Black Coffee Roasting Company

What Black Coffee Roasting Company does

Black Coffee Roasting Company is a privately held, founder-owned specialty coffee roaster founded in 2010 and headquartered at 525 E. Spruce Street in Missoula, Montana, within the Montana Sustainability Center. The company roasts and sells 100% organic coffee across multiple roast profiles (light, medium, dark), single-origin beans from Ethiopia, Colombia, Guatemala, Mexico, Nicaragua, and Peru, and signature blends (AM, Red Room, The Dark, 2 TONE, Vinyl, Laura, Six Towers, among others). The product range has been expanded to include organic instant coffee in stick packs and 25-cup tins (including a decaf variant launched in 2025), a sample pack assortment, an organic Golden Milk mix, and a Branded merchandise assortment spanning MiiR/Hydro Flask drinkware, Kalita Wave brewers, apparel, hats, and novelty items. Gift cards are offered in physical (in-store) and digital (online) denominations.

The go-to-market is direct-to-consumer via a WooCommerce-style e-commerce storefront (blackcoffeeroastingco.com) with nationwide shipping, complemented by a single physical retail store at the Missoula headquarters, a Roasters Choice subscription program with delivery cadences ranging from weekly to every two months at $15.91+, and wholesale placement at retailers including Natural Grocers and Good Food Store. The pricing model is unit-based for one-time purchases and subscriptions for recurring revenue; the company also offers a 15-day satisfaction refund, free shipping over $45, volume discounts on 2 lb and 5 lb bags, and a 5% subscription rewards credit. Marketing channels are organic-heavy: Instagram (@blackcoffee.mt), Facebook, Twitter (@blackcoffeemsla), a Montana-lifestyle blog, an email newsletter, and an interactive "Find your Roast" quiz. The customer base is segmented horizontally as organic and sustainability-conscious specialty coffee consumers seeking ethically sourced, additive-free coffee.

Black Coffee has no disclosed external funding, no parent company, and is not the target or acquirer in any mergers or acquisitions recorded in the source material. Leadership includes co-founder and co-owner James Chapman. The business operates with 11-50 employees and is described as founder/owner-operated and bootstrapped, consistent with the financial profile of a small specialty coffee roaster. Strategic partnerships noted include a co-branded coffee with Waite Endurance and a creative/design partnership with Cairn Cartographics for label artwork.

Name

Black Coffee Roasting Company

Legal name

Black Coffee Roasting Company

Website

https://blackcoffeeroastingco.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Black Coffee Roasting Company is a privately held, founder-owned organic coffee roaster founded in 2010 in Missoula, Montana, selling 100% organic beans, instant coffee, and merchandise direct-to-consumer via e-commerce, a subscription program, a single retail store, and third-party retailers like Natural Grocers.

Ownership category

akta.pro rank

Product category

Specialty Coffee Roasting

NAICS

Coffee and Tea Manufacturing (311920)

SIC

Beverages (2080)

akta.pro primary industry

Coffee Roasting & Grinding (AFAFADAB)

akta.pro secondary industries

Instant Coffee & Coffee Extract Manufacturing (AFAFADAD), Specialty Coffee & Tea Retail (Beans, Leaves, Accessories) (CRAHAGAI), Coffee, Tea & Cocoa Beverage Wholesale (AFAIAGAD)

Keywords

• Specialty coffee roasting
• Organic coffee beans
• Coffee subscription service
• Single origin coffee
• Coffee brewing equipment

Headquarters

HQ city

Missoula

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Coffee product sales: One-time purchases of roasted coffee beans and instant coffee products across various roast levels and origins. Products sold in multiple sizes (12 oz, 2 lb, 5 lb).
2. Coffee subscriptions: Recurring subscription service (Roasters Choice) delivering coffee on a scheduled basis (weekly, twice monthly, monthly, or every 2 months) at prices starting from $15.91 every 2 months. Includes 5% rewards credit on all purchases.
3. Merchandise sales: Sale of branded merchandise including mugs, travel tumblers, water bottles, hats, t-shirts, sweatshirts, and coffee brewing equipment accessories.
4. Gift cards: Both physical gift cards for in-store use and e-gift cards for online purchases.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Black Coffee Roasting Company roasts and sells 100% organic specialty coffee (whole bean and ground), instant coffee, Golden Milk, and related beverages from Missoula, Montana. The company operates a physical retail/café location, ships nationwide via online store, runs a recurring coffee subscription with rewards, and sells branded merchandise (drinkware, apparel, stickers) and brewing accessories.

Product overview

Black Coffee Roasting Company is an organic coffee roasting company operating from Missoula, Montana. The company's product portfolio centers on organic, ethically sourced whole bean and ground coffee available in various roast profiles (light, medium, dark) through both direct online sales and a physical retail location. Core offerings include a diverse lineup of proprietary blends (AM, Red Room, The Dark, 2 TONE, Vinyl, Laura, Six Towers, PM/Decaf, 1/2 Caf) and single-origin coffees (Mexico-Chiapas, Peru-Cajamarca, Colombia-Tolima, Ethiopia-Yirgacheffe, Guatemala-Huehuetenango, Nicaragua-Madriz). The company has expanded into convenience products including organic instant coffee (available in stick packs and bulk tins, including decaf varieties), a subscription service (Roasters Choice) with customizable delivery frequency, and beverage accessories (Golden Milk mix). Additionally, the company sells branded merchandise including insulated drinkware (MiiR mugs, Hydro Flask products, Kalita Wave brewers), apparel (sweatshirts, t-shirts, hats), and novelty items (stickers, bumper stickers). Gift cards are available in both physical and digital formats.

Differentiator

Problem solved

Functional benefit

Products and services

• Coffee Beans (Various Blends and Single Origins)

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• Waite EndurancecoreStrategic or Co-development PartnerCollaborative project between Black Coffee and Waite Endurance, inspired by mutual love of coffee and bikes, mountains and friends. Black Coffee sources and roasts a special coffee for Waite Endurance, supporting their community and shared values around outdoor adventure.
• Cairn CartographicsminorOthersDesigned the TOPO label artwork. Cairn Cartographics creates maps and the partnership reflects shared appreciation for mountain culture and wilderness.
• Good Food StoreminorChannel Partner/ Reseller/ DistributorGood Food Store in Missoula is mentioned as a neighbor business and retailer of Black Coffee products in the Montana Sustainability Center area.
• Natural GrocersminorChannel Partner/ Reseller/ DistributorMultiple customer reviews mention purchasing Black Coffee at Natural Grocers locations. Products available at Natural Grocers stores across their retail locations.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• Counter Culture Coffee: Durham-based specialty roaster emphasizing sustainability, transparency, and single-origin coffees with educational focus. Closely aligned with Black Coffee's mission-driven, sustainability-anchored value proposition and DTC + wholesale distribution.
• Blue Bottle Coffee: Oakland-origin specialty roaster with strong DTC subscription, retail café network, and single-origin emphasis. Competes in the same premium organic/specialty segment, though at much larger scale following Nestlé acquisition.
• Kicking Horse Coffee: Canadian organic and fair-trade specialty roaster with strong North American grocery presence. Comparable organic positioning and product line breadth, though serving primarily Canadian market.
• Driftaway Coffee: Brooklyn-based specialty roaster built around a curated subscription experience with personalization quiz, paralleling Black Coffee's Roasters Choice subscription and 'Find your Roast' quiz model.
• Verve Coffee Roasters: Santa Cruz specialty roaster with farm-to-cup sourcing, subscription service, and café retail. Similar size tier and lifestyle-brand positioning rooted in California, comparable to Black Coffee's Montana-lifestyle identity.
• Stumptown Coffee Roasters: Portland-based specialty coffee roaster known for direct trade and single-origin offerings with strong DTC and wholesale presence. Directly comparable organic/specialty positioning and roasting model, though at significantly larger scale and with institutional ownership.
• Onyx Coffee Lab: Arkansas-based specialty roaster with competition pedigree, single-origin focus, and subscription service. Comparable premium positioning and DTC emphasis with strong specialty-coffee enthusiast following.
• Trade Coffee: DTC specialty coffee subscription marketplace sourcing from multiple roasters. Direct competitor for online subscription customers in the specialty segment, though operating via a marketplace model.
• Intelligentsia Coffee: Chicago specialty roaster credited with pioneering direct trade relationships and third-wave coffee retail. Operates in the same specialty single-origin segment with comparable café and wholesale presence.

Broad incumbents

• Peet's Coffee: Established Bay Area coffee company with national grocery distribution, DTC, and café footprint. Operates across a broader portfolio than Black Coffee but competes in the same premium/specialty shelf space and online subscription market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/blackcoffeemsla
• Facebookfacebook.com/BlackCoffeeRoastingCo
• Instagraminstagram.com/blackcoffee.mt

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Black Coffee Roasting Company