Bullymake
Bullymake is a US-based direct-to-consumer subscription box service delivering durable dog toys and allergy-friendly treats for aggressive chewers, operating as a subsidiary of Compana Pet Brands.
- Company typePrivate
- Founded2014
- HeadquartersFarmers Branch, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Bullymake does
Bullymake is a direct-to-consumer subscription box company founded in 2014 and headquartered in Farmers Branch, Texas. The company targets owners of dogs classified as aggressive or "power chewers," delivering curated boxes of durable toys and allergy-friendly treats on a recurring basis. Bullymake operates as a subsidiary of Compana Pet Brands and ships to the United States, Canada, and Australia, with toys-only fulfillment available outside the domestic U.S. market.
The product portfolio spans five toy categories: nylon (engineered for 3,500+ PSI bite resistance), rubber, rope, ballistic, and plush. The company also offers allergy-friendly dog treats. Products are described as FDA food-grade safe, BPA-free, and free of lead and phthalates, with U.S. manufacturing cited. The competitive angle is materials engineering and durability rather than AI or platform technology — there is no evidence of proprietary algorithms, APIs, or ML-driven personalization in the input.
The business model is subscription-based, with plans at 1, 3, 6, and 12-month durations and a $19 promotional first box to lower the entry barrier. Revenue is generated through recurring subscription billing and supported by an affiliate program paying $40 per referral, which extends customer acquisition through publisher partners. The marketing claim of "1 million+ happy dogs" is a cumulative lifetime reach metric, not a disclosure of active subscribers, and the company has 11–50 employees. No funding rounds, revenue figures, or named enterprise customers are disclosed in the available input.
Bullymake firmographics
Firmographics- Name
- Bullymake
- Legal name
- Bullymake (d/b/a Compana Pet Brands)
- Website
- https://bullymake.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Bullymake is a US-based direct-to-consumer subscription box service delivering durable dog toys and allergy-friendly treats for aggressive chewers, operating as a subsidiary of Compana Pet Brands.
- Ownership category
- akta.pro rank
Bullymake industry classification
Industry- Product category
- Pet Subscription Boxes
- NAICS
- Pet and Pet Supplies Retailers (45991), Hobby, Toy, and Game Retailers (459120)
- akta.pro primary industry
- Pet Toys & Enrichment Retail (CRALAHAE)
- akta.pro secondary industry
- Subscription Boxes & Curated Product Subscriptions (CRAFAIAF)
Keywords
Where Bullymake is headquartered
LocationHeadquarters
- HQ city
- Farmers Branch
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Bullymake business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D
Revenue model
- Monthly Subscription Boxes: Recurring monthly subscription revenue from customizable dog toy and treat boxes. Customers choose from 1, 3, 6, or 12-month plans with discounts up to 20% for longer commitments. Standard box includes 2-3 tough toys and 3 treats; toys-only box includes 4-5 toys.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | 1-Month Plan |
| Subscription | Multi-year contract | 3-Month Plan |
| Subscription | Multi-year contract | 6-Month Plan |
| Subscription | Annual | 12-Month Plan |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Bullymake product offering
Product offeringCore offering
Bullymake is a direct-to-consumer subscription box service delivering a monthly box of 2-3 ultra-durable dog toys and 3 treats (or 4-5 toys in a toys-only box), customized by the dog's weight, chew style, and allergy preferences. The lineup spans five toy material categories—Nylon, Rubber, Rope, Ballistic, and Plush—plus grain-free, chicken-free treats made in the USA. Customers select 1, 3, 6, or 12-month plans, with toys and treats shipped domestically and toys-only shipped to Canada and Australia.
Product overview
BULLYMAKE is a subscription-based e-commerce platform offering monthly boxes of durable dog toys and treats, specifically designed for power-chewing dogs. The core product is the BULLYMAKE Box subscription service, which can be customized with a mix of toy types (Nylon, Rubber, Rope, Ballistic, Plush) and allergy-friendly treats. The product portfolio spans five distinct toy material categories—Nylon (ultra-tough), Rubber (power chewer), Rope (interactive), Ballistic (tug), and Plush (soft)—plus a line of grain-free, chicken-free treats made in the USA. Boxes are themed monthly and ship customized to each dog's weight, chew style, and allergy requirements.
Differentiator
Problem solved
Functional benefit
Products and services
- BULLYMAKE Box Subscription Monthly subscription box delivering 2-3 durable dog toys and 3 treats (or 4-5 toys in a toys-only variant), customized by dog weight, chew style, and allergy preferences. Available as 1, 3, 6, or 12-month plans with up to 20% discount for longer commitments.
- Nylon Toys Rock-hard solid nylon chew toys rated to withstand 3500+ PSI, designed for the most aggressive/ferocious chewers. Maintain shape and feature crevices for flavored spreads. Made in the USA.
- Rubber Toys Durable rubber toys with 'give' for power chewers, featuring treat-holding capability, scent for sniffing, suitable for fetch, and bouncy design. Made in the USA.
- Rope Toys Thick 100% cotton braided rope toys designed for tug-o-war interactive play with humans.
- Ballistic Toys Durable fabric toys with crinkle sound inside, designed for roughhousing and tug-o-war. Gentle on teeth and gums.
- Plush Toys Soft plush toys with squeaker designed for light chewers and cuddle play. Not for aggressive chewers and may be destroyed.
- Dog Treats Grain-free, chicken-free treats made in the USA with flavorful proteins, offered with customizable allergy options (beef, chicken, grain). Accompanies the monthly subscription box.
Quantifiable outcome
- Toys withstand 3500+ PSI pressure, 4x stronger than strongest dog bite force
Companies that use Bullymake
Customer profileSegments2 records
Ideal customer profiles2 records
Bullymake technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Bullymake partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights4 records
Bullymake competitors and assessment
Company assessmentBroad incumbents
- Petco: Petco is a major omnichannel pet retailer with extensive private-label and exclusive-brand offerings in toys and treats. It competes broadly with Bullymake on durable toy SKUs and treats, though it does not offer a curated subscription box targeted at power chewers.
- Kong Company: Kong is the established incumbent in durable dog chew toys, with a globally recognized brand in rubber and tough-toy categories. While it sells primarily through retail rather than subscription, Bullymake competes with its product positioning and customer overlap in the heavy-chewer segment.
- Chewy: Chewy is the largest online pet retailer in the US, offering a broad assortment of toys, treats, and consumables with its own subscription programs. As a broad incumbent, Chewy competes with Bullymake on durable toys and auto-ship subscription, though without niche specialization.
Direct peers
- BARK Super Chewer: Bark's Super Chewer line is a direct head-to-head competitor in the durable-toy niche that Bullymake was built to serve. Both target power-chewing dogs with extra-durable products, making Super Chewer the most direct overlap in Bullymake's core segment.
- BarkBox: BarkBox is the largest direct-to-consumer dog subscription box service in the US, offering monthly themed boxes of toys, treats, and chews. It is the most direct competitor to Bullymake, with an overlapping customer base and similar recurring revenue model.
- Pet Treater: Pet Treater is a monthly dog subscription box offering toys, treats, and chews with multiple plan tiers. It competes directly with Bullymake on subscription cadence, customization, and value, though it does not specialize in the power-chewer niche.
- PupBox: PupBox is a subscription box service focused on puppies, delivering age-appropriate toys, treats, and training content. It is a direct DTC subscription competitor in the dog box category with a similar pricing and cadence model, though targeted at a different life stage.
Emerging players
- BoxDog: BoxDog is a smaller DTC dog subscription box focused on toys and treats. It competes with Bullymake in the same subscription-box category but lacks the power-chewer specialization and broader brand recognition.
- Wild One: Wild One is a DTC pet brand selling premium dog toys, accessories, and essentials through its own e-commerce site. It targets design-conscious pet parents with a similar premium positioning and overlaps with Bullymake in the toy and accessory category.
- Doggie Dessert Chef: Doggie Dessert Chef is a DTC pet treats brand focused on premium, natural, and allergen-friendly dog treats. It overlaps with Bullymake's treat component and allergy-friendly positioning, though it does not offer toys or a subscription box.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Bullymake social profiles
Digital presenceBullymake compliance and trust
Trust signalCompliance1 record
Bullymake financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bullymake leadership team
Management profileNumber of profiles
Bullymake funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bullymake M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bullymake
What does Bullymake do?
Bullymake is a direct-to-consumer subscription box service delivering a monthly box of 2-3 ultra-durable dog toys and 3 treats (or 4-5 toys in a toys-only box), customized by the dog's weight, chew style, and allergy preferences. The lineup spans five toy material categories—Nylon, Rubber, Rope, Ballistic, and Plush—plus grain-free, chicken-free treats made in the USA. Customers select 1, 3, 6, or 12-month plans, with toys and treats shipped domestically and toys-only shipped to Canada and Australia.
Is Bullymake a public or private company?
Bullymake is a private company. It is classified as corporate owned and is currently operating.
When was Bullymake founded?
Bullymake was founded in 2014. It employs 11 to 50 people.
Where is Bullymake based?
Bullymake is headquartered in Farmers Branch, United States, in the North America region.
How does Bullymake make money?
One revenue line is on record: monthly Subscription Boxes.
Who are Bullymake's main competitors?
Broad incumbents on record are Petco, Kong Company and Chewy. Direct peers are BARK Super Chewer, BarkBox, Pet Treater and PupBox. Emerging players are BoxDog, Wild One and Doggie Dessert Chef.
Does Bullymake have an API?
No public API is recorded for Bullymake.
What industry is Bullymake in?
Bullymake's product category is Pet Subscription Boxes. Its primary akta.pro industry code is CRALAHAE, Pet Toys & Enrichment Retail, with a secondary code of CRAFAIAF, Subscription Boxes & Curated Product Subscriptions. Its NAICS code is 45991.