Black Coffee Roasting Company
Black Coffee Roasting Company is a privately held, founder-owned organic coffee roaster founded in 2010 in Missoula, Montana, selling 100% organic beans, instant coffee, and merchandise direct-to-consumer via e-commerce, a subscription program, a single retail store, and third-party retailers like Natural Grocers.
- Company typePrivate
- Founded2010
- HeadquartersMissoula, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Black Coffee Roasting Company does
Black Coffee Roasting Company is a privately held, founder-owned specialty coffee roaster founded in 2010 and headquartered at 525 E. Spruce Street in Missoula, Montana, within the Montana Sustainability Center. The company roasts and sells 100% organic coffee across multiple roast profiles (light, medium, dark), single-origin beans from Ethiopia, Colombia, Guatemala, Mexico, Nicaragua, and Peru, and signature blends (AM, Red Room, The Dark, 2 TONE, Vinyl, Laura, Six Towers, among others). The product range has been expanded to include organic instant coffee in stick packs and 25-cup tins (including a decaf variant launched in 2025), a sample pack assortment, an organic Golden Milk mix, and a Branded merchandise assortment spanning MiiR/Hydro Flask drinkware, Kalita Wave brewers, apparel, hats, and novelty items. Gift cards are offered in physical (in-store) and digital (online) denominations.
The go-to-market is direct-to-consumer via a WooCommerce-style e-commerce storefront (blackcoffeeroastingco.com) with nationwide shipping, complemented by a single physical retail store at the Missoula headquarters, a Roasters Choice subscription program with delivery cadences ranging from weekly to every two months at $15.91+, and wholesale placement at retailers including Natural Grocers and Good Food Store. The pricing model is unit-based for one-time purchases and subscriptions for recurring revenue; the company also offers a 15-day satisfaction refund, free shipping over $45, volume discounts on 2 lb and 5 lb bags, and a 5% subscription rewards credit. Marketing channels are organic-heavy: Instagram (@blackcoffee.mt), Facebook, Twitter (@blackcoffeemsla), a Montana-lifestyle blog, an email newsletter, and an interactive "Find your Roast" quiz. The customer base is segmented horizontally as organic and sustainability-conscious specialty coffee consumers seeking ethically sourced, additive-free coffee.
Black Coffee has no disclosed external funding, no parent company, and is not the target or acquirer in any mergers or acquisitions recorded in the source material. Leadership includes co-founder and co-owner James Chapman. The business operates with 11-50 employees and is described as founder/owner-operated and bootstrapped, consistent with the financial profile of a small specialty coffee roaster. Strategic partnerships noted include a co-branded coffee with Waite Endurance and a creative/design partnership with Cairn Cartographics for label artwork.
Black Coffee Roasting Company firmographics
Firmographics- Name
- Black Coffee Roasting Company
- Legal name
- Black Coffee Roasting Company
- Website
- https://blackcoffeeroastingco.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Black Coffee Roasting Company is a privately held, founder-owned organic coffee roaster founded in 2010 in Missoula, Montana, selling 100% organic beans, instant coffee, and merchandise direct-to-consumer via e-commerce, a subscription program, a single retail store, and third-party retailers like Natural Grocers.
- Ownership category
- akta.pro rank
Black Coffee Roasting Company industry classification
Industry- Product category
- Specialty Coffee Roasting
- NAICS
- Coffee and Tea Manufacturing (311920)
- SIC
- Beverages (2080)
- akta.pro primary industry
- Coffee Roasting & Grinding (AFAFADAB)
- akta.pro secondary industries
- Instant Coffee & Coffee Extract Manufacturing (AFAFADAD), Specialty Coffee & Tea Retail (Beans, Leaves, Accessories) (CRAHAGAI), Coffee, Tea & Cocoa Beverage Wholesale (AFAIAGAD)
Keywords
Where Black Coffee Roasting Company is headquartered
LocationHeadquarters
- HQ city
- Missoula
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Black Coffee Roasting Company business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales
Revenue model
- Coffee product sales: One-time purchases of roasted coffee beans and instant coffee products across various roast levels and origins. Products sold in multiple sizes (12 oz, 2 lb, 5 lb).
- Coffee subscriptions: Recurring subscription service (Roasters Choice) delivering coffee on a scheduled basis (weekly, twice monthly, monthly, or every 2 months) at prices starting from $15.91 every 2 months. Includes 5% rewards credit on all purchases.
- Merchandise sales: Sale of branded merchandise including mugs, travel tumblers, water bottles, hats, t-shirts, sweatshirts, and coffee brewing equipment accessories.
- Gift cards: Both physical gift cards for in-store use and e-gift cards for online purchases.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard coffee products |
| Subscription | Multi-year contract | Coffee subscription |
| Unit Pricing | Pay-as-you-go | Merchandise items |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Black Coffee Roasting Company product offering
Product offeringCore offering
Black Coffee Roasting Company roasts and sells 100% organic specialty coffee (whole bean and ground), instant coffee, Golden Milk, and related beverages from Missoula, Montana. The company operates a physical retail/café location, ships nationwide via online store, runs a recurring coffee subscription with rewards, and sells branded merchandise (drinkware, apparel, stickers) and brewing accessories.
Product overview
Black Coffee Roasting Company is an organic coffee roasting company operating from Missoula, Montana. The company's product portfolio centers on organic, ethically sourced whole bean and ground coffee available in various roast profiles (light, medium, dark) through both direct online sales and a physical retail location. Core offerings include a diverse lineup of proprietary blends (AM, Red Room, The Dark, 2 TONE, Vinyl, Laura, Six Towers, PM/Decaf, 1/2 Caf) and single-origin coffees (Mexico-Chiapas, Peru-Cajamarca, Colombia-Tolima, Ethiopia-Yirgacheffe, Guatemala-Huehuetenango, Nicaragua-Madriz). The company has expanded into convenience products including organic instant coffee (available in stick packs and bulk tins, including decaf varieties), a subscription service (Roasters Choice) with customizable delivery frequency, and beverage accessories (Golden Milk mix). Additionally, the company sells branded merchandise including insulated drinkware (MiiR mugs, Hydro Flask products, Kalita Wave brewers), apparel (sweatshirts, t-shirts, hats), and novelty items (stickers, bumper stickers). Gift cards are available in both physical and digital formats.
Differentiator
Problem solved
Functional benefit
Products and services
- Coffee Beans (Various Blends and Single Origins)
Companies that use Black Coffee Roasting Company
Customer profileSegments1 record
Ideal customer profiles1 record
Black Coffee Roasting Company technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Black Coffee Roasting Company partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- Waite EndurancecoreCollaborative project between Black Coffee and Waite Endurance, inspired by mutual love of coffee and bikes, mountains and friends. Black Coffee sources and roasts a special coffee for Waite Endurance, supporting their community and shared values around outdoor adventure.
- Cairn CartographicsminorDesigned the TOPO label artwork. Cairn Cartographics creates maps and the partnership reflects shared appreciation for mountain culture and wilderness.
- Good Food StoreminorGood Food Store in Missoula is mentioned as a neighbor business and retailer of Black Coffee products in the Montana Sustainability Center area.
- Natural GrocersminorMultiple customer reviews mention purchasing Black Coffee at Natural Grocers locations. Products available at Natural Grocers stores across their retail locations.
Scale indicators1 record
Recent moves6 records
Expansion highlights4 records
Black Coffee Roasting Company competitors and assessment
Company assessmentDirect peers
- Counter Culture Coffee: Durham-based specialty roaster emphasizing sustainability, transparency, and single-origin coffees with educational focus. Closely aligned with Black Coffee's mission-driven, sustainability-anchored value proposition and DTC + wholesale distribution.
- Blue Bottle Coffee: Oakland-origin specialty roaster with strong DTC subscription, retail café network, and single-origin emphasis. Competes in the same premium organic/specialty segment, though at much larger scale following Nestlé acquisition.
- Kicking Horse Coffee: Canadian organic and fair-trade specialty roaster with strong North American grocery presence. Comparable organic positioning and product line breadth, though serving primarily Canadian market.
- Driftaway Coffee: Brooklyn-based specialty roaster built around a curated subscription experience with personalization quiz, paralleling Black Coffee's Roasters Choice subscription and 'Find your Roast' quiz model.
- Verve Coffee Roasters: Santa Cruz specialty roaster with farm-to-cup sourcing, subscription service, and café retail. Similar size tier and lifestyle-brand positioning rooted in California, comparable to Black Coffee's Montana-lifestyle identity.
- Stumptown Coffee Roasters: Portland-based specialty coffee roaster known for direct trade and single-origin offerings with strong DTC and wholesale presence. Directly comparable organic/specialty positioning and roasting model, though at significantly larger scale and with institutional ownership.
- Onyx Coffee Lab: Arkansas-based specialty roaster with competition pedigree, single-origin focus, and subscription service. Comparable premium positioning and DTC emphasis with strong specialty-coffee enthusiast following.
- Trade Coffee: DTC specialty coffee subscription marketplace sourcing from multiple roasters. Direct competitor for online subscription customers in the specialty segment, though operating via a marketplace model.
- Intelligentsia Coffee: Chicago specialty roaster credited with pioneering direct trade relationships and third-wave coffee retail. Operates in the same specialty single-origin segment with comparable café and wholesale presence.
Broad incumbents
- Peet's Coffee: Established Bay Area coffee company with national grocery distribution, DTC, and café footprint. Operates across a broader portfolio than Black Coffee but competes in the same premium/specialty shelf space and online subscription market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks7 records
Key highlights7 records
Customer concentration
Black Coffee Roasting Company social profiles
Digital presenceBlack Coffee Roasting Company financial estimates
Financial estimateRevenue estimate
Valuation estimate
Black Coffee Roasting Company leadership team
Management profileNumber of profiles
Profiles1 record
Black Coffee Roasting Company funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Black Coffee Roasting Company M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Black Coffee Roasting Company
What does Black Coffee Roasting Company do?
Black Coffee Roasting Company roasts and sells 100% organic specialty coffee (whole bean and ground), instant coffee, Golden Milk, and related beverages from Missoula, Montana. The company operates a physical retail/café location, ships nationwide via online store, runs a recurring coffee subscription with rewards, and sells branded merchandise (drinkware, apparel, stickers) and brewing accessories.
Is Black Coffee Roasting Company a public or private company?
Black Coffee Roasting Company is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Black Coffee Roasting Company founded?
Black Coffee Roasting Company was founded in 2010. It employs 11 to 50 people.
Where is Black Coffee Roasting Company based?
Black Coffee Roasting Company is headquartered in Missoula, United States, in the North America region.
How does Black Coffee Roasting Company make money?
Four revenue lines are on record. Coffee product sales are the primary driver. The others are coffee subscriptions, merchandise sales and gift cards.
Who are Black Coffee Roasting Company's main competitors?
Direct peers on record are Counter Culture Coffee, Blue Bottle Coffee, Kicking Horse Coffee, Driftaway Coffee, Verve Coffee Roasters, Stumptown Coffee Roasters, Onyx Coffee Lab, Trade Coffee and Intelligentsia Coffee. Peet's Coffee is listed as a broad incumbent.
Does Black Coffee Roasting Company have an API?
No public API is recorded for Black Coffee Roasting Company.
What industry is Black Coffee Roasting Company in?
Black Coffee Roasting Company's product category is Specialty Coffee Roasting. Its primary akta.pro industry code is AFAFADAB, Coffee Roasting & Grinding, with a secondary code of AFAFADAD, Instant Coffee & Coffee Extract Manufacturing. Its NAICS code is 311920 and its SIC code is 2080.