AM PM Marine

What AM PM Marine does

AM PM Marine is a family-owned boat dealership founded circa 1997 by Tom Pierzchalski, Jr. in Pasadena, Maryland, with a satellite showroom in Queenstown, MD, serving the western and eastern shores of the Chesapeake Bay. The company operates as an authorized Regal Boats dealer offering new boat sales (bowriders, cruisers, sport yachts) and pre-owned brokerage sales, with listings distributed both locally through showrooms and nationally via YachtWorld. Its core technology stack is conventional for a small dealership: a WordPress website, web-based service forms, a third-party financing portal through Gateway/AppOne, and standard marketplace listings, with no proprietary software platforms disclosed.

The business model is diversified across the boat ownership lifecycle rather than concentrated in unit sales alone. Revenue streams include one-time new and pre-owned boat sales, professional service labor at hourly rates ranging from $150 to $225, per-foot land and rack storage fees, unit-priced winterization, shrink-wrapping, bottom painting, detailing, hauling, and affiliate-referral financing. Service staff are factory-trained across Volvo Penta, Mercury/MerCruiser, and Yamaha engines, enabling warranty work across the dominant OEM platforms in the Mid-Atlantic recreational boating market.

The go-to-market is sales-led and direct-to-consumer, blending physical showroom sales with remote, long-distance sales supported by references and detailed listings. The company markets through content (blog posts on Chesapeake Bay boating topics), the YachtWorld marketplace, boat show participation (notably its Baltimore Boat Show roots), and customer referrals. Customer concentration is in the long tail of individual recreational boaters and families rather than enterprise or commercial accounts. The company has grown organically over nearly three decades, with 800+ lifetime boats sold, 18 industry awards, and a multi-year run as a top Regal dealer globally for both sales and service.

Name

AM PM Marine

Legal name

AM PM Marine Inc.

Website

https://ampmmarine.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

11–50 employees

Short description

AM PM Marine is a family-owned boat dealership in Maryland selling new Regal Boats and pre-owned vessels, with a service department, storage, and financing serving Chesapeake Bay recreational boaters.

Ownership category

akta.pro rank

Headquarters

HQ city

Queenstown

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales

Revenue model

1. New Boat Sales: Sale of new Regal Boats models including bowriders, cruisers, and sport yachts. Revenue generated from direct boat sales with pricing based on model and specifications.
2. Pre-Owned Boat Sales: Brokerage sales of pre-owned boats through YachtWorld platform. Commission-based sales of customer trade-ins and consigned vessels.
3. Marine Service and Maintenance: Comprehensive boat service including routine maintenance, repairs, winterization, spring commissioning, engine service, fiberglass repairs, detailing, and parts sales. Revenue from hourly labor rates and parts markup.
4. Storage Services: Land storage, rack storage, and winter storage services with associated hauling and launch services. Revenue from per-foot storage fees and service charges.
5. Financing Services: Boat financing facilitation through partnered lenders. Customers are connected with local banks and financing sources for vessel purchases.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

AM PM Marine is a Maryland-based boat dealership that sells new and pre-owned boats (with new-boat franchise representation for Regal Boats) to individual consumers. The dealership also provides in-house marine service and repair, seasonal and long-term boat storage, and financing assistance arranged through third-party lenders.

Product overview

AM PM Marine is a family-owned boat dealership offering a comprehensive range of boating products and services. The core offerings include new boat sales (featuring Regal Boats) and pre-owned boat brokerage sales. The company provides extensive service capabilities including a full-service department with factory-trained technicians for Volvo, Mercury, and Yamaha engines. Supporting services include professional winterization and spring commissioning programs, secure boat storage (land and rack storage), bottom painting, shrink-wrapping, and boat detailing. The company also offers financing coordination to facilitate boat purchases. All services are designed to be a one-stop solution for boat ownership needs from initial purchase through ongoing maintenance and storage.

Differentiator

Problem solved

Functional benefit

Products and services

• New Boat Sales (Regal Boats) Retail sale of new Regal Boats to individual recreational boaters, marketed under the company's authorized franchise relationship.
• Pre-Owned Boat Sales Retail sale of trade-in and previously owned boats to individual recreational buyers.
• Marine Service and Repair In-house marine service, repair, and maintenance for customer boats, performed at the dealership locations.
• Boat Storage On-site seasonal and long-term boat storage for customers at the dealership facilities in Maryland.
• Boat Financing Arrangements Dealer-arranged boat financing and insurance placement for individual boat buyers, coordinated with third-party lenders.

Named customers7 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and major.

• Regal BoatscoreChannel Partner/ Reseller/ DistributorExclusive authorized dealer for new Regal Boats including bowriders, express cruisers, sport yachts, and other models. One of the top Regal dealers globally for both sales and service for three consecutive years.
• Mercury MarinecoreTechnology or IntegrationFactory-trained service technicians for Mercury and MerCruiser engines. Offers complete line of Mercury motors and performs warranty work and repairs.
• Volvo PentacoreTechnology or IntegrationFactory-trained service technicians for Volvo stern drives, engines, and outdrives. Provides warranty service and performs Volvo compliance inspections to maintain engine warranties.
• Yamaha MarinecoreTechnology or IntegrationFactory-trained service technicians for Yamaha outboard motors. Offers complete line of Yamaha motors and performs recommended service maintenance.
• YachtWorldmajorChannel Partner/ Reseller/ DistributorOnline boat marketplace listing new and pre-owned inventory for sale. Enables broker listings reaching nationwide and international boat buyers.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• MarineMax: MarineMax is the largest recreational boat retailer in the United States, operating ~130 locations across multiple brands. It is the dominant broad incumbent against which AM PM Marine competes for buyers and OEM relationships in the Mid-Atlantic.
• OneWater Marine: OneWater Marine is a publicly traded multi-brand boat dealer with a national footprint, formed through aggressive roll-up of independent dealerships. Comparable to AM PM Marine as a competing buyer-side and service-side platform in the same OEM brand portfolio.

Direct peers

• Bosun's Marine: Bosun's Marine operates multiple Mid-Atlantic boat dealership locations (including Maryland) selling new and pre-owned boats with full service departments. Directly comparable as a regional peer competing for the same Chesapeake Bay customer base.
• Galati Yacht Sales: Galati Yacht Sales is a long-established, family-oriented multi-brand yacht and boat dealer on the Gulf Coast with a strong service operation. Closely comparable to AM PM Marine as a multi-decade family-run dealership emphasizing service quality alongside sales.

Others

• Regal Boats: Regal Boats is the OEM manufacturer whose boats AM PM Marine sells as its exclusive new-boat brand. Adjacent/comparable because Regal's franchise strategy, product roadmap, and dealer economics directly drive AM PM Marine's largest revenue stream.
• YachtWorld: YachtWorld is the dominant online boat marketplace where AM PM Marine lists its new and pre-owned inventory. Relevant as an ecosystem/distribution dependency — the company's online lead-generation and brokerage channel is built on this platform.

Regional players

• Prince William Marina: Prince William Marina is a regional Mid-Atlantic boat dealer offering new and used sales with service and storage on the Potomac/Chesapeake corridor. Comparable to AM PM Marine in product mix and full-service dealer model, serving an adjacent geography.
• Beacon Marine: Beacon Marine is a Mid-Atlantic boat dealer providing new and pre-owned sales, service, and storage. Comparable as a regional peer in the Chesapeake Bay boating market with a similar one-stop-shop service offering.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/AMPMMARINEBOATS
• Facebookfacebook.com/ampmmarine
• LinkedInlinkedin.com/company/am-pm-marine

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AM PM Marine