The Brickyard

What The Brickyard does

The Brickyard is a privately held masonry products distribution firm headquartered in Sheffield Village, Ohio (Lorain County), serving architects, contractors, homebuilders, and building owners across Northern Ohio and the Greater Cleveland market. Operating since 1885 (originally as Murbach Coal and Supply Company) and now part of Consumeracq, Inc. following a 2005 merger, the company maintains Northern Ohio's largest brick and stone showroom, offering nearly 800 selections across roughly 125 stocked brick and stone types from more than ten manufacturer brands including Meridian Brick, General Shale, Cherokee Brick, Eden Valders Stone, Indiana Limestone, Statesville Brick, E. Dillon & Co., Shouldice Designer Stone, Triangle Brick, and Old Carolina Brick.

The company's technical stack is light on software but distinctive for the category: a state-of-the-art computer imaging system produces color printouts of brick, roof, and trim combinations to help clients visualize projects pre-purchase; an online material calculator estimates brick quantities, mortar bags, and sand requirements from wall dimensions; and a curated database of more than 5,000 completed brick assemblies in Northern Ohio functions as a reference library for specifying architects. Supporting content assets include Brick University, an educational program covering shapes, sizes, ASTM standards, and construction techniques, plus a project gallery and recurring contractor seminars.

The Brickyard operates a sales-led B2B distribution model. Revenue is generated through unit-based, quote-driven sales of brick, stone, and masonry accessories to building professionals, with delivery typically within 3-5 working days when items are in stock and longer lead times during peak construction periods. The go-to-market relies on direct sales consultation, the physical showroom experience, contractor seminars, association membership (Brick Industry Association), and social media presence on Facebook, LinkedIn, Pinterest, and Twitter. Jillian Riddell leads as President and CEO, with the company functioning as a regional specialist within a larger Consumeracq-owned building materials portfolio.

Name

The Brickyard

Legal name

The Brickyard

Website

https://buildwithbrick.com

Company type

Private

Founded year

1885

Operating status

Operating

Headcount range

11–50 employees

Short description

The Brickyard is a Northern Ohio masonry products distributor serving architects, contractors, homebuilders, and building owners from its Sheffield Village showroom, offering nearly 800 selections across ten-plus brick and stone manufacturer brands with computer visualization and material calculation tools.

Ownership category

akta.pro rank

Product category

Masonry Products Distribution

NAICS

Other Building Material Dealers (444180), Brick, Stone, and Related Construction Material Merchant Wholesalers (423320)

SIC

Retail-Lumber & Other Building Materials Dealers (5211)

akta.pro primary industry

Masonry & Hardscapes Retail (Brick, Block, Pavers, Stone) (CRAIAEAF)

akta.pro secondary industry

Masonry Veneer Units (Thin Brick, Stone Veneer) (IMADABAI)

Keywords

• Masonry products distribution
• Brick and stone supply
• Building materials distribution
• Construction masonry supply
• Architectural masonry products

Headquarters

HQ city

Lorain

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Brick and Masonry Distribution: The Brickyard distributes brick and masonry products to architects, contractors, homebuilders, and building owners. They offer nearly 800 selections with 125 different types of brick and stone in stock, selling directly to building professionals throughout Northern Ohio.
2. Brick University Educational Program: Educational content and certification program for design professionals, including a graduation quiz and mortar board recognition, designed to build brand loyalty and product knowledge.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

The Brickyard distributes brick, stone, and masonry products from multiple manufacturers to architects, contractors, homebuilders, developers, and building owners across Northern Ohio. The company offers nearly 800 product selections with 125 brick and stone types in stock, supported by an in-house computer imaging system for project visualization, an online material calculator, and a 5,000+ brick assembly reference database.

Product overview

The Brickyard is a masonry products distribution firm offering one of the largest selections of brick and stone products in America with nearly 800 selections and 125 different types stocked. The company distributes multiple brick and stone brands including Meridian Brick, General Shale, Cherokee Brick, Eden Valders Stone, Indiana Limestone, Statesville Brick Company, E. Dillon & Company, Shouldice Designer Stone, Triangle Brick, and Old Carolina Brick. Services include a computer imaging system for project visualization, a material calculator for quantity estimation, Brick University educational content, and a project gallery. The company serves architects, contractors, homebuilders, and building owners throughout Northern Ohio from their Sheffield Village showroom.

Differentiator

Problem solved

Functional benefit

Products and services

• Brick and Masonry Product Distribution Distribution of nearly 800 brick and masonry selections with 125 different types of brick and stone in stock, from manufacturers including Meridian Brick, General Shale, Cherokee Brick, Eden Valders Stone, Indiana Limestone, Statesville Brick, E. Dillon & Company, Shouldice Designer Stone, Triangle Brick, and Old Carolina Brick. Sold to architects, contractors, homebuilders, and building owners across Northern Ohio.
• Computer Imaging Visualization Service State-of-the-art computer imaging system that displays varying brick selections and allows clients to visualize their completed project with color printouts showing brick, roof, and trim color combinations. Available to architects, contractors, and developers through the showroom.
• Online Material Calculator Free online calculator tool for estimating brick quantities, mortar bags needed, and sand requirements based on wall dimensions and brick type. Used by building professionals and project planners to plan material requirements.

Quantifiable outcome

• Brick homes cost 3 to 5% more than vinyl siding homes but are offset by energy efficiencies and low maintenance requirements
• +1 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• The Eisen AgencycoreGTM or Marketing Partner · 5 March 2018The Brickyard selected The Eisen Agency, a leading Ohio-based marketing and branding firm, to develop and direct marketing activities. The agency is constructing a new marketing foundation including a refreshed brand and message, new online experience, social media programs, community relations, and direct local outreach to influencers in the community. The partnership focuses on promoting The Brickyard's core strengths: the timeless beauty of brick combined with expertise in masonry selection.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Mutual Materials: Mutual Materials is a Pacific Northwest masonry and concrete products manufacturer-distributor with showrooms serving architects and contractors — analogous role in a different geography, useful as a structural peer.

Direct peers

• Salvo Building Products: Salvo is a Midwest-based masonry and brick distributor with showrooms that serve architects and contractors across several states — a similar regional distributor-plus-showroom profile to The Brickyard.
• Acme Brick Company: Acme Brick is one of the largest US brick manufacturers and operates a network of company-owned brick showrooms serving architects, builders, and homeowners — directly mirroring The Brickyard's brick distribution-plus-showroom model.
• York Building Products: York Building Products is a Mid-Atlantic/ Northeast masonry and stone manufacturer-distributor with showrooms serving architects and builders — comparable channel structure and customer base to The Brickyard.
• Glen-Gery Corporation: Glen-Gery is a brick manufacturer with a strong Mid-Atlantic and Midwest distributor network and design-center showrooms targeting architects and builders, closely comparable to The Brickyard's showroom-led spec channel.
• Hedberg Aggregates / Hedberg Landscape & Masonry Supplies: Hedberg is a regional masonry, brick, stone, and hardscape distributor serving contractors and homeowners in the Upper Midwest — a strong structural peer for The Brickyard's B2B distribution-plus-showroom model.

Emerging players

• General Shale: General Shale is one of North America's largest brick manufacturers and a direct supplier to The Brickyard; it also operates its own thin-brick and design-center programs, partially overlapping with The Brickyard's distribution offering.

Others

• Hull Builder's Supplies: Another Consumeracq subsidiary offering complementary building materials distribution in Ohio; included as a same-parent peer that competes for resources and customer overlap but is not a market competitor in masonry.
• Consumers Builder's Supplies: Sister company under Consumeracq, Inc., providing complementary building materials distribution in the same Ohio geography — not a competitor but a same-parent distribution peer for cross-sell and benchmark comparison.

Broad incumbents

• Boral / Westlake Royal Building Products: Westlake Royal (acquired Boral's North American building products) is a large, diversified exterior building products manufacturer and distributor with brick, stone, and trim offerings that overlap with multiple of The Brickyard's distributed brands.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/tbrickyard
• Pinterestpinterest.com/tbrickyard

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Brickyard