Sertãozinho Futebol Clube

What Sertãozinho Futebol Clube does

Sertãozinho Futebol Clube is a traditional Brazilian regional football club founded on August 6, 1944, and headquartered in Sertãozinho, São Paulo state, Brazil. The organization operates as a community-rooted professional sports entity rather than a technology or product company, fielding two competitive squads: a senior team competing in the Campeonato Paulista Sicredi A3 (third tier of São Paulo state football) and a Sub-20 youth squad competing in the Campeonato Paulista Sub-20. Its home venue is Estádio Frederico Dalmaso, nicknamed "Fredericão," a 6,000-capacity facility inaugurated on November 10, 1968, which underwent a multi-phase renovation in 2024 including new press boxes and media room, VIP tribunes, upgraded locker rooms, and authority-mandated security upgrades.

The club's underlying "product" is competitive football paired with youth athlete development, and it monetizes through four primary revenue streams: matchday ticketing distributed via the Total Ticket online platform and physical points of sale (the club office, Purifiltro, and Roma Press), sponsorships from a diversified base of seven local and regional businesses (Savegnago Supermercados, Sermed Saúde, Adtech Energia, Auto Posto Modelo, LCF Ronda Empresarial, Nicnet Internet Fibra Óptica, and Telog Logística), broadcasting rights participation in Campeonato Paulista competitions organized by the Federação Paulista de Futebol, and merchandise sales promoted through advance-ticket campaigns. The club serves residents of Sertãozinho and the surrounding São Paulo state region, with open trials for athletes born between 2005 and 2008 reinforcing its role as a talent identification pipeline; players are regularly loaned out to Sport Clube Pelotas, Inter de Bebedouro, Taquaritinga, Ferroviária (Aspirante), and XV de Piracicaba.

Operationally, the club is staffed by 11–50 employees, finances itself through matchday revenue, sponsorship fees, and supporter contributions, and has no disclosed funding rounds, no parent company, no identified equity investors, and no proprietary technology or AI infrastructure beyond a content website and social media presence. Strategic positioning centers on maintaining A3 competitiveness, monetizing local community engagement, and operating a youth development pipeline that converts academy talent into loan revenue and player trading relationships. The business model is structurally that of a community-rooted sports franchise rather than a venture-backed enterprise, with growth dependent on sporting results, regional sponsorship renewals, and stadium utilization.

Name

Sertãozinho Futebol Clube

Legal name

Sertãozinho Futebol Clube

Website

https://sertaozinhofc.com.br

Company type

Private

Founded year

1944

Operating status

Operating

Headcount range

11–50 employees

Short description

Sertãozinho Futebol Clube is a Brazilian regional football club founded in 1944, based in Sertãozinho, São Paulo, competing in the Campeonato Paulista Sicredi A3 and Sub-20 championships, serving local fans through matchday, youth development, and community-oriented sports operations.

Ownership category

akta.pro rank

Product category

Professional Football Club

NAICS

Sports Teams and Clubs (711211), Spectator Sports (71121)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Association Football (Soccer) Leagues (MPAKAAAA)

akta.pro secondary industry

Team Sports Matches (Club & National) (MPAGAMAB)

Keywords

• Professional football club
• Matchday ticket sales
• Youth football academy
• Football sponsorship
• Sports merchandise

Headquarters

HQ city

Sertãozinho

HQ country

Brazil

HQ region

Latin America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Matchday Revenue: Revenue generated from ticket sales for home matches at Estádio Frederico Dalmaso (Fredericão). The club sells tickets through Total Ticket online platform and physical points of sale including the club office, Purifiltro, and Roma Press.
2. Sponsorship: Sponsorship revenue from main sponsors including Savegnago Supermercados, Sermed Saúde, Adtech Energia, Auto Posto Modelo, LCF Ronda Empresarial, Nicnet Internet Fibra Óptica, and Telog Logística.
3. Broadcasting Rights: Revenue from broadcasting rights through participation in Campeonato Paulista competitions organized by Federação Paulista de Futebol.
4. Merchandise: Sale of official club merchandise including jerseys and memorabilia. Promotional campaigns offer merchandise as prizes for advance ticket purchases.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Sertãozinho Futebol Clube operates a professional football club competing in the Campeonato Paulista Sicredi A3 and Sub-20 championships. The club sells matchday tickets (online and at physical points of sale) for home matches at Estádio Frederico Dalmaso, and is funded through local sponsorships, broadcasting rights, and official merchandise sales. It also runs a youth development program for athletes born between 2005-2008.

Product overview

Sertãozinho Futebol Clube is a traditional Brazilian football club based in Sertãozinho, São Paulo. The club operates primarily as a sports organization with two competitive teams: the main professional squad competing in Campeonato Paulista Sicredi A3, and a youth team (Sub-20) competing in the Campeonato Paulista Sub-20. The club's home matches are played at Estádio Frederico Dalmaso (Fredericão), and it offers ticket sales services for match attendance. The organization has a rich history dating back to its founding in 1944 and has achieved notable success, including winning the Série A3 championship three times (1971, 2009, and 2016) and earning promotion to the elite Paulistão A1 in 2006 and 2009.

Differentiator

Problem solved

Functional benefit

Products and services

• Sertãozinho FC Main Team (Principal) The professional senior football team representing Sertãozinho in regional competitions, currently competing in the Campeonato Paulista Sicredi A3.
• Sertãozinho FC Sub-20 Youth Team

Quantifiable outcome

• Won Regional Games championship after 23 years of waiting in 2024 - undefeated campaign with 6 wins and 1 draw in 7 matches
• +2 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

14 partnerships are on record, tiered minor and core.

• Savegnago SupermercadosminorGTM or Marketing PartnerMain sponsor of Sertãozinho FC. Savegnago is a regional supermarket chain providing sponsorship support to the club.
• Sermed SaúdeminorGTM or Marketing PartnerHealth services company sponsoring Sertãozinho FC as part of their local business support and marketing initiatives.
• Adtech EnergiaminorGTM or Marketing PartnerEnergy company supporting Sertãozinho FC as an official supporter.
• Auto Posto ModelominorGTM or Marketing PartnerGas station/automotive fuel retailer supporting the club as an official supporter.
• LCF Ronda EmpresarialminorGTM or Marketing PartnerBusiness security/ronda service company supporting Sertãozinho FC.
• Nicnet Internet Fibra ÓpticaminorGTM or Marketing PartnerInternet service provider supporting the club with fiber optic connectivity services.
• Telog LogísticaminorGTM or Marketing PartnerLogistics company supporting Sertãozinho FC as an official supporter.
• Federação Paulista de Futebol (FPF)coreStrategic or Co-development PartnerThe governing body of football in São Paulo state organizes the Campeonato Paulista competitions that Sertãozinho FC participates in, including the A3 Sicredi and Sub-20 championships.
• Total TicketcoreChannel Partner/ Reseller/ DistributorOfficial online ticketing platform partner for advance ticket sales to Sertãozinho FC matches.
• Sport Clube PelotasminorStrategic or Co-development PartnerPlayer loan partnership - Sertãozinho FC loaned midfielder Kriguer to Pelotas.
• Inter de BebedourominorStrategic or Co-development PartnerPlayer loan partnership - Sertãozinho FC loaned striker Kauan to Inter de Bebedouro.
• TaquaritingaminorStrategic or Co-development PartnerPlayer loan partnership - Sertãozinho FC loaned strikers Allan Leite and Nathan Bahia to Taquaritinga.
• Ferroviária (Aspirante)minorStrategic or Co-development PartnerPlayer loan partnership - Sertãozinho FC loaned top scorer Thailor to Ferroviária.
• XV de PiracicabaminorStrategic or Co-development PartnerPlayer loan partnership - Sertãozinho FC loaned midfielder Willian Monteiro and right-back João Salles to XV de Piracicaba.

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Noroeste FC (Bauru): São Paulo state football club competing in lower-tier Paulistão divisions. Comparable to Sertãozinho FC in scale, regional profile, and division level.
• Comercial FC (Ribeirão Preto): Football club from neighboring Ribeirão Preto competing in Campeonato Paulista divisions. Directly comparable as a regional São Paulo state club with similar competitive footprint.
• Votuporanguense: Football club from Votuporanga in São Paulo state competing in Campeonato Paulista A3 and similar divisions. Direct comparable as a regional São Paulo football club.
• Sport Club Pelotas: Brazilian football club from Rio Grande do Sul competing in lower-tier state divisions. Comparable to Sertãozinho FC as a regional football club involved in player loan exchanges.
• XV de Piracicaba: Historic São Paulo state football club competing in lower-tier Paulistão divisions. Directly comparable to Sertãozinho FC as a regional state-league club and active player-loan partner.
• Ferroviária (Araraquara): Railway-themed football club from Araraquara, São Paulo state, that competes in Campeonato Paulista divisions and is a known player-loan partner of Sertãozinho FC. Directly comparable as a regional São Paulo football club with similar state-league participation.
• Inter de Bebedouro: Regional football club from Bebedouro in São Paulo state, competing in similar state-league divisions. A direct comparable as a small-town Brazilian football club and known player-loan partner.
• Taquaritinga Atlético Clube: Small-town São Paulo state club also active in lower-tier Paulistão and a player-loan partner of Sertãozinho FC. Highly comparable in scale, geography, and division level.

Others

• Federação Paulista de Futebol (FPF): Governing body of São Paulo state football that organizes the Campeonato Paulista competitions in which Sertãozinho FC participates. Not a competitor but a structural peer/ecosystem participant that defines the competitive and commercial framework of the league.
• Total Ticket: Brazilian online ticketing platform used by Sertãozinho FC for match sales. Adjacent enabler/platform rather than a competitor. Listed as a comparable ecosystem participant given its role in the club's primary ticketing infrastructure.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/fcsertaozinho
• Xx.com/fcsertaozinho

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sertãozinho Futebol Clube