NewsRadio 92.3

What NewsRadio 92.3 does

NewsRadio 92.3 is a locally owned AM/FM news-talk radio station serving the Pensacola, Florida metropolitan area under the legal entity ADX Communications of Escambia, LLC. The station broadcasts across four frequencies (92.3 FM, 95.3 FM, AM 1620, and 98.7 FM-HD3) and delivers local news, talk programming, traffic, and weather to Escambia County residents, supplemented by syndicated national content such as the Dave Ramsey Show and Markley, VanCamp & Robbins. Its content portfolio includes seven locally produced shows (Pensacola Morning News with Andrew McKay, PEP Talk with Meg, Pensacola Right Now with Chris & Austin, The Garden Line, The Chamber Connection, Let's Go Pensacola, and Today in History by John Appleyard) plus listener engagement via a Listener Advisory Board.

The underlying technology stack is conventional broadcast radio augmented by digital distribution: live internet streaming is delivered through the TundraCast platform, on-demand listening is available through a podcast library and downloadable mobile applications for iOS and Android, and audience development runs through organic social channels (Facebook, Twitter, Instagram, YouTube). The website (newsradio923.com) acts as the central hub for streaming, podcasts, event listings, and news articles. There is no disclosed AI, programmatic ad technology, or proprietary platform beyond the streaming infrastructure partnership with TundraCast.

The business model is traditional local radio advertising: the station sells airtime to Pensacola-area small and mid-sized businesses on a quote-based pricing structure, complemented by listener prize and contest promotions as a secondary engagement and sponsorship lever. The customer base is geographically and demographically narrow (Pensacola metro residents as listeners, Pensacola-area SMBs as advertisers), and there is no subscription, paywall, or transactional consumer revenue stream. Studio and headquarters are located at 7251 Plantation Rd, Pensacola, FL 32504.

Name

NewsRadio 92.3

Legal name

ADX Communications of Escambia, LLC

Website

https://newsradio1620.com

Company type

Private

Operating status

Operating

Short description

NewsRadio 92.3 is a Pensacola, Florida-based local news-talk AM/FM radio station (legally ADX Communications of Escambia, LLC) that broadcasts on four frequencies and streams online, serving Escambia County residents and Pensacola-area SMB advertisers.

Ownership category

akta.pro rank

Product category

Local Radio Broadcasting

NAICS

Radio Broadcasting Stations (51611), Radio Broadcasting Stations (516110)

SIC

Radio Broadcasting Stations (4832)

akta.pro primary industry

Network-Affiliated Local Radio Stations (News/Talk/Sports Syndication Affiliates) (MPABACAF)

akta.pro secondary industries

Local News & Weather Stations (MPABACAJ), Local Radio Station Groups (Owned & Operated/Station Chains) (MPABACAC)

Keywords

• Local radio broadcasting
• News talk programming
• Radio advertising sales
• Podcast on-demand content
• Live audio streaming

Headquarters

HQ city

Pensacola

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Radio Advertising: Traditional radio advertising model where local and regional businesses purchase airtime to reach the Pensacola area audience. The station has a dedicated 'Advertise' page indicating active advertising sales operations.
2. Prize Promotions: Contest and prize-based listener engagement programs that drive audience participation and loyalty.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

NewsRadio 92.3 operates a local AM/FM radio broadcast service delivering news, talk, traffic, and weather programming to the Pensacola, FL metropolitan area across four frequencies (92.3 FM, 95.3 FM, AM 1620, and 98.7 FM-HD3). It supplements over-the-air broadcasting with live internet streaming via TundraCast, a mobile application, and on-demand podcast distribution. The station monetizes primarily through local/regional advertising airtime and prize-based listener promotions.

Product overview

NewsRadio 92.3 is a traditional radio broadcast and digital media company operating as a single unified offering that combines over-the-air AM/FM radio transmission with real-time internet streaming and on-demand podcast distribution. The station serves the Pensacola, FL metropolitan area across four broadcast frequencies (92.3 FM, 95.3 FM, AM 1620, and 98.7 FM-HD3) and offers a complementary mobile application for on-the-go listening. The content portfolio consists of locally-produced programs including Pensacola Morning News, Pensacola Expert Panel, Pensacola Right Now, The Garden Line, The Chamber Connection, Let's Go Pensacola, and Today in History, supplemented by syndicated national programming such as Markley, VanCamp & Robbins and the Dave Ramsey Show. A Listener Advisory Board provides community feedback mechanisms. The station positions itself around news, talk, traffic, and weather content with local and regional news coverage.

Differentiator

Problem solved

Functional benefit

Products and services

• NewsRadio 92.3 Radio Broadcast Traditional AM/FM radio broadcast service delivering local news, talk programming, traffic updates, and weather information across the Pensacola, FL metropolitan area on 92.3 FM, 95.3 FM, AM 1620, and 98.7 FM-HD3 frequencies.

Named customers1 record

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• TundraCastcoreTechnology or IntegrationTundraCast provides live streaming infrastructure for NewsRadio Pensacola, enabling online listeners to access broadcast content via the web streaming URL.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Cox Media Group: Operates radio and TV stations in multiple markets. Comparable as a multi-market broadcaster with local news/talk content and digital distribution, though with broader portfolio than NewsRadio 92.3.
• Cumulus Media: Major U.S. radio operator with stations in mid-size markets including the Gulf Coast region. Comparable as a multi-market radio broadcaster with traditional ad-supported revenue model and digital distribution extensions.
• Townsquare Media: Operates radio stations in small and mid-size U.S. markets, with a strong local content and digital strategy. Comparable to NewsRadio 92.3 in targeting similar-sized local markets with local programming and digital extensions.
• Beasley Media Group: Regional radio operator with stations in multiple U.S. markets including Florida. Comparable as a multi-market radio broadcaster with local content focus and digital streaming capabilities.
• iHeartMedia: Largest U.S. radio broadcaster operating hundreds of stations across multiple markets. Directly comparable as a multi-market radio operator with combined broadcast, streaming, and podcast distribution, though at vastly larger scale than NewsRadio 92.3.

Direct peers

• WCOA 1370 AM / 96.3 FM: Direct local competitor in Pensacola offering news/talk and sports programming. Most directly comparable as another Pensacola-market radio station competing for the same local advertising and listener base.
• Bonneville International: Family-owned radio operator with strong news/talk and information format focus. Comparable to NewsRadio 92.3 on emphasis on news/talk programming and community-oriented local content.
• Salem Communications: U.S. radio broadcaster focused on news/talk and Christian formats. Most directly comparable to NewsRadio 92.3 on programming format (news/talk), conservative syndicated content (e.g., Markley VanCamp & Robbins), and local-market station model.

Regional players

• Cat Country 98.7: Local Pensacola radio station on a frequency (98.7) that overlaps with NewsRadio's 98.7 FM-HD3 signal. Comparable as a Pensacola-market radio competitor for local advertising dollars and listener share.
• WUWF 88.1 FM: Pensacola-area public radio station providing news, talk, and music programming. Comparable as a local news/information radio competitor in the same Pensacola market, though operating on a noncommercial public broadcasting model.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/nr1620
• YouTubeyoutube.com/user/NewsRadio1620
• Facebookfacebook.com/Newsradio1620
• Instagraminstagram.com/newsradio1620

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NewsRadio 92.3