What Onside does

Onside is a New Zealand-based software company founded in 2015 that builds a unified rural site management platform for agribusinesses across Australia, New Zealand, and the United Kingdom. The cloud-based SaaS platform consolidates health and safety, biosecurity, visitor management, contractor management, farm operations, lone worker safety, and overlapping PCBU duty management into a single mobile-first application with offline capability and GPS-based property mapping. The company is headquartered in Christchurch with a regional office in Melbourne and serves more than 9,000 agribusiness customers including enterprise operators such as McCain, Treasury Wine Estates, T&G, Yalumba, Inghams, and Cloudy Bay.

The platform's architecture features real-time risk registers, QR-code and kiosk-based check-ins, automated biosecurity screening with stand-down enforcement, and a proprietary tracing dashboard (Onside Intelligence) that aggregates movement data across the network for biosecurity surveillance and outbreak response. Onside generates revenue primarily through annual subscription licenses priced per property and company size, with a supplementary hardware line selling physical QR-coded biosecurity gate signs at $80 + GST. Go-to-market combines product-led self-serve trial with a sales-assisted enterprise motion, supported by channel partnerships with peak industry bodies (Kiwifruit Vine Health, NZ Winegrowers, NZ Pork) and government agencies (WorkSafe NZ, Biosecurity Queensland, NSW DPI). Total disclosed institutional and government funding is approximately $5.1M, raised primarily in 2022, and the company remains founder-led with co-founders Ryan Higgs (CEO), Michael Falconer, and Juliet Maclean maintaining executive roles.

Name

Onside

Legal name

Onside Limited

Website

https://getonside.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Onside is a New Zealand-based SaaS company that provides a unified health, safety, biosecurity, and contractor management platform for agribusinesses across Australia, New Zealand, and the UK, serving 9,000+ farms and food producers via mobile-first software with offline capability.

Ownership category

akta.pro rank

Product category

Agricultural Safety and Biosecurity Software

NAICS

Support Activities for Crop Production (11511)

SIC

Agricultural Services (700)

akta.pro primary industry

Satellite Imagery & Monitoring Platforms (AFAAAFAI)

Keywords

• Farm safety software
• Biosecurity management
• Contractor compliance
• Rural risk management
• Agriculture SaaS

Headquarters

HQ city

Christchurch

HQ country

New Zealand

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Subscription SaaS Licensing: Recurring subscription-based revenue model with plans priced based on the number of properties managed and company size. Customers can choose between free and paid plans with automatic renewal at the end of each subscription period. Pricing is tailored to fit each agribusiness's size, structure, and goals.
2. Hardware Sales (Gate Signs): Sale of physical Onside biosecurity signs (690mm x 690mm ACM signs with gloss laminate) at $80 + GST per sign for NZ customers, with minimum order requirements for Australian customers. Signs encourage visitor check-ins at property entrances.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Onside is a cloud-based, mobile-first SaaS platform that consolidates health and safety, biosecurity, visitor management, contractor management, farm operations, and lone worker safety into a single application for agricultural businesses. The platform uses an offline-capable mobile app with map-based property risk registers, QR code check-ins, GPS tagging, and real-time data synchronisation across multiple rural properties. A separate Onside Intelligence module provides biosecurity tracing and surveillance by analysing aggregated movement data across the connected network of agribusinesses.

Product overview

Onside is a unified rural site management platform that consolidates health and safety, biosecurity, and contractor management into a single powerful solution for agribusinesses. The platform operates as a core platform with integrated modules including Health and Safety, Visitor Management, Biosecurity, Contractor Management, Farm Operations, Lone Worker Safety, and Overlapping Duties (PCBU Risk Management). Onside Intelligence provides advanced biosecurity risk and traceability capabilities. The system features a mobile app for iOS and Android with map-based functionality, offline capability, and real-time data synchronization across the network of 9,000+ agribusiness customers.

Differentiator

Problem solved

Functional benefit

Products and services

• Onside Platform A consolidated rural site management platform that unifies health and safety, biosecurity, visitor management, contractor management, farm operations, lone worker safety, and overlapping PCBU duties for agribusinesses. Delivered via mobile-first iOS and Android apps with offline functionality and a web admin portal, sold on a subscription basis to agricultural operations across New Zealand, Australia, and the United Kingdom.
• Onside Intelligence A biosecurity risk, traceability, and response platform that uses aggregated, real-time movement data from the Onside network of 9,000+ agribusiness properties to identify properties requiring surveillance, evaluate outbreak scenarios, and provide traceability dashboards. Sold primarily to industry bodies and government agencies such as Kiwifruit Vine Health, NZ Winegrowers, NSW Department of Primary Industries, and Biosecurity Queensland.
• Onside Biosecurity Gate Signs Physical 690mm x 690mm ACM biosecurity signs with gloss laminate, sold at $80 + GST per sign (New Zealand single-sign orders, Australia minimum 2 signs) to agribusiness customers. Each sign includes a QR code linking to Onside's digital check-in flow to encourage visitors to sign in at property gates.

Quantifiable outcome

• Saves 60 minutes per visit through automated check-in and visitor log management (Armer Group case)
• +5 more outcomes

Named customers18 records

Segments6 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Six partnerships are on record, tiered core and minor.

• WorkSafe NZcoreStrategic or Co-development PartnerWorkSafe NZ collaborated with Onside on the 'Shared responsibilities. Shared risk' webinar, providing regulatory context for PCBU overlapping duties in New Zealand. WorkSafe NZ officials participated in educational content helping Onside customers understand their legal safety obligations.
• Biosecurity QueenslandcoreStrategic or Co-development PartnerBiosecurity Queensland worked directly with Darwalla Group customer to ensure Onside's tracing solution provides the right information in the right format for government investigators. The regulatory body expressed confidence in the company's ability to track biosecurity outbreaks after Onside implementation.
• Kiwifruit Vine Health (KVH)coreStrategic or Co-development PartnerKVH, the industry body for kiwifruit growers, partnered with Onside to improve industry biosecurity traceability. KVH executives publicly endorsed Onside Intelligence for providing fast and accurate data for effective response and biosecurity compliance.
• NZ WinegrowerscoreStrategic or Co-development PartnerNZ Winegrowers uses Onside Intelligence to revolutionize biosecurity traceability across New Zealand's wine industry. Partnership enables identification of high-risk areas, traceability of movements, and fosters biosecurity awareness culture among wine growers.
• NZ PorkcoreChannel Partner/ Reseller/ DistributorNZ Pork, the industry organization for New Zealand pork producers, invited Moorpork to trial the Onside platform as part of an industry-led initiative to tighten biosecurity across the pork sector. Partnership represents industry-wide endorsement of the platform.
• NSW Department of Primary IndustriesminorStrategic or Co-development PartnerNSW DPI uses Onside Intelligence platform capabilities for biosecurity surveillance and response. Partnership supports the shared biosecurity duty under the NSW Biosecurity Act 2015, enabling better visibility across the agricultural sector.

Scale indicators6 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• AgriWebb: Australian livestock farm management SaaS serving cattle and sheep producers with property mapping, livestock records, and operations tools. Highly comparable to Onside's Australian agribusiness footprint and farm operations module, with similar vertical SaaS GTM into producers.
• Agworld: Australia/US farm management platform focused on crop production, agronomy, and compliance workflows. Comparable as an agriculture-vertical SaaS targeting enterprise growers, with overlapping use cases around compliance reporting and property-level records.
• Tend: New Zealand farm management software for dairy, sheep, beef, and horticulture farmers with mobile-first design. Directly comparable as a homegrown NZ agtech peer serving the same customer base with operations and compliance tools.
• Figured: New Zealand-origin farm financial planning and livestock management software, partnered with Xero. Comparable NZ agtech SaaS targeting the same producer segment with complementary (financial) workflows rather than safety/biosecurity.
• Conservis: US farm management platform focused on enterprise row-crop operations, planning, and financial tracking. Comparable as a vertical agtech SaaS selling to large agribusinesses and offering operations + compliance modules.
• Granular (Corteva): Farm management software acquired by Corteva, targeting large row-crop operations with planning, operations, and financial tools. Comparable as an ag-vertical SaaS that has been integrated into a major ag input supplier — a likely template for Onside's strategic exit options.

Broad incumbents

• SafetyCulture: Australian-headquartered, multibillion-dollar EHS and inspection platform (iAuditor) used across industries. Compares to Onside as a much larger incumbent offering overlapping check-in, inspection, and worker safety features, but without Onside's agriculture-specific depth.

Emerging players

• Sitemate: Australian/UK SaaS for checklists, inspections, and contractor management on industrial and infrastructure sites. Comparable as an emerging player in the worker/contractor check-in space with similar mobile-first, vertical-friendly GTM but less agricultural specialization.

Others

• MaintainX: US-headquartered mobile-first operations and asset management platform used across industries. Adjacent to Onside in product architecture and GTM but focused on maintenance/operations rather than safety and biosecurity on farms.
• Auror: New Zealand-origin retail crime prevention platform that uses a network of connected retailers to share offender intelligence. Thematically comparable to Onside as a NZ tech company that monetizes a connected-network data asset for prevention, though in a different vertical.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@getonsidesoftware
• Facebookfacebook.com/onside.ltd
• LinkedInlinkedin.com/company/onside-health-and-safety

Revenue estimate

Valuation estimate

Number of profiles

Profiles16 records

Funding overview

Funding rounds4 records

Investors6 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Onside