA-certified OBD-HD electronic logging device (ELD) for heavy-duty trucks. The underlying technology combines multi-satellite GPS triangulation with cellular transmission across AT&T, Verizon, and T-Mobile networks — automatically selecting the strongest signal — and pairs device data with a cloud-based tracking portal, mobile apps (MasTrack 2.0), and OEM telematics integrations for 11 automakers (Ford, Lincoln, Chevy, GMC, Buick, Cadillac, Ram, Jeep, Chrysler, Dodge, Tesla) that enable device-free tracking. The platform also includes telematics-derived engine diagnostics, geofencing, posted-speed-limit alerts, harsh-driving event detection, and crash alerts via 3-axis accelerometry.

MasTrack generates revenue through three streams: (1) hardware sales at $59–$399 per unit, (2) recurring service subscriptions at $10.99–$22.99/month (Basic, Essentials, and Premium tiers with 12- and 24-month options and early-termination fees), and (3) white-label/branded platform licensing for businesses reselling GPS tracking under their own brand. The go-to-market combines direct-to-consumer e-commerce (mastrack.com), inside sales for fleet and enterprise customers (phone, email, demo scheduling), and custom cable manufacturing with no minimum order size. Customer segments span families and individuals (teen and elderly driver monitoring), SMB and enterprise fleets, government and municipalities, automotive dealerships using GPS for subprime loan collateral recovery, and specialized verticals including waste/recycling, snow plowing, security, school buses, cannabis logistics, marine, and trucking/ELD compliance. The company is privately held, entirely US-owned and staffed, bootstrapped with no disclosed outside funding, and claims service coverage across 192 countries and territories.

Name

MasTrack

Legal name

Mobile Asset Solutions

Website

https://mastrack.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

MasTrack is a US-based GPS tracking provider founded in 1999 (operating as Mobile Asset Solutions) that designs, manufactures, and resells vehicle tracking hardware, LTE dash cameras, and FMCSA-certified ELD devices, paired with subscription software serving families, SMB fleets, automotive dealers, and government customers.

Ownership category

akta.pro rank

Headquarters

HQ city

Danbury

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Supply Chain, Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. GPS Device Hardware Sales: One-time purchase of GPS tracking devices including OBD plug-and-play trackers, hardwired trackers, portable trackers, and dash cameras. Hardware prices range from $78 for basic OBD to $399 for live dash cameras.
2. Recurring Service Plans: Monthly or annual subscription service plans (Basic, Essentials, Premium) providing GPS tracking data transmission, alerts, and portal access. Plans range from $10.99-$22.99/month or discounted annual options. Includes roadside assistance with 12-month plans.
3. Premium Service Add-ons: Additional services such as roadside assistance ($400 value free with 12-month Premium plan), speed limit alerts, and advanced reporting features included in premium tiers.
4. White-Label/Branded Solutions: Bespoke white-label GPS tracking platform licensing for businesses to deliver location-based services under their own brand, including custom branding, reporting, and scalability.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels7 records

Core offering

MasTrack manufactures and sells GPS tracking hardware devices (OBD plug-and-play, hardwired, portable, dash cameras) bundled with monthly subscription software plans that deliver real-time vehicle location, driver behavior monitoring, geofencing, and theft recovery through a web portal and mobile apps. The company also provides FMCSA-certified ELD hardware for trucking compliance, OEM telematics-based device-free tracking for compatible vehicles, a white-label tracking platform for resellers, and custom cable design and manufacturing for automotive and commercial applications.

Product overview

MasTrack is a GPS tracking company offering a comprehensive portfolio of hardware devices and software services for vehicle, asset, and driver monitoring. The product lineup centers on multiple GPS tracker form factors: OBD-II plug-and-play trackers (MT-OBD at $78 and FMCSA-certified OBD-HD at $199 for trucks), hardwired hidden trackers (GV50 at $59 with various configurations including weather-resistant and battery backup), and portable battery-operated trackers with extended life options. Dash camera offerings include LTE-connected live view cameras (starting at $399) with AI capabilities for driver behavior monitoring and incident documentation. The OEM (No Device Needed) software-only tracking option leverages built-in vehicle telematics from Ford, Lincoln, Chevy, GMC, Buick, Cadillac, Ram, Jeep, Chrysler, Dodge, and Tesla. Service is delivered through tiered subscription plans (Basic at $9.08/mo avg, Essentials at $15.83/mo avg, Premium at $17.91/mo avg) with the premium tier including roadside assistance. The platform is accessible via web portal, iOS/Android mobile apps, and offers white-label solutions for businesses.

Differentiator

Problem solved

Functional benefit

Brands

• Mobile Asset Solutions: White-label GPS tracking platform and solutions division offering bespoke branding capabilities to businesses across various industries including fleet management, logistics, asset tracking, car insurance, field service, construction, public transportation, healthcare, agriculture, rental services, delivery, energy/utilities, and wildlife conservation.
• MasTrack OEM GPS Tracking
• MasTrack 2.0
• MasTrack OBD-HD Tracker

Products and services

• MT-OBD Plug & Play GPS Tracker OBD-II port GPS tracker that plugs directly into any vehicle's OBD port for real-time location tracking. No tools required for installation. Includes speed alerts, geofencing, and maintenance monitoring.
• Plug & Play Heavy Duty (OBD-HD) GPS Tracker FMCSA-certified ELD-compliant OBD-II GPS tracker designed for heavy-duty trucks with J1939 and J1708 port support. Features fuel monitoring, crash alerting, and harsh driving detection.
• GV50 Standard Hardwired GPS Tracker Hidden hardwired GPS tracker with 3-wire installation. Includes backup battery, crash detection, and input/output controls for tailgate alerts or ignition disable.
• Advanced Hardwired GPS Tracker Higher-specification hardwired GPS tracker with enhanced features compared to standard model, including advanced reporting.
• GV600 Hardwired GPS Tracker Hardwired GPS tracker variant with specific model designation for heavy-duty applications.
• Battery Mount Hardwired GPS Tracker Hardwired tracker with integrated battery mount for continuous tracking even if main power is disconnected.
• Weather Resistant Hardwired GPS Tracker Outdoor-rated hardwired GPS tracker designed for vehicles exposed to harsh weather conditions.
• Standard Portable GPS Tracker Battery-operated portable GPS tracker small enough to fit in a pocket. Uses highly sensitive GPS antenna for accurate location data with rechargeable battery and extendable life options.
• Solar Powered GPS Tracker Solar-powered portable GPS tracker for extended battery life using solar charging technology.
• Extended Life Portable GPS Tracker (GL500) Long-battery-life portable tracker with extended operational time between charges.
• Phone Tracking App Mobile tracking application for cell phone location monitoring available on iOS and Android (MasTrack 2.0).
• Live Dash Camera Real-time LTE-connected dash camera with live streaming, recording, and monitoring capabilities. Built-in 4G LTE modem for remote access.
• Live Dash Camera + AI Dash camera with AI capabilities for detecting harsh braking, rapid acceleration, impacts, and potential collisions, with real-time alerts for fleet managers.
• Live Dash Camera + AI 4 Channel Four-channel AI dash camera system providing coverage for multiple vehicle angles with integrated artificial intelligence monitoring.
• AI Live Dash Camera + 360° Bundle AI-powered dash camera system with 360-degree coverage combining multiple camera angles with artificial intelligence for comprehensive driver monitoring and incident documentation.
• No Device Needed Tracking (OEM Telematics) Software-only GPS tracking solution using built-in OEM vehicle telematics from Ford, Lincoln, Chevy, GMC, Buick, Cadillac, Ram, Jeep, Chrysler, Dodge, and Tesla. No physical hardware installation required.
• Basic Service Plan Entry-level subscription with ignition events only, tow alerts, theft recovery mode, and unlimited history. Priced at $10.99/month or $109 for 12 months.
• Essentials Service Plan Mid-tier subscription with 5-minute reporting, speed threshold, idle, harsh braking, and rapid acceleration alerts. Priced at $17.99/month or $190 for 12 months.
• Premium Service Plan Top-tier subscription with 1-minute reporting, unlimited alerting, posted speed limit alerts, and included roadside assistance. Priced at $22.99/month or $215 for 12 months.
• Roadside Assistance Program 24/7 roadside assistance included with Premium 12-month subscription. Covers towing, battery boost, fuel delivery, tire changes, lockout services, and winch/pull out up to $100 per occurrence, with four service events per year.
• Custom Cable Design & Manufacturing Custom automotive, construction, and commercial cable design and manufacturing service with no minimum order size. Ships FOB from Connecticut, USA, with one-year warranty against defects.
• White-Label GPS Tracking Platform (Branded Solutions) Bespoke white-label GPS tracking platform allowing businesses to deliver location-based services under their own brand. Includes real-time tracking, geofencing, historical data analysis, custom reporting, and alerts.
• Driver Coaching System

Quantifiable outcome

• Fuel savings of 7% to 15% reduction in annual miles traveled through route optimization
• +5 more outcomes

Named customers5 records

Segments11 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability6 records

Feature9 records

Partnerships

Eleven partnerships are on record, tiered core.

• FordcoreTechnology or IntegrationOEM telematics partnership enabling Ford vehicle owners to track vehicles using built-in manufacturer telematics without aftermarket GPS devices. Data includes location, speed, fuel consumption, and engine diagnostics.
• LincolncoreTechnology or IntegrationOEM telematics partnership for Lincoln luxury vehicles enabling no-device GPS tracking through built-in Ford telematics systems.
• ChevroletcoreTechnology or IntegrationOEM partnership providing General Motors vehicles access to MasTrack tracking via built-in OnStar-style telematics platform.
• GMCcoreTechnology or IntegrationOEM telematics integration for GMC trucks and commercial vehicles enabling tracking through manufacturer-built systems.
• BuickcoreTechnology or IntegrationOEM partnership for Buick vehicles enabling location tracking and vehicle diagnostics through GM telematics infrastructure.
• CadillaccoreTechnology or IntegrationOEM integration for Cadillac luxury vehicles providing access to vehicle location and diagnostic data via GM telematics platform.
• RamcoreTechnology or IntegrationOEM partnership for Ram trucks providing Stellantis telematics data including location, fuel, and engine diagnostics to MasTrack platform.
• JeepcoreTechnology or IntegrationOEM telematics integration for Jeep vehicles through Stellantis connected services platform.
• ChryslercoreTechnology or IntegrationStellantis OEM partnership for Chrysler vehicles enabling tracking and vehicle health monitoring through manufacturer telematics.
• DodgecoreTechnology or IntegrationOEM integration for Dodge performance vehicles through Stellantis connected car platform.
• TeslacoreTechnology or IntegrationOEM telematics partnership enabling Tesla vehicle owners to access tracking data through MasTrack platform using Tesla's vehicle API.

Scale indicators3 records

Expansion highlights5 records

Market position

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/mastrackgps

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MasTrack