What Caliente TV does

Caliente TV operates a Mexican-licensed online sports betting and gaming platform under the legal entity TECNOLOGÍA EN ENTRETENIMIENTO CALIPLAY, S.A.P.I. DE C.V., headquartered in Mexico City. The company has held an interactive betting license (SEGOB DGG/SP/404/97) from the Secretaría de Gobernación since 1997, giving it one of the longest-standing regulated online wagering footprints in Mexico. The platform is built on Playtech's gambling technology infrastructure, with Inspired Entertainment supplying virtual sports content, and is delivered via web (caliente.mx, bet.caliente.mx) and mobile applications to individual Mexican consumers.

The product surface spans a core sportsbook covering 30+ sports categories (soccer, baseball, basketball, tennis, American football, hockey, boxing, UFC/MMA, motorsport, golf, and niche categories), an in-platform live streaming service called Caliente Watch, an online casino with live dealer tables, a slots library, eSports betting, virtual sports, and non-sports markets (entertainment and politics). Caliente Watch pairs live video feeds with in-play betting markets in a single interface, mirroring the global "bet and watch" convergence pattern.

Caliente's revenue model is transaction-fee based: it earns the margin (overround/hold) on sports wagers, the house edge on casino and slots, and the margin on virtual and eSports outcomes. Distribution is direct-to-consumer with self-serve account creation and locally relevant payment rails (SPEI interbank transfers, Apple Pay, Mastercard, Visa, Paysafe Card). In 2026, Caliente TV was integrated into Fox One's streaming platform as part of LatAm streaming consolidation, extending Caliente's content and betting reach into a larger OTT distribution footprint.

Name

Caliente TV

Legal name

TECNOLOGÍA EN ENTRETENIMIENTO CALIPLAY, S.A.P.I. DE C.V.

Website

https://caliente.tv

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

101–250 employees

Short description

Caliente TV is a Mexican-licensed online sports betting, casino, and live sports streaming platform serving individual consumers in Mexico via web and mobile under a SEGOB gaming license, recently integrated into Fox One.

Ownership category

akta.pro rank

Product category

Online Sports Betting & Casino

NAICS

Gambling Industries (7132), Casinos (except Casino Hotels) (71321), Spectator Sports (71121)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Sportsbook Platform & PAM Providers (B2B) (MPAEACAC)

akta.pro secondary industry

Sports Streaming Platforms (MPACAAAE)

Keywords

• Online sports betting
• Live sports streaming
• Online casino gaming
• Virtual sports betting
• Esports betting platform

Headquarters

HQ city

Alvaro Obregón

HQ country

Mexico

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Technology or R&D, Marketing or Sales, Personnel, Operations, Supply Chain

Revenue model

1. Sports Betting: Commission-based betting on sporting events where the company takes a margin on placed wagers. Covers football, baseball, basketball, tennis, eSports, and other sports globally.
2. Online Casino: Online casino offerings including blackjack, roulette, slots, and live dealer games with house edge generating revenue.
3. Entertainment and Politics Betting: Betting on non-sporting events including entertainment outcomes and political events

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Caliente TV (operating as Caliente.mx) runs a Mexican-licensed online sports betting and live streaming platform covering 30+ sports including football, baseball, basketball, tennis, and eSports, with in-play wagering and pre-match markets. It also operates an online casino (blackjack, roulette, slots, live dealer games) powered by Playtech, plus Caliente Watch — a live streaming service that lets users watch and bet on games in real time. The legal entity is TECNOLOGÍA EN ENTRETENIMIENTO CALIPLAY, S.A.P.I. DE C.V., holding a SEGOB interactive betting license (DGG/SP/404/97).

Product overview

Caliente TV operates as a comprehensive online sports betting and streaming platform operated by Tecnología en Entretenimiento CalipLAY, S.A.P.I. de C.V. The platform consists of Caliente Watch for live event streaming, a core Sports Betting Platform covering global sports markets, supplemented by Casino (table games), Slots, eSports Betting, and Virtual Sports modules. The company offers live in-play betting and pre-match wagering across an extensive range of sports including soccer, baseball, basketball, tennis, and combat sports. Caliente holds a Mexican gaming license from SEGOB and has been integrated into Fox One as part of industry consolidation. The platform integrates payment providers (Mastercard, Visa, Paysafe Card, SPEI, Apple Pay), social media channels, and uses Playtech technology for its casino offerings.

Differentiator

Problem solved

Functional benefit

Products and services

• Caliente Watch (Live Streaming) Live streaming platform for sports events that lets users watch games in real time as they place bets, with both live and upcoming events tabs. Targeted at Mexican sports bettors.
• Sports Betting Platform Online sportsbook offering pre-match and live in-play wagering on global sports including soccer, baseball, basketball, tennis, American football, hockey, eSports, boxing, UFC/MMA, auto racing, golf, and more, with handicap, totals, and moneyline markets. Targeted at Mexican individual sports bettors.
• Online Casino Online casino offering table games including Blackjack, Roulette, and live dealer options, powered by the Playtech gaming platform. Targeted at Mexican online casino players.
• Slots Online slot games library featuring various themed video slots and progressive jackpot games. Targeted at Mexican online casino players.
• eSports Betting Betting on competitive and simulated esports events including eBasketball and eSoccer with simulated teams and outcomes. Targeted at Mexican esports bettors.
• Virtual Sports Simulated sporting events for betting, including virtual horse racing and virtual American football, powered by Inspired Entertainment. Targeted at Mexican bettors seeking 24/7 wagering options.

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

Feature4 records

Partnerships

One partnership is on record.

• Fox OnemajorGTM or Marketing Partner · 20 January 2026Fox One completed the integration of Mexico's Caliente TV into its streaming platform. This integration represents a significant content and distribution partnership, bringing Caliente TV's Mexican sports content to Fox One's broader streaming ecosystem. The partnership reflects consolidation trends in Latin America's streaming market.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Codere: Major Spanish-Latin American gaming operator with strong Mexican retail and online betting presence (operates Strendus and other MX brands). Directly comparable as a regulated multi-vertical gambling operator competing head-to-head with Caliente in Mexico.
• Sportium: Joint venture between Cirsa and Evolution Gaming focused on Spanish-speaking markets with growing LatAm footprint. Comparable as a regulated sportsbook + casino operator targeting similar customer segments.

Broad incumbents

• Betway: Global online sportsbook and casino brand with multi-country LatAm expansion ambitions. Comparable as a multi-vertical operator pursuing the same Mexican consumer wallet.
• Bet365: Global online sportsbook and casino incumbent with growing presence in Mexico. Comparable on breadth of sportsbook markets, in-play offering, and live streaming coverage that competes with Caliente Watch.
• Betsson: Swedish-listed gambling group with established LatAm operations across sportsbook, casino, and live dealer. Comparable as a multi-jurisdiction online operator pursuing the same Mexican regulated market opportunity as Caliente.
• LeoVegas: European mobile-first online gaming operator expanding into regulated LatAm markets. Comparable on mobile-first UX philosophy, casino-led cross-sell, and sportsbook positioning.
• William Hill (888 / 888sport): Established global sportsbook operator with international online presence including LatAm-adjacent markets. Comparable on sportsbook product breadth, in-play markets, and casino cross-sell strategy.

Others

• Playtech: Caliente's technology and content partner powering its casino, live dealer, and slots. Material ecosystem participant — relevant as a vendor dependency and as an indirect comparable for the technology layer of the business.
• Inspired Entertainment: Caliente's virtual sports content provider powering its virtual horse racing and virtual American football products. Relevant ecosystem peer given its direct integration into the Caliente platform.

Emerging players

• Rush Street Interactive (RushBet): US-LatAm focused online gaming operator with a Mexican brand (RushBet) directly competing in the regulated Mexican sportsbook market. Closely comparable on product mix, regulatory positioning, and target customer.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/somoscalientetv
• YouTubeyoutube.com/channel/UC76xZv62dwcwJtdpnpVrRMg
• Facebookfacebook.com/CalienteSports
• Instagraminstagram.com/caliente_sports
• TikToktiktok.com/@calientesports
• LinkedInlinkedin.com/company/about

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Caliente TV