Humane Society of Manatee County

What Humane Society of Manatee County does

Humane Society of Manatee County (HSMC) is a private 501(c)(3) nonprofit animal welfare organization founded in 1971 and headquartered in Bradenton, Florida. It operates two integrated service lines from adjacent facilities on 14th Street W.: the Second Chance Adoption Center, a no-kill shelter rehoming 600+ dogs and cats annually with a 99.8% save rate and 98%+ adoption retention, and a 10,000-square-foot public veterinary clinic opened in September 2015 that performs 6,000+ spay/neuter surgeries per year under the Humane Alliance Model and serves 13,500+ patient visits annually with wellness, dental, heartworm treatment, vaccine, dermatology, and diagnostic services (digital X-ray and in-house blood/serum analysis). The organization also runs a Trap-Neuter-Return (TNR) program in partnership with Manatee County Animal Services and Gulf Shore Animal League and support services including a Pet Food Pantry distributing 13,000+ pounds of food annually, the Angel Fund, Marlie's Fund, and adoption programs such as Sleepover and Senior for Seniors.

The business model combines earned program revenue (low-to-moderate-cost clinic services, adoption fees, and online pet medication sales via a Shopify storefront) with philanthropic revenue from individual donations, monthly giving, estate/legacy gifts, vehicle donations, corporate sponsorships, coin bank collections across 30+ county businesses, and grants from foundations such as the Louis & Gloria Flanzer Philanthropic Trust, Bishop Parker Foundation, Florida Animal Friend, and Petco Love, as well as public-sector grants like Bradenton Police Department forfeiture funds. HSMC receives no government funding or support from national animal welfare organizations. Customer segments are entirely individual consumers and community-based SMBs in Manatee County: general pet owners, budget-conscious pet owners, low-income families and seniors needing subsidized care, and feral/community cat caregivers.

Go-to-market is community- and event-led: an annual Paws in Motion walkathon, Giving Challenge participation, Giving Tuesday, and the Because of You Luncheon complement a multi-channel marketing approach spanning website, email newsletter, Facebook, YouTube, press coverage, and speaker outreach. The organization maintains five consecutive years of Charity Navigator 4-star ratings and a Candid/GuideStar Platinum Seal of Transparency, underscoring strong governance and fundraising credibility. The market is geographically bounded to Manatee County, where the owned pet population is expected to grow from 200,000 to 250,000 over five years.

Name

Humane Society of Manatee County

Legal name

Humane Society of Manatee County, Inc.

Website

https://humanemanatee.org

Company type

Private

Founded year

1971

Operating status

Operating

Headcount range

11–50 employees

Short description

Humane Society of Manatee County is a 501(c)(3) nonprofit in Bradenton, Florida, operating a no-kill shelter and public veterinary clinic that rehomes 600+ animals and performs 6,000+ spay/neuter surgeries per year, serving budget-conscious, low-income, and senior pet owners in Manatee County.

Ownership category

akta.pro rank

Product category

Animal Welfare Services

NAICS

Veterinary Services (541940), Veterinary Services (54194), Pet Care (except Veterinary) Services (812910)

SIC

Services-Social Services (8300)

akta.pro primary industry

Veterinary Charity Clinics & Medical Aid (BPAGAIAD)

akta.pro secondary industries

Animal Shelters & Adoption Services (BPAGAIAA), Low-Cost & Community Veterinary Clinics (HLAMAAAE)

Keywords

• Animal shelter services
• Veterinary care
• Pet adoption
• Spay and neuter
• Animal welfare

Headquarters

HQ city

Bradenton

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Donations and Contributions: Private nonprofit receiving no government funding or national organization support. Relies on individual donations, monthly giving, estate/legacy donations, vehicle donations, and corporate sponsorships.
2. Veterinary Clinic Services: Low-to-moderate cost veterinary services including wellness exams, vaccines, spay/neuter, dental, heartworm treatment. Revenue supports shelter operations and subsidized care.
3. Pet Medication and Product Sales: Online pet meds store and clinic pharmacy selling heartworm prevention, flea/tick prevention, prescription food
4. Adoption Fees: Fees for adopting dogs and cats from the Second Chance Adoption Center
5. Grants: Grant funding from organizations including Florida Animal Friend, Bishop Parker Foundation, Bradenton Police Department forfeiture funds
6. Coin Bank Program: Coin collection boxes at local businesses generating donations

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels11 records

Core offering

Operates the Second Chance Adoption Center, a no-kill animal shelter that rehomes dogs and cats, and a public Veterinary Clinic offering wellness exams, high-volume spay/neuter, dental care, vaccines, and heartworm treatment at low-to-moderate cost. Supplements these with community programs including Trap-Neuter-Return (TNR), a pet food pantry, and emergency medical assistance funds for low-income pet owners.

Product overview

Humane Society of Manatee County operates as a no-kill animal welfare organization offering two integrated service lines: the Second Chance Adoption Center (shelter) and a Veterinary Clinic. The shelter program includes adoption services, foster care, and community support programs (pet food pantry, Angel Fund, Marlie's Fund). The veterinary clinic offers high-volume spay/neuter, wellness care, dental, heartworm treatment, and vaccines at low-to-moderate cost. Together these programs work to reduce shelter populations, provide affordable pet healthcare, and support responsible pet ownership in Manatee County.

Differentiator

Problem solved

Functional benefit

Brands

• HSMC Angel Fund: Provides necessary medical care for owned animals belonging to families with financial challenges who cannot afford urgent veterinary procedures.
• Marlie's Fund
• TNR (Trap-Neuter-Return) Program

Products and services

• Second Chance Adoption Center
• Veterinary Clinic
• Spay and Neuter Services
• Wellness Services
• Heartworm Treatment Program
• Dental Services
• Vaccine Services
• Trap-Neuter-Return (TNR) Program
• Pet Food Pantry
• Angel Fund
• Marlie's Fund
• Pet Meds Store

Quantifiable outcome

• 99.8% save rate for shelter animals (2023)
• +5 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

13 partnerships are on record, tiered minor and core.

• Doody CallsminorGTM or Marketing PartnerPet waste management company and corporate sponsor for Paws in Motion event.
• Dog PerfectminorGTM or Marketing PartnerCorporate sponsor for Paws in Motion event.
• Rescue Prints Co.minorGTM or Marketing PartnerCorporate sponsor for Paws in Motion event (Big Dawg level).
• ACME Termite & Pest ControlminorGTM or Marketing PartnerCorporate sponsor for Paws in Motion event (Big Dawg level).
• Visual Harmony ProductionsminorGTM or Marketing PartnerVideo production company that has provided in-kind sponsorship creating promotional videos for the organization.
• Manatee County Animal Services (MCAS)coreStrategic or Co-development PartnerAgreement since 2011 to sterilize, vaccinate, and microchip free-roaming cats. Partnership to reduce euthanasia rates and support no-kill community goals.
• Gulf Shore Animal League (GSAL)coreStrategic or Co-development PartnerCollaborative partner in TNR program for feral and community cats to provide spay/neuter services, vaccines, and microchips.
• The Patterson FoundationminorStrategic or Co-development PartnerPodcast partnership through Nonprofit Thrivability Series where Executive Director Rick Yocum appeared to discuss nonprofit management.
• Beall's Inc.minorGTM or Marketing PartnerCorporate sponsor (Cat's Meow level) for Paws in Motion 2026 walkathon.
• SouthState BankminorGTM or Marketing PartnerCorporate sponsor (Cat's Meow level) for Paws in Motion 2026 walkathon.
• Cogent BankminorGTM or Marketing PartnerPound Puppy level sponsor for Paws in Motion 2026. SVP Lucky Durmaz serves on HSMC Board of Directors.
• Christopher Todd CommunitiesminorStrategic or Co-development PartnerNew partnership announced where developer honors HSMC during groundbreaking for new Tampa MSA community.
• Turning PointsminorStrategic or Co-development PartnerCollaboration to stock a pet food pantry at the Turning Points facility to serve financially challenged community members.

Scale indicators13 records

Recent moves12 records

Expansion highlights6 records

Direct peers

• SPCA Florida: Florida-based nonprofit animal welfare organization offering adoption, low-cost veterinary care, spay/neuter, and community education. Comparable nonprofit shelter-plus-vet-clinic operating model.
• Halifax Humane Society: Florida-based no-kill shelter operating adoption services, low-cost veterinary clinic, and community programs. Similar mid-sized regional shelter-plus-vet service offering.
• Charleston Animal Society: No-kill shelter operating public veterinary clinic, low-cost spay/neuter, and community outreach programs. Comparable integrated shelter-and-clinic nonprofit model focused on a single regional market.
• Pet Alliance of Greater Orlando: Central Florida nonprofit operating animal shelters and veterinary services including low-cost spay/neuter and wellness. Comparable regional nonprofit animal welfare model with public clinic operations.
• Humane Society of Tampa Bay: Tampa Bay-based nonprofit operating a no-kill animal shelter with public veterinary clinic and affordable spay/neuter services. Direct geographic peer in Florida with similar shelter-plus-vet-clinic service model.
• Humane Society of Pinellas County: Florida-based no-kill shelter operating a veterinary clinic offering low-cost spay/neuter, vaccinations, and wellness services. Directly comparable in scale and service mix to HSMC within the same state.

Broad incumbents

• Best Friends Animal Society: National no-kill animal welfare organization operating sanctuary, shelter partnerships, and community programs. Larger incumbent in same animal welfare space, serving multiple regions rather than a single county.
• ASPCA: National nonprofit operating shelter, veterinary, and advocacy programs across multiple states. Comparable mission focus on animal welfare and low-cost veterinary care, but at national scale rather than single-county.
• San Diego Humane Society: Large regional nonprofit operating multiple campuses with shelter, adoption, public veterinary clinic, and community programs. Comparable shelter-plus-vet-clinic service model but at significantly larger scale.
• Arizona Humane Society: Regional nonprofit operating adoption, public veterinary clinic, low-cost spay/neuter, and community programs across the Phoenix metro. Comparable service mix but operates at larger scale across multiple locations.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/humanemanatee
• Xx.com/humanemanatee
• LinkedInlinkedin.com/company/humane-society-of-manatee-county

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds1 record

Investors1 record

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Humane Society of Manatee County