What Lux Events does

Lux Events is an Edinburgh-based, independent, female-owned event management agency founded in 2012 that delivers approximately 50–60 events per year for a B2B client base spanning corporates, non-profits and charities, public sector bodies, and consumer brands. The firm's core offering is full-service, end-to-end event production — project management, event strategy and design, venue sourcing, supplier management, guest/speaker/sponsor coordination, marketing and communications, branding and collateral, logistics, entertainment booking, audio-visual production, theming, food and beverage curation, and on-site or virtual delivery — packaged as a bespoke, quote-based professional service rather than a modular product. Marquee engagements include a seven-year consecutive relationship with The Obama Foundation and The White House, the bi-annual Showcasing Scotland trade event for Scotland Food & Drink (at EICC since March 2024, generating over £54 million in downstream business for Scottish producers), three consecutive Hunter Foundation celebrity dinners (Barack Obama 2017, Michelle Obama 2018, David Attenborough 2020), the Federated Hermes pop-up village at COP26 in Glasgow (2021), and recurring work for Diageo, SAMH, Federated Hermes, Sir Jackie Stewart's Race Against Dementia, Commonwealth Sport, TEDxGlasgow, and Saica Pack.

The business operates with a stated micro-team of 1–10 employees carrying over 60 years of combined event experience, sources technology exclusively from third-party SaaS providers (B2Match, Formsite, Eventbrite, Cvent for registration and event apps; Event:Decision for carbon footprint tracking; Dropbox for Business for storage), and holds no proprietary technology or patents. The firm has no external institutional funding, operates from a single headquarters in Edinburgh, and is governed under standard UK private company structures. Revenue is contract-driven and bespoke, with no publicly disclosed pricing and no standardized tier menu; multi-year and recurring engagements (such as the Scotland Food & Drink partnership and the ongoing Obama Foundation work) anchor a material portion of the book, supplemented by per-event corporate clients. The go-to-market motion is sales-led and referral-driven, amplified by a portfolio- and testimonials-led website, an Instagram content presence, and a YouTube event-recap channel; certifications including Living Wage employer status, the B-Corp Edinburgh Chamber of Commerce programme, the Scottish Government's Business Pledge, and ICO data-protection registration reflect formal commitments to ethical, sustainable, and compliant operations.

Name

Lux Events

Legal name

Lux Events

Website

https://luxevents.co.uk

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Lux Events is an Edinburgh-based, independent, female-owned event management agency founded in 2012 that delivers 50–60 bespoke corporate, foundation, charity, and public-sector events per year across the UK and selectively overseas, anchored by long-tenured marquee clients including The Obama Foundation and Scotland Food & Drink.

Ownership category

akta.pro rank

Product category

Event Management Services

NAICS

Promoters of Performing Arts, Sports, and Similar Events (7113), Convention and Trade Show Organizers (56192)

SIC

Services-Miscellaneous Amusement & Recreation (7990), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Corporate Incentive, VIP & Hospitality Programs (HSACADAN)

akta.pro secondary industries

Incentive Travel Programs & Retreat Events (Offsites) (MPAGAHAH), Gala, Fundraiser & Nonprofit Event Catering (THAHAKAF), Premiere, Awards & Festival Access (HSACAMAD), Venue Tours & Premium Hospitality Packages (Backstage, VIP, Suites) (THAJAFAL)

Keywords

• Event management services
• Corporate event planning
• Conference production
• Brand activation events
• Gala dinner coordination

Headquarters

HQ city

Edinburgh

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Event Management Services: Lux Events generates revenue by providing comprehensive event management services including project management, event strategy and design, guest management, supplier management, marketing and communications, event branding, logistics, entertainment booking, and onsite/virtual event management. Services are tailored to each client's specific needs and event requirements.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Lux Events is an independent, Edinburgh-based event management agency that delivers fully managed corporate and non-profit events end-to-end. Its offering spans project management, event strategy and design, venue sourcing, supplier management, guest/speaker/exhibitor/sponsor management, marketing and communications, event branding, logistics, entertainment booking, audio-visual production, theming and décor, food and beverage experiences, scoping and consultancy, and onsite/virtual event management. The agency produces conferences, award ceremonies, gala dinners, launch events, brand activations, experiential events, festivals, and internal corporate events for clients across Scotland, the rest of the UK, and internationally.

Product overview

Lux Events is an Edinburgh-based independent event management agency offering a comprehensive suite of event production services. The company operates as a single unified service offering rather than a modular software platform. Their core offering encompasses project management, event strategy and design, venue sourcing, supplier management, guest and speaker coordination, marketing and branding, logistics, entertainment curation, and onsite/virtual event management. They specialize in producing diverse event types including conferences, award ceremonies, gala dinners, launch events, brand activations, experiential events, and festivals. The company serves a wide client base across corporate, nonprofit, public sector, and third sector organizations, delivering events across Scotland, the UK, and internationally.

Differentiator

Problem solved

Functional benefit

Products and services

• End-to-End Event Management Services Comprehensive event management service encompassing project management, event strategy and design, venue sourcing, supplier management, guest/speaker/exhibitor/sponsor management, marketing and communications, event branding, logistics, entertainment booking, audio-visual production, theming, food and drink experiences, and onsite/virtual event management for corporate, non-profit, public sector, and brand clients.
• Conference Events Multi-day industry conferences with hundreds of delegates, featuring keynotes, breakout sessions, and networking opportunities for corporate and association clients.
• Award Ceremonies Prestigious awards events recognizing achievements across various industries and sectors, including recurring delivery of the HIF Awards and Scotland Food & Drink Excellence Awards.
• Gala Dinners Elegant formal dinner events for celebrations, fundraising, and high-profile gatherings, including the Hunter Foundation dinners featuring Barack Obama, Michelle Obama, and David Attenborough.
• Launch Events Product and brand launch events designed to create impact and generate buzz, including VIP shareholder launches for corporate clients such as Saica Pack.
• Brand Activations Experiential marketing events that create meaningful connections between brands and audiences, including pop-up villages and activations such as the Federated Hermes COP26 installation.
• Experiential Events Immersive events designed to create memorable experiences that engage all senses, including the Sir Jackie Stewart Classic with 1,000 attendees.
• Festival Events Large-scale festival productions featuring multiple activities, performances, and entertainment elements.
• Internal Corporate Events Team away days, staff gatherings, leadership summits, and stakeholder briefings for corporate clients.

Quantifiable outcome

• Over £54 million in business generated for Scottish producers at Showcasing Scotland 2024
• +2 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Partnerships

Four partnerships are on record, tiered core and flagship.

• Event:DecisioncoreStrategic or Co-development PartnerLux Events partners with Event:Decision to monitor and track environmental impact of their events. This partnership enables carbon footprint measurement and provides recommendations for sustainability improvements, which can be shared with stakeholders to highlight sustainability achievements.
• Scotland Food & DrinkflagshipStrategic or Co-development PartnerLong-standing partnership managing the bi-annual Showcasing Scotland event since 2014. This flagship event showcases Scottish food and drink to international buyers and has generated over £54 million in business.
• B-Corp Edinburgh Chamber of Commerce ProgrammecoreStrategic or Co-development PartnerParticipant in B-Corp Edinburgh Chamber of Commerce Programme, demonstrating commitment to responsible business practices and sustainability.
• Scottish Government's Business PledgecoreStrategic or Co-development PartnerCommitted to Scottish Government's Business Pledge which promotes fairness, equality, opportunity and innovation in Scotland.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• drp: Larger UK event, communication, and production agency operating across corporate events, video, and learning. Overlaps Lux Events' core corporate event offering as part of a broader portfolio, with greater scale and geographic reach.
• George P. Johnson Experience Marketing: Global experience marketing agency producing large-scale corporate events, conferences, and brand experiences. A larger incumbent that competes with Lux Events for enterprise and brand experiential work, with materially greater headcount and geographic footprint.
• Wasserman: Global sports, music, and entertainment agency with a large live events and experiential marketing practice. Competes with Lux Events for high-profile brand and VIP event work at a significantly larger scale.

Direct peers

• Smyle: UK-based creative events agency producing corporate conferences, award ceremonies, gala dinners, and brand activations. Closely comparable in service mix, B2B target market, and bespoke project-based delivery model to Lux Events.
• Top Banana: UK corporate events and incentives agency offering end-to-end event management, production, and creative services. Comparable in scope, B2B focus, and bespoke delivery to Lux Events.
• Mongoose Events: Edinburgh-headquartered corporate event management agency operating across the UK, delivering conferences, gala dinners, and incentive events. Direct geographic and service-line peer to Lux Events within the Scottish market.
• Chapter (Chapter Events): London-based event management agency delivering corporate conferences, awards, gala dinners, and brand activations. Comparable boutique scale and B2B corporate event focus to Lux Events, with a London rather than Edinburgh base.
• Taylor Bennett: UK corporate communications and events agency producing conferences, award ceremonies, and stakeholder events. Comparable in B2B corporate and association client base, with similar bespoke project-based delivery model.
• Propaganda Events: UK creative event agency producing brand experiences, product launches, conferences, and award ceremonies. Strong overlap with Lux Events in experiential and corporate event delivery for enterprise and brand clients.

Others

• Cvent: Event management technology platform (registration, venue sourcing, virtual events) used by Lux Events. Adjacent ecosystem enabler rather than a direct competitor, but represents the technology layer that increasingly threatens traditional full-service agencies.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/playlist?list=PLNBYijrHUGS7jLnfzigH-98egb6wBIyF7
• Xx.com/luxeventsltd

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lux Events