What StudioLR does

StudioLR is a privately held creative brand agency headquartered in Edinburgh, Scotland, founded in 2004 by Andrew Gray and Lucy Richards. The firm delivers professional services across three integrated pillars: brand strategy (vision, values, tone of voice, campaign insights), creative development (long-term brand ideas, campaigns, stunts), and design and copy execution (identity systems, brand guidelines, integrated ad campaigns, and print, digital, and experiential collateral). It serves a diversified mix of mid-to-large enterprise clients and nonprofits — including Jura and Fettercairn whisky, Rokbak (a Volvo Group subsidiary), the National Trust for Scotland, Edinburgh Dog & Cat Home, Amnesty International UK, ESPC, and St James Quarter — across whisky and spirits, heritage and culture, charity, property, public sector, and emerging verticals such as EV charging. The agency operates with approximately 11 core team members (Managing Director Jen Landels, Director of Creative & Strategy Dave King, Head of Design Mark Wheeler, Head of Operations Rhona Cruickshank, and others), supplemented by an extended freelance network of photographers, filmmakers, media buyers, and web specialists. It is a Certified B Corporation and operates a 'Better Company' sub-brand for social-purpose and inclusive-design work.

The underlying technology stack is conventional and SaaS-based — Squarespace for web, Salesforce for CRM, Mailchimp for email, Xero/Dext/Modulr for finance, Microsoft 365 for productivity — with no proprietary platform, software product, or AI/ML capability disclosed. The business model is professional services billing: project-based engagements and retainers, with no public pricing, sourced through direct enterprise outreach, website enquiries, referrals, and relationship-based business development. The agency derives competitive advantage from a heavy award profile (60+ national and international awards including global D&AD wins, two-time Marketing Society SME Agency of the Year, and multiple Grand Prix at The Nods and Scottish Design Awards), senior leadership credentials (multiple Mark Ritson Mini MBA graduates, D&AD Masterclass creator), and 20+ years of client relationships in Scotland's brand economy. No external funding, M&A, or parent-company ownership is disclosed; StudioLR Limited is an independent, founder-controlled private limited company domiciled in Scotland, United Kingdom.

Name

StudioLR

Legal name

StudioLR Limited

Website

https://studiolr.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

1–10 employees

Short description

StudioLR is an Edinburgh-based creative brand agency, founded 2004, delivering brand strategy, identity design, and integrated campaigns for enterprise and nonprofit clients across whisky, heritage, charity, and public-sector verticals. Approximately 11 core staff, B Corp certified, privately held.

Ownership category

akta.pro rank

Product category

Brand Strategy & Creative Services

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Content Production (Video, Design, Copy, Studio) (BPAFAAAF)

Keywords

• Brand strategy services
• Creative agency services
• Brand identity design
• Integrated marketing campaigns
• Tone of voice development

Headquarters

HQ city

Edinburgh

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Brand Strategy Services: Razor-sharp strategy services including brand strategy, vision and values development, campaign insights, and tone of voice establishment. Charged as professional consulting engagements.
2. Creative Services: Rib-tickling creative development including long-term brand ideas, big campaign ideas, stunts, and integrated creative solutions. Billed as project-based or retainer engagements.
3. Design & Copy Execution: Immaculately-crafted design and copy including brand names, identities, systems, guides, integrated ad campaigns, stand-out collateral, print, digital and experiential work.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels6 records

Core offering

StudioLR is a professional brand and creative agency that helps organizations articulate what they are made of and tells their stories through attention-seeking creative work. The agency delivers brand strategy (vision, values, tone of voice, campaign insights), creative development (long-term brand ideas, campaign concepts, stunts), and design/copy execution (brand names, identities, systems, guidelines, integrated ad campaigns, and print/digital/experiential materials). Services are sold as project-based or retainer engagements to enterprise and mid-market clients.

Product overview

StudioLR is a creative agency offering a unified suite of creative services organized around three core pillars: strategy (brand strategy, vision and values, campaign insights, tone of voice), creative (long-term brand ideas, campaign concepts, stunts), and execution (brand identities, systems, guidelines, integrated campaigns, collateral for print, digital and experiential). The agency does not operate a software product but delivers professional services directly to clients. Their portfolio includes brand development and campaign work for whisky brands (Jura, Fettercairn, Lagg), charities (Edinburgh Dog & Cat Home, Seamab School), property and retail (ESPC, St James Quarter), cultural institutions (National Trust for Scotland, National Museum of Flight), and public sector organizations. Notable offerings include the Rokbak complete brand rollout, Jura whisky brand refresh, and National Trust for Scotland creative campaigns.

Differentiator

Problem solved

Functional benefit

Brands

• Better Company: A social purpose division of StudioLR focused on inclusive design and social impact work.

Products and services

• Brand Strategy Services Strategy services including brand strategy, vision and values clarification, campaign insights, and tone of voice establishment. The agency helps clients find ways to win through research, workshops, and strategic frameworks that can underpin years of reputation-building. Sold as professional consulting engagements.
• Creative Services Creative development spanning long-term brand ideas, big campaign ideas, one-off stunts, and anything in between. The agency creates attention-seeking concepts that surprise and engage target audiences. Billed as project-based or retainer engagements.
• Design & Copy Execution Immaculately-crafted design and copy execution including brand names, identities, systems, and guides; integrated ad campaigns; stand-out collateral; and print, digital and experiential materials. Billed as professional services.
• Brand & Campaign Portfolio Services Portfolio of brand and campaign work spanning whisky brands (Jura, Fettercairn, Lagg), property (ESPC, St James Quarter), charities (Edinburgh Dog & Cat Home, Seamab), museums (National Museum of Flight, Mary Rose), retail, hospitality, and public sector organizations.

Quantifiable outcome

• 3x increase in yearly fundraising income for Seamab School
• +7 more outcomes

Named customers23 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered minor and core.

• Lux EventsminorChannel Partner/ Reseller/ DistributorLaunch event management for Rokbak brand launch.
• Media Shop ScotlandminorChannel Partner/ Reseller/ DistributorMedia buying for OnFife campaigns.
• Media Shop ScotlandminorChannel Partner/ Reseller/ DistributorMedia buying for ESPC first-time buyer campaign.
• B CorporationcoreStrategic or Co-development PartnerStudioLR is a Certified B Corporation, part of a global movement working to benefit people and planet. B Corp certification proves they meet highest social, environmental, and governance standards.
• Protect (Whistleblowing Charity)minorStrategic or Co-development PartnerIndependent whistleblowing charity referenced in StudioLR's Whistleblowing Policy for confidential helpline services.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Pentagram: Global partner-led design consultancy doing brand identity, strategy, and creative work across sectors including spirits and cultural institutions. Operates at much larger scale than StudioLR but shares the craft-led, award-winning approach to brand development.
• Brand Union (now Superunion): Global brand consultancy with strong heritage in strategic brand development, identity design, and integrated campaigns for enterprise clients across multiple sectors. Larger-scale competitor in the same full-service brand strategy space as StudioLR.
• The Partners (Superunion): Global brand agency (formerly The Partners, now part of Superunion/WPP) offering brand strategy, identity, and creative development for enterprise clients. Larger-scale competitor with overlapping services across many of StudioLR's sectors including heritage, retail, and public sector.
• Mother London: Independent global creative agency renowned for award-winning brand campaigns and integrated creative. Operates at much larger scale but shares StudioLR's craft-driven, attention-seeking creative philosophy and similar client roster profile.

Direct peers

• Bulletproof: London-based brand experience and design agency specializing in packaging, brand identity, and integrated creative for premium consumer brands including spirits. Comparable in award profile and premium-brand focus to StudioLR's whisky work.
• Joint London: Independent London creative agency focused on cultural, social purpose, and brand strategy work. Comparable boutique scale and ethos to StudioLR with similar emphasis on purpose-driven clients and award-winning creative output.
• Ragged Edge: Independent London brand strategy and design agency focused on challenger brands and purpose-led organizations. Directly comparable to StudioLR in positioning, service offering, and target client profile (premium spirits, charities, ambitious enterprise).
• Made Thought: London-based independent brand design agency with a similar boutique profile, offering brand strategy, identity design, and creative campaigns for ambitious clients. Closely comparable in size, ethos (craft-led, award-winning), and service mix to StudioLR.
• Carter Wong: Independent London brand design consultancy with similar boutique profile, offering brand strategy, visual identity, and creative campaigns. Overlaps with StudioLR in service mix and target client base of ambitious enterprise organizations.

Regional players

• Studio Dumbar: Award-winning Dutch brand design and identity studio with global reach, known for cultural and public-sector brand work. Comparable in craft ethos and identity-design focus though primarily serving European clients from the Netherlands rather than competing directly in UK.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/StudioLR
• Facebookfacebook.com/StudioLRUK
• LinkedInlinkedin.com/company/studiolr

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about StudioLR