What Jack&Pup does

Jack&Pup is a privately-held, direct-to-consumer e-commerce brand that manufactures and sells natural dog treats, anchored on bully sticks and chews. The company is headquartered in Lakewood, United States, operates with 11-50 employees, and was founded in 2016. Its catalog spans 100+ SKUs across bully sticks (standard, thick, jumbo, X-treme with collagen core), collagen sticks, bones (marrow, rib, knee, shin), ear chews (cow and pig), feet chews (chicken and duck), Himalayan yak cheese, and a "Just" line of fruit, vegetable, and protein treats. Products are sourced from grass-fed Brazilian beef and free-range cattle and processed in USDA human-grade, FDA-compliant facilities; the company emphasizes single-ingredient, fully digestible, odor-free formulations targeted at health-conscious pet parents and owners of dogs across size tiers and chewing intensities.

The business runs on a Shopify storefront with Appstle powering a Subscribe & Save subscription program that offers a 25% discount across the catalog and flexible delivery cadence (every 2 weeks, monthly, every 2 months). The full pricing ladder spans $2.99 (knee bones) to $144.49 (premium bundles), with free US shipping on orders over $65. Distribution is exclusively online and US-domestic; the company does not appear to operate in retail or international markets, although a "Wholesale" contact channel is listed. Marketing is concentrated on paid and organic social (Facebook, Instagram, TikTok), email, weekly deal promotions, and a product recommendation quiz used to convert visitors by size and chewing style.

The company is self-funded with no disclosed venture or institutional capital, no disclosed management team, and no public revenue. Headline scale claims — "loved by 10M+ pet parents" and a 4.8/5 rating from 100,000+ customer reviews — are first-party, lifetime, and not independently verified. Revenue mechanics are a mix of one-time e-commerce purchases and a subscription stream, with bundling, weekly deals, and quiz-driven personalization used to lift average order value and repeat purchase frequency.

Name

Jack&Pup

Website

https://jackandpup.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Jack&Pup is a US direct-to-consumer e-commerce brand that manufactures and sells natural, single-ingredient dog treats — primarily bully sticks and chews — to health-conscious pet parents across all dog sizes and chewing intensities.

Ownership category

akta.pro rank

Product category

Natural Pet Treats

NAICS

Dog and Cat Food Manufacturing (311111), Pet and Pet Supplies Retailers (45991)

SIC

Sausages & Other Prepared Meat Products (2013)

akta.pro primary industry

Treats & Chews (CRADAFAE)

akta.pro secondary industry

Pet Treats & Chews (AFADAFAF)

Keywords

• Natural dog treats
• Bully sticks
• Pet chews
• Dog bones
• Pet supplements

Headquarters

HQ city

Lakewood

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Direct Product Sales: One-time purchases of dog treats and chews at various price points ranging from $2.99 to $144.49. Products sold in packs with quantity discounts.
2. Subscribe & Save: Recurring subscription model offering 25% discount on regular purchases. Delivered every 2 weeks, monthly, or every 2 months with full control to skip, reschedule, edit, or cancel deliveries.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

Jack&Pup manufactures and sells natural, single-ingredient dog treats and chews — including bully sticks, collagen sticks, bones, ear chews, feet chews, and Himalayan yak chews — sourced from grass-fed Brazilian beef and free-range cattle. Products are sold directly to consumers through the company's Shopify-powered e-commerce website, with options for one-time purchases and recurring subscriptions.

Product overview

Jack&Pup is America's premier bully stick and natural dog treat brand offering a comprehensive portfolio of single-ingredient, all-natural pet treats. The product line centers on bully sticks (available in various lengths, thicknesses, and styles including standard, jumbo, braided, and X-treme with collagen cores), complemented by collagen sticks, bones (marrow, rib, knee, shin), ear chews (cow and pig ears), feet chews (chicken and duck), and Himalayan yak cheese chews. The company also offers a Just line of simple treats with real fruits, veggies, and proteins, along with curated bundles and weekly deal promotions. All products are sourced from grass-fed cattle and processed in USDA Human Grade Certified facilities, emphasizing clean ingredients without artificial additives.

Differentiator

Problem solved

Functional benefit

Products and services

• Bully Sticks Premium grade, odor-free dog treat bully sticks available in 6, 8, and 12 inch lengths with standard, thick, and jumbo thickness options. Made from grass-fed Brazilian beef, single-ingredient, and fully digestible. Sold to dog owners seeking natural, long-lasting chews.
• Collagen Sticks Collagen-rich treats supporting joint health, skin and coat enhancement, and improved digestion. Available in braided, spiral, and standard styles in 6 and 12 inch lengths.
• Bones 100% natural bone treats including marrow bones, rib bones, knee bones, shin bones, and filled bones in various sizes. Sourced from grass-fed cattle, promotes dental health.
• Ear Chews Vitamin-rich, odor-free cow ear and pig ear dog treats. Includes natural/white cow ears and whole, half, or sliced pig ears.
• Feet Chews Single-ingredient chicken and duck feet, rich in protein, glucosamine, and chondroitin. Supports dental health and joint mobility.
• Himalayan Yak Chews Hard cheese chews crafted from yak and cow milk with salt and lime juice. Long-lasting, fully digestible, odor-free, and rich in protein and calcium.
• Other Chews Miscellaneous chews including chicken feet, duck feet, ham bones, knuckle bones, rib bones, shin bones, stuffed bones, and tripe twists.
• Just Treats Simple, wholesome treats made with real fruits, veggies, and premium proteins. Includes sweet potato, beef, pork & veggies, pork & apple, and beet treats. Gently oven-baked with no fillers, preservatives, or artificial ingredients.
• X-treme Bully Sticks Premium bully sticks combining traditional bully stick with a collagen core for longer-lasting chew. 100% beef, single-ingredient, available in 6 and 12 inch lengths. Built for serious chewers.
• Bundles Curated treat bundles offering savings on multiple products. Includes bully lover bundles, trial bundles, variety packs, and build-your-own bundle options.
• Individual Chews Single-item dog chews including gullet sticks, cow ears, pig ears, bully sticks, gullets, and trachea in various sizes.
• Subscribe & Save Recurring subscription offering 25% discount on regular purchases. Delivered every 2 weeks, monthly, or every 2 months with full control to skip, reschedule, edit, or cancel deliveries.

Quantifiable outcome

• 10M+ pet parents served
• +1 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration13 records

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Emerging players

• KONG Company: Brand known for durable dog toys and complementary edible treats, often sold in the same 'heavy chewer' use case that Jack&Pup's X-treme line targets.
• Primal Pet Foods: Premium raw and freeze-dried pet food/treat brand with natural, limited-ingredient positioning. Comparable in premium natural pet parent appeal, though more food- than chew-centric.
• Pet Honesty: DTC pet supplement and treat brand with a clean-label, natural positioning. Comparable in DTC premium health-conscious pet parent targeting and e-commerce GTM.

Broad incumbents

• Wellness Pet Company: Established premium natural pet food and treat brand. Comparable in natural/clean-label positioning and treat portfolio, though distributed broadly through retail.
• Blue Buffalo: Large premium natural pet food and treat brand (now owned by General Mills). Comparable in natural-ingredient positioning and premium pet parent targeting, but operates at much broader scale across food and treats.

Direct peers

• Best Bully Sticks: DTC e-commerce specialist in bully sticks and natural dog chews with a similar single-ingredient, grass-fed sourcing story. Closest direct competitor to Jack&Pup in the bully-stick niche.
• Etta Says!: DTC brand specializing in bully sticks and natural single-ingredient dog chews. Directly comparable in product mix and target customer.
• Redbarn Pet Products: Manufacturer and brand of natural dog treats and chews including bully sticks, bones, and chews, sold across DTC and retail. Direct overlap with Jack&Pup's core product categories.
• BARK (BarkBox): DTC pet brand with subscription boxes and chew/treat products, using a similar Shopify-powered DTC + subscription + social strategy targeting pet parents.
• Bullymake: Subscription-based DTC brand focused on bully sticks and heavy-chewer dog toys/treats. Closely aligned with Jack&Pup's subscription + bully stick model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/jackandpupchews
• Instagraminstagram.com/jackandpup
• TikToktiktok.com/@jackandpup
• Xx.com/jack_and_pup
• LinkedInlinkedin.com/company/jack-pup

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jack&Pup