Wink Hostel
- Company typePrivate
- Founded2011
- HeadquartersBukit Merah, Singapore
- Headcount1–10
- GTM typeB2C
- OfferingServices
Wink Hostel firmographics
Firmographics- Name
- Wink Hostel
- Legal name
- Wink Hostel Pte Ltd
- Website
- https://winkhostel.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Wink Hostel industry classification
Industry- Product category
- Budget Capsule Hotel Accommodation
- NAICS
- Other Traveler Accommodation (72119)
- SIC
- Hotels, Rooming Houses, Camps & Other Lodging Places (7000)
- akta.pro primary industry
- Capsule & Pod Hostels (THAGAGAD)
- akta.pro secondary industries
- Capsule/Pod Hotels (Budget) (THAGABAK), Capsule & Pod Hostels (THAMAIAC)
Keywords
Where Wink Hostel is headquartered
LocationHeadquarters
- HQ city
- Bukit Merah
- HQ country
- Singapore
- HQ region
- Asia
Offices5 records
Markets served
Wink Hostel business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Others
Revenue model
- Capsule Accommodation Rental: Nightly rental fees for capsule/pod accommodations across multiple Singapore locations. Revenue is transaction-based, varying by room type, location, and seasonal demand. Includes complimentary breakfast and WiFi bundled with stay.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Wink Hostel product offering
Product offeringCore offering
Wink Hostel operates capsule/pod-style budget accommodation across five Singapore locations, providing nightly stays in modern capsules equipped with privacy curtains, adjustable lighting, power outlets, personal ventilation, and air-conditioning. The offering is bundled with complimentary breakfast (7:00-10:00 AM), unlimited high-speed Wi-Fi, complimentary luggage storage, and access to social common areas including a lounge, shared kitchen, and open pantry. Guests book directly via the wink.sg website powered by Cloudbeds.
Product overview
Wink Hostel is a capsule hotel chain operating three locations in Singapore (Mosque Street, McCallum Street, and Upper Cross Street), offering budget-friendly pod bed accommodations with a focus on privacy and comfort. The portfolio centers on core capsule accommodations featuring pod beds with privacy curtains, spacious lockers, and air-conditioned rooms. Additional property locations include 6 Perak Road and 134 Jalan Besar. The product suite includes ancillary services such as complimentary luggage storage, daily breakfast service from 7:00-10 AM, unlimited high-speed Wi-Fi throughout the property, and a loyalty rewards program. The three main locations provide access to social common areas including an open pantry, social lounge, and shared kitchen, with express check-in/out services. A newly launched AI-powered chatbot provides 24/7 guest assistance on the website. All locations accept major credit cards (Visa, MasterCard, American Express) and PayNow payments.
Differentiator
Problem solved
Functional benefit
Brands
- Wink @ Mosque Street: One of three prime Wink locations in Singapore, situated in the Chinatown area.
- Wink @ McCallum Street
- Wink @ Upper Cross Street
Products and services
- Wink @ Mosque Street Capsule hotel location at 8A Mosque Street, Singapore 059488, offering pod bed accommodations with privacy curtains, spacious lockers, and air-conditioned rooms in the heart of Chinatown.
- Wink @ McCallum Street Capsule hotel location at 2B McCallum Street, Singapore 069044, providing budget-friendly pod accommodations with privacy features, lockers, and shared amenities including social pantry and express check-in/out services.
- Wink @ Upper Cross Street Capsule hotel location at 38 Upper Cross Street, Singapore 058341, offering pod beds with privacy curtains, air-conditioned rooms, and access to common areas like the social lounge and shared kitchen in a central Singapore location.
- Wink @ Perak Road Capsule hotel location at 6 Perak Road, Singapore 208127, serving travelers with budget pod accommodations.
- Wink @ Jalan Besar Capsule hotel location at 134 Jalan Besar, Singapore 208852, serving travelers with budget pod accommodations.
Companies that use Wink Hostel
Customer profileSegments2 records
Ideal customer profiles2 records
Wink Hostel technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability3 records
Feature2 records
Wink Hostel partnerships and signals
Strategic signalScale indicators1 record
Recent moves5 records
Expansion highlights4 records
Wink Hostel competitors and assessment
Company assessmentDirect peers
- First Cabin: Japanese capsule hotel chain offering compact cabin-style lodging; provides a regional operational and design reference for Wink's capsule product and expansion model.
- The Pod @ Beach Road: Direct Singapore capsule hotel competitor located in the city center, offering modular pod rooms to solo travelers with comparable price points and amenity sets to Wink's locations.
- Yotel: International compact/capsule-style hotel brand operating in Asia (including Singapore); overlaps directly with Wink on small-cabin product, tech-forward guest experience, and central urban locations.
- ST Signature: Singapore capsule/pod hotel brand with co-living and short-stay pods, operating in Chinatown-adjacent locations and competing head-to-head with Wink for the same solo and budget travelers.
- MET A Space Pod: Singapore capsule/pod accommodation concept at Boat Quay, serving the same short-stay budget traveler niche with futuristic pod designs directly comparable to Wink's positioning.
- 9 Hours: Pioneering Japanese capsule hotel chain that defines the modern pod-stay format Wink replicates; while regional to Japan, it is the conceptual template and a benchmark for Singapore capsule competitors.
- Cube Boutique Capsule Hotel: Singapore-based capsule hotel operator offering pod-style accommodations targeting the same backpacker and budget solo-traveler segments as Wink, with overlapping Chinatown-adjacent positioning.
- Dream Lodge: Singapore capsule/hostel hybrid targeting backpackers and budget travelers with centrally located pod inventory — directly competes with Wink for the same customer segments.
Broad incumbents
- Hotel 81: Large Singapore budget hotel operator with multiple central properties serving cost-conscious travelers; broader portfolio than Wink but overlapping on location, price, and target traveler profile.
- Fragrance Hotel: Established Singapore budget hotel chain offering lower-cost rooms across the city; competes for the same price-sensitive Singapore travelers but with conventional rooms rather than capsule pods.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat2 records
Key risks6 records
Key highlights6 records
Customer concentration
Wink Hostel social profiles
Digital presenceWink Hostel financial estimates
Financial estimateRevenue estimate
Valuation estimate
Wink Hostel leadership team
Management profileNumber of profiles
Wink Hostel funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Wink Hostel M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Wink Hostel
What does Wink Hostel do?
Wink Hostel operates capsule/pod-style budget accommodation across five Singapore locations, providing nightly stays in modern capsules equipped with privacy curtains, adjustable lighting, power outlets, personal ventilation, and air-conditioning. The offering is bundled with complimentary breakfast (7:00-10:00 AM), unlimited high-speed Wi-Fi, complimentary luggage storage, and access to social common areas including a lounge, shared kitchen, and open pantry. Guests book directly via the wink.sg website powered by Cloudbeds.
Is Wink Hostel a public or private company?
Wink Hostel is a private company. It is classified as unknown and is currently operating.
When was Wink Hostel founded?
Wink Hostel was founded in 2011. It employs 1 to 10 people.
Where is Wink Hostel based?
Wink Hostel is headquartered in Bukit Merah, Singapore, in the Asia region.
How does Wink Hostel make money?
One revenue line is on record: capsule Accommodation Rental.
Who are Wink Hostel's main competitors?
Direct peers on record are First Cabin, The Pod @ Beach Road, Yotel, ST Signature, MET A Space Pod, 9 Hours, Cube Boutique Capsule Hotel and Dream Lodge. Broad incumbents are Hotel 81 and Fragrance Hotel.
Does Wink Hostel have an API?
No public API is recorded for Wink Hostel.
What industry is Wink Hostel in?
Wink Hostel's product category is Budget Capsule Hotel Accommodation. Its primary akta.pro industry code is THAGAGAD, Capsule & Pod Hostels, with a secondary code of THAGABAK, Capsule/Pod Hotels (Budget). Its NAICS code is 72119 and its SIC code is 7000.