What The Partners does

The Partners (legal entity: Partner of Promotion Sp. z o.o.) is a Polish public relations agency founded in 1994 and headquartered in Warsaw. The firm operates as a private limited company with approximately 40 professionals and has completed over 1,300 projects for more than 400 clients across three decades of operation. Service lines span media relations, crisis communications, corporate communications, social media management, and investor relations, addressing the full communications lifecycle for institutional clients.

The client base is structurally diversified across financial services (Pekao, BGK), FMCG (Nestlé, Nivea, Pampers), automotive (Renault), technology (Motorola), energy (ENEA, TAURON), and Polish government ministries. The business model is professional services project- and retainer-based, with no disclosed subscription, platform, or technology-product revenue lines. International delivery is enabled through partnership with the CEE-PR network, extending reach across Europe and worldwide. The firm has held the #1 PR agency ranking in Poland for 17 consecutive years and has accumulated a continuous awards record from 1999 to 2024, including Stevie, Sabre, IPRA, and Magellan honors.

Leadership is held by Paweł Trochimiuk (President) and Piotr Talarek (Managing Director). The firm shows no AI/ML capability disclosure, no funding rounds, and no M&A activity in the available record, positioning it as a mature, founder-led professional services franchise rather than a venture-backed or technology-platform operator.

Name

The Partners

Legal name

Partner of Promotion Sp. z o.o.

Website

https://thepartners.com.pl

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Short description

The Partners (Partner of Promotion Sp. z o.o.) is a Warsaw-based Polish public relations agency founded in 1994, employing approximately 40 professionals and serving 400+ clients across financial services, FMCG, automotive, technology, energy, and public sector with media relations, crisis communications, and corporate communications services.

Ownership category

akta.pro rank

Product category

Public Relations Services

NAICS

Public Relations Agencies (54182), Public Relations Agencies (541820)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Event PR & Communications Support (BPAFADAO)

Keywords

• Public relations services
• Crisis communication management
• Media relations
• Corporate communications
• Investor relations

Headquarters

HQ city

Warsaw

HQ country

Poland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. PR Services: Comprehensive public relations services including strategic communications, media relations, crisis management, corporate PR, product campaigns, and international PR activities for corporate and public sector clients.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

The Partners is a Polish public relations agency providing comprehensive communication services including strategic communication planning, media relations, press release distribution, crisis communication, investor relations, social media management, and information/promotional campaigns for corporate, government, and consumer brand clients across Poland, Europe, and worldwide markets.

Product overview

The Partners (Partner of Promotion Sp. z o.o.) is a PR agency offering comprehensive communication services rather than a software product platform. The core offering consists of public relations services including strategic communication planning, media relations, crisis communication, investor relations, and social media services. The agency operates as a single unified service offering rather than a platform-plus-modules architecture. The company has 40 professionals, has completed over 1,300 projects, and serves approximately 400 clients.

Differentiator

Problem solved

Functional benefit

Products and services

• Public Relations Services Comprehensive public relations services including media relations, press release distribution, journalistic meeting coordination, product sample distribution, and brand research for corporate and institutional clients.
• Communication Strategy Services Development of communication strategies and creative concepts for clients across Poland, Europe, and globally.
• Information and Promotion Campaigns Preparation, execution, and comprehensive management of information and promotional campaigns for corporate, government, and consumer brand clients.
• Crisis Communication Crisis communication services for managing public relations challenges and emergency situations for corporate and institutional clients.
• Social Media Services Digital communication services including social media account management, content creation, promotional campaign coordination, and influencer collaboration.
• Investor Relations Financial PR services including media relations and investor relations for capital market clients.
• Recruitment Communication HR communication services for conducting recruitment processes for employer branding and talent acquisition.

Quantifiable outcome

• #1 PR agency in Poland for 17 consecutive years
• +2 more outcomes

Named customers18 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• SAPR (Stowarzyszenie Agencji Public Relations)coreStrategic or Co-development PartnerIndustry association membership providing network and credibility within Polish PR industry.
• CEE-PR (ceepr-net.com)coreStrategic or Co-development PartnerCentral and Eastern European PR network partnership for regional collaboration.
• A KOGO (akogo.pl)minorGTM or Marketing PartnerCharitable initiative partnership for social responsibility activities.
• Maraton WarszawskiminorGTM or Marketing PartnerSports event sponsorship and partnership for brand visibility.

Scale indicators5 records

Recent moves4 records

Expansion highlights3 records

Direct peers

• Edelman Poland: Global PR firm's Polish operations providing corporate, crisis, and public affairs communications to multinational and government clients — comparable scope and target market to The Partners.
• Hill+Knowlton Poland: Global public relations network with Warsaw office offering corporate communications, crisis management, and public affairs — directly competing with The Partners for enterprise and government clients in Poland.
• MSL Group Poland: Publicis Groupe's PR network with Polish operations providing corporate communications, consumer PR, and crisis management — competes for the same enterprise and FMCG client base as The Partners.
• 24/7Communication: Independent Polish PR agency offering corporate communications, media relations, and event management — competing for similar enterprise and government clients as The Partners.
• FleishmanHillard Poland: International PR network with Polish presence serving corporate, government, and consumer clients with media relations and crisis communications — directly comparable service offering.
• Havas PR Poland: Part of Havas Creative Network offering PR and corporate communications in Poland — directly comparable integrated communications services for similar enterprise and consumer clients.
• PRIMUM Public Relations: Leading independent Polish PR agency headquartered in Warsaw, serving corporate and public sector clients with similar comprehensive communications services — direct domestic competitor.
• Ketchum Poland: Omnicom PR Group's global agency with Polish operations, specializing in corporate communications and brand PR — comparable to The Partners in serving multinational clients in Poland.
• Solski Communications: Warsaw-based Polish PR agency offering corporate communications, public affairs, and media relations — directly comparable in market positioning and target client segments to The Partners.
• Grayling Poland: International communications consultancy with Polish office specializing in public affairs, corporate, and crisis communications — comparable service mix and enterprise target market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/thepartnerspragency

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Partners