What Camp Tech does

Camp Tech is a Toronto-based training and education company founded in 2012 by Avery Swartz that delivers practical tech and AI skills training to Canadian small businesses, nonprofits, and the organizations that serve them. The company operates a portfolio of programs including custom Group Training engagements, the free 5-Day Generative AI Jump-Start Email Course, AI Build Days (in-person Toronto and Vancouver workshops using vibe coding tools like Lovable and Bolt), the Early AI Adoption Lab (for women and non-binary entrepreneurs), and Building Blueprints for AI Adoption (for Northern Ontario SMEs). Training is delivered in-person, virtually, and through hybrid cohorts, often in partnership with host organizations such as small business centres, BIAs, chambers of commerce, libraries, and innovation clusters.

The company's underlying technology stack is built entirely on third-party AI tools—ChatGPT, Google Gemini, Claude, Canva, and Fireflies—used for content drafting, brainstorming, photo editing, and meeting summarization. Camp Tech's primary intellectual asset is its proprietary AI Adoption Atlas framework, a five-stage, seven-dimension measurement model developed from observing 200+ businesses move through AI adoption. The company holds no patents and develops no proprietary AI models. Distribution runs through a network of host organization partnerships that has delivered 700+ training sessions since 2014, plus a 55,000+ graduate community and earned media presence in CBC, CTV, The Globe and Mail, and other major Canadian outlets.

Camp Tech's business model is professional services with quote-based custom pricing on group training engagements. Revenue is generated through workshops, in-house team training, multi-part AI adoption programs, AI frameworks for senior leaders, and AI Build Days. Non-dilutive funding supplements commercial revenue through government partnerships, notably Digital Main Street (founding training partner since 2018, 300+ workshops delivered), FedNor-funded Building Blueprints for AI Adoption (2025), and DIGITAL Canada's Global Innovation Cluster-funded AI Skills Lab Canada (2025). The free email course functions as a top-of-funnel acquisition channel feeding into paid group training and event waitlists. Camp Tech is privately held, founder-controlled, with no disclosed institutional investors.

Name

Camp Tech

Legal name

Camp Tech

Website

https://camptech.ca

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Camp Tech is a Toronto-based training company founded in 2012 that delivers practical tech and AI skills training to Canadian small businesses, nonprofits, and host organizations through custom group programs, free online courses, and government-funded AI adoption pilots.

Ownership category

akta.pro rank

Product category

Professional Training and Education Services

NAICS

Computer Training (611420), Professional and Management Development Training (611430)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Technical Bootcamps & Accelerated Reskilling (Full-time/Part-time) (BPAEANAE)

Keywords

• Tech skills training
• AI adoption workshops
• Digital marketing education
• Small business training
• Professional development courses

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Group Training Services: Camp Tech delivers paid group training programs to organizations including corporations, municipalities, small business centres, tourism boards, Regional Innovation Centres, BIAs, Chambers of Commerce, libraries, and professional associations. Training engagements take five shapes: Workshops, In-House Team Training, Multi-Part AI Adoption Programs, AI Frameworks for Senior Leaders, and AI Build Days. Pricing is quote-based and custom for each engagement.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

Camp Tech delivers practical, jargon-free tech and AI skills training for small businesses, nonprofits, and host organizations. Offerings include custom group training (workshops, in-house team training, multi-part AI adoption programs, senior leader frameworks, AI Build Days), a free 5-Day Generative AI Jump-Start Email Course, the Early AI Adoption Lab for women and non-binary entrepreneurs, and Building Blueprints for AI Adoption for Northern Ontario SMEs. Programs are delivered in person, live online, or hybrid with 1:1 coaching and mentorship.

Product overview

Camp Tech is a training services company offering a portfolio of AI and digital marketing training programs for small businesses and nonprofits. The core offerings include: Group Training (custom workshops, in-house team training, AI adoption programs, and AI Build Days), the free 5-Day Generative AI Jump-Start Email Course, the Early AI Adoption Lab (national program for women and non-binary entrepreneurs), and Building Blueprints for AI Adoption (for Northern Ontario SMEs). Programs are delivered in-person, virtually, or via hybrid models, with 1:1 coaching and mentorship. Founded in 2012, the company has trained over 55,000 people including 25,000 small businesses.

Differentiator

Problem solved

Functional benefit

Brands

• AI Adoption Atlas: A five-stage framework for measuring AI adoption across businesses, covering Awareness, Experimentation, Integration, Strategic Deployment, and Organizational Scaling, measured across seven dimensions including frequency & depth, business outcomes, skill sophistication, jobs & employment, workflow integration, governance & risk, and organizational spread.

Products and services

• Group Training Custom training programs for organizations including workshops, in-house team training, multi-part AI adoption programs, AI frameworks for senior leaders, and AI Build Days. Designed for corporations, municipalities, small business centres, BIAs, tourism boards, libraries, and professional associations.
• AI Build Days One-day in-person workshop where participants use AI-powered vibe coding tools (Lovable, Bolt, Claude Cowork) to build real working projects like landing pages, project planners, pricing calculators, and dashboards. No coding required; expert mentors provide hands-on support. Delivered in Toronto and Vancouver.
• 5-Day Generative AI Jump-Start Email Course Free five-day email course covering AI essentials: tool selection (ChatGPT, Gemini, Copilot, Claude), prompting techniques, real-world practice tasks, and responsible AI guardrails. Delivered as bite-size daily lessons with automatic enrollment in the Friday Tech Tips newsletter.
• Early AI Adoption Lab National program supporting early-stage women and non-binary entrepreneurs to adopt AI into their businesses. Features practical strategy training, customized AI integration roadmaps (30/60/90-day), 1:1 mentorship, and a safe, jargon-free learning environment. Delivered in in-person, virtual, and hybrid formats.
• Building Blueprints for AI Adoption AI adoption program specifically for Northern Ontario SMEs. Features interactive workshops, peer learning, 1:1 mentoring, and actionable outcomes. Every business leaves with a customized AI adoption blueprint. Delivered through partnership with Sault Ste Marie Innovation Centre and Northwestern Ontario Innovation Centre.

Quantifiable outcome

• 55,000+ people upskilled since 2012
• +7 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability7 records

Feature1 record

Partnerships

Eight partnerships are on record, tiered core, flagship and minor.

• Sault Ste Marie Innovation CentrecoreStrategic or Co-development Partner · 1 September 2025Regional delivery partner for Building Blueprints for AI Adoption program in Sault Ste Marie region including Algoma and Manitoulin Island. Partners on program delivery and local business engagement.
• Northwestern Ontario Innovation CentrecoreStrategic or Co-development Partner · 1 September 2025Regional delivery partner for Building Blueprints for AI Adoption program in Thunder Bay region including Dryden and Kenora. Partners on program delivery and local business engagement.
• The ForumflagshipStrategic or Co-development Partner · 1 April 2025Co-presenter of AI Skills Lab Canada initiative alongside Camp Tech and Growclass. The Forum collaborates on program design and delivery for AI training targeting women and non-binary entrepreneurs across Canada.
• GrowclassflagshipStrategic or Co-development Partner · 1 April 2025Co-presenter of AI Skills Lab Canada initiative alongside Camp Tech and The Forum. Growclass contributes to program design and delivery for AI training targeting women entrepreneurs.
• The Business Centre Parry Sound NipissingminorOthers · 1 April 2025Regional host partner for Early AI Adoption Lab pilot program delivery.
• ONSIDEminorOthers · 1 April 2025Regional host partner for pilot program delivery.
• YukonstructminorOthers · 1 April 2025Regional host partner for Whitehorse cohort of Early AI Adoption Lab.
• Digital Main StreetflagshipStrategic or Co-development Partner · 1 January 2018Camp Tech was the founding training partner for Digital Main Street as it expanded across Ontario. Delivered 300+ workshops for the Digital Main Street Ontario Grants program from 2019-2024, reaching 25,000+ Ontario businesses.

Scale indicators9 records

Recent moves9 records

Expansion highlights5 records

Direct peers

• BrainStation: Canadian tech skills training provider offering bootcamps and courses in digital marketing, web development, data, and AI to professionals and career changers, with overlapping instructor-led, cohort-based delivery model and similar target customer segments.
• Lighthouse Labs: Canadian technology bootcamp focused on web development and data science training, with a similar full-time/part-time cohort model and emphasis on practical, job-ready skills for adult learners.
• Juno College of Technology: Toronto-based tech training college offering courses in web development, data, design, and digital marketing, sharing the same target market of career changers and SMB owners seeking practical digital skills.
• Jelly Academy: Canadian digital marketing and social media training school offering courses and workshops to small businesses and marketers, with a similar beginner-friendly, practical curriculum approach targeting the same SMB and career-changer audience.

Broad incumbents

• SEMrush Academy: Free SEO and digital marketing training and certifications from a major marketing software vendor, overlapping directly with Camp Tech's SEO and digital marketing course offerings for SMBs.
• HubSpot Academy: Free, vendor-backed training and certification platform covering inbound marketing, sales, and CRM, serving the same small business audience seeking practical digital skills and competing on price (free) against Camp Tech's paid workshops.
• Hootsuite Academy: Hootsuite's training platform offering courses and certifications in social media marketing, directly competing with Camp Tech's social media and digital marketing curriculum for SMB and professional learners.
• General Assembly: Global provider of tech and digital skills bootcamps and short courses with a much larger portfolio and corporate training arm, competing for the same professional upskilling demand as Camp Tech but at a broader, multi-region scale.
• Shopify Compass: Free e-commerce and small business education platform from Shopify covering marketing, operations, and AI, targeting an overlapping small business merchant audience with vendor-backed curriculum.

Emerging players

• Constant Contact: Small business email marketing and digital tools provider with a growing library of training content and workshops aimed at SMBs, sharing Camp Tech's small business customer base and practical digital marketing focus.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/camptechco
• Facebookfacebook.com/camptechco
• LinkedInlinkedin.com/company/camp-tech

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Camp Tech