Evergreen Turf
Evergreen Turf is a Chandler, Arizona–based privately held sod producer founded in 1999 that cultivates and distributes climate-tailored turfgrass varieties to residential homeowners, golf courses, sports stadiums, and landscape contractors across Arizona.
- Company typePrivate
- Founded1999
- HeadquartersChandler, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Evergreen Turf does
Evergreen Turf, founded in 1999 and headquartered in Chandler, Arizona, is a privately held sod producer that grows, harvests, and sells climate-tailored turfgrass varieties for Arizona's desert conditions. The company cultivates and distributes six core sod varieties — Midiron, Tifway 419, Tifgreen 328, TifGrand Bermuda, Palmetto St. Augustine, and TifTuf — along with specialized greens-grade grass such as MiniVerde for golf and athletic applications. Several of these genetics (TifGrand Bermuda, developed over 20 years by USDA Agricultural Research Service and the University of Georgia through 27,000 crosses; MiniVerde greens) are produced under Certified Producer licenses, restricting supply among a small group of growers and enabling the company to serve premium sports and golf accounts.
The company operates a dual go-to-market model. Residential customers order directly through the e-commerce storefront on evergreenturf.com or via phone (480-456-1199), receiving a 10% online discount and free delivery on minimum orders of 500 sq/ft at unit prices around 88–89¢/sq ft after discount. A separate professional division supplies sod directly to golf courses, sports stadiums, landscape contractors, and sports complex managers under credit-account terms, and provides professional installation services. Notable enterprise customers include the Arizona Cardinals (Proud Partner and supplier for State Farm Stadium / University of Phoenix Stadium, which hosted Super Bowl XLIX in 2015), College Football Playoffs, the University of Arizona, and multiple Arizona golf courses (DC Ranch, The Phoenician, Vistal, Laughlin Ranch, Links at Continental Ranch, Phantom Horse).
Evergreen Turf sells largely through its own channels — DTC e-commerce, phone, and a dedicated professional sales force — with a content-driven marketing engine (active blog, seasonal email newsletter, Facebook, Twitter) and a Lawn Selector decision-support tool that funnels consumers into online ordering. The business is the Arizona node of a multi-state family of sod producers, with sister operations serving San Diego County (American Sod Farms), Northern New Mexico (Sandia Turf Grass), and Southern New Mexico/West Texas (Rio Grande Turfgrass). The company holds BBB accreditation and Arizona Grown certification, and is led by co-founder and president Jimmy Fox. Revenue is not publicly disclosed, and no venture capital or private equity funding rounds have been identified.
Evergreen Turf firmographics
Firmographics- Name
- Evergreen Turf
- Legal name
- Evergreen Turf Inc
- Website
- https://evergreenturf.com
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Evergreen Turf is a Chandler, Arizona–based privately held sod producer founded in 1999 that cultivates and distributes climate-tailored turfgrass varieties to residential homeowners, golf courses, sports stadiums, and landscape contractors across Arizona.
- Ownership category
- akta.pro rank
Evergreen Turf industry classification
Industry- Product category
- Sod Grass Production and Supply
- NAICS
- Nursery and Floriculture Production (11142), Landscaping Services (561730), Soil Preparation, Planting, and Cultivating (115112)
- SIC
- Agricultural Production-Crops (100), Agricultural Services (700)
- akta.pro primary industry
- Sod, Turfgrass & Groundcover Production (AFAGAHAL)
- akta.pro secondary industries
- Nursery, Sod & Landscape Supply (Installation Support) (IMAIAIAJ), Landscape Installation (Plants, Sod & Soil) (HSAIABAB), Seasonal Color, Planting & Horticultural Services (BPABADAL)
Keywords
Where Evergreen Turf is headquartered
LocationHeadquarters
- HQ city
- Chandler
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Evergreen Turf business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Sod Product Sales: Primary revenue stream from selling sod grass by square foot. Offers multiple varieties including Midiron, Tifway 419, Tifgreen 328, TifGrand Bermuda, Palmetto St. Augustine, and TifTuf. Products sold directly to residential homeowners and professional clients.
- Professional Installation Services: Installation services offered to customers who prefer professional sod installation rather than DIY, providing complete lawn solutions.
- Professional/Corporate Sod Supply: B2B supply of sod to golf courses, sports stadiums, landscape contractors, and sports complex managers, including credit application process for contractors.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Midiron - Most popular Arizona sod variety |
| Unit Pricing | Pay-as-you-go | Tifway 419 - Most durable variety |
| Unit Pricing | Pay-as-you-go | Tifgreen 328 - Premium appearance variety |
| Unit Pricing | Pay-as-you-go | TifGrand Bermuda - Sun and shade grass |
| Unit Pricing | Pay-as-you-go | Palmetto St. Augustine - Shade tolerant |
| Unit Pricing | Pay-as-you-go | TifTuf - Most drought-tolerant hybrid bermudagrass |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels5 records
Evergreen Turf product offering
Product offeringCore offering
Evergreen Turf cultivates, sells, and installs climate-tailored sod grass varieties specifically engineered for Arizona's desert conditions. The company grows multiple proprietary and licensed sod varieties (including Midiron, Tifway 419, Tifgreen 328, TifGrand Bermuda, Palmetto St. Augustine, and TifTuf) on its Arizona farms and distributes them by the square foot to homeowners, golf courses, sports stadiums, and landscape contractors, with optional professional installation services.
Product overview
Evergreen Turf is a premier Arizona sod producer offering a portfolio of climate-tailored sod grass varieties for residential and commercial applications. The product line includes six core sod varieties (Midiron, Tifway 419, Tifgreen 328, TifGrand Bermuda, Palmetto St. Augustine, and TifTuf) serving different needs from shade tolerance to maximum drought resistance. Professional services encompass golf course sod, sports field sod for stadiums and athletic complexes, and residential installation. The company also provides digital tools including an online Lawn Selector Tool to help customers choose appropriate varieties, plus educational lawn care resources covering irrigation, mowing, fertilization, and seasonal maintenance for Arizona's unique climate conditions.
Differentiator
Problem solved
Functional benefit
Products and services
- Midiron Sod
Quantifiable outcome
- Sod takes 10-14 days for shallow root establishment and 2-6 weeks for full root development with proper care.
- +1 more outcomes
Companies that use Evergreen Turf
Customer profileNamed customers10 records
Segments3 records
Ideal customer profiles3 records
Evergreen Turf technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Evergreen Turf partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered flagship and core.
- Arizona CardinalsflagshipEvergreen Turf is a Proud Partner of the Arizona Cardinals NFL team. They supply sod for State Farm Stadium (University of Phoenix Stadium) in Glendale and participate in joint marketing activities including stadium presence and promotional recognition.
- Better Business BureaucoreBBB Accredited Business status demonstrating commitment to ethical business practices and customer satisfaction standards.
- Arizona Department of AgriculturecoreArizona Grown certification program supporting local agricultural producers and verifying product origin.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Evergreen Turf competitors and assessment
Company assessmentDirect peers
- American Sod Farms: Sister company under the same ownership umbrella, serving San Diego County with comparable climate-tailored sod varieties. Operates the same business model and product portfolio in an adjacent southwestern geography.
- Rio Grande Turfgrass: Sister company serving Southern New Mexico and West Texas with the same warm-season sod portfolio and e-commerce ordering model. Reinforces the family-of-businesses platform.
- Delta Bluegrass: California sod producer specializing in warm-season turf varieties for golf courses, sports fields, and residential customers. Comparable product mix and similar climate-tailored value proposition in an adjacent geography.
- West Coast Turf: Major western US sod producer serving residential, golf, and sports markets across California, Arizona, and Nevada. Direct competitor in climate-tailored warm-season turf varieties and the same professional/contractor customer base.
- Bethel Farms: Large multi-state US sod producer supplying residential, golf, and sports markets. Comparable in scale and product breadth, though operating in eastern/southeastern geographies rather than the Southwest.
- Sandia Turf Grass: Sister company serving Northern New Mexico with a similar warm-season sod portfolio and B2B/B2C go-to-market. Demonstrates the family-of-businesses platform replicating Evergreen's model across regions.
- Tri-Tex Grass: Texas-based warm-season sod producer offering Bermuda and Zoysia varieties to residential and professional markets in hot climates. Comparable in product mix and climate adaptation strategy.
Broad incumbents
- SiteOne Landscape Supply: Largest US distributor of landscaping products including sod, irrigation, and nursery supplies to professional contractors. Adjacent competitor at the distribution layer where landscape contractors purchase turf inputs.
- Ewing Outdoor Supply: Major US landscape and irrigation supplier with significant western US presence serving the same professional contractor base that purchases from Evergreen Turf.
Emerging players
- Sod Solutions: Sod variety developer and licensor (developer of many Tif-series bermudagrasses) that supplies licensed producers like Evergreen Turf. Comparable through shared product lines and industry influence on grass variety adoption.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Evergreen Turf social profiles
Digital presenceEvergreen Turf financial estimates
Financial estimateRevenue estimate
Valuation estimate
Evergreen Turf leadership team
Management profileNumber of profiles
Profiles1 record
Evergreen Turf funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Evergreen Turf M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Evergreen Turf
What does Evergreen Turf do?
Evergreen Turf cultivates, sells, and installs climate-tailored sod grass varieties specifically engineered for Arizona's desert conditions. The company grows multiple proprietary and licensed sod varieties (including Midiron, Tifway 419, Tifgreen 328, TifGrand Bermuda, Palmetto St. Augustine, and TifTuf) on its Arizona farms and distributes them by the square foot to homeowners, golf courses, sports stadiums, and landscape contractors, with optional professional installation services.
Is Evergreen Turf a public or private company?
Evergreen Turf is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Evergreen Turf founded?
Evergreen Turf was founded in 1999. It employs 1 to 10 people.
Where is Evergreen Turf based?
Evergreen Turf is headquartered in Chandler, United States, in the North America region.
How does Evergreen Turf make money?
Three revenue lines are on record. Sod Product Sales are the primary driver. The others are professional Installation Services and professional/Corporate Sod Supply.
Who are Evergreen Turf's main competitors?
Direct peers on record are American Sod Farms, Rio Grande Turfgrass, Delta Bluegrass, West Coast Turf, Bethel Farms, Sandia Turf Grass and Tri-Tex Grass. Broad incumbents are SiteOne Landscape Supply and Ewing Outdoor Supply. Sod Solutions is listed as an emerging player.
Does Evergreen Turf have an API?
No public API is recorded for Evergreen Turf.
What industry is Evergreen Turf in?
Evergreen Turf's product category is Sod Grass Production and Supply. Its primary akta.pro industry code is AFAGAHAL, Sod, Turfgrass & Groundcover Production, with a secondary code of IMAIAIAJ, Nursery, Sod & Landscape Supply (Installation Support). Its NAICS code is 11142 and its SIC code is 100.